{"id":348714,"date":"2025-05-16T11:48:47","date_gmt":"2025-05-16T18:48:47","guid":{"rendered":"https:\/\/barrazacarlos.com\/adidas-pumaya-karsi-iki-kardesin-hikayesi-ve-kuresel-rekabet\/"},"modified":"2025-05-16T11:49:05","modified_gmt":"2025-05-16T18:49:05","slug":"adidas-pumaya-karsi-iki-kardesin-hikayesi-ve-kuresel-rekabet","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/tr\/adidas-pumaya-karsi-iki-kardesin-hikayesi-ve-kuresel-rekabet\/","title":{"rendered":"Adidas Puma&#8217;ya Kar\u015f\u0131: \u0130ki Karde\u015fin Hikayesi ve K\u00fcresel Rekabet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"348714\" class=\"elementor elementor-348714 elementor-342664\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5de50407 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"5de50407\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a056845\" data-id=\"5a056845\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f099f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f099f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-323cc248\" data-id=\"323cc248\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61242a6f elementor-widget elementor-widget-heading\" data-id=\"61242a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Adidas Puma&#8217;ya Kar\u015f\u0131: \u0130ki Karde\u015fin Hikayesi ve K\u00fcresel Rekabet<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce21c11 elementor-widget elementor-widget-text-editor\" data-id=\"ce21c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Spor giyim tarihinde \u00e7ok az hikaye Adidas ve Puma&#8217;n\u0131n hikayesi kadar ilgi \u00e7ekicidir. Bu efsanevi rekabetin temelinde, atletik ayakkab\u0131lar\u0131n manzaras\u0131n\u0131 sonsuza dek de\u011fi\u015ftiren derin bir aile b\u00f6l\u00fcnmesi yatmaktad\u0131r. Adidas ve Puma&#8217;n\u0131n k\u00f6kleri, Adolf ve Rudolf Dassler adl\u0131 iki karde\u015fin ortak bir tutku olan ayakkab\u0131c\u0131l\u0131\u011f\u0131 d\u00fcnyan\u0131n en ikonik spor markalar\u0131ndan ikisine d\u00f6n\u00fc\u015ft\u00fcrd\u00fckleri Bavyera&#8217;daki k\u00fc\u00e7\u00fck bir kasabaya kadar uzanmaktad\u0131r.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c43e4fb\" data-id=\"2c43e4fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cbe1c5 elementor-widget elementor-widget-image\" data-id=\"4cbe1c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/04\/Adidas-vs-Puma-A-Tale-of-Two-Brothers-and-a-Global-Rivalry.webp\" class=\"attachment-full size-full wp-image-342681\" alt=\"Adidas vs Puma A Tale of Two Brothers and a Global Rivalry\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/04\/Adidas-vs-Puma-A-Tale-of-Two-Brothers-and-a-Global-Rivalry.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/04\/Adidas-vs-Puma-A-Tale-of-Two-Brothers-and-a-Global-Rivalry-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/04\/Adidas-vs-Puma-A-Tale-of-Two-Brothers-and-a-Global-Rivalry-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/04\/Adidas-vs-Puma-A-Tale-of-Two-Brothers-and-a-Global-Rivalry-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/04\/Adidas-vs-Puma-A-Tale-of-Two-Brothers-and-a-Global-Rivalry-150x84.