Online wines sales and wine tours – 2 sides of a same story
2020 and 2021 have meant a rapid increase for wine sales online.
The situation created by Covid has brought enormous opportunities and accelerated a shift in the distribution channels long expected by wine online players.
But as in most stories, there are two sides. Wine tourism, for long the most developed online segment in the wine industry, crashed in those 2 same years.
Little could be done by online wine tourism agencies like niche market leaders in Spain Wine Tourism Spain, or even by giant travel portals like Conde Nast who had a difficult time in inspiring customers not able to travel.
Keep reading to analyze how a digital transformation has also impacted the wine industry.