{"id":120326,"date":"2021-08-05T15:59:20","date_gmt":"2021-08-05T22:59:20","guid":{"rendered":"https:\/\/barrazacarlos.com\/identidade-corporativa\/"},"modified":"2021-09-08T16:10:30","modified_gmt":"2021-09-08T23:10:30","slug":"identidade-corporativa","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/pt-br\/identidade-corporativa\/","title":{"rendered":"Identidade corporativa | A imagem de uma marca"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"120326\" class=\"elementor elementor-120326 elementor-116128\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7854a79 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7854a79\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-709a6637\" data-id=\"709a6637\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a69cf57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a69cf57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-110ccaf\" data-id=\"110ccaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60748c88 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"60748c88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-108b02a9 elementor-widget elementor-widget-heading\" data-id=\"108b02a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Identidade corporativa | A imagem de uma marca<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804e864 elementor-widget elementor-widget-text-editor\" data-id=\"804e864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se voc\u00ea j\u00e1 ouviu falar sobre isso, e agora est\u00e1 se perguntando o que \u00e9 identidade corporativa, voc\u00ea chegou ao artigo certo, pois vamos falar sobre tudo o que voc\u00ea precisa saber para come\u00e7ar a olhar para a imagem de uma marca de uma maneira diferente.<\/p>\n<p>Al\u00e9m disso, vamos lhe dar alguns exemplos que nos influenciaram durante toda nossa vida e nem mesmo sab\u00edamos que tudo era intencional.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3ad78a17 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"3ad78a17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2ca9376c\" data-id=\"2ca9376c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-839af5c elementor-widget elementor-widget-image\" data-id=\"839af5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identidade-corporativa-A-imagem-de-uma-marca-1024x576.jpg\" class=\"attachment-large size-large wp-image-116140\" alt=\"Identidade corporativa\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identidade-corporativa-A-imagem-de-uma-marca-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identidade-corporativa-A-imagem-de-uma-marca-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identidade-corporativa-A-imagem-de-uma-marca-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identidade-corporativa-A-imagem-de-uma-marca.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67823a05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67823a05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-160416d7\" data-id=\"160416d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60668894 elementor-widget elementor-widget-heading\" data-id=\"60668894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e139a6 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"7e139a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>agosto 5, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/pt-br\/category\/empreendedorismo\/\" class=\"elementor-post-info__terms-list-item\">Empreendedorismo<\/a>, <a href=\"https:\/\/barrazacarlos.com\/pt-br\/category\/empreendedorismo\/planejamento-de-negocios\/\" class=\"elementor-post-info__terms-list-item\">Planejamento de 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data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;N\\u00e3o foram encontrados cabe\\u00e7alhos nesta p\\u00e1gina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTabela de Conte\u00fados\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3b1a8e63\" aria-expanded=\"true\" aria-label=\"Abrir Tabela de Conte\u00fados\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3b1a8e63\" aria-expanded=\"true\" aria-label=\"Fechar Tabela de Conte\u00fados\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3b1a8e63\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d020ea3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d020ea3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7621100c\" data-id=\"7621100c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50a9bfe6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50a9bfe6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-577f9183\" data-id=\"577f9183\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e1c9de4 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e1c9de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-196ce4a1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"196ce4a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 identidade corporativa?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3eabdd elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c3eabdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A defini\u00e7\u00e3o de identidade criativa refere-se ao grupo de valores que comp\u00f5em a vis\u00e3o de uma empresa sobre o mundo.<\/p>\n<p>Entre todas estas est\u00e3o suas a\u00e7\u00f5es de endomarketing, a postura que adota em diferentes situa\u00e7\u00f5es e tamb\u00e9m a imagem que quer cultivar de si mesmo. A <a href=\"https:\/\/sendpulse.com\/fr\/support\/glossary\/brand-personality\" target=\"_blank\" rel=\"noopener\">personalidade da marca<\/a> tamb\u00e9m \u00e9 importante.<\/p>\n<p>Entretanto, devemos ver a identidade corporativa de uma empresa como algo que vai muito al\u00e9m da simples apar\u00eancia do neg\u00f3cio, j\u00e1 que est\u00e1 relacionada tanto a quest\u00f5es culturais quanto organizacionais que s\u00e3o de vital import\u00e2ncia para si mesma.<\/p>\n<p>Entre os diferentes nomes dados a este conceito, temos a identidade corporativa, tamb\u00e9m chamada de identidade corporativa, e \u00e9 de grande popularidade, pois \u00e9 um aspecto fundamental para as empresas independentemente de seu tamanho ou segmentos.<\/p>\n<p>A identidade, al\u00e9m de ser relevante no relacionamento com funcion\u00e1rios e clientes, ajuda a representar claramente o que ela \u00e9, quais s\u00e3o seus valores e a forma como ela pode se relacionar com o resto, e dar uma pista de seu comportamento.<\/p>\n<p>\u00c9 por isso que os elementos que comp\u00f5em a identidade corporativa s\u00e3o claramente uma mistura dos aspectos essenciais e visuais em que cada empresa deve trabalhar.<\/p>\n<p>Quando qualquer uma dessas falhas, pode-se dizer que a identidade estar\u00e1 em momentos question\u00e1veis.