{"id":136700,"date":"2021-11-03T12:59:21","date_gmt":"2021-11-03T19:59:21","guid":{"rendered":"https:\/\/barrazacarlos.com\/comprador-pessoa\/"},"modified":"2021-11-03T12:59:29","modified_gmt":"2021-11-03T19:59:29","slug":"comprador-pessoa","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/pt-br\/comprador-pessoa\/","title":{"rendered":"O que \u00e9 uma pessoa compradora e por que deve ser definida?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"136700\" class=\"elementor elementor-136700 elementor-135120\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30b292f0 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"30b292f0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5f57ca56\" data-id=\"5f57ca56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e6a9b01 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6a9b01\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-66de32ac\" data-id=\"66de32ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-306e7ca9 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"306e7ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-37366107 elementor-widget elementor-widget-heading\" data-id=\"37366107\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 uma pessoa compradora e por que deve ser definida?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517e6419 elementor-widget elementor-widget-text-editor\" data-id=\"517e6419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se voc\u00ea n\u00e3o sabe o que \u00e9 uma pessoa compradora e est\u00e1 estabelecendo uma <a href=\"https:\/\/barrazacarlos.com\/pt-br\/conteudo-estrategia-de-marketing\/\">estrat\u00e9gia de marketing<\/a> digital, n\u00e3o perca mais tempo.<\/p>\n<p>Leia este artigo para saber o que deveria ser uma prioridade.  <\/p>\n<p>Saiba tamb\u00e9m um pouco mais sobre o que \u00e9 o Inbound Marketing, e qual \u00e9 o seu prop\u00f3sito.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-621be903 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"621be903\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-140d4906\" data-id=\"140d4906\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-386bb3a5 elementor-widget elementor-widget-image\" data-id=\"386bb3a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/O-que-e-uma-buyer-persona-e-por-que-deve-ser-definida-1024x576.jpg\" class=\"attachment-large size-large wp-image-135130\" alt=\"O que \u00e9 uma pessoa compradora e porque deve ser definida\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/O-que-e-uma-buyer-persona-e-por-que-deve-ser-definida-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/O-que-e-uma-buyer-persona-e-por-que-deve-ser-definida-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/O-que-e-uma-buyer-persona-e-por-que-deve-ser-definida-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/O-que-e-uma-buyer-persona-e-por-que-deve-ser-definida.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d8032b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d8032b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e315f10\" data-id=\"6e315f10\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cac5be2 elementor-widget elementor-widget-heading\" data-id=\"2cac5be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ef20b3 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"20ef20b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>novembro 3, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/pt-br\/category\/marketing-digital\/content-marketing-pt-br\/\" class=\"elementor-post-info__terms-list-item\">Content Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/pt-br\/category\/marketing-digital\/content-marketing-pt-br\/criacao-de-conteudo\/\" class=\"elementor-post-info__terms-list-item\">Cria\u00e7\u00e3o de conte\u00fado<\/a>, <a href=\"https:\/\/barrazacarlos.com\/pt-br\/category\/marketing-digital\/\" class=\"elementor-post-info__terms-list-item\">Marketing Digital<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c36ee0b elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"c36ee0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">Este posto tamb\u00e9m est\u00e1 dispon\u00edvel em: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Mudar para English\" title=\"Mudar para English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-es wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-label=\"Mudar para Espa\u00f1ol\" title=\"Mudar para Espa\u00f1ol\"><span class=\"wpml-ls-native\">Espa\u00f1ol<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-de wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/de\/\" hreflang=\"de\" lang=\"de\" class=\"wpml-ls-link\" aria-label=\"Mudar para Deutsch\" title=\"Mudar para Deutsch\"><span class=\"wpml-ls-native\">Deutsch<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-it wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/it\/\" hreflang=\"it\" lang=\"it\" class=\"wpml-ls-link\" aria-label=\"Mudar