{"id":136921,"date":"2021-11-04T11:30:10","date_gmt":"2021-11-04T18:30:10","guid":{"rendered":"https:\/\/barrazacarlos.com\/familia-empresa-sucessao\/"},"modified":"2021-11-04T11:30:16","modified_gmt":"2021-11-04T18:30:16","slug":"familia-empresa-sucessao","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/pt-br\/familia-empresa-sucessao\/","title":{"rendered":"Sucess\u00e3o de Empresas Familiares"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"136921\" class=\"elementor elementor-136921 elementor-122437\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1367286 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1367286\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-32e2ef2a\" data-id=\"32e2ef2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-24ea9d0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24ea9d0c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b7d4aba\" data-id=\"b7d4aba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cd143d4 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6cd143d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b7900cb elementor-widget elementor-widget-heading\" data-id=\"7b7900cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sucess\u00e3o de Empresas Familiares<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bbed4f9 elementor-widget elementor-widget-text-editor\" data-id=\"2bbed4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aproximadamente 70% das empresas familiares n\u00e3o conseguem chegar \u00e0 segunda gera\u00e7\u00e3o. Esta \u00e9 uma alta taxa de mortalidade, e se eles conseguem chegar \u00e0 segunda gera\u00e7\u00e3o, apenas aproximadamente 9% conseguem chegar \u00e0 pr\u00f3xima etapa. H\u00e1 v\u00e1rias causas para que isso aconte\u00e7a, e uma delas \u00e9 a falta de um planejamento sucess\u00f3rio da empresa familiar.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-423dedbf elementor-hidden-tablet elementor-hidden-phone\" data-id=\"423dedbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-66b0dbcf\" data-id=\"66b0dbcf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52edda75 elementor-widget elementor-widget-image\" data-id=\"52edda75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/sucessao-de-negocios-familiares-1024x576.jpg\" class=\"attachment-large size-large wp-image-122447\" alt=\"sucess\u00e3o de neg\u00f3cios familiares\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/sucessao-de-negocios-familiares-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/sucessao-de-negocios-familiares-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/sucessao-de-negocios-familiares-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/sucessao-de-negocios-familiares.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55c5f662 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55c5f662\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4856af9d\" data-id=\"4856af9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4506017 elementor-widget elementor-widget-heading\" data-id=\"4506017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-325152dd elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"325152dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tCarlos Barraza\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>novembro 4, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/pt-br\/category\/empreendedorismo\/\" class=\"elementor-post-info__terms-list-item\">Empreendedorismo<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2979c111 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"2979c111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">Este posto tamb\u00e9m est\u00e1 dispon\u00edvel em: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Mudar para English\" title=\"Mudar para English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-es wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-label=\"Mudar para Espa\u00f1ol\" title=\"Mudar para 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1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d9d808d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d9d808d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47cfb43c\" data-id=\"47cfb43c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74e7f398 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74e7f398\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cf2ea2a\" data-id=\"cf2ea2a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-639f3e39 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"639f3e39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1895e599 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1895e599\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A import\u00e2ncia da Sucess\u00e3o da Empresa Familiar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575135ed elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"575135ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A sucess\u00e3o na empresa familiar tem sido uma quest\u00e3o muito discutida, debatida e analisada, uma vez que tem sido considerada como uma das situa\u00e7\u00f5es que mais afetam a empresa. \u00c9 considerado como um problema, mas deve ser tratado como uma fase de transi\u00e7\u00e3o inevit\u00e1vel em qualquer empresa. Sucess\u00e3o \u00e9 testar a maturidade da empresa, o qu\u00e3o bem posicionada est\u00e1 no mercado e o qu\u00e3o pronta est\u00e1 para se adaptar aos projetos pr\u00f3prios e familiares da empresa.