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2b983c elementor-widget elementor-widget-heading\" data-id=\"3f2b983c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Taraf\u0131ndan yaz\u0131ld\u0131<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449ccca3 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"449ccca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>May\u0131s 16, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/tr\/category\/girisimcilik\/\" class=\"elementor-post-info__terms-list-item\">Giri\u015fimcilik<\/a>, <a href=\"https:\/\/barrazacarlos.com\/tr\/category\/girisimcilik\/is-planlamasi\/\" class=\"elementor-post-info__terms-list-item\">\u0130\u015f Planlamas\u0131<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6091dd82 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6091dd82\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-toc__header-title\">\n\t\t\t\t\u0130\u00e7indekiler\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6091dd82\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6091dd82\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__6091dd82\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68336a56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68336a56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4d30642f\" data-id=\"4d30642f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7bd351 elementor-widget elementor-widget-heading\" data-id=\"1d7bd351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Herzogenaurach'ta K\u00f6kenler: Her \u015eeyin Ba\u015flad\u0131\u011f\u0131 Yer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d9114 elementor-widget elementor-widget-text-editor\" data-id=\"41d9114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dassler karde\u015fler Almanya&#8217;n\u0131n Bavyera eyaletinde \u015firin bir kasaba olan Herzogenaurach&#8217;ta b\u00fcy\u00fcd\u00fcler. Adi olarak bilinen Adolf ve Rudolf ya da Rudi, 1920&#8217;lerde annelerinin \u00e7ama\u015f\u0131rhanesinde ayakkab\u0131 \u00fcretmeye ba\u015flad\u0131lar. \u0130kisinden k\u00fc\u00e7\u00fck olan Adi titiz bir zanaatk\u00e2r, b\u00fcy\u00fck olan Rudolf ise karizmatik bir giri\u015fimciydi. Birlikte m\u00fcthi\u015f bir ekip olu\u015fturdular.   <\/p><p>\u015eirketleri Dassler Schuhfabrik, Amerikal\u0131 ko\u015fucu Jesse Owens&#8217;\u0131n Berlin&#8217;deki 1936 Olimpiyatlar\u0131 s\u0131ras\u0131nda ayakkab\u0131lar\u0131n\u0131 giymesiyle \u00fcn kazand\u0131. Owens&#8217;\u0131n d\u00f6rt alt\u0131n madalyas\u0131 sadece politik bir a\u00e7\u0131klama yapmakla kalmad\u0131, ayn\u0131 zamanda Dassler markas\u0131n\u0131 da d\u00fcnyaya tan\u0131tt\u0131. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-110b5cd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"110b5cd2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72418c13\" data-id=\"72418c13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c069f3a elementor-widget elementor-widget-heading\" data-id=\"4c069f3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1940'larda Ayr\u0131l\u0131k: \u0130\u015f Ortakl\u0131\u011f\u0131ndan Rakipli\u011fe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e481f9b elementor-widget elementor-widget-text-editor\" data-id=\"7e481f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Y\u0131llarca birlikte \u00e7al\u0131\u015fmak sonunda karde\u015flere zarar verdi. \u0130kinci D\u00fcnya Sava\u015f\u0131&#8217;n\u0131n bask\u0131lar\u0131 ve farkl\u0131 ki\u015filikleri ili\u015fkilerinin bozulmas\u0131na neden oldu. Nazi Partisi&#8217;ne ba\u011fl\u0131l\u0131klar\u0131 ve \u015firketin kontrol\u00fc konusundaki anla\u015fmazl\u0131klar aralar\u0131ndaki u\u00e7urumu derinle\u015ftirdi. Her iki karde\u015f de 1933 y\u0131l\u0131nda partiye kat\u0131lm\u0131\u015f olsa da, su\u00e7lamalar ve g\u00fcvensizlik bunu takip etti.   <\/p><p>1940&#8217;lar\u0131n sonlar\u0131nda, ayr\u0131l\u0131k onar\u0131lamaz hale geldi. Rudolf 1948&#8217;de, ba\u015flang\u0131\u00e7ta Ruda (ad\u0131n\u0131n birle\u015fimi) ad\u0131n\u0131 ta\u015f\u0131yan, daha sonra Puma olarak de\u011fi\u015ftirilen kendi ayakkab\u0131 \u015firketini kurmak i\u00e7in ayr\u0131ld\u0131. Bir y\u0131l sonra Adi, takma ad\u0131 ve soyad\u0131n\u0131n kar\u0131\u015f\u0131m\u0131ndan olu\u015fan kendi \u015firketi Adidas&#8217;\u0131 tescil ettirdi. B\u00f6ylece Adidas ve Puma rekabeti resmi olarak ba\u015flam\u0131\u015f oldu.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-12613b92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12613b92\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5605e159\" data-id=\"5605e159\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b091fc1 elementor-widget elementor-widget-heading\" data-id=\"7b091fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Adidas ve Puma'n\u0131n K\u00fcresel Y\u00fckseli\u015finin Tarihi<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5223fe35 elementor-widget elementor-widget-text-editor\" data-id=\"5223fe35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adidas yenilik\u00e7i yakla\u015f\u0131m\u0131yla k\u0131sa s\u00fcrede tan\u0131nd\u0131. 1954 y\u0131l\u0131nda Bat\u0131 Almanya milli futbol tak\u0131m\u0131, \u00e7\u0131\u011f\u0131r a\u00e7an bir bulu\u015f olan \u00e7\u0131kar\u0131labilir \u00e7ivili Adidas ayakkab\u0131lar\u0131yla D\u00fcnya Kupas\u0131&#8217;n\u0131 kazand\u0131. Bu an, markan\u0131n y\u00fcksek performansl\u0131 ayakkab\u0131lar konusundaki itibar\u0131n\u0131 sa\u011flamla\u015ft\u0131rd\u0131.  <\/p><p>Rudolf&#8217;un liderli\u011findeki Puma da \u00e7ok geride kalmad\u0131. Agresif pazarlamas\u0131 ve \u015f\u0131k tasar\u0131mlar\u0131yla tan\u0131nan Puma, futbolda da ba\u015far\u0131ya ula\u015ft\u0131 ve hem kul\u00fcplere hem de sporculara sponsor oldu. Karde\u015fler aras\u0131ndaki rekabet her iki \u015firketi de teknoloji ve markala\u015fma alan\u0131nda yeni zirvelere ta\u015f\u0131d\u0131.  <\/p><p>Y\u0131llar ge\u00e7tik\u00e7e her iki marka da ayakkab\u0131lar\u0131n \u00f6tesine ge\u00e7erek geni\u015f bir spor giyim ve haz\u0131r giyim yelpazesi sunmaya ba\u015flad\u0131. D\u00fcnya Kupalar\u0131 ve Olimpiyatlar da dahil olmak \u00fczere k\u00fcresel spor etkinliklerinde \u00f6nemli oyuncular haline geldiler. Y\u0131ld\u0131z sporcular\u0131n ve futbol kul\u00fcplerinin sponsorluklar\u0131 ba\u015far\u0131lar\u0131nda \u00e7ok \u00f6nemli bir rol oynad\u0131.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-373ce8e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"373ce8e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6078ac55\" data-id=\"6078ac55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c2e2de9 elementor-widget elementor-widget-heading\" data-id=\"5c2e2de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Herzogenaurach'ta Karde\u015f Rekabeti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-61bea52f elementor-widget elementor-widget-text-editor\" data-id=\"61bea52f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dassler karde\u015fler aras\u0131ndaki kan davas\u0131 sadece ailelerini de\u011fil, memleketlerini de b\u00f6ld\u00fc. Herzogenaurach &#8220;boynu b\u00fck\u00fck kasaba&#8221; olarak an\u0131lmaya ba\u015fland\u0131, \u00e7\u00fcnk\u00fc kasaba sakinleri ba\u011fl\u0131l\u0131klar\u0131n\u0131 belirlemek i\u00e7in birbirlerinin ayakkab\u0131lar\u0131n\u0131 kontrol ediyorlard\u0131. <\/p><p>Kasabadaki i\u015fg\u00fcc\u00fc de b\u00f6l\u00fcnd\u00fc. \u0130ki \u015firketin \u00e7al\u0131\u015fanlar\u0131 nadiren birbirine kar\u0131\u015ft\u0131 ve yerel i\u015fletmeler bile taraf tuttu. Futbol kul\u00fcpleri, f\u0131r\u0131nlar ve barlar Adidas ve Puma aras\u0131ndaki b\u00fcy\u00fck sava\u015f\u0131n mikrokozmoslar\u0131 haline geldi.  <\/p><p>Adolf ve Rudolf, \u00f6m\u00fcr boyu s\u00fcren anla\u015fmazl\u0131klar\u0131n\u0131n sembolik bir yans\u0131mas\u0131 olarak Herzogenaurach mezarl\u0131\u011f\u0131n\u0131n iki ayr\u0131 ucuna g\u00f6m\u00fclm\u00fc\u015flerdir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f769170 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f769170\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1e0965e8\" data-id=\"1e0965e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d841b9e elementor-widget elementor-widget-heading\" data-id=\"3d841b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pazarlama ve Sponsorluk: Tek Ki\u015filik Bir Oyun<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f58dc61 elementor-widget elementor-widget-text-editor\" data-id=\"6f58dc61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adidas ve Puma rekabetinde pazarlama \u00e7ok \u00f6nemli bir rol oynam\u0131\u015ft\u0131r. Her iki \u015firket de markalar\u0131n\u0131 ba\u015far\u0131l\u0131 sporcularla ayn\u0131 hizaya getirmenin de\u011ferini fark ederek spor sponsorlu\u011funda devrim yaratt\u0131. Adidas \u00fcnl\u00fc Bat\u0131 Alman futbol tak\u0131m\u0131na sponsor olurken, Puma efsanevi futbolcu Pel\u00e9 ile anla\u015fma sa\u011flad\u0131.  <\/p><p>1970 D\u00fcnya Kupas\u0131&#8217;nda Puma, Pel\u00e9&#8217;nin ba\u015flama vuru\u015fundan \u00f6nce ayakkab\u0131lar\u0131n\u0131 ba\u011flamak i\u00e7in duraklamas\u0131 ve kameralara Puma spor ayakkab\u0131lar\u0131n\u0131n m\u00fckemmel bir g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc vermesiyle tart\u0131\u015fmalar\u0131n oda\u011f\u0131na oturdu. Bu hareket stratejik olsa da, iki \u015firketin hakimiyet sava\u015f\u0131nda ne kadar ileri gidebilece\u011finin alt\u0131n\u0131 \u00e7izdi. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c85b301 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c85b301\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-675634b8\" data-id=\"675634b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-790baa35 elementor-widget elementor-widget-heading\" data-id=\"790baa35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tercih ve Miras: Modern Zamanlarda Adidas ve Puma<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-60041a71 elementor-widget elementor-widget-text-editor\" data-id=\"60041a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bug\u00fcn hem Adidas hem de Puma k\u00fcresel eri\u015fime sahip pop\u00fcler spor markalar\u0131 olmaya devam ediyor. Adidas kendisini performans ve modaya uygun spor giyimde lider olarak konumland\u0131r\u0131rken, Puma sokak giyimi ve cesur pazarlama kampanyalar\u0131yla ba\u015far\u0131ya ula\u015fm\u0131\u015ft\u0131r. <\/p><p>Adidas, geli\u015fmi\u015f ko\u015fu ayakkab\u0131lar\u0131 ve ak\u0131ll\u0131 giysiler de dahil olmak \u00fczere i\u015fbirlikleri ve yeniliklerle s\u0131n\u0131rlar\u0131 zorlamaya devam ediyor. Puma ise ya\u015fam tarz\u0131 koleksiyonlar\u0131 ve \u00fcnl\u00fclerin destekleriyle \u00f6ne \u00e7\u0131k\u0131yor. Her marka sad\u0131k bir m\u00fc\u015fteri kitlesine ve farkl\u0131 bir kimli\u011fe sahip.  <\/p><p>B\u00fcy\u00fcmelerine ra\u011fmen rekabet ruhu devam ediyor. Dassler karde\u015flerin kan davas\u0131n\u0131n miras\u0131, her iki \u015firketin pazarlama departmanlar\u0131nda, \u00fcr\u00fcn tasar\u0131mlar\u0131nda ve kurumsal stratejilerinde hala yank\u0131lan\u0131yor. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4671487d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4671487d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-57522796\" data-id=\"57522796\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aed9e7a elementor-widget elementor-widget-heading\" data-id=\"5aed9e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sonu\u00e7: Bir Ayakkab\u0131dan Daha Fazlas\u0131<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5694aeab elementor-widget elementor-widget-text-editor\" data-id=\"5694aeab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adidas ve Puma&#8217;n\u0131n hikayesi sadece ayakkab\u0131lar ya da spor giysileriyle ilgili de\u011fildir; bu bir aile, h\u0131rs ve rekabetin bedeli hikayesidir. K\u00fc\u00e7\u00fck bir Bavyera kasabas\u0131ndaki ortak bir hayalden atletik \u00fcst\u00fcnl\u00fck i\u00e7in k\u00fcresel bir sava\u015fa uzanan Dassler karde\u015flerin yolculu\u011fu, ki\u015fisel \u00e7at\u0131\u015fmalar\u0131n k\u00fcresel end\u00fcstrileri nas\u0131l \u015fekillendirebilece\u011finin g\u00fc\u00e7l\u00fc bir hat\u0131rlat\u0131c\u0131s\u0131d\u0131r. <\/p><p>\u0130ster yenilik\u00e7ili\u011fi i\u00e7in Adidas&#8217;\u0131, ister yetenekleri i\u00e7in Puma&#8217;y\u0131 tercih edin, kesin olan bir \u015fey var: Dassler karde\u015flerin miras\u0131 spor ve stil d\u00fcnyas\u0131n\u0131 nesiller boyu etkilemeye devam edecek.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35f2c661 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35f2c661\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3bb641a1\" data-id=\"3bb641a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fc3fb88 elementor-widget elementor-widget-heading\" data-id=\"4fc3fb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><b>\u0130\u015f Planlamas\u0131<\/b> hakk\u0131nda daha fazla bilgi<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Spor giyim tarihinde \u00e7ok az hikaye Adidas ve Puma&#8217;n\u0131n hikayesi kadar ilgi \u00e7ekicidir. Bu efsanevi rekabetin temelinde, atletik ayakkab\u0131lar\u0131n manzaras\u0131n\u0131 sonsuza dek de\u011fi\u015ftiren derin bir aile b\u00f6l\u00fcnmesi yatmaktad\u0131r. Adidas ve Puma&#8217;n\u0131n k\u00f6kleri, Adolf ve Rudolf Dassler adl\u0131 iki karde\u015fin ortak bir tutku olan ayakkab\u0131c\u0131l\u0131\u011f\u0131 d\u00fcnyan\u0131n en ikonik spor markalar\u0131ndan ikisine d\u00f6n\u00fc\u015ft\u00fcrd\u00fckleri Bavyera&#8217;daki k\u00fc\u00e7\u00fck bir kasabaya [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":342681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2404,2439],"tags":[],"class_list":["post-348714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-girisimcilik","category-is-planlamasi"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/tr\/wp-json\/wp\/v2\/posts\/348714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/tr\/wp-json\/wp\/v2\/comments?post=348714"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/tr\/wp-json\/wp\/v2\/posts\/348714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/tr\/wp-json\/wp\/v2\/media\/342681"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/tr\/wp-json\/wp\/v2\/media?parent=348714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/tr\/wp-json\/wp\/v2\/categories?post=348714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/tr\/wp-json\/wp\/v2\/tags?post=348714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}