{"id":209490,"date":"2022-10-06T09:07:56","date_gmt":"2022-10-06T16:07:56","guid":{"rendered":"https:\/\/barrazacarlos.com\/what-is-seo\/"},"modified":"2022-10-06T09:08:20","modified_gmt":"2022-10-06T16:08:20","slug":"what-is-seo","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/pt-br\/what-is-seo\/","title":{"rendered":"O que \u00e9 SEO Search Engine Optimization? Defini\u00e7\u00e3o e tipos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"209490\" class=\"elementor elementor-209490 elementor-208550\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ca7fe3d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5ca7fe3d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-742d65f4\" data-id=\"742d65f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-33099de0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33099de0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-598e03bb\" data-id=\"598e03bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68b8f3ca elementor-widget elementor-widget-heading\" data-id=\"68b8f3ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 SEO Search Engine Optimization? Defini\u00e7\u00e3o e tipos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-38039b42 elementor-widget elementor-widget-image\" data-id=\"38039b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/09\/What-is-Search-Engine-Optimization.webp\" class=\"attachment-full size-full wp-image-208560\" alt=\"What is Search Engine Optimization\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/09\/What-is-Search-Engine-Optimization.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/09\/What-is-Search-Engine-Optimization-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/09\/What-is-Search-Engine-Optimization-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/09\/What-is-Search-Engine-Optimization-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340fc009 elementor-widget elementor-widget-heading\" data-id=\"340fc009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44df20f1 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"44df20f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>outubro 6, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/pt-br\/category\/marketing-digital\/\" class=\"elementor-post-info__terms-list-item\">Marketing Digital<\/a>, <a href=\"https:\/\/barrazacarlos.com\/pt-br\/category\/marketing-digital\/seo-pt-br\/\" class=\"elementor-post-info__terms-list-item\">SEO<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6594cdc1 elementor-widget elementor-widget-text-editor\" data-id=\"6594cdc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Search Engine Optimization (SEO) \u00e9 o processo de melhorar a visibilidade e a classifica\u00e7\u00e3o de um website ou p\u00e1gina web em p\u00e1ginas de resultados de motores de busca (SERPs).<\/p>\n<p>SEO pode ser feito <a href=\"https:\/\/barrazacarlos.com\/pt-br\/seo-on-page-optimization\/\">on-page<\/a> (ou seja, dentro do pr\u00f3prio website ou p\u00e1gina web) ou <a href=\"https:\/\/barrazacarlos.com\/pt-br\/otimizacao-seo-off-page-optimization\/\">off-page<\/a> (ou seja, atrav\u00e9s de factores externos tais como a constru\u00e7\u00e3o de liga\u00e7\u00f5es e o envolvimento dos media sociais).<\/p>\n<p>Existem dois tipos principais de SEO: SEO de chap\u00e9u branco e SEO de chap\u00e9u preto.<\/p>\n<p>White hat SEO refere-se a pr\u00e1ticas que melhoram a visibilidade e classifica\u00e7\u00e3o de um website ou p\u00e1gina web em p\u00e1ginas de resultados de motores de busca de uma forma que seja consistente com os termos e condi\u00e7\u00f5es dos motores de busca.<\/p>\n<p>O SEO de chap\u00e9u preto, por outro lado, refere-se a pr\u00e1ticas que violam os termos e condi\u00e7\u00f5es dos motores de busca e se destinam a manipular a visibilidade e classifica\u00e7\u00e3o de um website ou p\u00e1gina web.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a3cc710 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a3cc710\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4734fba7\" data-id=\"4734fba7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dbbdff6 elementor-widget elementor-widget-heading\" data-id=\"3dbbdff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Defini\u00e7\u00e3o de SEO, Optimiza\u00e7\u00e3o de motores de busca<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-95feee7 elementor-widget elementor-widget-text-editor\" data-id=\"95feee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO significa Search Engine Optimization e \u00e9 a pr\u00e1tica de melhorar a classifica\u00e7\u00e3o de um website em motores de busca como o Google, Bing e Yandex.<\/p>\n<p>A experi\u00eancia de pesquisa do Google est\u00e1 concentrada em fornecer o melhor conte\u00fado da lista de pesquisa que responda prontamente \u00e0 consulta.<\/p>\n<p>Quanto maior for a classifica\u00e7\u00e3o, mais prov\u00e1vel \u00e9 que as pessoas encontrem o website e aumentem o tr\u00e1fego org\u00e2nico para o seu website, fazendo corresponder a inten\u00e7\u00e3o de pesquisa.<\/p>\n<p>SEO pode ser utilizado para melhorar a visibilidade de um website para diferentes tipos de inten\u00e7\u00f5es de pesquisa, incluindo mas n\u00e3o limitado a: pesquisas de imagem, pesquisas locais, pesquisas de v\u00eddeo, e pesquisas de not\u00edcias.<\/p>\n<p>H\u00e1 v\u00e1rios factores de classifica\u00e7\u00e3o que determinam qual o resultado que deve ocupar uma posi\u00e7\u00e3o mais alta nas listas das consultas de pesquisa.<\/p>\n<p>Alguns desses factores incluem mas n\u00e3o se limitam apenas a conte\u00fados de alta qualidade, optimiza\u00e7\u00e3o de conte\u00fados com palavras-chave sem\u00e2nticas, etiquetas de t\u00edtulos e subt\u00edtulos, meta dados, meta descri\u00e7\u00e3o, n\u00famero de backlinks de alta qualidade.