How to publish news in Social Media correctly
News portals are seeing a big change on how the audience is consuming the news.
Print media has been seeing a decrease on their sales, and organizations have to cope with the change that Social Media has brought.
So it is highly important to be on the game and remain on the top preference on how the audience prefer to consume the news.
Keep reading to learn some tips on how to pusblish news in Social Media, the correct way.
The days of just posting the article to Social Media are over
The big social media Platforms can be considered as mature businesses, such as Facebook and Twitter.
In the early days, it was really easy for the pioneers to just post the article link on the feed, and it would have a big reach.
It was the easy way for news portals to expand the reach of their audiences worldwide, but as the algorithms where getting improved, more content was created as well by users, the organic reach was decreasing.
And it can be easily seen that the posts that are just having the article link migh have fewer likes, and it is mainly due to the algorithm opting to show content that can keep users on their social media platform, and not outside of it.
As well, competition has increased.
News Portals are not just competing against their typical rival, they now have to face the content generated by users.
So how to really outstand from the crowd and keep being a trustworthy site that is worth to be followed?