Local SEO vs. Enterprise SEO – Which is Right for You?

Written by

If you own a small business or manage the online presence of a large enterprise, you may have heard the terms “local SEO” and “enterprise SEO” thrown around, but you may not be sure what they mean, or which one is right for your company.

Local SEO refers to the process of optimizing your online presence to attract more business from local customers, while enterprise SEO focuses on optimizing a large corporation’s website for nationwide or even global reach.

In this article, we will explore the differences between local and enterprise SEO and help you determine which strategy is best for your business. Whichever you choose, it’s always best to work with a sydney SEO specialist who can tailor a campaign towards your unique business and goals.

Local SEO vs. Enterprise SEO – Which is Right for You

Local SEO – A Quick Explainer

Local search

Local SEO is the process of optimizing a business’s online presence to increase its visibility in search engine results pages (SERPs) for location-specific searches. It helps businesses with a physical location attract customers in their local area by making it easier for them to find the business online.

There are several techniques that can be used to optimize a business’s local SEO, including:

Citation building: This involves getting your business listed in online directories and citation sites, such as Google My Business, Yelp, and Yellow Pages. These citations help to establish your business’s name, address, and phone number (NAP) as a trustworthy and consistent reference for search engines.

Google My Business optimization: This involves claiming and verifying your business’s Google My Business listing, and then optimizing it with accurate and complete information about your business, including its name, address, phone number, hours of operation, and photos.

On-page optimization: This involves optimizing the content and HTML of your website to make it more relevant, useful, and attractive to both search engines and users. This can include optimizing the title tags, meta descriptions, and headings on your website to include your city and state, as well as relevant keywords.

Reviews and ratings: Encouraging customers to leave reviews and ratings of your business on sites like Google and Yelp can help to improve your local SEO, as these reviews and ratings are often used by search engines to determine the quality and relevance of a business.

By using these and other local SEO techniques, businesses can improve their visibility in local search results and attract more customers from their local area.

Enterprise SEO – An Overview

handsome young seo manager using smartphone and computer at workplace

Enterprise SEO is a type of search engine optimization (SEO) that is specifically designed to help large businesses with a national or international presence, or businesses with multiple locations, to improve the visibility and ranking of their websites in search engine results.

There are several ways that enterprise SEO can help large businesses. For example:

Keyword research: Identifying the most relevant and popular keywords that people are using to search for products or services related to the business can help optimize website content and improve search rankings.

Content optimization: Ensuring that website content is well-written, informative, and relevant to the business can help improve the visibility and ranking of the website in search results.

Technical SEO: This involves optimizing the technical aspects of the website, such as the website’s structure, code, and performance, to improve its visibility and ranking in search results.

Local SEO: For businesses with multiple locations, optimizing for local search can help improve the visibility and ranking of each location’s website in search results for users searching in that location.

Link building: A website’s search engine ranking can be improved by building high-quality backlinks from reputable websites using custom link building services.

In essence, enterprise SEO helps large businesses to improve the visibility and ranking of their websites in search results, which can lead to increased traffic, sales, and revenue.

Choosing between local and enterprise SEO

Here are some factors to consider when deciding which type of SEO is right for your business:

Size: If you are a small business with a limited budget and/or a small target market, local SEO may be more suitable for you. On the other hand, if you are a larger enterprise with a national or international presence, enterprise SEO may be more appropriate.

Location: If your business primarily serves customers in a specific geographic area, local SEO can help you rank well in search results for that area. Enterprise SEO, on the other hand, is more geared towards national or international campaigns.

Industry: Different industries may require different approaches to SEO. For example, a local restaurant may benefit more from local SEO, while an e-commerce website may require a more comprehensive enterprise SEO strategy.

Competition: Consider the level of competition in your industry. If you are in a highly competitive industry, enterprise SEO may be necessary to help you stand out and rank well in search results.

Assess your business goals: Consider what you want to achieve through SEO. Do you want to attract more local customers, or are you looking to expand your reach nationally or internationally?

Analyze your target audience: Who are your customers, and where are they located? Understanding your target audience can help you determine the most effective SEO strategy.

Evaluate your current SEO efforts: Have you already implemented SEO for your business? If so, consider what has been effective and what has not, and use this information to guide your decision.

Final Thoughts

There you have it, the decision of whether to focus on local SEO or enterprise SEO depends on the nature and goals of your business. Local SEO is more suitable for small, locally based businesses that aim to attract customers from a specific geographic area. Enterprise SEO, on the other hand, is geared towards larger, national, or international businesses that want to reach a wider audience and establish their brand as a leader in their industry.

Both approaches have their own unique set of challenges and opportunities, and it is important to carefully evaluate which one is the best fit for your business.

More about SEO