<\/p>\n<p>Empres\u00e1rios que analisam o futuro da empresa e criam um plano de sucess\u00e3o antes do tempo conseguem uma transi\u00e7\u00e3o bem sucedida. Enquanto os empres\u00e1rios que vivem o dia-a-dia sem planejar e medir a dire\u00e7\u00e3o da empresa podem ter maiores problemas na entrega geracional.<\/p>\n<p>Pode haver fundadores que queiram manter o controle do poder e das decis\u00f5es da empresa, assim como mencionar que est\u00e3o cansados de anos de trabalho mas n\u00e3o delegam responsabilidades e n\u00e3o aceitam apoio para realizar suas tarefas. Tal situa\u00e7\u00e3o iria complicar ainda mais o plano de sucess\u00e3o.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51c79d5c\" data-id=\"51c79d5c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12e1251 elementor-widget elementor-widget-image\" data-id=\"12e1251\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/family-business-1024x682.jpg\" class=\"attachment-large size-large wp-image-122460\" alt=\"Empresa familiar\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/family-business-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/family-business-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/family-business-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/family-business-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/family-business.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-482b8102 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"482b8102\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61cd78de\" data-id=\"61cd78de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29019930 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"29019930\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46b8fe5b\" data-id=\"46b8fe5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72a44348 elementor-widget__width-initial elementor-absolute elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-image\" data-id=\"72a44348\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1335\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/family-brainstorming-.jpg\" class=\"attachment-full size-full wp-image-122472\" alt=\"Uma tempestade de ideias familiar.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/family-brainstorming-.jpg 2000w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/family-brainstorming--300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/family-brainstorming--1024x684.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/family-brainstorming--768x513.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/family-brainstorming--1536x1025.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1fb0bfba\" data-id=\"1fb0bfba\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3038a6f8 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3038a6f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b38798 elementor-widget elementor-widget-heading\" data-id=\"60b38798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por que \u00e9 importante preparar uma sucess\u00e3o de neg\u00f3cios familiares:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7098a977 elementor-widget elementor-widget-text-editor\" data-id=\"7098a977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Evitar conflitos familiares.<\/li>\n<li>A escolha e prepara\u00e7\u00e3o do sucessor.<\/li>\n<li>Conhecendo os custos da sucess\u00e3o.<\/li>\n<li>Gerar um plano de longo prazo para projetar o neg\u00f3cio familiar.<\/li>\n<li>Criar um plano para a aposentadoria do sucessor.<\/li>\n<li>A sucess\u00e3o \u00e9 um processo longo e complicado.<\/li>\n<li>Antecipar futuros conflitos entre herdeiros.<\/li>\n<li>Evita procedimentos caros, complexos e demorados.<\/li>\n<li>Uma sucess\u00e3o bem planejada \u00e9 mais prov\u00e1vel para garantir o sucesso do processo.<\/li>\n<\/ul>\n<p>O plano estrat\u00e9gico deve ir de m\u00e3os dadas com o plano de sucess\u00e3o, j\u00e1 que as novas decis\u00f5es ser\u00e3o tomadas pelo sucessor e com um plano j\u00e1 estabelecido ser\u00e1 um caminho muito mais f\u00e1cil de seguir, j\u00e1 que a empresa j\u00e1 estava caminhando para um lugar pr\u00e9-estabelecido.<\/p>\n<p>A sucess\u00e3o n\u00e3o \u00e9 uma situa\u00e7\u00e3o f\u00e1cil de realizar, por isso \u00e9 importante que todos os membros envolvidos tenham uma participa\u00e7\u00e3o ativa, transparente e ordenada para gerar uma transi\u00e7\u00e3o harmoniosa dentro do grupo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5baadeac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5baadeac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5320b9e3\" data-id=\"5320b9e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50bb595c elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"50bb595c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be1ec30 elementor-widget elementor-widget-heading\" data-id=\"4be1ec30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Porque \u00e9 que o planeamento da empresa familiar deve concentrar-se mais na fam\u00edlia do que no neg\u00f3cio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba88a4d elementor-widget elementor-widget-text-editor\" data-id=\"6ba88a4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A natureza complexa que envolve a empresa familiar faz dela uma organiza\u00e7\u00e3o especial, devido aos tr\u00eas elementos que a comp\u00f5em. A empresa, a fam\u00edlia e a propriedade d\u00e3o o valor \u00fanico a este tipo de neg\u00f3cio, e os pesquisadores nesta \u00e1rea deram mais import\u00e2ncia nos \u00faltimos anos \u00e0 an\u00e1lise destas organiza\u00e7\u00f5es para saber como elas se comportam.