7 Personal trainer marketing tips to get more clients
Written by
- Redaction Team
- Digital Marketing, Social Media
Budgets are tight, competition is fierce and there are more personal trainers than ever.
As people are starting to leave behind the lockdowns and going back to the gyms and outside training, some of them are already looking for personal trainers that can help them to reach their goals.
The question relies in how you can increase the number of clients effectively.
Following up, we share 7 tips to get more client leads that will help you for marketing your personal training business.
Table of Contents
1. Advertise in online directories
Online directories like Yelp , Google Maps and Bing Places have thousands of users that could be your ideal client.
You can add yourself as a business listing as a personal trainer.
If you are worried that you don’t have a specific business location, ask to the gym where you actually work with to spot yourself at the place.
Remember that is key to create awareness of your services, and relying on such platforms can be such a great support.
2. Showcase your expertise and certifications
One action that can help you to stand out from your competition is your expertise and any certification that you might have.
It is not a matter of bragging, but a matter of showing out to your potential customers that you are the expert to be contacted for personal training.
If you have completed your personal training course online and have received your certifications, you can use them in your advertising.
3. Share training tips on social media
Take leverage on the organic traffic that short videos are generating on social media channels such as Instagram, Facebook, TikTok and Youtube Shorts.
You can apply a content marketing strategy to your personal training business by creating videos where you share out your knowledge and how it can help your market.
What it is important here is not merely to just focus on sales, but on establishing yourself as the thought leader of you area.
4. Offer free trials and consultations
Most people are interested in improving their health, but they’re not sure how to do it .
Offer free trials or consultations to get them to take action.
By trying out your services for free can be a way to actually know the type of training you are delivering and that can help them to be convinced that you are the perfect person for helping them.
5. Put your contact info on everything
Place your contact information on business cards, flyers, fliers and other promotional materials.
Make sure it’s always visible on your website and Facebook page.
You have to be visible for your market, so don’t just rely on one method of marketing, but try as well the traditional marketing techniques.
6. Encourage word-of-mouth marketing
In addition to putting your contact info on everything, encourage word-of-mouth referrals.
Send your clients a referral card and make it easy for them to share it with their friends and family.
Remember that your clients are your service ambassadors and they are the best ones who can help you promote your services.
WOM marketing has been the best marketing that any business can implement, and it can aslo help your personal training business.
7. Track your results
Measure your results by tracking your client base, new client leads and newsletter subscribers.
This will help you figure out what works and what doesn’t.
Take into consideration that what is not measured, can not be analyzed, so it is important to keep track of your results so that you can improve your marketing tactics in the future and keep implementing what has help you grow your business.
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