<\/p>\n<p>Agora, vamos falar brevemente sobre o que n\u00e3o \u00e9 identidade corporativa, j\u00e1 que muitas pessoas acreditam que o logotipo \u00e9 aquele que representa as caracter\u00edsticas essenciais de uma empresa.<\/p>\n<p>A verdade \u00e9 que n\u00e3o \u00e9, este \u00e9 apenas um dos aspectos da identidade, mas n\u00e3o \u00e9 o conceito completo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-331a1f4e\" data-id=\"331a1f4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4a6983 elementor-widget elementor-widget-image\" data-id=\"b4a6983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--1024x682.jpg\" class=\"attachment-large size-large wp-image-116152\" alt=\"Papelaria corporativa em branco sobre fundo de mesa de madeira. A marca \u00e9 uma zombaria.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-282a797b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"282a797b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37fde0d5\" data-id=\"37fde0d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-110e785f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"110e785f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30997ddb\" data-id=\"30997ddb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4edf9c43 elementor-widget__width-initial elementor-absolute elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4edf9c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1335\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office.jpg\" class=\"attachment-full size-full wp-image-116164\" alt=\"Escrit\u00f3rio de neg\u00f3cios corporativos\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office.jpg 2000w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office-1024x684.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office-768x513.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office-1536x1025.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-125c731e\" data-id=\"125c731e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ea2fc10 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3ea2fc10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f436a elementor-widget elementor-widget-heading\" data-id=\"e2f436a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por que a identidade corporativa \u00e9 importante?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b04040 elementor-widget elementor-widget-text-editor\" data-id=\"69b04040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Muito antes do lan\u00e7amento de uma empresa no mercado, a import\u00e2ncia da identidade corporativa j\u00e1 deve ser valorizada, pois est\u00e1 nesta primeira fase de qualquer empresa onde ela deve ser criada.<\/p>\n<p>Isto ter\u00e1 uma influ\u00eancia direta sobre tudo o que se espera que a empresa alcance.<\/p>\n<p>Tamb\u00e9m deve ser levado em conta que os objetivos da identidade corporativa s\u00e3o os seguintes:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-965e65b elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"965e65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCriar um sentimento de perten\u00e7a por parte da for\u00e7a de trabalho e dos clientes.  \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe68af elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ffe68af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCertifique-se de que voc\u00ea faz a diferen\u00e7a para a concorr\u00eancia.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef8eab elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"0ef8eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPromover a prefer\u00eancia por novos produtos.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa0051 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1fa0051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGarantir que o servi\u00e7o seja \u00f3timo.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9accd77 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9accd77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGerar uma opini\u00e3o favor\u00e1vel do p\u00fablico.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11fff0ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11fff0ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13515881\" data-id=\"13515881\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35a6b758 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35a6b758\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5acecaf7\" data-id=\"5acecaf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25a92f3e elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25a92f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390b4971 elementor-widget elementor-widget-heading\" data-id=\"390b4971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O valor da identidade corporativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1fb6aeeb elementor-hidden-tablet elementor-hidden-phone\" data-id=\"1fb6aeeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4ecdb245\" data-id=\"4ecdb245\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63cad95a elementor-widget elementor-widget-text-editor\" data-id=\"63cad95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O valor da identidade corporativa serve para suprir as lacunas e defici\u00eancias que a empresa pode ter, e tamb\u00e9m dar\u00e1 origem a ser capaz de real\u00e7ar, ou ampliar, todas as virtudes que ela possui.<\/p>\n<p>A partir daqui, voc\u00ea come\u00e7a a acreditar na import\u00e2ncia disso.<\/p>\n<p>Se o que voc\u00ea quer \u00e9 tornar sua identidade algo favor\u00e1vel, \u00e9 importante que no processo de cria\u00e7\u00e3o voc\u00ea leve em conta a necessidade de ser criativo, a capacidade de fazer do ordin\u00e1rio algo que, aos olhos dos outros, sempre parece extraordin\u00e1rio.<\/p>\n<p>Dentro deste tema, tamb\u00e9m \u00e9 importante enfatizar a decora\u00e7\u00e3o das instala\u00e7\u00f5es, para aproveitar ao m\u00e1ximo os espa\u00e7os e tamb\u00e9m para renovar os m\u00f3veis sempre que for considerado necess\u00e1rio.<\/p>\n<p>Uma vez que, em termos gerais, estamos falando de prestar um servi\u00e7o completamente diferente dos demais.