5 reasons to use video marketing in business or why your business needs video marketing
Written by
- Redaction Team
- September 15, 2022
- Digital Marketing, Social Media
After the smartphone became the main screen of a person, many types of promotion appeared, all of which are united by the concept of digital marketing.
One such area is video marketing. Of all the variety of content, video has its own uniqueness and peculiarity. You can see examples of the use of commercial video production https://ninjapromo.io/services/video-production in various business areas on NinjaPromo site.
Using such content, you will definitely increase the recognition and profitability of your business.
What is video marketing?
Marketing is a promotional activity whose purpose is to inform the public about your business, its services and products. In most cases, it is not intended for direct sales, but it allows you to make your business known to the public.
If you take social marketing as an example, then on a Facebook page you can not only show what services your business offers, but also communicate with your audience through posts, comments and likes. Social marketing can show you what people think or say about your business or what will help your business improve the quality of its services.
Traditional marketing methods were limited to a few promotional tools, however, with the advent of the Internet, that has changed. There are more digital marketing strategies than you might think, but in this article, I will highlight the importance of using video marketing to promote your products and services.
Why should a business use video marketing?
Video marketing attracts business for the same reason that television advertising does. Another issue is that earlier this was available to a few companies due to the high cost of both creating a video and posting it. Online and digital technologies have reduced the cost of both production and delivery of video to consumers by several orders of magnitude. In addition, this is the most striking and visual form that allows the company to present its offer to consumers. Confucius is credited with wisdom: “Tell me and I will forget; show me and I will remember.” This best describes the power of video impact on the minds of customers.
Everyone at least once in their life has come across instructions for use that accompany products. Even the simplest device is always described with a decent amount of text. But even though any manufacturer tries to explain in detail the available functions, the presentation is still not complete without illustrations to improve understanding. However, in the end, it is possible that when reading, the consumer still has doubts that he understood everything correctly.
Another question is when, in addition to text instructions, manufacturers make video instructions. Everything is clearly shown in it and it takes less time to get acquainted with it than a careful reading of the manual. This example illustrates how video marketing can better and more effectively convey information to the addressee.
Benefits of Video Marketing
- If you offer a person a choice of reading a text or watching a video, then the majority will prefer the video. The demand for video content among people is higher than for its other formats due to ease of perception.
- Now video content is perfectly integrated into all popular platforms and plays equally well on absolutely any device. Video playback does not depend on the type of browser, layout, operating system and screen size of the client's device. All this suggests that there are no barriers to video access to the widest range of potential audiences.
- The imagery of presenting information through video has a great emotional stimulus and is better remembered by a person. Reading on these indicators noticeably loses.
- Video improves organic traffic and conversion rates. This happens not only because the video content causes idle curiosity among users. For brands where an emotional connection with consumers is key, the use of videos helps convert visitors into buyers.
- Video marketing adds value to content. With its help, promotion using video can become viral, thereby increasing the reach of consumers and their emotional involvement.
Conclusions
The idea of incorporating video marketing into a company’s marketing strategy can be so enticing that you’ll be tempted to start making videos right away.
As a rule, this leads to the fact that after looking at how other companies or even competitors are moving in this direction, you want to copy their findings in your own way. Only in this approach there is a time bomb, as it does not take into account the interests and needs of the target audience of the company’s brand.
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