10 Aspects of a Solid Marketing CV

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10 Aspects of a Solid Marketing CV

Welcome to the wild world of creating a killer marketing CV! Where we transform CVs that look like rushed junior high homework, into goldmines that have HR banging the wall, crying, and begging for an interview.

crying begging
GIF Source | Raw footage of HR begging you for an interview

In this article, we’ll show you 10 crucial factors that help showcase your skills, experience, and qualifications in an organized fashion, allowing recruiters or hiring managers to quickly understand why you are the best candidate for the role.

Let’s get into it.

Your Professional Experience


Professional experience is an invaluable component of any firm resume valuation. Prospective employers are often keen to see how you have applied your skills and knowledge in a real-world setting, so including relevant work experience (including internships) and details of any extra-curricular activities can demonstrate your ability to hit the ground running in a new role. 

Drawing attention to any critical accomplishments related to customer service and problem-solving during these experiences can also be beneficial when it comes time for interviews.

Additionally, showcasing projects you have worked on as part of a team can provide valuable insight into potential employers regarding your collaborative spirit and creativity. This is particularly useful if you’re looking for a job requiring the successful management of multiple people or tasks at once. Highlighting special awards or competencies obtained thanks to acting as a leader or member on team projects will also demonstrate teamwork capabilities, which are especially valued by companies in today’s highly competitive market environment.

When constructing a good CV, it is also significant to include specific references from former employers or colleagues who can attest to your results-driven attitude when taking on complicated tasks or working under high-pressure conditions. 

Furthermore, describing your overall development over several years in terms of project success stories can significantly increase your chances of being noticed among fellow applicants when applying for jobs within the marketing sector.


flight attendant

Education is another crucial element when constructing a good CV. Highlighting your educational qualifications on a CV can give employers a snapshot of your knowledge, allowing them to determine whether you have the skills needed to complete the role in question effectively. It’s essential to be honest and accurate about any courses you have achieved so potential recruiters can quickly identify what you learned and how it applies to their job opening.

For those in more specialized fields, such as marketing, education can be especially important; demonstrating that you have undergone extensive training on a number of topics related to the industry will make you stand out from other applicants. You should also include any special certificates or honors obtained during your studies and work on upgrading your own marketing skills.

When crafting your CV, consider including results or grades from various tasks undertaken during studies; such information can illuminate skills that may need clarification from only listing degrees or certifications on their own. 

Additionally, using keywords related to terms learned during your studies – especially if they are specific to the advertised post – can help emphasize key areas of knowledge pertinent to employers’ requirements and increase chances of gaining an interview or even landing the job.

In short, taking due care when constructing a good CV ensures employers gain insight into all aspects of your academic background while highlighting qualities that could be attractive to potential employers.

Core Skills

relevant skills

Core skills are fundamental abilities that can be beneficial in any job position and should be included on a CV when constructing an effective one. For example, strong communication skills – both written and oral – are essential in almost every role, regardless of the industry and regardless of whether you are applying for a junior or senior position. Therefore, mention any training programs attended or awards received which demonstrate your commitment to developing and honing this particular skill set.

Likewise, if you are applying for a marketing or customer service position, having excellent problem-solving capabilities can make you stand out; highlighting achievements related to this area will help employers evaluate your ability to think creatively when presented with various challenges or complex tasks. 

Similarly, interpersonal skills such as leadership qualities or team collaboration should be noticed too; mention any experience during college or previous jobs which demonstrate these core proficiencies.



When crafting a good CV, highlighting interests can be just as valuable as including educational qualifications. Mentioning your hobbies, volunteering experience, or awards you have won gives potential employers a greater understanding of who you are as a person, allowing them to identify if you would fit in the culture they are seeking to create within the company.

For example, if the position requires someone who is active and enjoys working in a team environment, then listing any sports participated in or activity clubs joined can help illustrate your enthusiasm for achieving goals alongside others. 

Additionally, ensure to include any extra qualifications that could be advantageous when applying for specific roles; this could range from language skills such as Mandarin or Spanish to computer-related certifications started during university or obtained afterward. 

Showing that you have taken the time to seek further knowledge above and beyond what is expected can indicate dedication towards improvement and further development of existing skill sets, qualities which many employers look favorably upon.

Soft Skills


Soft skills can be integral when constructing a successful CV because they are the attributes that help you form relationships with others and stay on top of various tasks.

Being able to show potential employers that you have qualities such as good communication, problem-solving, creativity, and leadership can help convey your confidence in performing the job duties while also allowing them to assess your ability to fit into their corporate culture.

When it comes to communication skills, include any training programs involved or awards received which showcase your knowledge in this area; if you’ve held presentations or been part of speaking events, these should also be brought up. 

