1. Tips on how to use the profile for people.
One of them and the "rustic" way, but that can be effective is to create a profile of Person but with the data of your company. Undoubtedly, there are some reasons why you should use the pages of companies that you should not leave out, but if you want to start with something known, of course you can do with a normal profile.
I leave you some tips that can help you.
Invite friends and acquaintances to follow you. The friend requests at the beginning you will have to do them so that your nearby circles start helping you to have more connections. As time passes and your network of people close to you is already in contact with you, the algorithms of Facebook will recommend you to be friends with people connected with your friends. Over time, people will add you to be friends.
Publish constantly. Do you want people to know that you have an offer? Then publish it and ask that they share it. Keeping people watching your posts will cause them to generate the interaction to create the engagement, but beware of publishing too much or they will stop following you.
Interact with your friends. Congratulate your contacts, comment on notifications from them or give a simple like. Generating presence in this way will help you feel with a certain personal relationship with your business.