{"id":348729,"date":"2025-05-16T11:49:16","date_gmt":"2025-05-16T18:49:16","guid":{"rendered":"https:\/\/barrazacarlos.com\/adidas-vs-puma-opowiesc-o-dwoch-braciach-i-globalnej-rywalizacji\/"},"modified":"2025-05-16T11:49:37","modified_gmt":"2025-05-16T18:49:37","slug":"adidas-vs-puma-opowiesc-o-dwoch-braciach-i-globalnej-rywalizacji","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/pl\/adidas-vs-puma-opowiesc-o-dwoch-braciach-i-globalnej-rywalizacji\/","title":{"rendered":"Adidas vs Puma: Opowie\u015b\u0107 o dw\u00f3ch braciach i globalnej rywalizacji"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"348729\" class=\"elementor elementor-348729 elementor-342664\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5de50407 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"5de50407\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a056845\" data-id=\"5a056845\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9f099f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f099f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-323cc248\" data-id=\"323cc248\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61242a6f elementor-widget elementor-widget-heading\" data-id=\"61242a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Adidas vs Puma: Opowie\u015b\u0107 o dw\u00f3ch braciach i globalnej rywalizacji<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce21c11 elementor-widget elementor-widget-text-editor\" data-id=\"ce21c11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Niewiele historii w historii odzie\u017cy sportowej jest tak fascynuj\u0105cych jak opowie\u015b\u0107 o Adidas i Puma. W sercu tej legendarnej rywalizacji le\u017cy g\u0142\u0119boka rodzinna przepa\u015b\u0107, kt\u00f3ra na zawsze zmieni\u0142a krajobraz obuwia sportowego. Korzenie Adidasa i Pumy si\u0119gaj\u0105 ma\u0142ego miasteczka w Bawarii, gdzie dwaj bracia, Adolf i Rudolf Dassler, przekszta\u0142cili wsp\u00f3ln\u0105 pasj\u0119 do produkcji obuwia w dwie najbardziej kultowe marki sportowe na \u015bwiecie.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c43e4fb\" data-id=\"2c43e4fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cbe1c5 elementor-widget elementor-widget-image\" data-id=\"4cbe1c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/04\/Adidas-vs-Puma-A-Tale-of-Two-Brothers-and-a-Global-Rivalry.webp\" class=\"attachment-full size-full wp-image-342675\" alt=\"Adidas vs Puma A Tale of Two Brothers and a Global Rivalry\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/04\/Adidas-vs-Puma-A-Tale-of-Two-Brothers-and-a-Global-Rivalry.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/04\/Adidas-vs-Puma-A-Tale-of-Two-Brothers-and-a-Global-Rivalry-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/04\/Adidas-vs-Puma-A-Tale-of-Two-Brothers-and-a-Global-Rivalry-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/04\/Adidas-vs-Puma-A-Tale-of-Two-Brothers-and-a-Global-Rivalry-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/04\/Adidas-vs-Puma-A-Tale-of-Two-Brothers-and-a-Global-Rivalry-150x84.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f2b983c elementor-widget elementor-widget-heading\" data-id=\"3f2b983c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Napisane przez<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449ccca3 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"449ccca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>16 maja, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/pl\/category\/przedsiebiorczosc\/planowanie-biznesowe\/\" class=\"elementor-post-info__terms-list-item\">Planowanie biznesowe<\/a>, <a href=\"https:\/\/barrazacarlos.com\/pl\/category\/przedsiebiorczosc\/\" class=\"elementor-post-info__terms-list-item\">Przedsi\u0119biorczo\u015b\u0107<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6091dd82 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"6091dd82\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tSpis