How a Business Can Optimize its Digital Marketing Efforts (2023 Edition)

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It’s not a secret: any business should view digital marketing as an essential component of its operations. From social media to pay-per-click ads, it is key to building visibility, growing your audience, and securing those all-important sales. 

Yet marketing campaigns can be bloated and complex, particularly when focusing on multiple different tactics. Are you searching for tactics to optimize – and ultimately improve – your digital marketing efforts? This article highlights how it can be done successfully.

How a Business Can Optimize its Digital Marketing Efforts

Use split testing

Also known as A/B testing, this process is highly effective in learning about which tactics ultimately work best for your marketing campaigns. You test out one version of a marketing aspect, make an alternative to this aspect, and compare which of the two produced the best results. For example, you could decide to try out the copy for a PPC ad, seeing which of the two versions best resonates with your audience and produces clicks. 

The more split testing you perform, the more you can optimize the performance of your entire marketing campaign.

Batch processing

Automation is a key aspect for many business operations, marketing included. While automation obviously helps to improve performance, there is also a way to further optimize this aspect: batch processing. Simply put, JAMS software for batch processing is something every business needs. 

Why? Well, batch processing is particularly important if you have many tasks to track. You don’t have to do this manually. JAMS software does the work for you where it logs, monitors, and orchestrates every action.

Less is more

Happy creative marketing team working on new business project in the office.

This might seem counter-productive. However, less can be more with digital marketing. This is the case with the marketing channels you select. Imagine if you were spread across multiple social media channels, did SEO blog content, PPC ads, email marketing, and so on. If you are only a small business with limited resources, you won’t be able to dedicate enough time to each one. Rather than only giving half-effort to, say, eight marketing channels, you can put in full effort across four marketing channels.

Use the data that is available

How do you decide which social channels to focus on for your business? The answer: you use the data that’s available. There is a plethora of analytics available from the likes of Google Analytics and your social media platforms. You can see the types of views, conversions, and sales that are being made from each channel.

With this information, you are then able to zone in on the marketing tactics that work best, maximizing your budget in the process. 

Know the latest SEO changes

SEO is always evolving. Even if you have gained a prominent position in the search rankings, you can soon drop if you don’t keep up-to-date with the latest algorithm changes. It’s imperative you are always aware of the latest updates and changes that Google makes. The quicker you react to these changes, the less likely it is to cause damage to your content – and you could even receive a healthy bump up the search results pages for your pages.

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