{"id":218901,"date":"2022-11-26T11:54:58","date_gmt":"2022-11-26T18:54:58","guid":{"rendered":"https:\/\/barrazacarlos.com\/marketing-objectivos-exemplos\/"},"modified":"2022-11-26T11:55:12","modified_gmt":"2022-11-26T18:55:12","slug":"marketing-objectivos-exemplos","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/pt-br\/marketing-objectivos-exemplos\/","title":{"rendered":"9 Objectivos de Marketing Exemplos a incluir na sua Estrat\u00e9gia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"218901\" class=\"elementor elementor-218901 elementor-218307\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38a1dd34 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"38a1dd34\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-36d9f539\" data-id=\"36d9f539\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-745d5813 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"745d5813\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-73cc713c\" data-id=\"73cc713c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2618f00d elementor-widget elementor-widget-heading\" data-id=\"2618f00d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">9 Objectivos de Marketing Exemplos a incluir na sua Estrat\u00e9gia<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b68b541 elementor-widget elementor-widget-image\" data-id=\"6b68b541\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/11\/Marketing-Objectives-Examples.webp\" class=\"attachment-full size-full wp-image-218317\" alt=\"Marketing Objectives Examples\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/11\/Marketing-Objectives-Examples.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/11\/Marketing-Objectives-Examples-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/11\/Marketing-Objectives-Examples-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/11\/Marketing-Objectives-Examples-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45159565 elementor-widget elementor-widget-heading\" data-id=\"45159565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b17dbaf elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"b17dbaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>novembro 26, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/pt-br\/category\/marketing-digital\/\" class=\"elementor-post-info__terms-list-item\">Marketing Digital<\/a>, <a href=\"https:\/\/barrazacarlos.com\/pt-br\/category\/marketing-digital\/social-media-pt-br\/\" class=\"elementor-post-info__terms-list-item\">Social Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36dcc4ab elementor-widget elementor-widget-text-editor\" data-id=\"36dcc4ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>H\u00e1 uma variedade de objectivos de marketing que uma empresa pode estabelecer a fim de orientar os seus esfor\u00e7os de marketing.<\/p>\n<p>Os objectivos de marketing para uma empresa s\u00e3o criar consci\u00eancia sobre a empresa e os seus produtos ou servi\u00e7os, gerar interesse entre potenciais clientes, construir a lealdade \u00e0 marca e aumentar as vendas.<\/p>\n<p>Os objectivos espec\u00edficos variam em fun\u00e7\u00e3o do tipo de neg\u00f3cio e dos produtos ou servi\u00e7os oferecidos.<\/p>\n<p>Mas, em geral, o objectivo \u00e9 alcan\u00e7ar o maior n\u00famero poss\u00edvel de pessoas e convert\u00ea-las em clientes pagantes.<\/p>\n<p>Para alcan\u00e7ar estes objectivos, as empresas utilizam uma variedade de ferramentas e estrat\u00e9gias de marketing, tais como publicidade, rela\u00e7\u00f5es p\u00fablicas, promo\u00e7\u00f5es e meios de comunica\u00e7\u00e3o social.<\/p>\n<p>A chave \u00e9 encontrar a mistura certa de t\u00e9cnicas que funcionem melhor para a empresa e para o seu mercado-alvo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-14105691 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14105691\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5c7115f\" data-id=\"5c7115f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27481289 elementor-widget elementor-widget-heading\" data-id=\"27481289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Os objectivos de Vendas e Marketing devem alinhar a vis\u00e3o e a miss\u00e3o empresarial<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-56a86435 elementor-widget elementor-widget-text-editor\" data-id=\"56a86435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os objectivos de vendas e marketing de uma empresa devem estar sempre alinhados com a sua vis\u00e3o e miss\u00e3o comercial.