DEI Calendar for Small Businesses: Where to Start

Written by

Diversity, Equity, and Inclusion (DEI) have become crucial elements of modern workplace culture. Small businesses, just like large corporations, are recognizing the value of fostering diverse and inclusive environments. To ensure that DEI efforts are not forgotten or relegated to an afterthought, many organizations are turning to DEI calendars as an effective tool. In this article, we will explore the concept of a DEI calendar, why it’s important for small businesses, and how to create one that aligns with your company’s goals and values.

DEI Calendar for Small Businesses Where to Start

Understanding the DEI Calendar

A DEI calendar is a structured plan that outlines the diversity, equity, and inclusion initiatives a small business will undertake over a specified period, typically a year. It serves as a roadmap for integrating DEI principles into everyday operations, ensuring that these efforts remain a continuous focus rather than sporadic actions. A well-organized DEI calendar provides a strategic framework for small businesses to track progress and assess the impact of their initiatives.

Why DEI Matters for Small Businesses

Creating a DEI Calendar for Small Businesses

Assess Your Current State

Start by conducting a DEI assessment to understand where your small business currently stands in terms of diversity and inclusion. Collect data on employee demographics, survey employees for their perspectives, and assess your company culture.

Define Your DEI Goals

Based on your assessment, set specific and measurable DEI goals for your small business. These goals should align with your company’s values and long-term vision.

Identify Key Initiatives

Determine the initiatives and activities that will help you achieve your DEI goals. These may include recruitment and hiring strategies, employee training programs, diversity and inclusion workshops, and community engagement efforts.

Create a Yearly Calendar

Break down your DEI initiatives into a yearly calendar. Assign specific activities to each month or quarter. Be realistic about what your small business can accomplish within your available resources.

Allocate Resources

Ensure that you allocate the necessary budget, time, and personnel to support your DEI initiatives. Consider partnering with DEI experts or consultants if needed.

Communicate and Involve Employees

Transparently communicate your DEI calendar to your employees, and involve them in the process. Encourage feedback and suggestions to make your initiatives more inclusive and effective.

Monitor Progress and Adjust

Regularly track and evaluate the progress of your DEI initiatives. Adjust your calendar and strategies as necessary based on feedback and outcomes.


A DEI calendar is an invaluable tool for small businesses committed to creating diverse, equitable, and inclusive workplaces. By proactively planning and implementing DEI initiatives, small businesses can foster better employee engagement, attract top talent, make informed decisions, build customer loyalty, and mitigate legal risks. When DEI is woven into the fabric of a small business’s operations, it not only benefits the company but also contributes to a more inclusive society as a whole. Start your DEI calendar today, and make a lasting impact on your organization’s culture and success.

More about Entrepreneurial Ecosystem