Linkedin has become the social network for professionals by default. If we want to show the world our professional face, what we do is to add our profile about our work on Linkedin.
Undoubtedly, this network has helped many people to build relationships and find employment.
However, you should not miss the opportunity to create a Linkedin Business Account that will allow businesses within the network to show an even more professional profile.
You can get too much benefits of Linkedin by knowing how to use it, therefore businesses must know how get a better performance on this platform.
After clicking on work, scroll down until you get the Create Company Page + option.
If you are small business with fewer than 200 employees or a medium to large business with more employess, you can select which fits better for your business. Showcase page are for more specific solutions of products or services that are desired to be shown in Linkedin. These Linkedin Business pages could be a second step after you already have established strongly your brand in Linkedin. As well, Educational institutions have the option to open their Linkedin Business page.
Start typing the relevant information that Linkedin is asking for your new Linkedin Business Page. The basic information must be covered here such as the name, website, industry, the number of employees, the type of business registration, logo and a tagline.
Linkedin will ask for more information to be filled in like the description of your business and location. If you didn’t uploaded the logo in the previous step you could do it later. Also you can start adding your cover image. As well you can use relevant hashtags that are for your business so that Linkedin can easily set you up in a certain type of business. This could help you more to appear on Linkedin Search Engine.
Linkedin is a rising social media platform of the last year. Since it got acquired by Microsoft, Linkedin for Business has been a huge opportunity to keep growing.
The exposure that the Linkedin Business pages are gettings is even bigger.
Linkedin is not just a resume or a cv profile website, now is getting into a real networking platform for professionals and businesses.
Setting up the Linkedin Business page is not just having on Linkedin, and that is it. It requires time and constant content.
The platform is really easy to use and businesses can take advantages of if because Linkedin business pages are for free.
B2B organizations must start having a profile on Linkedin, and start showcasing their products and services, but specially giving content that might show value to their audiences.
Linkedin Business Pages are for that, to be the storefront of their business, to open dialogues, to share and to answer actively with their communities.
Linkedin Business Page will be the new presentation card of business and it is a great tool to help businesses to achieve growth and new leads.