<\/p>\n<p>As organiza\u00e7\u00f5es que desejam alcan\u00e7ar o crescimento e cumprir os seus indicadores-chave de desempenho devem desenvolver uma cultura de trabalho em equipa nos diferentes departamentos.<\/p>\n<p>Isto assegura que a empresa est\u00e1 sempre a trabalhar para atingir os seus objectivos, e que os seus esfor\u00e7os de vendas e marketing est\u00e3o concentrados em atingir esses objectivos.<\/p>\n<p>Ao alinhar os seus objectivos de vendas e marketing com a sua vis\u00e3o e miss\u00e3o empresarial, uma empresa pode assegurar-se de que est\u00e1 sempre a avan\u00e7ar e a progredir em direc\u00e7\u00e3o aos seus objectivos finais.<\/p>\n<p>Equipas de marketing e vendas excessivamente diferentes devem ser capazes de trabalhar em conjunto para que ambas possam apoiar e alcan\u00e7ar os principais objectivos comerciais.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-44949602 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44949602\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-35ea0a7c\" data-id=\"35ea0a7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b4dfd86 elementor-widget elementor-widget-heading\" data-id=\"5b4dfd86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qual \u00e9 a finalidade de estabelecer objectivos de marketing e KPIs?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-12cb0e1b elementor-widget elementor-widget-text-editor\" data-id=\"12cb0e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A finalidade dos objectivos de marketing \u00e9 estabelecer objectivos espec\u00edficos, mensur\u00e1veis e alcan\u00e7\u00e1veis que uma empresa espera alcan\u00e7ar atrav\u00e9s das suas actividades de marketing eficazes.<\/p>\n<p>A realiza\u00e7\u00e3o dos seus objectivos de marketing deve ser alinhada com <a href=\"https:\/\/barrazacarlos.com\/pt-br\/empresarios-objectivos-exemplos\/\" target=\"_blank\" rel=\"noopener\">exemplos de objectivos comerciais<\/a> globais, e pode ser utilizada para orientar o desenvolvimento de um plano de marketing.<\/p>\n<p>Os principais objectivos do marketing s\u00e3o geralmente aumentar <a href=\"https:\/\/barrazacarlos.com\/pt-br\/o-que-e-uma-promocao-de-vendas\/\" target=\"_blank\" rel=\"noopener\">as promo\u00e7\u00f5es de vendas<\/a> e os lucros, mas outros objectivos como o aumento do conhecimento da marca ou da fidelidade dos clientes podem tamb\u00e9m ser importantes.<\/p>\n<p>A defini\u00e7\u00e3o de KPIs de marketing \u00e9 importante porque permite aos marqueteiros acompanhar e medir o seu progresso para objectivos espec\u00edficos e alcan\u00e7ar os seus objectivos.<\/p>\n<p>Ao faz\u00ea-lo, podem determinar se as suas campanhas s\u00e3o ou n\u00e3o eficazes e fazer os ajustamentos necess\u00e1rios para cumprir as m\u00e9tricas e KPIs estabelecidos.<\/p>\n<p>Al\u00e9m disso, os KPIs podem ajudar os marqueteiros a identificar \u00e1reas a melhorar, saber para onde se vai e optimizar as suas estrat\u00e9gias para melhores resultados.<\/p>\n<p>Os objectivos de marketing devem poder ser alcan\u00e7ados dentro de um determinado prazo; caso contr\u00e1rio, n\u00e3o s\u00e3o de todo objectivos reais.<\/p>\n<p>Objectivos de marketing realiz\u00e1veis ajudam a manter uma empresa no bom caminho e podem fornecer refer\u00eancias para medir o progresso.<\/p>\n<p>Uma vez atingidos, os objectivos de marketing podem ser revistos ou actualizados conforme necess\u00e1rio para continuar a impulsionar o crescimento do neg\u00f3cio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-20aca8c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20aca8c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-11a4a2f4\" data-id=\"11a4a2f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a14ff8a elementor-widget elementor-widget-heading\" data-id=\"3a14ff8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defini\u00e7\u00e3o de objectivos de Marketing SMART<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-94a0c66 elementor-widget elementor-widget-text-editor\" data-id=\"94a0c66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O quadro de objectivos SMART \u00e9 uma ferramenta popular para a defini\u00e7\u00e3o de objectivos de marketing.<\/p>\n<p>SMART \u00e9 um acr\u00f3nimo que significa Specific, Measurable, Achievable, Realistic, and Time-based.<\/p>\n<p>Ao estabelecer objectivos utilizando o quadro SMART, os marqueteiros devem come\u00e7ar por ser espec\u00edficos sobre o que esperam alcan\u00e7ar.