How Can Pay Per Click Help With SEO: A Quick Overview
Written by
- Redaction Team
- March 21, 2023
- Digital Marketing, SEO
When you are looking to drive traffic to your website, there are many options at your disposal. Some of them may be put into the short-term category box, whereas others, like SEO, will take place and be successful over several months and years.
Pay-per-click advertising, also known PPC and search engine optimization (SEO), are two digital marketing strategies that are often used in tandem to drive traffic to a website. While they are distinct techniques with different objectives, PPC can actually help with SEO efforts in a number of ways.
However, if you are new to the area of digital marketing, PPC, and SEO, it can be a bit puzzling to see how they are all linked. And in this article, it will be explored. So, enjoy!
Keyword Research
PPC can help improve keyword research and targeting for SEO. As you may be aware, SEO is broken down into several areas, with one of the most prevalent and ever-evolving being the use of different keywords. With PPC campaigns, marketers can test the performance of different keywords and see which ones generate the most clicks and conversions. This keyword-based data can then be used to inform SEO efforts, ensuring that the website is optimized for the most relevant and high-performing keywords. Of course, in order to ensure that your website is ticking the keyword box each week for SEO, it is best to hire an experienced SEO agency Birmingham to oversee this. Most agencies that are able to offer SEO will offer the other areas too, so be sure to look around for one that can offer the best price.
Visitor Analysis
Additionally, PPC can provide valuable insights into the behavior of website visitors. By analyzing metrics such as bounce rate, time on site, and conversion rate, marketers can gain a better understanding of what content and features are most engaging to users. This knowledge can then be used to optimize the website for improved user experience, which can ultimately improve search engine rankings.
Increasing Brand Awareness
Another way that PPC can benefit SEO is by increasing brand visibility and awareness. While PPC ads are typically displayed above or alongside organic search results, they are still visible to users who are searching for relevant keywords. By appearing in both paid and organic search results, businesses can increase their overall visibility and brand recognition. This can lead to more organic searches for the brand name, which can, in turn, improve search engine rankings.
Testing!
PPC can also be used to test and improve or optimize landing pages for SEO. Landing pages of websites are a critical component of any digital marketing campaign, as they are the first thing that someone will see when they visit your business website.
And, if you are able to get people to your landing page via PPC, but they are then clicking off of it, this can highlight an issue in the underlying designs of the webpage. This allows you to adapt the landing page and reduce the bounce rate!
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