{"id":234580,"date":"2023-03-09T17:28:32","date_gmt":"2023-03-10T00:28:32","guid":{"rendered":"https:\/\/barrazacarlos.com\/vilseledande-reklam\/"},"modified":"2023-03-09T17:28:34","modified_gmt":"2023-03-10T00:28:34","slug":"vilseledande-reklam","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/sv\/vilseledande-reklam\/","title":{"rendered":"Vilseledande reklam, hur man inte g\u00e5r i f\u00e4llan?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"234580\" class=\"elementor elementor-234580 elementor-140263\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bee7936 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"bee7936\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14448a7d\" data-id=\"14448a7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e338246 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e338246\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-248003b6\" data-id=\"248003b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a280a elementor-widget elementor-widget-heading\" data-id=\"408a280a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Vilseledande reklam, hur man inte g\u00e5r i f\u00e4llan?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5b1c1 elementor-widget elementor-widget-text-editor\" data-id=\"4f5b1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi har alla fallit i f\u00e4llan f\u00f6r vilseledande reklam. Och faktum \u00e4r att den \u00e4r utformad p\u00e5 ett s\u00e5dant s\u00e4tt att n\u00e4stan ingen kan undkomma dess klor.<\/p>\n<p>I den h\u00e4r artikeln vill vi inte bara ber\u00e4tta vad vilseledande reklam \u00e4r, utan ocks\u00e5 ge n\u00e5gra exempel som hj\u00e4lper dig att k\u00e4nna igen den direkt.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6fa45e99\" data-id=\"6fa45e99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37bbb1f9 elementor-widget elementor-widget-image\" data-id=\"37bbb1f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap.webp\" class=\"attachment-full size-full wp-image-234581\" alt=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dec18cb elementor-widget elementor-widget-heading\" data-id=\"7dec18cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Skrivet av<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c698452 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"5c698452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mars 9, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/sv\/category\/digital-marknadsforing\/\" class=\"elementor-post-info__terms-list-item\">Digital marknadsf\u00f6ring<\/a>, <a href=\"https:\/\/barrazacarlos.com\/sv\/category\/digital-marknadsforing\/sociala-medier\/\" class=\"elementor-post-info__terms-list-item\">Sociala medier<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392caf2d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"392caf2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Inga rubriker hittades p\\u00e5 denna sida.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tInneh\u00e5llsf\u00f6rteckning\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__392caf2d\" aria-expanded=\"true\" aria-label=\"\u00d6ppna inneh\u00e5llsf\u00f6rteckning\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__392caf2d\" aria-expanded=\"true\" aria-label=\"St\u00e4ng inneh\u00e5llsf\u00f6rteckning\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__392caf2d\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb308f3 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"6bb308f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b784752 elementor-widget elementor-widget-heading\" data-id=\"3b784752\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vad \u00e4r vilseledande reklam?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58db777d elementor-widget elementor-widget-text-editor\" data-id=\"58db777d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>N\u00e4r vi talar om vilseledande reklam menar vi att man i sin br\u00e5dska f\u00f6r att s\u00e4lja mer, ger en felaktig eller f\u00f6rfalskad bild av informationen och lovar vanligtvis oj\u00e4mf\u00f6rbara aspekter.  <\/p>\n<p>Kanske har du h\u00f6rt talas om en produkt som lanserades p\u00e5 marknaden med unika funktioner, men som i sj\u00e4lva verket har samma funktioner som alla andra produkter i sitt slag p\u00e5 marknaden. Bortsett fr\u00e5n att reklam har ett informativt syfte, hur f\u00f6renklad den \u00e4n \u00e4r.  <\/p>\n<p>N\u00e4r m\u00e4nniskor uppm\u00e4rksammar n\u00e5gon typ av reklam f\u00f6rv\u00e4ntar de sig att f\u00e5 veta vad produkten eller tj\u00e4nsten \u00e4r, vilka anv\u00e4ndningsomr\u00e5den den har, vilka f\u00f6rdelar den kan ge oss som konsumenter, hur den kan gynna oss i j\u00e4mf\u00f6relse med andra, och s\u00e5 vidare.  <\/p>\n<p>Ursprunget till den vilseledande reklamen kan ses i det behov som vissa m\u00e4nniskor har av att ta reklam inte fr\u00e5n en informativ synvinkel, utan fr\u00e5n en \u00f6nskan att \u00f6vertyga konsumenten att v\u00e4lja dem, utan att ens bry sig om att utbilda dem om deras produkt eller tj\u00e4nst.<br \/>Detta \u00e4r en helt felaktig st\u00e5ndpunkt, men m\u00e5nga har anv\u00e4nt den i m\u00e5nga \u00e5r f\u00f6r att r\u00e4ttf\u00e4rdiga de \u00f6verdrifter eller l\u00f6gner som f\u00f6rekommer i deras kampanjer. N\u00e5got som i sj\u00e4lva verket inte har n\u00e5got ber\u00e4ttigande eller behov.  <\/p>\n<p>M\u00e5nga leverant\u00f6rer g\u00f6mmer sig till och med bakom tanken att anv\u00e4ndarna inte n\u00f6dv\u00e4ndigtvis beh\u00f6ver f\u00e5 all korrekt och sanningsenlig information om en produkt eller tj\u00e4nst. De k\u00e4nner sig d\u00e4rf\u00f6r fria att \u00e4ndra den s\u00e5 mycket som m\u00f6jligt f\u00f6r att f\u00f6rs\u00f6ka g\u00f6ra den &#8221;lite mer attraktiv&#8221;. Detta \u00e4r inte sant.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29679ea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29679ea6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75e7b781\" data-id=\"75e7b781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-437810fd elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"437810fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1b967768\" data-id=\"1b967768\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ec0185d elementor-widget elementor-widget-image\" data-id=\"1ec0185d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--1024x682.jpg\" class=\"attachment-large size-large wp-image-146209\" alt=\"Mislead, word in 3D wooden alphabet letters with mis crossed out leaving the word lead.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-289f70da\" data-id=\"289f70da\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d1fd417 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d1fd417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eaeaf6f elementor-widget elementor-widget-heading\" data-id=\"6eaeaf6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Varf\u00f6r ska f\u00f6retagen inte anv\u00e4nda dessa metoder?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0ae46e elementor-widget elementor-widget-text-editor\" data-id=\"5d0ae46e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi f\u00f6rst\u00e5r att n\u00e4r vi g\u00f6r en reklamkampanj f\u00f6r att lansera v\u00e5r produkt eller tj\u00e4nst f\u00f6r allm\u00e4nheten vill vi s\u00e4tta ihop en plan som verkligen g\u00f6r att den kommer in i medvetandet hos alla v\u00e5ra m\u00e5lgrupper p\u00e5 kortast m\u00f6jliga tid.<br \/>Vi m\u00e5ste dock vara medvetna om att det \u00e4r en sak att framh\u00e4va v\u00e5r produkts eller tj\u00e4nsts kvaliteter och en helt annan att \u00f6verdriva dem eller ljuga f\u00f6r att det l\u00e5ter attraktivt n\u00e4r vi h\u00f6r det i meningen. Men det l\u00e4mnar m\u00e5nga luckor f\u00f6r konsumenten som garanteras i reklamen.<\/p>\n<p>Varf\u00f6r f\u00f6retag inte b\u00f6r anv\u00e4nda vilseledande reklam, till att b\u00f6rja med f\u00f6r att de kan drabbas av sanktioner, vilket i sig skulle ge dem m\u00e5nga problem i form av r\u00e4ttsliga fr\u00e5gor, f\u00f6r att inte tala om att det blir popul\u00e4rt och slutar med att deras image skadas.  <\/p>\n<p>Ett b\u00f6tesstraff kan f\u00e5 stora konsekvenser. Det \u00e4r framf\u00f6r allt f\u00f6rs\u00e4ljningen som p\u00e5verkas p\u00e5 ett s\u00e5dant s\u00e4tt att den minskar och till och med skapar f\u00f6rluster f\u00f6r leverant\u00f6ren, vilket ingen vill ha f\u00f6r sin verksamhet, sitt f\u00f6retag eller sin verksamhet.  <\/p>\n<p>\u00c5 andra sidan m\u00e5ste du t\u00e4nka p\u00e5 fr\u00e5gan om trov\u00e4rdighet, f\u00f6rtroende och prestige. Du kanske inte tycker att dessa aspekter \u00e4r s\u00e5 viktiga i b\u00f6rjan, men om du vill g\u00f6ra mer \u00e4n en enda tr\u00e4ff p\u00e5 marknaden m\u00e5ste du oroa dig mycket f\u00f6r dessa tre punkter.<\/p>\n<p>Och t\u00e4nk dig att du gjorde en vilseledande reklamkampanj som gick s\u00e5 bra att du inte uppt\u00e4cktes f\u00f6rr\u00e4n du hade tredubblat din investering. Men har du n\u00e5gonsin funderat p\u00e5 vem som kommer att k\u00f6pa n\u00e4sta produkt som du lanserar p\u00e5 marknaden? Ditt liv som leverant\u00f6r kommer att vara slut.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-556ac5a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"556ac5a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2abce095\" data-id=\"2abce095\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4548436d elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4548436d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a37df35 elementor-widget elementor-widget-heading\" data-id=\"6a37df35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exempel p\u00e5 vilseledande reklam<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18992e77 elementor-widget elementor-widget-text-editor\" data-id=\"18992e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vi ger dig ett par exempel p\u00e5 utbredd vilseledande reklam som bygger p\u00e5 de bedr\u00e4gliga kampanjer som \u00e4r vanligast p\u00e5 marknaden.  <\/p>\n<p>K\u00e4nn dig inte illa till mods om du har fallit f\u00f6r en av dem, de \u00e4r trots allt utformade f\u00f6r att f\u00f6rs\u00f6ka manipulera \u00e4ven de smartaste hj\u00e4rnorna:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b563053 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b563053\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bf485d0\" data-id=\"1bf485d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e3b6895 elementor-widget elementor-widget-heading\" data-id=\"5e3b6895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De som ljuger...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-23e33b8a\" data-id=\"23e33b8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b80a0c1 elementor-widget elementor-widget-video\" data-id=\"2b80a0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=gVZvmUadkfw&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd213d2 elementor-widget elementor-widget-text-editor\" data-id=\"7cd213d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Det \u00e4r n\u00e4r leverant\u00f6ren \u00e4r ansvarig f\u00f6r att tillhandah\u00e5lla en m\u00e4ngd uppgifter som \u00e4r falska eller som verkligen inte kan verifieras som sann information.