What is Wild Posting & Why is it So Effective?

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If you are looking for a new marketing method to try in 2023, you need to know all about wild posting.

A type of outdoor marketing that is similar to billboard marketing, wild posting offers multiple benefits, including increased brand awareness, the ability to build an emotional connection, and enhanced brand recognition. 

Keen to find out more about this innovative marketing technique? 

Read on to discover everything there is to know about wild posting, including how to develop the ultimate wild posting strategy for your business.

What is Wild Posting & Why is it So Effective

What is wild posting?

As mentioned briefly above, wild posting is a form of advertising that is sometimes referred to as flyposting. A highly effective and relatively low-cost marketing method, wild posting involves placing posters on walls, fences, the sides of buildings, and lots of other highly visible spaces.

Most commonly used in cities and towns where brands can enjoy high levels of traffic, wild posting is an effective marketing technique for small and large businesses alike.

What are the main benefits of wild posting?

Businessman using a laptop while working in a cafe

One of the most notable benefits of wild posting is that you can reach a lot of people without blowing your entire advertising budget. 

Brands can use wild posting to advertise their business in general, to promote a new product or service, or to spread the word about an upcoming event. 

Furthermore, as a marketing technique, wild posting is incredibly creative, allowing you to showcase your brand’s personality and gain an edge over your competitors.

Why is wild posting so effective?

The beauty of wild posting, as opposed to simply posting a poster in a single location or investing in a billboard, is that you get maximum impact for minimal effort. 

Wild posting is also great at targeting people who are not connected to the internet or do not watch much television. 

If you are a new business and want to grow your customer base, wild posting can help get your brand in front of new eyeballs in a highly memorable and creative way.

How to create a wild posting strategy

For wild posting to be effective, you need to make sure you have a solid strategy in place, something which you can do yourself, or you may prefer to hire a professional company to do this for you, such as who can help you with all aspects wild posting. 

The first element you need to consider is whether or not there are any restrictions on where you can place posters in your area. Once you have found out what you are legally allowed to do, the next step is to find a high-quality printing service to design your posters. You want your graphics to really stand out, so this step is crucial. 

Finally, it would be best to decide where you will put up your posters for maximum effect. If you have a physical store or location, you will want to post your posters near to your establishment so that you can drive footfall to it. 

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