What Are The Best Ways To Advertise Your Charity?
Written by
- Redaction Team
- February 10, 2023
- Digital Marketing, Social Media
If you are passionate about a particular cause, you might have started looking into launching a charity to raise money for it. Or perhaps you’re further down the road, and you’ve already created the charity. In either case, no matter what stage you happen to be at, this wonderful idea can come across a big stumbling block early on; you need to find ways to get people to know it exists if you want them to donate to it.
This is not always something that can be done easily, but there are methods you can use that will put you in front of more people and give you a better chance of raising the money your particular cause desperately needs. Read on to find out how to get started.
When you want people to find something, utilizing the world’s biggest search engine, Google, is a great idea. This is where a huge number of people will turn when they want to know more about something, and getting your charity onto the first page of the search engine results, and ideally as close to the top as possible, will certainly help your efforts to make a difference.
For most organizations, this will either need to be done organically through SEO which takes a lot of time – time you might not have as a charity – or it can be done through paid advertising. This latter idea is much quicker, but it can be very expensive as you’ll need to ensure you get ahead of the competition.
Luckily, Google offers free search advertising for charities and non profits, meaning you can save your money for better things but still be noticed fast.
Use Social Media
Another place that a lot of people choose to spend time on is social media. Therefore, it makes sense that you advertise your charity there as well, where more people are going to see it. You’ll need to decide which social media platform the people who are most likely to be interested in your cause will be so that you can target them directly.
More than this, you’ll need to ensure your advert is suitable for that platform. If you choose Instagram, for example, an image-based advert is best. For TikTok, video is the medium to use. For Twitter, you’ll need a smart text-based campaign. Take some time to think about this so you can get it right and promote your charity more easily and successfully.
Hold Events
This idea might have to wait until you have a certain amount of money behind you, depending on how big and fancy you want your charity event to be, but holding an event can be an excellent idea nonetheless.
You might want to hold a black tie dinner, a charity auction, a local sporting match that raises money through ticket sales, or a comedy night at the local theater, for example. There are dozens of ideas, and as long as you are careful with your spending and make it a fun event, people will be happy to contribute to your cause.
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