Carlos-barraza-logo-50

SEO in Europe | Rank your website in Search Engines 🔗

Ranking in international markets is not as difficult as some might thought, but it certainly requires to do the smart work in order to improve the search rankings.

Keep reading to learn more about how to do some SEO in Europe and improve your website.

SEO in Europe
Written by

This post is also available in: English

Table of Contents

Why rank in European countries

When we talk about SEO, it is important to also have in consideration the target market where we want to enter. 

The advantages of an international SEO strategy are that a business can enter easily without having to build a brick and mortar and do investments in physical stores, and that they can operate with their website as the main e-commerce platform. 

European countries have been an attractive market to be in, since the economies of the block are more mature, but it is also a synonym of a hard competition among the different industries.

Being an innovative business is key, but when we talk about digital marketing, also a smart SEO strategy will help those online businesses to rank better in search engines.

Online businesses can either aim to develop the strategy for themselves or seek for support and start comparing the different SEO services prices to decide which could be a good fit for them.

Either way, there are more advantages of working their International SEO, if the company is ready to go expand abroad.

contemporary website developer man typing and writing code for program website

Website translation and localization

One important factor to do SEO in Europe, and any other geographical region is to have a multilingual website.

A website that is located in the american continent can focus generally in three languages, spanish, english and portuguese. And even there are some islands that speak some other languages, the whole region doesn’t have too much language varieties like in Europe.

Europe has that characteristic, that as people move from one country to another in a matter of flying a few hours, the languages that they are going to hear are totally different.

And this is also a similar situation for websites. People from across Europe will search in their main language.

Therefore it is highly recommended that the website is fully translated and localized to the different countries.

International On-Page and Off Page SEO

It won’t be the same to do Spain SEO or SEO Germany. The spanish audience won’t be reading an article focused for the german market, of course unless they speak german. And search engines will show the content that is more likely to answer their intention.

It is important to work on the on-page SEO properly and with the language localization in mind.

Sometimes the translations won’t neccesary adjust to the keyword, that is why the content should be optimized.

Another important ranking factor for International SEO are the use of international backlinks.

In the case of a website that wants to get to the spanish market, it is recommended that the backlinks that it is building are coming from reliable sources from Spain. And so if it is aiming for the case of Germany.

Getting a backlink from eastern european countries might help a bit if the strategy is to focus only in one european country, but if the aim of the website is having a regional perspective, and to rank in several countries, than it certainly will help for the SEO in Europe.

Working with both, the On-Page SEO and the Off-Page SEO of the website, but with a focus of the internationalization, certainly it will help the website to start gaining international traffic.

Taking leverage of targeting a specific region will help search engines to understand who should be the content shown.

More about SEO