<\/p>\n<p>Como qualquer outro neg\u00f3cio, as empresas familiares t\u00eam ou deveriam ter um plano de neg\u00f3cios para ajud\u00e1-las a gerir e fazer crescer o seu neg\u00f3cio. No entanto, o planeamento da empresa familiar deve ter um maior enfoque no aspecto familiar, em vez de se centrar no neg\u00f3cio.<\/p>\n<p>Aqui \u00e9 mencionado o porqu\u00ea de ser este o caso.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2cd490f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cd490f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e0256ba\" data-id=\"6e0256ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fc3c11d elementor-widget elementor-widget-heading\" data-id=\"5fc3c11d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. As rela\u00e7\u00f5es humanas s\u00e3o emocionais, os n\u00fameros s\u00e3o racionais.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c45a90a\" data-id=\"6c45a90a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e4714c3 elementor-widget elementor-widget-image\" data-id=\"7e4714c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/overworked-stressful-businessperson-1024x682.jpg\" class=\"attachment-large size-large wp-image-123300\" alt=\"Empres\u00e1rio com excesso de trabalho e stress\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/overworked-stressful-businessperson-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/overworked-stressful-businessperson-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/overworked-stressful-businessperson-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/overworked-stressful-businessperson-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/overworked-stressful-businessperson.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f9ed68 elementor-widget elementor-widget-text-editor\" data-id=\"4f9ed68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se o neg\u00f3cio est\u00e1 indo bem, ele lhe dir\u00e1 com as receitas e lucros, e se o neg\u00f3cio est\u00e1 indo mal, ele lhe dir\u00e1 com as perdas que tem. \u00c9 uma equa\u00e7\u00e3o de duas vias.<\/p>\n<p>No entanto, numa empresa familiar voc\u00ea tem que interagir com os valores, pensamentos, ideologias e sentimentos dos membros da fam\u00edlia. Diz-se que voc\u00ea deve colocar os sentimentos de lado e concentrar-se apenas no neg\u00f3cio quando est\u00e1 dentro, e vice-versa quando est\u00e1 em casa.<\/p>\n<p>Mas, o que realmente acontece \u00e9 que muitas fam\u00edlias envolvem tudo, ent\u00e3o voc\u00ea deve ser inteligente para controlar as situa\u00e7\u00f5es emocionais e evitar que elas causem impacto no neg\u00f3cio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5472745b elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"5472745b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27c7ea30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27c7ea30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-70d92c7e\" data-id=\"70d92c7e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16456d04 elementor-widget elementor-widget-heading\" data-id=\"16456d04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. As fam\u00edlias podem crescer mais r\u00e1pido do que a empresa.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cae1a7c\" data-id=\"cae1a7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6029b8 elementor-widget elementor-widget-image\" data-id=\"a6029b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/daughter-helps-her-father-by-working-in-his-auto-repair-shop-family-business-1024x682.jpg\" class=\"attachment-large size-large wp-image-123333\" alt=\"\u219f A filha ajuda o pai trabalhando na sua oficina de repara\u00e7\u00e3o autom\u00f3vel. Empresa familiar\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/daughter-helps-her-father-by-working-in-his-auto-repair-shop-family-business-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/daughter-helps-her-father-by-working-in-his-auto-repair-shop-family-business-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/daughter-helps-her-father-by-working-in-his-auto-repair-shop-family-business-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/daughter-helps-her-father-by-working-in-his-auto-repair-shop-family-business-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/daughter-helps-her-father-by-working-in-his-auto-repair-shop-family-business.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2da4c4ec elementor-widget elementor-widget-text-editor\" data-id=\"2da4c4ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As necessidades de alimenta\u00e7\u00e3o, casa, transporte, escola, novos nascimentos e outros membros da fam\u00edlia tornam-se importantes para os envolvidos. Se a empresa n\u00e3o for financeiramente forte o suficiente para fornecer a renda necess\u00e1ria para a fam\u00edlia, ent\u00e3o deve ser planejado como eles podem faz\u00ea-la fora da empresa, ou o que eles devem fazer para fazer a empresa crescer.