Why A Wikipedia Page is Important for Marketers (And How To Choose A Wikipedia Page Creation Service)
Written by
- Redaction Team
- Digital Marketing, Social Media
As a digital marketing specialist, there’s nothing more important than Wikipedia when it comes to boosting visibility, credibility, and searchability. Having a developed Wikipedia page immediately helps clients get increased visibility on the internet (and a big SEO boost), more credibility, and builds your E-A-T credibility.
But getting caught editing or creating your own Wikipedia article can be embarrassing and damage your brand. That’s why when a client reached out to me wanting to adjust their Wikipedia presence, I knew we needed to work with an expert Wikipedia page creation and editing service instead of trying to go it alone. This isn’t something you can simply trust to amateurs. But where to start? We eventually settled on Wiki Verification. Wiki Verification provides professional Wikipedia page editing and creation services.
Luckily, we made a good choice. The Wiki Verification team exceeded expectations with its adept understanding of Wikipedia’s intricacies and ensuring confidentiality. In this article, I’ll go over why we selected Wiki Verification, how the process worked, and why I’ll work with them going forward for any Wikipedia needs.
Why A Wikipedia Page is Crucial for Marketers
Pretty much every online marketer knows that Wikipedia reigns supreme on the internet. With 6 million articles and a staggering 260 million monthly viewers, it stands as the internet’s most influential piece of real estate and that’s reflected in its domain authority of 98.
When it comes to shaping perceptions of individuals, organizations, and brands featured in the news or searched online, no other information source is more frequently referenced.
Wikipedia’s dominance of Google extends beyond SERPs. In addition to its content frequently appearing as a top organic result, Google’s Knowledge Panel and new AI-driven generative search draws heavily on Wikipedia content.
Voice search platforms like Alexa, Siri, and Google Voice also rely heavily on Wikipedia articles, providing accurate responses for 99% of brand-related queries.
In short, if your client wants to be cited on the web, Wikipedia’s ubiquitous ensures that the online encyclopedia is inevitably the most important piece of real estate for marketers.
Beyond marketing, Wikipedia’s impact on reputation cannot be overstated. It’s malpractice for public relations experts not to engage strategically with Wikipedia. A well-crafted and precise Wikipedia page can significantly enhance an organization’s credibility and reputation. It also significantly boosts a website’s Google E-E-A-T.
Conversely, a poorly maintained or outdated article can create detrimental perception issues, particularly for companies undergoing rebranding or changing their services.
However, Wikipedia has strict guidelines regarding neutrality, verifiability, and conflicts of interest.
That’s why PR professionals must tread cautiously, as attempts to manipulate or excessively promote an organization can lead to content removal, editor hostility, and even critical news coverage. From Congressmen to multilateral organizations, there have been many cases where overeager public relations professionals and subjects of articles have been caught editing their articles causing embarrassing public relations episodes. That’s why I knew when my client approached me that working with a professional Wikipedia page creation service was critical.
Choosing a Professional Wikipedia Editing Service
Knowing that we needed assistance from someone with expertise, I started asking around to find someone we could trust to work with. It wasn’t easy. To be honest, I heard more horror stories of working with amateurs and charlatans who would take your money and not deliver or would approach editing Wikipedia in a manner that would result in things getting worse for clients.
One company stood out as being professional and having the experience to deliver what my client needed, with good testimonials from past clients who referred me to them to match. That company was Wiki Verification.
There were a few reasons for my confidence. First, they’ve clearly got experience. Their team is based in the United States and includes multiple experienced Wikipedia editors. That’s important: Wikipedia has a ridiculous number of policies and guidelines, and one mistake can get a page flagged, nuked, or worse. My client is high profile enough that any false move that results in public embarrassment would have been unacceptable.
That leads to a second reason for my confidence. Wiki Verification is discreet. When it comes to manipulating Wikipedia, anonymity is critical. Wiki Verification are professionals at Wikipedia editing. They won’t reveal who they’ve worked with. That helps them make sure that their clients’ identities are always kept confidential and that no embarrassing incidents result. No high-profile client wants to get caught manipulating their own Wikipedia page, and my client was no exception.
Finally, they’re smart editors. Some of their editors are former political communication pros. They’re good at professionally managing disputes on Wikipedia to influence pages to be most advantageous for their clients. That’s important.
In the end, it was a no-brainer. I didn’t hear any good references from other marketing professionals who worked with other services. Meanwhile, everyone who worked with Wiki Verification had good things to say. While there’s not a lot online about them out there (beyond one website listing them as one of the best Wikipedia page editing services), they were clearly the best choice.
Working Wiki Verification: My Experience
While I have a ton of digital marketing experience, I’m relatively inexperienced when it comes to stealth reputation management so I was intrigued to see how the process would play out. From the start, it was clear that in contrast, Wiki Verification were a team of pros.
Shortly after we purchased a page creation package on their website, they emailed us with some questions that helped them complete what they describe as a “notability assessment” to ensure that they could defend the article they would write if any other Wikipedia editor challenged its notability.
They had a ton of understanding of Wikipedia’s rules and knew all of the past decisions on article notability to make a smart assessment.
My client was clearly notable so this step only took a couple of days. My client had a draft of what they wanted their article to look like. This required a deviation from Wiki Verification’s usual process but they were flexible. They took the client’s draft and reworked it to follow Wikipedia’s style (which is very different from PR, blogging, or marketing). They were patient enough to explain how the changes were necessary to make the article eligible for Wikipedia.
Once both they and the client felt that the draft was in a place that could be added to Wikipedia, I watched carefully as the team went to work. I was impressed as the page was created by a Wikipedia account that was clearly created months ago but focused on editing topics similar to my client’s article. They reverse-engineered the draft, slowly rebuilding it naturally in a way that looked like they were a normal editor making edits to an article step by step.
When other editors made edits, they collaborated with them to improve the article while ensuring that my client was reflected in the most positive light. Clearly, this was not their first rodeo.
I appreciated how many steps they took to maintain anonymity for the client. They explain that in no case do they allow a paying client’s page to become a top-edited page on any of their accounts. They also use technical tools to ensure that each Wikipedia account is firewalled from other accounts they use, so they cannot get caught if Wikipedia were to check for multiple editors from the same location.
They also asked to sign a mutual NDA with my client. They explained that the mutual NDA protects both the client and them. If a client were to reveal working with Wiki Verification, it would allow other Wikipedia editors to potentially reverse-engineer what account Wiki Verification used with the client. This seemed like a wise precaution, although, upon reviewing the account used by Wiki Verification to deliver for my client, it was not at all clear to me which edits were paid edits and which ones were simply used to make the account appear natural.
It’s very clear that the Wiki Verification team has thought things through to ensure that everything they do is kept covert. By being experts at getting their content passed the meticulous Wikipedia editing community, professional Wikipedia editors like Wiki Verification are able to shape and control the narrative surrounding their clients.
It’s like a secret society operating in the shadows of online reputation management.
Bottom Line
When it comes down to it, wouldn’t want to have a Wikipedia page that showcases their achievements and highlights their success? It’s like having your own personal hype squad! By working with Wiki Verification, I was able to deliver results for my client in a safe and brand-safe way. Working with professional Wikipedia services allows public relations professionals to navigate the complex world of Wikipedia editing safely. With their expertise, privacy, and commitment to stealth reputation management, they ensure that their clients have the power to influence how they are perceived online. A strong Wikipedia presence can be instrumental in shaping your online reputation. If you’re working to put your best foot forward on Wikipedia, I highly recommend hiring Wiki Verification to create or edit your Wikipedia page.
More about Social Media
