5 Advantages of video advertising for entrepreneurs

Written by

Video advertising is a great way to reach a large audience quickly and cheaply, and entrepreneurs must include audiovisual productions on their marketing plans to achieve their goals.

Either entrepreneurs can start by their own or seek out for a audiovisual agency Madrid, or wherever they are to get support to start their video marketing campagins.

There are several advantages of implementing video on a digital marketing strategy that we are going to share up next.

Advantages of video advertising for entrepreneurs
Table of Contents

1. Major opportunity to gain retention

Video has the ability to create a personal connection with viewers, which can lead to longer-term retention.

Video also allows businesses to communicate with their customers in a way that is more engaging and interactive than other forms of communication.

Additionally, video can help businesses to build trust with their customers, which can lead to increased sales.

Now, in terms of short videos for platforms such as Tik Tok, Youtube Shorts or Instagram Reels, the focus is to be creative and consistent as the videos have a short duration.

When doing advertising in TikTok, you can consider to cut in short series a longer video, and test which part of your message is resonating better with your audience.

2. Easier to explain than text

If you’re trying to describe your business or product in writing, it can be difficult to get your point across in a way that’s informative and engaging.

A video ad gets straight to the point, and for most people, is a much more compelling way to do that.

With a video you can explain further in detail, that usually a still image or text can’t do it.

Working with creative advertising agency Barcelona, can be a great team up for entrepreneurs to develop their video projects.

A woman leads a live vlog broadcast, records a video on a camera from home

3. Shows the product in action

Video is a great way to show people what a product or service actually does.

You can demonstrate the features and benefits in a way that’s much more engaging than a static image.

When promoting products with video, it becomes easier to showcase the features, as well in services, you can show off the place where you deliver the services, or the end results of what you are offering.

4. More memorable than text

As we’ve said before, humans are visual creatures.

A video ad is much more likely to catch the attention of your audience and make an impression than a textual equivalent.

The probabilities of being remembered with a video are higher than other form of advertising.

As well, when doing video advertising, entrepreneurs should focus on the content and the message rather than just aiming to sell and promote the product.

When entrepreneurs are creative, and educate their audience, their followers are more likely to resonate with the message and be appealed to your brand.

5. Easier to track and measure

Doing video advertising, and digital marketing in general, one of the main advantages is the possibility to track and measure the results of the campaign.

Video ads are easy to track and measure because they are interactive.

You can find out exactly how many people have clicked on the video ad and viewed it from the website it’s promoting.

With the analytics platforms of social media and Google Analytics, you can see the performance of your video, and eventually measure the ROI.

More about Content Creation