<\/p>\n<p>Muitas vezes se comete o erro de que o dinheiro mesquinho da empresa \u00e9 o dinheiro mesquinho da fam\u00edlia, e se n\u00e3o for bem controlado, pode descapitalizar as necessidades do neg\u00f3cio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5775331 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"5775331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 640 512\"><path d=\"M96 224c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm448 0c35.3 0 64-28.7 64-64s-28.7-64-64-64-64 28.7-64 64 28.7 64 64 64zm32 32h-64c-17.6 0-33.5 7.1-45.1 18.6 40.3 22.1 68.9 62 75.1 109.4h66c17.7 0 32-14.3 32-32v-32c0-35.3-28.7-64-64-64zm-256 0c61.9 0 112-50.1 112-112S381.9 32 320 32 208 82.1 208 144s50.1 112 112 112zm76.8 32h-8.3c-20.8 10-43.9 16-68.5 16s-47.6-6-68.5-16h-8.3C179.6 288 128 339.6 128 403.2V432c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48v-28.8c0-63.6-51.6-115.2-115.2-115.2zm-223.7-13.4C161.5 263.1 145.6 256 128 256H64c-35.3 0-64 28.7-64 64v32c0 17.7 14.3 32 32 32h65.9c6.3-47.4 34.9-87.3 75.2-109.4z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4c663684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c663684\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f4a737c\" data-id=\"7f4a737c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6355616d elementor-widget elementor-widget-heading\" data-id=\"6355616d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. A harmonia familiar pode impulsionar o crescimento da empresa.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-11eb2931\" data-id=\"11eb2931\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51ef933c elementor-widget elementor-widget-image\" data-id=\"51ef933c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/great-harvest-fruit-picking-and-family-business-1024x682.jpg\" class=\"attachment-large size-large wp-image-123345\" alt=\"Grande colheita, colheita de frutas e neg\u00f3cio familiar\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/great-harvest-fruit-picking-and-family-business-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/great-harvest-fruit-picking-and-family-business-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/great-harvest-fruit-picking-and-family-business-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/great-harvest-fruit-picking-and-family-business-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/great-harvest-fruit-picking-and-family-business.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1822294e elementor-widget elementor-widget-text-editor\" data-id=\"1822294e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se existem argumentos ou divis\u00f5es na fam\u00edlia que est\u00e3o trabalhando dentro da empresa, isso pode dificultar ou at\u00e9 mesmo resultar em n\u00e3o trabalhar na mesma dire\u00e7\u00e3o.<\/p>\n<p>Priorizar a harmonia no planejamento da empresa familiar poderia envolver os membros na busca de uma forma de gerar trabalho em equipe, com uma divis\u00e3o correta do trabalho e fun\u00e7\u00f5es estabelecidas.<\/p>\n<p>Sem d\u00favida, ser\u00e1 mais f\u00e1cil trabalhar em um ambiente de trabalho e fam\u00edlia saud\u00e1vel.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f5735d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f5735d7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3919c53b\" data-id=\"3919c53b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1310c151 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1310c151\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-150e73b5 elementor-widget elementor-widget-heading\" data-id=\"150e73b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estrutura metodol\u00f3gica para a cria\u00e7\u00e3o de um plano estrat\u00e9gico na empresa familiar.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-619571 elementor-widget elementor-widget-text-editor\" data-id=\"619571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Neste artigo vou tomar como refer\u00eancias diferentes bibliografias que mencionam o que est\u00e1 inclu\u00eddo no planejamento estrat\u00e9gico de uma empresa familiar. Dentro das refer\u00eancias, s\u00e3o mencionados aspectos importantes que um planejamento estrat\u00e9gico deve incluir.<\/p>\n<p>Os principais autores sobre planejamento estrat\u00e9gico s\u00e3o John Ward, Stephen Lawrence e Frank Moyes.<\/p>\n<p>Os autores Acosta e Perez (2010, P.85) em sua pesquisa sobre Planejamento Estrat\u00e9gico em Empresas Familiares, referem-se \u00e0 Ward mencionando que a metodologia para o desenvolvimento de um plano \u00e9 a seguinte:<\/p>\n<ol>\n<li>Ter um raio-x do estado actual da empresa. (SWOT)<\/li>\n<li>Estabelecer o compromisso familiar com o futuro da empresa para garantir o planejamento.<\/li>\n<li>Realizar an\u00e1lises financeiras para conhecer a sa\u00fade do neg\u00f3cio.<\/li>\n<li>Realizar an\u00e1lises de mercado para conhecer a sa\u00fade e identificar v\u00e1rias alternativas que podem ser seguidas na empresa familiar em termos de gest\u00e3o, geografia, qualidade e produtividade.<\/li>\n<li>Conhecer os objectivos que a fam\u00edlia deseja alcan\u00e7ar.