How to do a giveway on Instagram
One of the best engagement methods to grow Instagram accounts and to keep the audience really excited is to do a giveaway.
Giveaways have been one action that influencers and businesses are using for different purposes.
Keep reading to learn about the importance of giveaways and to find an easy way to create giveaways.
Why create an Instagram giveaway?
There are multiple reasons to create Instagram giveaways.
One reason to start one is to improve the engagement of users. Promoting a giveaway on Instagram can set up the advantage of gaining new followers or to rise the interaction of the current followers.
The engagement can create sound around followers that eventually it can also create a brand awareness among their networks.
Also, another reason to create an Instagram giveaway is to grow e-mail subscribers and also keep up with the work related with the marketing automation. In this way a conjunction work between the social media team and the e-mail marketing team can generate a good synergy to improve the customer conversions.
Social Media, and specially Instagram, is a both sided communication. That has been one of the main advantages for users, that they can now interact directly with the brands they love. An Instagram giveaway can facilitate the customer loyalty and their retention. As known in the marketing industry that is better to retain customers than pushing to generate new ones.
Regardless of what could be the main objective of a business, brand or influencer, there are more advantages than disadvantages to test out a giveaway.