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-343da083 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"343da083\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6da5fdb8\" data-id=\"6da5fdb8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2958ef8 elementor-widget elementor-widget-heading\" data-id=\"2958ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como funcionam os SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d85a1c6 elementor-widget elementor-widget-text-editor\" data-id=\"3d85a1c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Um motor de busca \u00e9 uma plataforma que procura e identifica itens numa base de dados que correspondem a palavras-chave ou cadeias de caracteres especificadas pelo utilizador, e depois fornece uma lista dos itens encontrados.<\/p>\n<p>Os motores de busca mostram uma lista de s\u00edtios web que correspondem \u00e0 palavra-chave do que as pessoas procuram.<\/p>\n<p>Os motores de busca trabalham com os rastejadores, que s\u00e3o os encarregados de navegar na Internet e index\u00e1-los na sua base de dados, para compreender os t\u00f3picos que s\u00e3o discutidos nas partes de conte\u00fado que est\u00e3o dispon\u00edveis nos s\u00edtios.<\/p>\n<p>Por outro lado, os sites t\u00eam de submeter os seus mapas de sites \u00e0 consola de pesquisa do Google, a fim de facilitar aos rastejadores a indexa\u00e7\u00e3o do seu conte\u00fado atrav\u00e9s dos seus algoritmos de motor de pesquisa e, eventualmente, aparecer nas listas para gerar tr\u00e1fego de pesquisa org\u00e2nico para o seu site.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5084870a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5084870a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-602d6cd6\" data-id=\"602d6cd6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f1ea431 elementor-widget elementor-widget-heading\" data-id=\"7f1ea431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Porque \u00e9 que SEO \u00e9 importante?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b7a8e59 elementor-widget elementor-widget-text-editor\" data-id=\"2b7a8e59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>H\u00e1 muitas raz\u00f5es pelas quais SEO \u00e9 importante.<\/p>\n<p>Ajuda a melhorar a visibilidade para potenciais clientes, pode ajudar a melhorar as taxas de click-through, e em \u00faltima an\u00e1lise pode ajudar a aumentar as vendas e o ROI.<\/p>\n<p>As estrat\u00e9gias de SEO est\u00e3o inclu\u00eddas no plano de marketing digital, devido ao facto de ser<\/p>\n<p>Al\u00e9m disso, SEO pode ajudar a construir a consci\u00eancia e credibilidade da marca, bem como ganhar a confian\u00e7a de potenciais clientes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70582c7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70582c7a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d55bbaa\" data-id=\"d55bbaa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cefa65f elementor-widget elementor-widget-heading\" data-id=\"2cefa65f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 SEO On-Page?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f50e3b elementor-widget elementor-widget-text-editor\" data-id=\"56f50e3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO on-page \u00e9 a pr\u00e1tica de optimizar um site para motores de busca, com o objectivo de melhorar a visibilidade e a classifica\u00e7\u00e3o do site.<\/p>\n<p>Os principais aspectos de SEO na p\u00e1gina s\u00e3o os t\u00edtulos, metatags, etiquetas de cabe\u00e7alho, e densidade de palavras-chave.<\/p>\n<p>O SEO On-page est\u00e1 focado no que o propriet\u00e1rio da web pode controlar sobre a p\u00e1gina.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7bf85658 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7bf85658\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2ebe380\" data-id=\"2ebe380\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-270e4013 elementor-widget elementor-widget-heading\" data-id=\"270e4013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 SEO Off-Page?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-748a904f elementor-widget elementor-widget-text-editor\" data-id=\"748a904f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO off-page \u00e9 o processo de optimiza\u00e7\u00e3o do seu website para pesquisa no Google com t\u00e9cnicas que est\u00e3o fora do seu website.<\/p>\n<p>Isto inclui coisas como a constru\u00e7\u00e3o de liga\u00e7\u00f5es, sinais nas redes sociais, e men\u00e7\u00f5es de marca.<\/p>\n<p>O objectivo do SEO fora da p\u00e1gina \u00e9 melhorar a classifica\u00e7\u00e3o do seu website nos resultados dos termos de pesquisa do Google.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-686fba51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"686fba51\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-46a2efc6\" data-id=\"46a2efc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bed9100 elementor-widget elementor-widget-heading\" data-id=\"3bed9100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 o SEO Local?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9f888f elementor-widget elementor-widget-text-editor\" data-id=\"3d9f888f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O SEO local \u00e9 o processo de optimiza\u00e7\u00e3o de um website para resultados de pesquisa local.<\/p>\n<p>Isto inclui a optimiza\u00e7\u00e3o do website para palavras-chave espec\u00edficas relacionadas com o neg\u00f3cio, bem como assegurar que o website \u00e9 listado em direct\u00f3rios e listagens locais.