<br \/>Ett bra exempel p\u00e5 detta \u00e4r alla de l\u00f6ften vi ser i luften om att g\u00e5 ner i vikt p\u00e5 ett magiskt s\u00e4tt, vilket \u00e4r vanligt p\u00e5 marknaden f\u00f6r kosttillskott.  <\/p>\n<p>I det h\u00e4r fallet k\u00e4nner vi till b\u00f6ter f\u00f6r vilseledande reklamkampanjer i &#8221;terapeutiska&#8221; syften d\u00e4r man har anv\u00e4nt fraser som &#8221;hj\u00e4lper till att g\u00e5 ner i vikt&#8221;, &#8221;med detta kan du korrigera kroppsh\u00e5llningen&#8221;, bland m\u00e5nga andra f\u00f6rdelar som inte \u00e4r sanna.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569a286e elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"569a286e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79cabddf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79cabddf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5a9a0b3c\" data-id=\"5a9a0b3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d160477 elementor-widget elementor-widget-heading\" data-id=\"6d160477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reklam p\u00e5 grundval av de f\u00f6rm\u00e5ner som leverant\u00f6ren \u00e4r v\u00e4nligt inst\u00e4lld till, vilket \u00e4r en r\u00e4ttslig skyldighet...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21903244\" data-id=\"21903244\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4ce3a3 elementor-widget elementor-widget-video\" data-id=\"c4ce3a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=qN3wckZTSwU&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2387520 elementor-widget elementor-widget-text-editor\" data-id=\"2387520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I dessa fall f\u00e5r leverant\u00f6ren konsumenten att tro att han erbjuder n\u00e5gon &#8221;extra&#8221; f\u00f6rm\u00e5n eller tj\u00e4nst som han bara ger honom av egen fri vilja, n\u00e4r han i sj\u00e4lva verket n\u00e4mner en lagstadgad skyldighet.  <\/p>\n<p>I dessa fall av vilseledande reklam hittar vi vanligtvis mobiltelefonf\u00f6retag, d\u00e4r de s\u00e4ljer dig m\u00f6jligheten att flytta till ett annat f\u00f6retag eller att returnera en produkt som har k\u00f6pts p\u00e5 distans.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc672eb elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"cc672eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e6b28 elementor-widget elementor-widget-heading\" data-id=\"77e6b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Referenser<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aca25a0 elementor-widget elementor-widget-text-editor\" data-id=\"7aca25a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/rpp.pe\/economia\/economia\/como-evitar-caer-en-publicidad-enganosa-indecopi-noticia-1246678\" target=\"_blank\" rel=\"noopener\">RPP<\/a><\/p>\n<p><a href=\"https:\/\/tn.com.ar\/opinion\/tips-para-no-caer-en-la-trampa-de-una-publicidad-enganosa_998079\/\" target=\"_blank\" rel=\"noopener\">TN<\/a><\/p>\n<p><a href=\"https:\/\/www.clarin.com\/servicios\/publicidades-enganosas-10-trampas-comunes-hacerte-elegir-mal-gastar_0_HxILScen2.html\" target=\"_blank\" rel=\"noopener\">Clarin<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56f74c77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56f74c77\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22508d86\" data-id=\"22508d86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65950958 elementor-widget elementor-widget-heading\" data-id=\"65950958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mer om <b>sociala medier<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d891547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d891547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12588f4c\" data-id=\"12588f4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vi har alla fallit i f\u00e4llan f\u00f6r vilseledande reklam. Och faktum \u00e4r att den \u00e4r utformad p\u00e5 ett s\u00e5dant s\u00e4tt att n\u00e4stan ingen kan undkomma dess klor. I den h\u00e4r artikeln vill vi inte bara ber\u00e4tta vad vilseledande reklam \u00e4r, utan ocks\u00e5 ge n\u00e5gra exempel som hj\u00e4lper dig att k\u00e4nna igen den direkt. Skrivet av [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":234581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2044,2189],"tags":[],"class_list":["post-234580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marknadsforing","category-sociala-medier"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/sv\/wp-json\/wp\/v2\/posts\/234580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/sv\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/sv\/wp-json\/wp\/v2\/comments?post=234580"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/sv\/wp-json\/wp\/v2\/posts\/234580\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/sv\/wp-json\/wp\/v2\/media\/234581"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/sv\/wp-json\/wp\/v2\/media?parent=234580"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/sv\/wp-json\/wp\/v2\/categories?post=234580"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/sv\/wp-json\/wp\/v2\/tags?post=234580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}