<\/p>\n<p>Devem ent\u00e3o perguntar-se se o objectivo KPI \u00e9 mensur\u00e1vel, realiz\u00e1vel, realista, e baseado no tempo.<\/p>\n<p>Por exemplo, um objectivo espec\u00edfico pode ser o de aumentar o conhecimento da marca em 10% nos pr\u00f3ximos seis meses.<\/p>\n<p>Para garantir que este objectivo \u00e9 SMART, os comerciantes teriam de considerar se \u00e9 realista e exequ\u00edvel, dados os seus recursos e prazos.<\/p>\n<p>O quadro de objectivos SMART \u00e9 uma ferramenta \u00fatil para estabelecer objectivos de marketing porque obriga os comerciantes a serem espec\u00edficos e a pensarem se os seus objectivos SMART s\u00e3o exequ\u00edveis.<\/p>\n<p>No entanto, \u00e9 importante lembrar \u00e0s equipas de marketing que nem todos os objectivos precisam de ser SMART para serem bem sucedidos.<\/p>\n<p>H\u00e1 <a href=\"https:\/\/barrazacarlos.com\/pt-br\/exemplos-de-objetivos-smart\/\" target=\"_blank\" rel=\"noopener\">exemplos de objectivos SMART<\/a> que podem gui\u00e1-lo a ter mais ideias.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3d9e97b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d9e97b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b19951b\" data-id=\"7b19951b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3af2ac25 elementor-widget elementor-widget-heading\" data-id=\"3af2ac25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9 Exemplos de objectivos de marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f717bc2 elementor-widget elementor-widget-text-editor\" data-id=\"1f717bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Seguem-se 9 exemplos de objectivos de marketing que podem ser utilizados para dirigir as actividades de marketing de uma empresa:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c36ad4e elementor-widget elementor-widget-heading\" data-id=\"c36ad4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Aumentar o conhecimento da marca<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1279b19b elementor-widget elementor-widget-text-editor\" data-id=\"1279b19b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um objectivo que uma empresa pode ter \u00e9 aumentar o conhecimento do p\u00fablico sobre a sua marca.<\/p>\n<p>Isto pode ser feito atrav\u00e9s de publicidade, meios de comunica\u00e7\u00e3o social, rela\u00e7\u00f5es p\u00fablicas, e outras iniciativas de marketing.<\/p>\n<p>Quando as marcas s\u00e3o novas, \u00e9 importante fazer disto uma das principais prioridades, para que o seu mercado possa realmente conhecer a marca e construir a primeira base de clientes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef346e1 elementor-widget elementor-widget-heading\" data-id=\"ef346e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Aumentar o tr\u00e1fego do website<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d61ce0a elementor-widget elementor-widget-text-editor\" data-id=\"7d61ce0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outro objectivo poderia ser o de conduzir mais tr\u00e1fego para o website da empresa.<\/p>\n<p>Isto pode ser conseguido atrav\u00e9s da optimiza\u00e7\u00e3o do site para motores de busca, da execu\u00e7\u00e3o de an\u00fancios online, e da promo\u00e7\u00e3o do site atrav\u00e9s dos meios de comunica\u00e7\u00e3o social e outros canais.<\/p>\n<p>Ao trabalhar em estrat\u00e9gias de marketing de entrada, as empresas podem aumentar o n\u00famero de visitantes do website que eventualmente podem ser transformados em leads, e a\u00ed depois em maior n\u00famero de novos clientes.<\/p>\n<p>SEO \u00e9 uma das melhores t\u00e1cticas de marketing digital que apoiam o alcance deste objectivo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a780bc elementor-widget elementor-widget-heading\" data-id=\"8a780bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Gerar pistas  <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530e66f4 elementor-widget elementor-widget-text-editor\" data-id=\"530e66f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma empresa pode querer gerar mais pistas, ou potenciais clientes, para a sua equipa de vendas.<\/p>\n<p>Isto pode ser feito atrav\u00e9s de campanhas de gera\u00e7\u00e3o de leads que visam potenciais clientes com mensagens relevantes.