tre\u015bci\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6091dd82\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6091dd82\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__6091dd82\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68336a56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68336a56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4d30642f\" data-id=\"4d30642f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d7bd351 elementor-widget elementor-widget-heading\" data-id=\"1d7bd351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pocz\u0105tki w Herzogenaurach: Tam wszystko si\u0119 zacz\u0119\u0142o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-41d9114 elementor-widget elementor-widget-text-editor\" data-id=\"41d9114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bracia Dassler dorastali w Herzogenaurach, uroczym miasteczku w Bawarii w Niemczech. W latach dwudziestych XX wieku Adolf, znany jako Adi, i Rudolf, czyli Rudi, zacz\u0119li produkowa\u0107 buty w pralni swojej matki. Adi, m\u0142odszy z nich, by\u0142 skrupulatnym rzemie\u015blnikiem, podczas gdy Rudolf, starszy, by\u0142 charyzmatycznym przedsi\u0119biorc\u0105. Razem stworzyli pot\u0119\u017cny zesp\u00f3\u0142.   <\/p><p>Ich firma, Dassler Schuhfabrik, zyska\u0142a rozg\u0142os, gdy ameryka\u0144ski biegacz Jesse Owens nosi\u0142 ich buty podczas Igrzysk Olimpijskich w Berlinie w 1936 roku. Cztery z\u0142ote medale Owensa nie tylko stanowi\u0142y polityczne o\u015bwiadczenie, ale tak\u017ce przedstawi\u0142y mark\u0119 Dassler \u015bwiatu. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-110b5cd2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"110b5cd2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-72418c13\" data-id=\"72418c13\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c069f3a elementor-widget elementor-widget-heading\" data-id=\"4c069f3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Podzia\u0142 w latach czterdziestych XX wieku: Od partner\u00f3w biznesowych do rywali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e481f9b elementor-widget elementor-widget-text-editor\" data-id=\"7e481f9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lata wsp\u00f3lnej pracy w ko\u0144cu odbi\u0142y si\u0119 na braciach. Presja II wojny \u015bwiatowej i r\u00f3\u017cnice w osobowo\u015bciach sprawi\u0142y, \u017ce ich relacje uleg\u0142y pogorszeniu. Przynale\u017cno\u015b\u0107 do partii nazistowskiej i spory o kontrol\u0119 nad firm\u0105 pog\u0142\u0119bi\u0142y rozd\u017awi\u0119k. Mimo \u017ce obaj bracia wst\u0105pili do partii w 1933 roku, p\u00f3\u017aniej pojawi\u0142y si\u0119 oskar\u017cenia i nieufno\u015b\u0107.   <\/p><p>Pod koniec lat 40. podzia\u0142 sta\u0142 si\u0119 nieodwracalny. W 1948 roku Rudolf odszed\u0142, aby za\u0142o\u017cy\u0107 w\u0142asn\u0105 firm\u0119 obuwnicz\u0105, pocz\u0105tkowo o nazwie Ruda (po\u0142\u0105czenie jego imienia i nazwiska), p\u00f3\u017aniej przemianowan\u0105 na Puma. Rok p\u00f3\u017aniej Adi zarejestrowa\u0142 w\u0142asn\u0105 firm\u0119, Adidas, b\u0119d\u0105c\u0105 po\u0142\u0105czeniem jego pseudonimu i nazwiska. W ten spos\u00f3b rozpocz\u0119\u0142a si\u0119 oficjalna rywalizacja Adidas vs Puma.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-12613b92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12613b92\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5605e159\" data-id=\"5605e159\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b091fc1 elementor-widget elementor-widget-heading\" data-id=\"7b091fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Historia globalnego rozwoju Adidas i Puma<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5223fe35 elementor-widget elementor-widget-text-editor\" data-id=\"5223fe35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Adidas szybko zyska\u0142 uznanie za swoje innowacyjne podej\u015bcie. W 1954 roku reprezentacja Niemiec Zachodnich w pi\u0142ce no\u017cnej zdoby\u0142a mistrzostwo \u015bwiata w butach Adidas z wyjmowanymi \u0107wiekami, co by\u0142o prze\u0142omowym wynalazkiem. Ten moment ugruntowa\u0142 reputacj\u0119 marki w zakresie obuwia o wysokiej wydajno\u015bci.  <\/p><p>Puma, pod kierownictwem Rudolfa, nie by\u0142a daleko w tyle. Znana z agresywnego marketingu i stylowych projekt\u00f3w, Puma odnios\u0142a r\u00f3wnie\u017c sukces w pi\u0142ce no\u017cnej, sponsoruj\u0105c zar\u00f3wno kluby, jak i sportowc\u00f3w. Rywalizacja rodze\u0144stwa pchn\u0119\u0142a obie firmy na nowe wy\u017cyny technologii i brandingu.  <\/p><p>Z biegiem lat obie marki rozszerzy\u0142y swoj\u0105 dzia\u0142alno\u015b\u0107 poza obuwie, oferuj\u0105c pe\u0142n\u0105 gam\u0119 odzie\u017cy sportowej. Sta\u0142y si\u0119 one g\u0142\u00f3wnymi graczami w globalnych wydarzeniach sportowych, w tym Mistrzostwach \u015awiata i Igrzyskach Olimpijskich. Sponsorowanie gwiazd sportu i klub\u00f3w pi\u0142karskich by\u0142o kluczem do ich sukcesu.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-373ce8e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"373ce8e2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6078ac55\" data-id=\"6078ac55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c2e2de9 elementor-widget elementor-widget-heading\" data-id=\"5c2e2de9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rywalizacja rodze\u0144stwa w Herzogenaurach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-61bea52f elementor-widget elementor-widget-text-editor\" data-id=\"61bea52f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wa\u015b\u0144 mi\u0119dzy bra\u0107mi Dassler podzieli\u0142a nie tylko ich rodzin\u0119, ale tak\u017ce ich rodzinne miasto. Herzogenaurach sta\u0142o si\u0119 znane jako &#8222;miasto zgi\u0119tych kark\u00f3w&#8221;, poniewa\u017c mieszka\u0144cy sprawdzali sobie nawzajem buty, aby okre\u015bli\u0107 swoj\u0105 lojalno\u015b\u0107. <\/p><p>Si\u0142a robocza w mie\u015bcie r\u00f3wnie\u017c si\u0119 podzieli\u0142a. Pracownicy obu firm rzadko mieszali si\u0119 ze sob\u0105, a nawet lokalne firmy opowiedzia\u0142y si\u0119 po jednej ze stron. Kluby pi\u0142karskie, piekarnie i puby sta\u0142y si\u0119 mikrokosmosami wi\u0119kszej bitwy Adidas vs Puma.  <\/p><p>Adolf i Rudolf zostali pochowani na przeciwleg\u0142ych kra\u0144cach cmentarza w Herzogenaurach, co symbolicznie odzwierciedla\u0142o ich rozd\u017awi\u0119k na ca\u0142e \u017cycie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f769170 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f769170\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1e0965e8\" data-id=\"1e0965e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d841b9e elementor-widget elementor-widget-heading\" data-id=\"3d841b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing i sponsoring: Gra w pojedynk\u0119<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f58dc61 elementor-widget elementor-widget-text-editor\" data-id=\"6f58dc61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marketing odegra\u0142 kluczow\u0105 rol\u0119 w rywalizacji Adidasa i Pumy. Obie firmy zrewolucjonizowa\u0142y sponsoring sportowy, uznaj\u0105c warto\u015b\u0107 powi\u0105zania swojej marki z odnosz\u0105cymi sukcesy sportowcami. Adidas zas\u0142yn\u0105\u0142 jako sponsor zachodnioniemieckiej dru\u017cyny pi\u0142karskiej, podczas gdy Puma podpisa\u0142a umowy z legendarnym pi\u0142karzem Pel\u00e9.  <\/p><p>Podczas Mistrzostw \u015awiata w 1970 roku Puma znalaz\u0142a si\u0119 w centrum kontrowersji, gdy Pel\u00e9 zatrzyma\u0142 si\u0119 przed rozpocz\u0119ciem meczu, aby zawi\u0105za\u0107 buty, daj\u0105c kamerom idealne uj\u0119cie swoich sneakers\u00f3w Puma. Chocia\u017c posuni\u0119cie to mia\u0142o charakter strategiczny, podkre\u015bli\u0142o ono, jak daleko posun\u0105 si\u0119 obie firmy w walce o dominacj\u0119. