Carlos-barraza-logo-50

Social media introduction, 30 must-known terms every brand should use

Social media introduction
Written by

Social media marketing often uses acronyms and terms people are not familiar with. Furthermore, new terms emerge all the time and it can be difficult to keep up with the jargon, even if you’re a pro.

To help you out, we’ve created this little glossary that should help you understand what must-known terms in social media your brand should use.

1. Algorithm

Algorithms in social media are a set of rules determining how the content will be sorted on the user’s page. As social media algorithms have evolved, ranking high on the user’s feed has become harder. Because of that, beating social media algorithms has become a constant battle for marketers.

2. API

API, short for Application Programming Interface, enables apps to communicate with each other. This is important when you want one app to retrieve data from another – if the API doesn’t support a particular type of data, it won’t be able to facilitate it.

Many social media platforms have APIs allowing them to connect with popular management platforms like Sprout Social.

3. Bio

The bio or biography is a section on many social media platforms that tells your users who you are. On most platforms, they’re pretty short and have a limited number of words you can use. A good bio is key to making a great impression, as it’s the first thing people see when they visit your profile.

4. B2B

B2B stands for business-to-business. It’s a form of commercial transaction between businesses. Instead of focusing on selling, B2B social media strategy aims to create brand awareness, educate the audience, and build credibility and trust.

5. B2C

B2C stands for business-to-consumer. It refers to the process of selling products or services between a business and a consumer. The goal is to promote your business and engage users, so they have more brand awareness and decide to purchase from you.

6. Caption

A caption is a description you can see under an image or a video posted on social media platforms. They can include simple text, emojis, hashtags, and mentions. Captions are important because they tell you’re photo’s story and are a great opportunity to engage people.

7. Click-through rate

Click-through rate (CTR) is the percentage of clicks your ad receives compared to the number of times the ad was shown. To calculate it, divide the number of clicks by the number of impressions: clicks ÷ impressions = CTR.

8. Conversion Rate

The conversion rate tells you how many visitors on your website converted – completed the desired action. The desired action could be subscribing, liking your content, or purchasing something from you.

9. Call-to-action (CTA)

A call to action (CTA) is basically an invitation for the user to perform the desired action.- It tells the consumers what you want them to do – follow your account, comment or ’like’ the content, or whatever metric you want to drive with your content.

10. Dark post

A dark post is a post that can’t be found organically because it’s targeted and promoted as an ad to a specific audience. They also don’t appear on your timeline and aren’t shown in your followers’ feeds.

11. Direct message marketing

This form of marketing aims to generate leads and develop business through social network direct messaging features. This can help you in cooperating collaborating with influencers or acquiring a new client.

12. Engagement rate

The engagement rate is calculated by dividing the total engagements a post received by the total number of impressions on that post. For instance, if you get 500 views and have 50 engagements, your conversion rate is 10%l

13. Evergreen content

Evergreen content is the kind of content that is always relevant and “fresh” for readers over a long period. Publishing evergreen content is great because it will always be a source for potential leads.

14. Handle

A social media handle is a username that’s used on social media platforms. Having a good handle is important because it helps people recognize your brand or even send a certain message. For instance: if you use a witty handle, you’re signaling to people that your personality is laid-back.

15. Hashtag

This is also one of the most popular social media terms people use. 

A hashtag is a word or a combination of words preceded by a hash symbol („#)“. It can symbolize a certain type of relevant content, event, or theme. Most social media platforms allow you to search the platform using hashtags.

16. Influencer

An influencer is a person who can influence their followers because of the relationship they’ve built with them and their knowledge and expertise. They typically have a large social media following and promote products and services through certain businesses they cooperate with.

17. KPI

KPI or Key Performance Indicator is a term that encompasses various metrics to determine whether a campaign is successful. Analyzing your KPIs tells you whether you’ve managed to meet your goals. It’s not solely used in social media marketing.

18. Lead

A lead is a person that has shown interest in your products or services. Leads can eventually convert into sales if you’re able to  guide them down to the bottom of the sales funnel.

19. Meme

Memes are funny pictures or videos that are spread online via the internet and social media platforms. They spread among particular demographic groups that have a shared language, meaning, and culture.

20. Microblogging

Microblogging is a way of communicating with the audience using a combination of instant messaging and content production. Microblogs can be made in different formats: audio, video, text, and images.

21. Native advertising

Native advertising is a way of advertising certain content that looks like an organic post. For instance, boosting a regular post on Instagram is native advertising. Note that ads will always have a label that says “sponsored” or “promoted”.

22. PPC

PPC stands for Pay-Per-Click, an online advertising model in which the cost of the ad is determined based on the number of clicks the ad receives. The price of each click is usually negotiable.

23. Reach

Reach tells you how many people have seen your content. Many people confuse reach with impressions: impressions tell you how many times your content was viewed. Note that sometimes one person can see your content multiple times.

24. Shadowban

Shadowbanning happens when a user or their content is blocked without them knowing they’ve been blocked. This can happen if you post the same links over and over again or share repetitive content. As a good rule of thumb, don’t post like a spammer would; not only do you risk a shadowban, but it’s an ineffective content strategy.

25. Social traffic

Social traffic is the traffic your website or app receives through social media platforms. One example of this is when someone clicks on the link from your Instagram bio and reaches your website.

26. Targeting

Targeting is selecting the type of audience to which you want your content displayed. Social media platforms typically allow you to choose the gender, location, relationship status, age, and interests of the users – though when you start exploring targeting in terms of marketing, you’ll encounter different restrictions on who you can target based on the platform.

27. Trending

When content is trending, it means that it’s experiencing a surge in popularity at the moment. Businesses can use trending content to increase their visibility and build brand awareness. Knowing when to seize the moment and capitalize on a trend can be vital for your brand.

28. User-generated content

User-generated content (UGC) is the kind of content created by regular, non-brand affiliated users on social media platforms. It could be images, videos, texts, or some other forms of content. This kind of content can help you influence engagement and conversions.

29. Viral

Viral content is the kind of content that’s surrounded by a lot of buzz. It often suddenly breaks into the scene out of nowhere and gets a lot of eyeballs and engagement. “Going viral” (and responding to buzz in an effective, savvy way) can have a huge impact for your brand.

30. Verified account

When someone’s account has been verified, it means that the person has proven their identity to the social media provider. On most platforms, a small check mark appears next to their name when this happens.

Also be free to check out Python for Data Science, to learn how to use it effectively.

Wrapping up

So, how do you feel now about these social marketing terms? Are they easier to comprehend? Well, we certainly hope they are and that you’ll be able to harness your social media savvy to help your brand’s presence and authority grow online.

More about Social Media
Table of Contents