<\/p>\n<p>\u00c9 importante que as empresas estabele\u00e7am correctamente as suas campanhas de marketing para se concentrarem na aquisi\u00e7\u00e3o de leads qualificados por parte dos clientes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8295c9 elementor-widget elementor-widget-heading\" data-id=\"c8295c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Impulsionar as vendas em linha<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b27f35 elementor-widget elementor-widget-text-editor\" data-id=\"0b27f35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um objectivo poderia ser o de aumentar as vendas online se a empresa tiver desenvolvido um canal online para fazer crescer o seu neg\u00f3cio.<\/p>\n<p>Isto pode ser feito atrav\u00e9s da optimiza\u00e7\u00e3o do website de com\u00e9rcio electr\u00f3nico, da execu\u00e7\u00e3o de an\u00fancios online, e da utiliza\u00e7\u00e3o de marketing por correio electr\u00f3nico e outras t\u00e1cticas de marketing digital.<\/p>\n<p>As empresas podem definir o Google Analytics para acompanhar as m\u00e9tricas de vendas da sua loja online.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b0fbce elementor-widget elementor-widget-heading\" data-id=\"8b0fbce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Aumento das vendas na loja<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-948ed09 elementor-widget elementor-widget-text-editor\" data-id=\"948ed09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se a empresa tiver localiza\u00e7\u00f5es de tijolo e cimento, um objectivo poderia ser o de aumentar as vendas nesses locais.<\/p>\n<p>Isto pode ser feito atrav\u00e9s de publicidade local direccionada, promo\u00e7\u00f5es na loja e merchandising eficaz.<\/p>\n<p>Para algumas cidades, a comercializa\u00e7\u00e3o tradicional ainda \u00e9 eficaz e n\u00e3o deve ser deixada de fora dos departamentos de comercializa\u00e7\u00e3o.<\/p>\n<p>Embora agora todo o foco tenha sido o marketing digital, tamb\u00e9m a cria\u00e7\u00e3o de um plano de marketing que inclua t\u00e1cticas off-line tamb\u00e9m apoiar\u00e1 o cumprimento de KPIs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-754fbbe elementor-widget elementor-widget-heading\" data-id=\"754fbbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Expandir para novos mercados<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2477a7d elementor-widget elementor-widget-text-editor\" data-id=\"2477a7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outro objectivo poderia ser o de expandir o alcance da empresa para novos mercados.<\/p>\n<p>Isto pode envolver investiga\u00e7\u00e3o em novas \u00e1reas geogr\u00e1ficas, bem como em audi\u00eancias-alvo nessas \u00e1reas.<\/p>\n<p>Al\u00e9m disso, pode ser necess\u00e1rio desenvolver novos materiais de marketing e ajustar a actual mistura de marketing para melhor apelar aos novos segmentos.<\/p>\n<p>As empresas devem trabalhar na compreens\u00e3o do novo mercado para que possam melhorar com sucesso a sua aquisi\u00e7\u00e3o de novos clientes noutro local.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e658d59 elementor-widget elementor-widget-heading\" data-id=\"e658d59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">7. Entrar numa nova categoria de produto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f71be00 elementor-widget elementor-widget-text-editor\" data-id=\"f71be00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Outro objectivo deve incluir tamb\u00e9m a entrada numa nova categoria de produto com uma oferta de produto ou servi\u00e7o existente ou nova.<\/p>\n<p>Isto exigiria estudos de mercado para avaliar a oportunidade potencial, bem como o desenvolvimento de uma estrat\u00e9gia de &#8220;go-to-market&#8221; para o(s) novo(s) produto(s).<\/p>\n<p>O lan\u00e7amento de um novo produto requer tempo, pelo que os gestores de projecto e os gestores de marketing devem trabalhar em conjunto para estabelecer a data de lan\u00e7amento, mas tamb\u00e9m para trabalhar adequadamente na campanha \u00e0 sua volta, antes de criar a consci\u00eancia do cliente.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdbfbb9 elementor-widget elementor-widget-heading\" data-id=\"fdbfbb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">8. Aumentar a quota de mercado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9319a61 elementor-widget elementor-widget-text-editor\" data-id=\"9319a61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uma empresa pode querer aumentar a sua quota no mercado global dos seus produtos ou servi\u00e7os.<\/p>\n<p>Este objectivo implicaria o desenvolvimento de estrat\u00e9gias para retirar quotas de mercado \u00e0s marcas concorrentes.