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c85b301 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c85b301\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-675634b8\" data-id=\"675634b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-790baa35 elementor-widget elementor-widget-heading\" data-id=\"790baa35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preferencje i dziedzictwo: Adidas vs Puma w czasach wsp\u00f3\u0142czesnych<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-60041a71 elementor-widget elementor-widget-text-editor\" data-id=\"60041a71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dzi\u015b zar\u00f3wno Adidas, jak i Puma pozostaj\u0105 popularnymi markami sportowymi o globalnym zasi\u0119gu. Podczas gdy Adidas pozycjonuje si\u0119 jako lider w dziedzinie wydajno\u015bci i modnej odzie\u017cy sportowej, Puma odnios\u0142a sukces dzi\u0119ki odzie\u017cy ulicznej i odwa\u017cnym kampaniom marketingowym. <\/p><p>Adidas nadal przesuwa granice dzi\u0119ki wsp\u00f3\u0142pracy i innowacjom, w tym zaawansowanym butom do biegania i inteligentnej odzie\u017cy. Tymczasem Puma wyr\u00f3\u017cnia si\u0119 kolekcjami lifestyle&#8217;owymi i reklamami celebryt\u00f3w. Ka\u017cda marka zachowuje lojaln\u0105 baz\u0119 klient\u00f3w i odr\u0119bn\u0105 to\u017csamo\u015b\u0107.  <\/p><p>Pomimo ich rozwoju, duch rywalizacji pozosta\u0142. Dziedzictwo sporu braci Dassler wci\u0105\u017c odbija si\u0119 echem w dzia\u0142ach marketingu, projektach produkt\u00f3w i strategiach korporacyjnych obu firm. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4671487d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4671487d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-57522796\" data-id=\"57522796\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aed9e7a elementor-widget elementor-widget-heading\" data-id=\"5aed9e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Podsumowanie: Wi\u0119cej ni\u017c tylko buty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5694aeab elementor-widget elementor-widget-text-editor\" data-id=\"5694aeab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Historia Adidas vs Puma to nie tylko buty czy odzie\u017c sportowa &#8211; to opowie\u015b\u0107 o rodzinie, ambicji i kosztach rywalizacji. Od wsp\u00f3lnego marzenia w ma\u0142ym bawarskim miasteczku do globalnej bitwy o sportow\u0105 dominacj\u0119, podr\u00f3\u017c braci Dassler jest pot\u0119\u017cnym przypomnieniem tego, jak osobisty konflikt mo\u017ce kszta\u0142towa\u0107 globalne bran\u017ce. <\/p><p>Niezale\u017cnie od tego, czy wolisz Adidasa ze wzgl\u0119du na jego innowacyjno\u015b\u0107, czy Pum\u0119 ze wzgl\u0119du na jej styl, jedno jest pewne: dziedzictwo braci Dassler b\u0119dzie nadal wp\u0142ywa\u0107 na \u015bwiat sportu i stylu przez kolejne pokolenia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35f2c661 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35f2c661\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3bb641a1\" data-id=\"3bb641a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fc3fb88 elementor-widget elementor-widget-heading\" data-id=\"4fc3fb88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Wi\u0119cej o <b>planowaniu dzia\u0142alno\u015bci gospodarczej<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Niewiele historii w historii odzie\u017cy sportowej jest tak fascynuj\u0105cych jak opowie\u015b\u0107 o Adidas i Puma. W sercu tej legendarnej rywalizacji le\u017cy g\u0142\u0119boka rodzinna przepa\u015b\u0107, kt\u00f3ra na zawsze zmieni\u0142a krajobraz obuwia sportowego. Korzenie Adidasa i Pumy si\u0119gaj\u0105 ma\u0142ego miasteczka w Bawarii, gdzie dwaj bracia, Adolf i Rudolf Dassler, przekszta\u0142cili wsp\u00f3ln\u0105 pasj\u0119 do produkcji obuwia w dwie [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":342675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[954,951],"tags":[],"class_list":["post-348729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planowanie-biznesowe","category-przedsiebiorczosc"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/posts\/348729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/comments?post=348729"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/posts\/348729\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/media\/342675"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/media?parent=348729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/categories?post=348729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/tags?post=348729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}