5 Advantages of video advertising for entrepreneurs
Video advertising is a great way to reach a large audience quickly and cheaply, and entrepreneurs must include audiovisual productions on their marketing plans to achieve their goals.
Either entrepreneurs can start by their own or seek out for a audiovisual agency Madrid, or wherever they are to get support to start their video marketing campagins.
There are several advantages of implementing video on a digital marketing strategy that we are going to share up next.
1. Major opportunity to gain retention
Video has the ability to create a personal connection with viewers, which can lead to longer-term retention.
Video also allows businesses to communicate with their customers in a way that is more engaging and interactive than other forms of communication.
Additionally, video can help businesses to build trust with their customers, which can lead to increased sales.
Now, in terms of short videos for platforms such as Tik Tok, Youtube Shorts or Instagram Reels, the focus is to be creative and consistent as the videos have a short duration.
When doing advertising in TikTok, you can consider to cut in short series a longer video, and test which part of your message is resonating better with your audience.
2. Easier to explain than text
If you’re trying to describe your business or product in writing, it can be difficult to get your point across in a way that’s informative and engaging.
A video ad gets straight to the point, and for most people, is a much more compelling way to do that.
With a video you can explain further in detail, that usually a still image or text can’t do it.
Working with creative advertising agency Barcelona, can be a great team up for entrepreneurs to develop their video projects.