<\/p>\n<p>A estrat\u00e9gia global de marketing das empresas deve centrar-se no aumento das receitas e na conquista de novos clientes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98d9d85 elementor-widget elementor-widget-heading\" data-id=\"98d9d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">9. Construir a equidade da marca<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a4445 elementor-widget elementor-widget-text-editor\" data-id=\"90a4445\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Construir uma forte equidade de marca \u00e9 outro objectivo a longo prazo que as empresas estabelecem frequentemente para os seus esfor\u00e7os de marketing.<\/p>\n<p>Isto requer a cria\u00e7\u00e3o de associa\u00e7\u00f5es positivas com a marca na mente dos consumidores e a diferencia\u00e7\u00e3o da marca dos concorrentes&#8221;.<\/p>\n<p>Com o tempo, isto dever\u00e1 levar a um aumento da equidade da marca.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7dbcd507 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7dbcd507\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1780d000\" data-id=\"1780d000\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4842ad64 elementor-widget elementor-widget-heading\" data-id=\"4842ad64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mais sobre as <b>Redes Sociais<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3eacc122 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"3eacc122\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b39f470 elementor-widget elementor-widget-global elementor-global-211611 elementor-widget-text-editor\" data-id=\"b39f470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Affiliate Disclosure<\/strong>: Some links of products or services will send you to partner websites where we might get a commission by recommending their product &amp; service.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bdf9d1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bdf9d1c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c17dea\" data-id=\"1c17dea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e0c5841 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e0c5841\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;N\\u00e3o foram encontrados cabe\\u00e7alhos nesta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTabela de Conte\u00fados\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e0c5841\" aria-expanded=\"true\" aria-label=\"Abrir Tabela de Conte\u00fados\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e0c5841\" aria-expanded=\"true\" aria-label=\"Fechar Tabela de Conte\u00fados\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e0c5841\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7db4d elementor-widget elementor-widget-global elementor-global-192499 elementor-widget-image\" data-id=\"9a7db4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/1.envato.market\/6bMGvG\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/01\/Envato-Elements-Ad.webp\" class=\"attachment-large size-large wp-image-192484\" alt=\"Ad\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/01\/Envato-Elements-Ad.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/01\/Envato-Elements-Ad-150x150.webp 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Escrito por H\u00e1 uma variedade de objectivos de marketing que uma empresa pode estabelecer a fim de orientar os seus esfor\u00e7os de marketing. Os objectivos de marketing para uma empresa s\u00e3o criar consci\u00eancia sobre a empresa e os seus produtos ou servi\u00e7os, gerar interesse entre potenciais clientes, construir a lealdade \u00e0 marca e aumentar as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":218317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[369,593],"tags":[],"class_list":["post-218901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-social-media-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts\/218901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/comments?post=218901"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts\/218901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/media\/218317"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/media?parent=218901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/categories?post=218901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/tags?post=218901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}