para Italiano\" title=\"Mudar para Italiano\"><span class=\"wpml-ls-native\">Italiano<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-pt-br wpml-ls-current-language wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/pt-br\/\" hreflang=\"pt-br\" lang=\"pt-br\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Mudar para Portugu\u00eas\" title=\"Mudar para Portugu\u00eas\"><span class=\"wpml-ls-native\">Portugu\u00eas<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-fr wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-label=\"Mudar para Fran\u00e7ais\" title=\"Mudar para Fran\u00e7ais\"><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ru wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ru\/\" hreflang=\"ru\" lang=\"ru\" class=\"wpml-ls-link\" aria-label=\"Mudar para \u0420\u0443\u0441\u0441\u043a\u0438\u0439\" title=\"Mudar para \u0420\u0443\u0441\u0441\u043a\u0438\u0439\"><span class=\"wpml-ls-native\">\u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-zh-hans wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/zh-hans\/\" hreflang=\"zh-hans\" lang=\"zh-hans\" class=\"wpml-ls-link\" aria-label=\"Mudar para \u7b80\u4f53\u4e2d\u6587\" title=\"Mudar para \u7b80\u4f53\u4e2d\u6587\"><span class=\"wpml-ls-native\">\u7b80\u4f53\u4e2d\u6587<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-nl wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/nl\/\" hreflang=\"nl\" lang=\"nl\" class=\"wpml-ls-link\" aria-label=\"Mudar para Nederlands\" title=\"Mudar para Nederlands\"><span class=\"wpml-ls-native\">Nederlands<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-pl wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/pl\/\" hreflang=\"pl\" lang=\"pl\" class=\"wpml-ls-link\" aria-label=\"Mudar para polski\" title=\"Mudar para polski\"><span class=\"wpml-ls-native\">polski<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ar wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ar\/\" hreflang=\"ar\" lang=\"ar\" class=\"wpml-ls-link\" aria-label=\"Mudar para \u0627\u0644\u0639\u0631\u0628\u064a\u0629\" title=\"Mudar para \u0627\u0644\u0639\u0631\u0628\u064a\u0629\"><span class=\"wpml-ls-native\">\u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ja wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ja\/\" hreflang=\"ja\" lang=\"ja\" class=\"wpml-ls-link\" aria-label=\"Mudar para \u65e5\u672c\u8a9e\" title=\"Mudar para \u65e5\u672c\u8a9e\"><span class=\"wpml-ls-native\">\u65e5\u672c\u8a9e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ro wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ro\/\" hreflang=\"ro\" lang=\"ro\" class=\"wpml-ls-link\" aria-label=\"Mudar para Rom\u00e2n\u0103\" title=\"Mudar para Rom\u00e2n\u0103\"><span class=\"wpml-ls-native\">Rom\u00e2n\u0103<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-sv wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/sv\/\" hreflang=\"sv\" lang=\"sv\" class=\"wpml-ls-link\" aria-label=\"Mudar para Svenska\" title=\"Mudar para Svenska\"><span class=\"wpml-ls-native\">Svenska<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-id wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/id\/\" hreflang=\"id\" lang=\"id\" class=\"wpml-ls-link\" aria-label=\"Mudar para Indonesia\" title=\"Mudar para Indonesia\"><span class=\"wpml-ls-native\">Indonesia<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ko wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ko\/\" hreflang=\"ko\" lang=\"ko\" class=\"wpml-ls-link\" aria-label=\"Mudar para \ud55c\uad6d\uc5b4\" title=\"Mudar para \ud55c\uad6d\uc5b4\"><span class=\"wpml-ls-native\">\ud55c\uad6d\uc5b4<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-tr wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/tr\/\" hreflang=\"tr\" lang=\"tr\" class=\"wpml-ls-link\" aria-label=\"Mudar para T\u00fcrk\u00e7e\" title=\"Mudar para T\u00fcrk\u00e7e\"><span class=\"wpml-ls-native\">T\u00fcrk\u00e7e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-uk wpml-ls-last-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/uk\/\" hreflang=\"uk\" lang=\"uk\" class=\"wpml-ls-link\" aria-label=\"Mudar para \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\" title=\"Mudar para \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\"><span class=\"wpml-ls-native\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/span><\/a><\/span><\/span>\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14a617b2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"14a617b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;N\\u00e3o foram encontrados cabe\\u00e7alhos nesta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTabela de Conte\u00fados\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__14a617b2\" aria-expanded=\"true\" aria-label=\"Abrir Tabela de Conte\u00fados\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__14a617b2\" aria-expanded=\"true\" aria-label=\"Fechar Tabela de