8 Advantages and disadvantages of focus groups
Focus groups are a research method commonly used in market research to gather information and opinions about a particular topic or product.
This article will explore the advantages and disadvantages of using focus groups as a data collection method.
We will discuss how focus groups work, the benefits they offer, and the potential drawbacks to consider.
Advantages of Focus Groups
Disadvantages of Focus Groups
How do focus groups work?
In a focus group, a moderator facilitates a group discussion with a selected group of participants, surveys and questionnaires. The participants are chosen based on certain criteria, such as their demographics or their familiarity with the research topic.
The moderator guides the discussion by asking open-ended questions and encourages participants to share their opinions and experiences.
Focus groups are a cost-effective method to do research.