<\/p>\n<p>Resumindo, ent\u00e3o, a import\u00e2ncia da identidade corporativa est\u00e1 no fato de que uma maneira de ter sucesso \u00e9 saber como se diferenciar da concorr\u00eancia, que seus clientes, funcion\u00e1rios e aliados sabem quem voc\u00ea \u00e9, o que voc\u00ea oferece e como voc\u00ea o oferece, que voc\u00ea n\u00e3o \u00e9 apenas um do grupo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c62717 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c62717\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7800e79\" data-id=\"7800e79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0df1bc0 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0df1bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9957dd9 elementor-widget elementor-widget-heading\" data-id=\"9957dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemplos de Identidade Corporativa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444b605d elementor-widget elementor-widget-text-editor\" data-id=\"444b605d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Como sabemos que voc\u00ea se recusa a deixar este artigo sem sair com alguns exemplos de identidade corporativa, trazemos aqui um dos mais populares que, mesmo sem perceber, certamente sua estrat\u00e9gia influenciou voc\u00ea e milh\u00f5es de outras pessoas ao redor do mundo da maneira que esperavam:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66178267 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"66178267\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aed032f\" data-id=\"5aed032f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-618e62fc elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"618e62fc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-298d8dff\" data-id=\"298d8dff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fdf1557 elementor-cta--skin-cover elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"6fdf1557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"http:\/\/www.wohnzimmer-heilbronn.de\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/close-up-of-the-ring-pull-on-aluminium-coca-cola-soda-cans-1024x682.jpg);\" role=\"img\" aria-label=\"Close up of the ring pull on aluminium Coca Cola soda cans\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\tCoca-Cola\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\t<p>Este \u00e9 talvez o logotipo de refrigerante mais popular da hist\u00f3ria, e foi criado em 1885 pela m\u00e3o e criatividade do bibliotec\u00e1rio Mason Robinson que, al\u00e9m de colocar o nome da marca, decidiu optar pela cor vermelha e tipografia cursiva.<br \/>\nComo curiosidade, a cor vermelha que vemos nesta marca foi patenteada para que nenhuma outra empresa possa ter acesso, legalmente, a esse mesmo tom. Este \u00e9 sem d\u00favida um dos exemplos mais poderosos de como gerenciar a identidade corporativa. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7dc16e4 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"7dc16e4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef39098\" data-id=\"ef39098\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19fe2c elementor-cta--skin-cover elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"f19fe2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"http:\/\/www.wohnzimmer-heilbronn.de\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/balancing-on-a-ledge-railing-to-keep-balance-and-fit-healthy-1024x576.jpg);\" role=\"img\" aria-label=\"Balancing on a ledge railing to keep balance and fit healthy\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\tNike\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\t<p>Todos n\u00f3s conhecemos esta marca esportiva aclamada mundialmente, e tamb\u00e9m sabemos que ela possui aquele desenho de tic curvo, mas talvez o que voc\u00ea n\u00e3o saiba \u00e9 que ela foi inspirada pela deusa grega da vit\u00f3ria. E a empresa tem conseguido sair vitoriosa.<br \/>\nO projeto anterior pode ser encontrado presente em cada uma das linhas de produtos, tornando-o um dos exemplos mais s\u00f3lidos que podemos dar no setor esportivo, onde ter uma identidade \u00e9 t\u00e3o vital quanto em qualquer outro. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce8cd43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce8cd43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5a2a3d\" data-id=\"f5a2a3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3a2299 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f3a2299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af00d35 elementor-widget elementor-widget-heading\" data-id=\"af00d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tudo o que voc\u00ea v\u00ea no mercado \u00e9 parte de uma identidade corporativa!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae7394 elementor-widget elementor-widget-text-editor\" data-id=\"fae7394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Agora que voc\u00ea sabe o que \u00e9 identidade corporativa, qual \u00e9 sua import\u00e2ncia e tamb\u00e9m alguns dos exemplos mais famosos em todo o mundo, convidamos voc\u00ea a refletir um pouco sobre o que voc\u00ea v\u00ea l\u00e1 fora.<\/p>\n<p>Tudo o que voc\u00ea v\u00ea, ouve ou sabe sobre uma marca \u00e9 parte de sua identidade. \u00c9 claro que eles n\u00e3o lhe dizem que est\u00e3o construindo a maneira como voc\u00ea os percebe, mas \u00e9 um trabalho de bastidores (por assim dizer) que contribui para o sucesso deles. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f9a2b33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f9a2b33\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1068f6e7\" data-id=\"1068f6e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-483566b1 elementor-widget elementor-widget-heading\" data-id=\"483566b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Mais sobre <b>Planejamento de Neg\u00f3cios<\/b>.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-614f0a0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"614f0a0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ac2865f\" data-id=\"3ac2865f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Se voc\u00ea j\u00e1 ouviu falar sobre isso, e agora est\u00e1 se perguntando o que \u00e9 identidade corporativa, voc\u00ea chegou ao artigo certo, pois vamos falar sobre tudo o que voc\u00ea precisa saber para come\u00e7ar a olhar para a imagem de uma marca de uma maneira diferente. Al\u00e9m disso, vamos lhe dar alguns exemplos que nos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":116140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[370,647],"tags":[1559],"class_list":["post-120326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empreendedorismo","category-planejamento-de-negocios","tag-identidade-corporativa"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts\/120326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/comments?post=120326"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/posts\/120326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/media\/116140"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/media?parent=120326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/categories?post=120326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pt-br\/wp-json\/wp\/v2\/tags?post=120326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}