Conte\u00fados\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__14a617b2\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3730f9ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3730f9ad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33fde6d7\" data-id=\"33fde6d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5ccfb00b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ccfb00b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e347372\" data-id=\"e347372\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e9fa0fa elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2e9fa0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d397e08 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6d397e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 Inbound Marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-120dd72 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"120dd72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando falamos de Inbound Marketing estamos nos referindo a essa metodologia na qual t\u00e9cnicas n\u00e3o-intrusivas de marketing e publicidade s\u00e3o combinadas. <\/p>\n<p>Isto \u00e9 feito com o objetivo de poder contatar o usu\u00e1rio no momento em que ele iniciou o processo de compra, tendo a oportunidade de acompanh\u00e1-lo at\u00e9 que a transa\u00e7\u00e3o final seja conclu\u00edda. <\/p>\n<p>O objetivo do Inbound Marketing \u00e9, ent\u00e3o, poder alcan\u00e7ar o usu\u00e1rio no primeiro momento, para que ele tenha o produto ou servi\u00e7o em mente, a partir do momento em que ele sente que deve iniciar um processo pelo qual ele vai adquiri-lo, separando-se dos outros. <\/p>\n<p>A forma como o cliente \u00e9 acompanhado a partir desse momento \u00e9 atrav\u00e9s da cria\u00e7\u00e3o de conte\u00fado apropriado n\u00e3o apenas para cada uma das fases que ser\u00e3o vivenciadas dentro da compra, mas levando em conta qual \u00e9 o perfil que esse cliente espec\u00edfico tem dentro do mercado. <\/p>\n<p>Deve-se notar que o conceito de utilizar t\u00e9cnicas de marketing e publicidade n\u00e3o intrusivas \u00e9 da maior import\u00e2ncia, pois neste caso o que se busca \u00e9 gerar conte\u00fado amig\u00e1vel com o qual nosso cliente possa se relacionar. Isto tamb\u00e9m d\u00e1 o benef\u00edcio de que, mais tarde, eles ser\u00e3o leais.  <\/p>\n<p>Deve-se entender que o Inbound Marketing vai muito al\u00e9m do marketing digital, e as vantagens que ele proporciona podem ser evidentes, especialmente a longo prazo. Isto foi evidenciado por todas as empresas que j\u00e1 o puseram em pr\u00e1tica.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b457148\" data-id=\"7b457148\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dc34a7 elementor-widget elementor-widget-image\" data-id=\"3dc34a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/inbound-marketing-lead-magnet-customer-attraction-and-retention-b2b-concept-1024x633.jpg\" class=\"attachment-large size-large wp-image-133129\" alt=\"Marketing Inbound, \u00cdm\u00e3s de chumbo, Atra\u00e7\u00e3o e reten\u00e7\u00e3o de clientes, Conceito B2B\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/inbound-marketing-lead-magnet-customer-attraction-and-retention-b2b-concept-1024x633.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/inbound-marketing-lead-magnet-customer-attraction-and-retention-b2b-concept-300x185.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/inbound-marketing-lead-magnet-customer-attraction-and-retention-b2b-concept-768x475.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/inbound-marketing-lead-magnet-customer-attraction-and-retention-b2b-concept-1536x949.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/inbound-marketing-lead-magnet-customer-attraction-and-retention-b2b-concept.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4571d5d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4571d5d6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c69242e\" data-id=\"6c69242e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49e5b450 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"49e5b450\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-393809d3\" data-id=\"393809d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5163f86c elementor-widget elementor-widget-image\" data-id=\"5163f86c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/creative-business-team-listening-to-marketing-report-1024x682.jpg\" class=\"attachment-large size-large wp-image-135143\" alt=\"Equipe de neg\u00f3cios criativa ouvindo o relat\u00f3rio de marketing\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/creative-business-team-listening-to-marketing-report-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/creative-business-team-listening-to-marketing-report-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/creative-business-team-listening-to-marketing-report-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/creative-business-team-listening-to-marketing-report-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/creative-business-team-listening-to-marketing-report.