Multilingual Shopify Automatic Translation and Localization
Written by
- Redaction Team
- Digital Marketing, Shopify
Shopify is an ecommerce platform that allows individuals and businesses to create their own online stores.
With its user-friendly interface and customizable store design, Shopify has become a popular choice for small and large businesses alike.
Language barriers are a common challenge for ecommerce businesses looking to expand their reach globally.
Customers may prefer to shop in their native language, and not being able to understand the product descriptions or checkout process can deter potential buyers.
Shopify can use an automatic translation app that allows store owners to easily translate their store content into multiple languages.
This can help overcome language barriers and reach a wider audience.
What is Shopify automatic translation?
Automatic translation, also known as machine translation, is the use of software to translate text from one language to another.
Shopify’s automatic language translation can be done by using a compatible third-party app available on the Shopify App Store, like Weglot or Conveythis.
A Shopify admin can install the app and use it to adapt and translate their store content, such as product descriptions, into multi languages.
The app uses AI translation technology to provide accurate translations.
Using automatic translation on Shopify can provide numerous benefits, including:
- Reach a wider audience by offering content in multiple languages
- Localize and translate your store for customers in different regions
- Increase customer engagement and trust by offering content in the customer's native language
- Save time and effort compared to manually translating content
- Show prices in multiple currencies
How to set up automatic translation on Shopify
An automatic translation app like Weglot Shopify supports a wide range of languages, including Spanish, French, German, and many others.
Store owners can choose the languages they want to translate their store content into.
To enable Shopify language translation automatically, store owners can install a third-party app from the Shopify App Store that provides this functionality.
Once the app is installed, store owners can choose which pages and sections they want to translate your shop.
Store owners can customize the automatic translation settings to fit their needs.
This includes choosing which pages to translate, configuring the language switcher, and adjusting the translation engine used by the app.
To ensure the best results with automatic translation, store owners should follow some best practices, such as:
- Avoid using slang or colloquialisms that may not translate well
- Double-check translations to ensure accuracy
- Use language-specific keywords for SEO purposes
- Consider using professional translations for important content.
Pros and cons of to automatically translate Shopify
Pros
- Increased reach to global customers: By offering content in multiple languages, store owners can reach a wider audience and expand their customer base.
- Cost-effective solution: Automatic translation can be a cost-effective solution for small businesses that cannot afford professional translations.
- Saves time and effort: Automatic translation can save store owners time and effort compared to manually translating content.
Cons
- Inaccurate translations: Automatic translation may not always provide accurate translations, especially for complex or technical content.
- Loss of nuance: Automatic translation may not capture the nuances and subtleties of language, leading to awkward or confusing translations.
- SEO implications: Poor translations can negatively impact SEO and affect search engine rankings.
Tips for optimizing SEO when you translate your store in multiple languages
When using automatic translation on Shopify, it’s important to use localized keywords for each language. These are words or phrases that are commonly used in a particular region and can improve the visibility of your store on search engines in that region. Researching and including relevant localized keywords can help improve your SEO and attract more local customers.
To optimize your SEO with automatic translation, it’s important to follow some best practices for translating content.
Use clear and concise language, avoid idiomatic expressions or cultural references that may not be understood in other languages, and pay attention to grammar and spelling.
Translated content should be coherent and engaging to appeal to customers in different languages.
Maintaining consistent messaging across all languages is important for establishing your brand and maintaining trust with your customers.
Ensure that your brand voice, tone, and style remain consistent across all languages, as this will help build a strong brand identity and enhance customer loyalty.
Tips for implementing third-party apps like Weglot on Shopify
Translate Your Website in Minutes
Weglot is a third-party app available on the Shopify App Store that provides automatic translation services through their translation API.
With Weglot, merchants can translate their Shopify store into multiple languages and seamlessly switch between them.
The app also offers translator editing tools, customization options, and support for various SEO features.
To use Weglot effectively, it’s important to follow best practices for translating content.
Pay attention to the quality of the good translation and make any necessary corrections.
Use domain SEO-friendly URLs and meta descriptions to ensure that your translated content for your store is optimized for search engines.
Customize the language switcher to match the design of your store and use flags or language codes to indicate the language of each page.
Weglot provides a cost-effective solution for translating your Shopify store into multi-language.
It is easy to use and can help improve your store’s multilingual SEO and attract more customers globally.
By implementing Weglot, you can create a more inclusive shopping experience for customers who speak different languages and boost your sales potential.
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