<\/p>\n<p>O SEO local pode ser uma forma muito eficaz de aumentar o tr\u00e1fego para um website, bem como melhorar a visibilidade do neg\u00f3cio nos resultados da pesquisa local.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-97835a3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97835a3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-443d02d2\" data-id=\"443d02d2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cb9de47 elementor-widget elementor-widget-heading\" data-id=\"3cb9de47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Aprender sobre as melhores pr\u00e1ticas de SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc89268 elementor-widget elementor-widget-text-editor\" data-id=\"1bc89268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEO \u00e9 uma forma curta de &#8220;Search Engine Optimization&#8221;.<\/p>\n<p>\u00c9 uma estrat\u00e9gia de marketing a longo prazo utilizada para melhorar a visibilidade de um website e resultados de pesquisa org\u00e2nica no google e noutros motores de pesquisa globais.<\/p>\n<p>Existem muitas facetas diferentes de SEO, desde o <a href=\"https:\/\/barrazacarlos.com\/seo-writing-tips\/\">SEO escrever<\/a> palavras no seu website at\u00e9 \u00e0 forma como outros websites se ligam a si na web.<\/p>\n<p>Por vezes, SEO \u00e9 simplesmente uma quest\u00e3o de garantir que o seu s\u00edtio est\u00e1 estruturado de uma forma que os motores de busca entendam.<\/p>\n<p>SEO pode ser um processo complexo e envolvido, mas h\u00e1 algumas coisas simples que se podem fazer para come\u00e7ar.<\/p>\n<p><a href=\"https:\/\/barrazacarlos.com\/how-to-learn-seo\/\">Aprender sobre os princ\u00edpios b\u00e1sicos de SEO<\/a> \u00e9 um bom primeiro passo.<\/p>\n<p>Os princ\u00edpios b\u00e1sicos de optimiza\u00e7\u00e3o de motores de busca incluem fazer uma pesquisa por palavras-chave adequada \u00e9 essencial para criar conte\u00fados que se concentrem num t\u00f3pico que tenha muito volume de pesquisa.<\/p>\n<p>Ao contr\u00e1rio do marketing pago para motores de busca, o tr\u00e1fego de SEO pode ser considerado gratuito, mas uma melhor pr\u00e1tica que \u00e9 considerada para ele \u00e9 a de fazer posturas em sites de alta autoridade que podem fornecer um backlink.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-652fbf7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"652fbf7b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7c4b43a8\" data-id=\"7c4b43a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c2ea428 elementor-widget elementor-widget-heading\" data-id=\"5c2ea428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mais sobre <b>SEO<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-47ea53e0 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"47ea53e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-31231ad0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31231ad0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1eba2043\" data-id=\"1eba2043\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65c14dfc elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"65c14dfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;N\\u00e3o foram encontrados cabe\\u00e7alhos nesta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTabela de Conte\u00fados\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__65c14dfc\" aria-expanded=\"true\" aria-label=\"Abrir Tabela de Conte\u00fados\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__65c14dfc\" aria-expanded=\"true\" aria-label=\"Fechar Tabela de Conte\u00fados\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__65c14dfc\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf0411c elementor-widget elementor-widget-global elementor-global-206034 elementor-widget-image\" data-id=\"bf0411c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/app.neuronwriter.com\/ar\/43f5333710a96c0729e2281e65b7eb63\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/08\/NeuronWriter-Ad-300x300.webp\" class=\"attachment-medium size-medium wp-image-200357\" alt=\"An\u00fancio NeuronWriter\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/08\/NeuronWriter-Ad-300x300.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/08\/NeuronWriter-Ad-1024x1024.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/08\/NeuronWriter-Ad-150x150.webp 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/08\/NeuronWriter-Ad-768x768.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/08\/NeuronWriter-Ad.webp 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Escrito por Search Engine Optimization (SEO) \u00e9 o processo de melhorar a visibilidade e a classifica\u00e7\u00e3o de um website ou p\u00e1gina web em p\u00e1ginas de resultados de motores de busca (SERPs). SEO pode ser feito on-page (ou seja, dentro do pr\u00f3prio website ou p\u00e1gina web) ou off-page (ou seja, atrav\u00e9s de factores externos tais como [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":208560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[369,822],"tags":[],"class_list":["post-209490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-seo-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts\/209490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/comments?post=209490"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts\/209490\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/media\/208560"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/media?parent=209490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/categories?post=209490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/tags?post=209490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}