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-46b74d8b\" data-id=\"46b74d8b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bd675fa elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5bd675fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b393b70 elementor-widget elementor-widget-heading\" data-id=\"7b393b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 um comprador persona?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27a22535 elementor-widget elementor-widget-text-editor\" data-id=\"27a22535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A defini\u00e7\u00e3o de comprador persona \u00e9 muito clara, pois se refere a uma representa\u00e7\u00e3o fict\u00edcia de seu cliente ideal.<\/p>\n<p>Portanto, \u00e9 algo que pode variar sempre levando em conta os padr\u00f5es da empresa, sua vis\u00e3o, entre outras coisas.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Entretanto, \u00e9 preciso levar em conta a necessidade de base\u00e1-lo com base em dados reais com o comportamento e caracter\u00edsticas demogr\u00e1ficas que nossos clientes possuem. Da mesma forma, deve-se misturar uma cria\u00e7\u00e3o de suas hist\u00f3rias pessoais, objetivos, motiva\u00e7\u00f5es, seus desafios e tamb\u00e9m quais s\u00e3o suas preocupa\u00e7\u00f5es.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Se voc\u00ea est\u00e1 se perguntando como definir minha pessoa de comprador, voc\u00ea deve saber que para faz\u00ea-lo da maneira correta voc\u00ea tem que passar pelo contato de seu p\u00fablico-alvo, para que voc\u00ea possa realizar uma an\u00e1lise que sirva para identificar quais s\u00e3o as caracter\u00edsticas comuns.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Se voc\u00ea j\u00e1 tem uma base de clientes, voc\u00ea tem uma vantagem, j\u00e1 que este ser\u00e1 o lugar certo para come\u00e7ar a fazer suas pesquisas. Mesmo se voc\u00ea observar que eles t\u00eam perfis diferentes, alguns deles tender\u00e3o a ser o que voc\u00ea realmente est\u00e1 procurando.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>\u00c9 importante para voc\u00ea saber que, a fim de definir a pessoa do comprador, voc\u00ea tem que se concentrar tanto nos clientes que voc\u00ea conseguiu satisfazer quanto naqueles que podem n\u00e3o ter tido uma experi\u00eancia muito boa de sua intera\u00e7\u00e3o com voc\u00ea. N\u00e3o devemos apenas tentar olhar para o lado que nos favorece.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Ao levar em conta ambos os casos, voc\u00ea ganha a oportunidade de aprender muito mais sobre a percep\u00e7\u00e3o de seu produto, e tamb\u00e9m sobre os desafios que os clientes est\u00e3o enfrentando no momento de compr\u00e1-lo. Assim, a an\u00e1lise ser\u00e1 muito mais completa, produzindo melhores resultados para voc\u00ea.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c71ef7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c71ef7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eebb98f\" data-id=\"eebb98f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66f841 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"66f841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e4cbf8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4cbf8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-66f79298\" data-id=\"66f79298\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60ab9f10 elementor-widget elementor-widget-heading\" data-id=\"60ab9f10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por que devo definir uma pessoa de comprador na minha estrat\u00e9gia de marketing digital?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-12f6da6c\" data-id=\"12f6da6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ecf7264 elementor-widget elementor-widget-video\" data-id=\"1ecf7264\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=9aPAPANeMKg&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-518f73f6 elementor-widget elementor-widget-text-editor\" data-id=\"518f73f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando voc\u00ea decide criar um comprador, voc\u00ea est\u00e1 dando um passo fundamental no que ser\u00e1 sua estrat\u00e9gia de marketing digital, pois isto pode fazer com que os resultados que voc\u00ea obtenha dela sejam ainda melhores do que os estipulados dentro dos escopos poss\u00edveis quando voc\u00ea a projetou. <\/p>\n<p>A inten\u00e7\u00e3o de cri\u00e1-la \u00e9 muito simples, e \u00e9 que a \u00fanica coisa que queremos em qualquer estrat\u00e9gia de marketing digital \u00e9 que a mensagem que enviamos seja a correta, e n\u00e3o apenas esta, mas tamb\u00e9m que ela chegue aos indiv\u00edduos certos, de modo que as chances de sucesso que s\u00e3o geradas sejam ainda maiores. <\/p>\n<p>As conseq\u00fc\u00eancias de n\u00e3o ter uma pessoa de comprador definida v\u00e3o diretamente ao fato de que, em alguns casos (se n\u00e3o todos), a estrat\u00e9gia que voc\u00ea est\u00e1 montando ser\u00e1 perdida em sua totalidade. \u00c9 como tentar falar espanhol com algu\u00e9m que s\u00f3 entende \u00e1rabe.  <\/p>\n<p>Em outras palavras, imagine que voc\u00ea pretende promover cortes de carne, e a estrat\u00e9gia que voc\u00ea montou \u00e9 realmente boa (significando a mensagem que voc\u00ea quer dar), mas n\u00e3o vale a pena se sua mensagem chegar a pessoas que n\u00e3o est\u00e3o dispostas a prosseguir com a compra. <\/p>\n<p>E, para que voc\u00ea possa entender um pouco mais sobre o porqu\u00ea de definir uma persona compradora, projetamos alguns pontos que voc\u00ea pode achar interessantes e ben\u00e9ficos, para que voc\u00ea possa pensar em como este processo \u00e9 relevante para voc\u00ea e para a campanha que voc\u00ea est\u00e1 construindo:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f78410 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"5f78410\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ajuda a compreender os locais onde os potenciais clientes v\u00e3o procurar a sua informa\u00e7\u00e3o, e tamb\u00e9m a forma como a querem consumir.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ele ir\u00e1 ajud\u00e1-lo a definir os t\u00f3picos sobre os quais voc\u00ea deve escrever.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ele lhe dar\u00e1 a oportunidade de continuar a desenhar suas estrat\u00e9gias de marketing, levando a mensagem certa para o p\u00fablico certo e para as pessoas certas.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ele ir\u00e1 ajud\u00e1-lo a definir o tom e o estilo certos do seu conte\u00fado.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Voc\u00ea ser\u00e1 capaz de determinar que tipo de conte\u00fado voc\u00ea precisa para alcan\u00e7ar os objetivos que voc\u00ea estabeleceu no in\u00edcio da campanha.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3816832 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3816832\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aafd2aa\" data-id=\"aafd2aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6694d5e elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6694d5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-397fa5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"397fa5e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-01025cb\" data-id=\"01025cb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a798b6 elementor-widget elementor-widget-heading\" data-id=\"8a798b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Refer\u00eancias<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-840dde4 elementor-widget elementor-widget-text-editor\" data-id=\"840dde4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><a href=\"https:\/\/blog.inmarketing.co\/blog\/que-es-el-buyer-persona\" target=\"_blank\" rel=\"noopener\">Inmarketing<\/a><\/li>\n<li><a href=\"https:\/\/www.inboundcycle.com\/buyer-persona\" target=\"_blank\" rel=\"noopener\">Ciclo de Entrada<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52e9b56b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52e9b56b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59971e7b\" data-id=\"59971e7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a6d8b42 elementor-widget elementor-widget-heading\" data-id=\"7a6d8b42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mais sobre <b>Marketing de Conte\u00fado.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2066ea7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2066ea7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7a338710\" data-id=\"7a338710\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea n\u00e3o sabe o que \u00e9 uma pessoa compradora e est\u00e1 estabelecendo uma estrat\u00e9gia de marketing digital, n\u00e3o perca mais tempo. Leia este artigo para saber o que deveria ser uma prioridade. Saiba tamb\u00e9m um pouco mais sobre o que \u00e9 o Inbound Marketing, e qual \u00e9 o seu prop\u00f3sito. Escrito por This post [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":135130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[659,787,369],"tags":[],"class_list":["post-136700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-pt-br","category-criacao-de-conteudo","category-marketing-digital"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts\/136700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/comments?post=136700"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts\/136700\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/media\/135130"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/media?parent=136700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/categories?post=136700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/tags?post=136700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}