Similarly, problem-solving can indicate resourcefulness and adaptability, which often give recruiters an indication of how well you may work during difficult situations.

Leadership qualities give potential employers a sense of how well you may perform when assigned responsibility. For example, mentioning times when you had to take charge or acted as a representative of your past organization provides insight into how quickly you can make sound decisions by looking at what needs to be done without compromising quality or results. 

Furthermore, highlighting achievements related to entrepreneurship or paid internships demonstrates a commitment to learning new skills while being able to solve problems independently.

Attention to Detail


Attention to detail is an important attribute when composing a marketing CV, as this can often be the deciding factor in whether or not your resume stands out amongst the competition. 

This means being able to look at what you’ve written and proofreading for any spelling or grammar mistakes; remembering that employers may glance over your document, so your first impression must look polished and professional.

Make sure all contact information is valid and double-check that websites or addresses are linked correctly – leave no stone unturned by re-reading the job advert and comparing the requirements needed against what you have provided. Managers often look out for applicants who may have taken extra time to think through their responses, which shows initiative and research into potential roles.

It’s also worth keeping in mind that some employers may use applicant tracking systems (ATS) that process CVs digitally; if there are discrepancies between formats, this could affect how well your document starts before it even reaches human eyes. Consider adding sections such as publications, volunteering, or awards, as these often give a richer view into you as a person; however, make sure these are relevant and kept concise so they stay applicable to other areas which need more attention.

Writing Style


The writing style is vital when constructing a successful CV, as this can often determine whether recruiters read further into your qualifications and accomplishments or move on to the next candidate. 

Writing concisely and clearly means employers can quickly scan through the information they need without reading too far between the lines.

This does not necessarily mean cutting down on words; rather, it involves being able to write about yourself accurately and confidently with precision. Keep sentences short where possible and avoid repeating unimportant details; ensure all information provided is specific, relevant, and factual. 

If you have been part of an event or achievement which has already been mentioned before, change up your wording so that originality stands out from the rest of the content written.

Use varied language carefully when describing experiences or qualifications, avoiding buzzwords wherever possible while also thinking about how each sentence reads when put together as a complete document. 

With the proliferation of useful writing tools, many of them free, there’s no excuse anymore for your writing style to be the thing that keeps you from getting a job.

Professional Formatting


Professional formatting is essential when writing a CV, as this is often the first thing employers will notice when looking at your document. This includes anything from the font size and type used to how each section has been laid out in the body – it could make all the difference between getting an invitation for an interview or having your application overlooked completely.

Make sure there are no distractions from what you have written; this means using simple yet effective fonts like Arial or Times New Roman and ensuring that text is evenly spaced throughout with appropriate margin sizes. 

Your document should be navigable and easy to read; quickly scanning through and picking up on different areas within a couple of seconds can help when decisions need to be made promptly.

Headings should be bold and consistent, while bullet points may also be necessary if too much information needs condensing into one place – avoid unnecessarily long sentences where possible and keep paragraphs concise with relevant information only. 

Color schemes can also be used but should not overpower the content behind them; more subtle hues which appear professional are a great way of standing out without being too overbearing.

Achievements & Accomplishments


It goes without saying that employers often look for achievements and other accomplishments when scanning through CVs; this could be anything from the number of projects you have worked on to the awards you have received within your field. Showcasing these sections can give potential employers an insight into how you may have succeeded in previous roles and gives them a better understanding of the type of candidate they may be dealing with.

Adding any certifications or qualifications gained can also help demonstrate commitment to the industry while volunteering experiences – whether paid or unpaid – show candidates are willing to go above and beyond expectations even if not directly related to the job.

Including any hobbies can also be beneficial; although it may not necessarily relate to what is being asked for, having interests outside of work demonstrates a proactive attitude and varied outlook, which can be attractive in more creative fields. However, it’s worth remembering that some pursuits should remain discreet – certain things such as political views should stay off a CV unless related to the role in question.

Showcasing Your Personality


Lastly, showcasing your personality can make all the difference when employers choose who to invite for an interview. After seeing the bare bones of what you have to offer, they want to get an understanding of who you are as a person; this could be anything from describing what motivates you and how much experience you have in the field to hints of humor or anything else which may set you apart from other candidates.

Writing in first person rather than third may also help instill confidence and create trust between yourself and employers – this can be done subtly by adding remarks such as ‘I am highly capable…’ or avoiding too many technical terms which may be difficult to understand. 

It’s worth noting, however, that showcasing your personality doesn’t necessarily mean providing everything there is to know about you or adding irrelevant information; instead, focus on the job role itself – demonstrating any attributes or qualities which may give you an advantage over other candidates.

Final Words

After building your CV, make sure you check the value of your resume so you can appropriately price yourself before applying. So you neither undersell or overestimate your skill set. That’s all.

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