<\/li>\n<li>Selecione a estrat\u00e9gia: Explora\u00e7\u00e3o de pequenos mercados, foco no cliente, entre outros.<\/li>\n<li>Avalie os interesses da fam\u00edlia.<\/li>\n<\/ol>\n<p>Os autores Lawrence e Moyes (2004, P.3) mencionam que os principais elementos para um plano de neg\u00f3cios bem sucedido s\u00e3o os seguintes:<\/p>\n<ol>\n<li>Sum\u00e1rio executivo.<\/li>\n<li>Resumo da empresa.<\/li>\n<li>Servi\u00e7os e produtos.<\/li>\n<li>An\u00e1lise da ind\u00fastria e do mercado.<\/li>\n<li>Plano de marketing.<\/li>\n<li>Plano de opera\u00e7\u00f5es.<\/li>\n<li>Plano de desenvolvimento.<\/li>\n<li>A ger\u00eancia.<\/li>\n<li>Vantagem competitiva.<\/li>\n<li>Plano financeiro.<\/li>\n<li>Fontes de financiamento.<\/li>\n<\/ol>\n<p>Portanto, um quadro metodol\u00f3gico reduzido para a cria\u00e7\u00e3o de um plano estrat\u00e9gico para uma empresa familiar pode ser o seguinte.<\/p>\n<ol>\n<li><strong>Conceito de neg\u00f3cio.<\/strong>  Isto pode incluir a hist\u00f3ria da empresa familiar, o modelo de neg\u00f3cio e uma breve descri\u00e7\u00e3o dos seus produtos ou servi\u00e7os.<\/li>\n<li><b>An\u00e1lise do mercado e da ind\u00fastria.<\/b>  Mostra os antecedentes da ind\u00fastria, uma an\u00e1lise PEST, a an\u00e1lise das cinco for\u00e7as competitivas de Porter e o benchmarking competitivo.<\/li>\n<li><strong>Fundamentos estrat\u00e9gicos.<\/strong>  A miss\u00e3o, vis\u00e3o e valores da empresa e da fam\u00edlia, assim como um SWOT e um Balance Scorecard.<\/li>\n<li><b>Estrat\u00e9gia de marketing.  <\/b>A realiza\u00e7\u00e3o da segmenta\u00e7\u00e3o e o desenvolvimento dos 4Ps.<\/li>\n<li><b>Estrat\u00e9gia financeira<\/b>. O estudo de indicadores financeiros, an\u00e1lise de vendas e proje\u00e7\u00f5es de demonstra\u00e7\u00f5es financeiras.  <\/li>\n<\/ol>\n<p>Com base nestas sec\u00e7\u00f5es, \u00e9 poss\u00edvel obter a abordagem dos objectivos espec\u00edficos do projecto que uma empresa necessita. O ideal seria complementar o plano com a realiza\u00e7\u00e3o do protocolo familiar para cobrir as necessidades espec\u00edficas da fam\u00edlia.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e879857 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e879857\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a7dc2fd\" data-id=\"a7dc2fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1caf36 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f1caf36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0f1d0d elementor-widget elementor-widget-heading\" data-id=\"1e0f1d0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Refer\u00eancias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171206f elementor-widget elementor-widget-text-editor\" data-id=\"171206f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<div>Acosta, A. y P\u00e9rez, A. (2010) La planificaci\u00f3n estrat\u00e9gica en las empresas familiares. Obtenido el 01 de Abril de 2015 <a href=\"http:\/\/dialnet.unirioja.es\/descarga\/articulo\/3706294.pdf\" target=\"_blank\" rel=\"noopener\">Uniroja<\/a><\/div>\n<div> <\/div>\n<\/div>\n<div>\n<div><span lang=\"EN-US\">Lawrence, S. y Moyes, F. (2004) Writing a Successful Business Plan.  <\/span>Universidade do Colorado em Boulder. Obtenido el 22 de Mayo de 2015 de <a href=\"http:\/\/leeds-faculty.colorado.edu\/moyes\/bplan\/Plan\/Writing%20a%20Successful%20Business%20Plan%202004v4.pdf\" target=\"_blank\" rel=\"noopener\">Leeds Faculty<\/a><\/div>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-736c2e5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"736c2e5f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48833024\" data-id=\"48833024\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44c183f2 elementor-widget elementor-widget-heading\" data-id=\"44c183f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mais sobre <b>Planejamento de Neg\u00f3cios<\/b>.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35983ca3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35983ca3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0ca5d9\" data-id=\"c0ca5d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aproximadamente 70% das empresas familiares n\u00e3o conseguem chegar \u00e0 segunda gera\u00e7\u00e3o. Esta \u00e9 uma alta taxa de mortalidade, e se eles conseguem chegar \u00e0 segunda gera\u00e7\u00e3o, apenas aproximadamente 9% conseguem chegar \u00e0 pr\u00f3xima etapa. H\u00e1 v\u00e1rias causas para que isso aconte\u00e7a, e uma delas \u00e9 a falta de um planejamento sucess\u00f3rio da empresa familiar. Escrito [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":122447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[370],"tags":[735],"class_list":["post-136921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empreendedorismo","tag-empresa-familiar-pt-br"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts\/136921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/comments?post=136921"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts\/136921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/media\/122447"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/media?parent=136921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/categories?post=136921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/tags?post=136921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}