{"id":234572,"date":"2023-03-09T17:27:42","date_gmt":"2023-03-10T00:27:42","guid":{"rendered":"https:\/\/barrazacarlos.com\/reklama-wprowadzajaca-w-blad\/"},"modified":"2023-03-09T17:27:44","modified_gmt":"2023-03-10T00:27:44","slug":"reklama-wprowadzajaca-w-blad","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/pl\/reklama-wprowadzajaca-w-blad\/","title":{"rendered":"Reklama wprowadzaj\u0105ca w b\u0142\u0105d, jak nie wpa\u015b\u0107 w pu\u0142apk\u0119?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"234572\" class=\"elementor elementor-234572 elementor-140263\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bee7936 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"bee7936\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14448a7d\" data-id=\"14448a7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e338246 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e338246\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-248003b6\" data-id=\"248003b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a280a elementor-widget elementor-widget-heading\" data-id=\"408a280a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Reklama wprowadzaj\u0105ca w b\u0142\u0105d, jak nie wpa\u015b\u0107 w pu\u0142apk\u0119?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5b1c1 elementor-widget elementor-widget-text-editor\" data-id=\"4f5b1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wszyscy wpadli\u015bmy w pu\u0142apk\u0119 reklamy wprowadzaj\u0105cej w b\u0142\u0105d. A faktem jest, \u017ce jest on tak skonstruowany, \u017ce prawie nikt nie jest w stanie wyrwa\u0107 si\u0119 z jego szpon\u00f3w.<\/p>\n<p>W tym artykule chcemy opowiedzie\u0107 nie tylko o tym, czym jest reklama wprowadzaj\u0105ca w b\u0142\u0105d, ale tak\u017ce o kilku przyk\u0142adach, kt\u00f3re pomog\u0105 Ci j\u0105 natychmiast rozpozna\u0107.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6fa45e99\" data-id=\"6fa45e99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37bbb1f9 elementor-widget elementor-widget-image\" data-id=\"37bbb1f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap.webp\" class=\"attachment-full size-full wp-image-146199\" alt=\"Misleading advertising, how not to fall into the trap\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dec18cb elementor-widget elementor-widget-heading\" data-id=\"7dec18cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Napisane przez<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c698452 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"5c698452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>9 marca, 2023<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/pl\/category\/digital-marketing-pl\/\" class=\"elementor-post-info__terms-list-item\">Digital Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/pl\/category\/digital-marketing-pl\/media-spolecznosciowe\/\" class=\"elementor-post-info__terms-list-item\">Media spo\u0142eczno\u015bciowe<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392caf2d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"392caf2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tSpis tre\u015bci\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__392caf2d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__392caf2d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__392caf2d\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb308f3 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"6bb308f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b784752 elementor-widget elementor-widget-heading\" data-id=\"3b784752\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Czym jest reklama wprowadzaj\u0105ca w b\u0142\u0105d?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58db777d elementor-widget elementor-widget-text-editor\" data-id=\"58db777d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>M\u00f3wi\u0105c o reklamie wprowadzaj\u0105cej w b\u0142\u0105d, mamy na my\u015bli t\u0119, kt\u00f3ra w p\u0119dzie do wi\u0119kszej sprzeda\u017cy \u017ale przedstawia lub fa\u0142szuje informacje, zwykle obiecuj\u0105c niepor\u00f3wnywalne aspekty.  <\/p>\n<p>By\u0107 mo\u017ce s\u0142ysza\u0142e\u015b o tym produkcie, kt\u00f3ry zosta\u0142 wprowadzony na rynek, og\u0142aszaj\u0105c unikalne funkcje, podczas gdy w rzeczywisto\u015bci ma takie same funkcje jak ka\u017cdy inny produkt tego rodzaju na rynku. Pomijaj\u0105c fakt, \u017ce reklama ma cel informacyjny, niezale\u017cnie od tego jak bardzo jest uproszczona.  <\/p>\n<p>To, co ludzie oczekuj\u0105 wiedzie\u0107, zwracaj\u0105c uwag\u0119 na wszelkiego rodzaju reklamy jest to, co produkt lub us\u0142uga jest, jakie s\u0105 zastosowania, kt\u00f3re mog\u0105 by\u0107 podane do niego, lub korzy\u015bci, kt\u00f3re mo\u017ce zaoferowa\u0107 nam jako konsumentom, jak to mo\u017ce korzysta\u0107 z nas w por\u00f3wnaniu do innych, mi\u0119dzy innymi punkt\u00f3w.  <\/p>\n<p>Pochodzenie reklamy wprowadzaj\u0105cej w b\u0142\u0105d mo\u017ce by\u0107 postrzegane w potrzebie, \u017ce niekt\u00f3rzy ludzie maj\u0105 do podj\u0119cia reklamy nie z informacyjnego punktu widzenia, ale z ch\u0119ci przekonania konsumenta, aby zdecydowa\u0107 si\u0119 na nich, nawet nie martwi\u0105c si\u0119 o edukowanie ich o swoim produkcie lub us\u0142udze.<br \/>Jest to stanowisko ca\u0142kowicie b\u0142\u0119dne, ale wielu stosuje je od wielu lat z zamiarem usprawiedliwienia przesady, czy te\u017c k\u0142amstwa, kt\u00f3rych do\u015bwiadcza w swoich kampaniach. Co\u015b, co w rzeczywisto\u015bci nie ma \u017cadnego uzasadnienia, ani potrzeby.  <\/p>\n<p>Wielu dostawc\u00f3w zas\u0142ania si\u0119 nawet my\u015bl\u0105, \u017ce u\u017cytkownicy niekoniecznie musz\u0105 otrzymywa\u0107 wszystkie s\u0142uszne i prawdziwe informacje o produkcie lub us\u0142udze. Czuj\u0105 si\u0119 wi\u0119c swobodnie, modyfikuj\u0105c go tak bardzo, jak to tylko mo\u017cliwe, aby spr\u00f3bowa\u0107 uczyni\u0107 go tylko &#8222;troch\u0119 bardziej atrakcyjnym&#8221;. To nie jest prawda.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29679ea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29679ea6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75e7b781\" data-id=\"75e7b781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-437810fd elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"437810fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1b967768\" data-id=\"1b967768\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ec0185d elementor-widget elementor-widget-image\" data-id=\"1ec0185d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--1024x682.jpg\" class=\"attachment-large size-large wp-image-146217\" alt=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-289f70da\" data-id=\"289f70da\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d1fd417 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d1fd417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eaeaf6f elementor-widget elementor-widget-heading\" data-id=\"6eaeaf6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Dlaczego firmy nie powinny stosowa\u0107 tej taktyki?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0ae46e elementor-widget elementor-widget-text-editor\" data-id=\"5d0ae46e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rozumiemy, \u017ce kiedy robimy kampani\u0119 reklamow\u0105, aby wprowadzi\u0107 nasz produkt lub us\u0142ug\u0119 do publicznej wiadomo\u015bci, chcemy umie\u015bci\u0107 razem plan, kt\u00f3ry naprawd\u0119 katapultuje go do umys\u0142\u00f3w wszystkich naszych odbiorc\u00f3w docelowych w jak najkr\u00f3tszym czasie.<br \/>Musimy jednak mie\u0107 \u015bwiadomo\u015b\u0107, \u017ce czym innym jest podkre\u015blanie zalet naszego produktu czy us\u0142ugi, a zupe\u0142nie czym innym ich wyolbrzymianie, czy k\u0142amanie, bo brzmi to atrakcyjnie, gdy us\u0142yszymy to w zdaniu. Ale pozostawia konsumentowi wiele luk, kt\u00f3re s\u0105 zagwarantowane w reklamie.<\/p>\n<p>Dlaczego firmy nie powinny stosowa\u0107 reklamy wprowadzaj\u0105cej w b\u0142\u0105d, zaczynaj\u0105c od tego, \u017ce mog\u0105 ponie\u015b\u0107 kary, co samo w sobie przynios\u0142oby im wiele problem\u00f3w w kwestii prawnej, nie wspominaj\u0105c ju\u017c o przypadku, \u017ce staje si\u0119 ona popularna i ko\u0144czy si\u0119 zniszczeniem ich wizerunku.  <\/p>\n<p>Skutki, jakie mo\u017ce wywo\u0142a\u0107 grzywna, s\u0105 ogromne. G\u0142\u00f3wnie wida\u0107 szkody w sprzeda\u017cy, kt\u00f3re zostan\u0105 dotkni\u0119te w taki spos\u00f3b, \u017ce b\u0119d\u0105 one spada\u0107, a nawet tworzy\u0107 straty dla dostawcy, co jest czym\u015b, co nikt naprawd\u0119 nie chce dla swojej firmy, firmy lub przedsi\u0119biorstwa.  <\/p>\n<p>Z drugiej strony trzeba pami\u0119ta\u0107 o kwestii wiarygodno\u015bci, zaufania i presti\u017cu. By\u0107 mo\u017ce na pocz\u0105tku nie wydaje Ci si\u0119, \u017ce te aspekty s\u0105 bardzo wa\u017cne, ale je\u015bli chcesz zrobi\u0107 co\u015b wi\u0119cej ni\u017c pojedyncze uderzenie w rynek, b\u0119dziesz musia\u0142 si\u0119 bardzo martwi\u0107 o te trzy punkty.<\/p>\n<p>I pomy\u015bl, \u017ce zrobi\u0142e\u015b wprowadzaj\u0105c\u0105 w b\u0142\u0105d kampani\u0119 reklamow\u0105, kt\u00f3ra posz\u0142a tak dobrze, \u017ce nie zosta\u0142e\u015b odkryty, dop\u00f3ki nie potroi\u0142e\u015b swojej inwestycji. Ale czy kiedykolwiek zastanawia\u0142e\u015b si\u0119, kto kupi nast\u0119pny produkt, kt\u00f3ry wprowadzisz na rynek? Twoje \u017cycie jako dostawcy b\u0119dzie sko\u0144czone.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-556ac5a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"556ac5a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2abce095\" data-id=\"2abce095\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4548436d elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4548436d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a37df35 elementor-widget elementor-widget-heading\" data-id=\"6a37df35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Przyk\u0142ady reklamy wprowadzaj\u0105cej w b\u0142\u0105d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18992e77 elementor-widget elementor-widget-text-editor\" data-id=\"18992e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Podamy kilka przyk\u0142ad\u00f3w powszechnej reklamy wprowadzaj\u0105cej w b\u0142\u0105d, opartej na oszuka\u0144czych kampaniach, kt\u00f3re s\u0105 najcz\u0119\u015bciej spotykane na rynku.  <\/p>\n<p>Nie czuj si\u0119 \u017ale, je\u015bli da\u0142e\u015b si\u0119 nabra\u0107 na jedn\u0105 z nich, w ko\u0144cu s\u0105 one zaprojektowane tak, aby pr\u00f3bowa\u0107 manipulowa\u0107 nawet najbystrzejszymi umys\u0142ami:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b563053 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b563053\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bf485d0\" data-id=\"1bf485d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e3b6895 elementor-widget elementor-widget-heading\" data-id=\"5e3b6895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ci, kt\u00f3rzy k\u0142ami\u0105...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-23e33b8a\" data-id=\"23e33b8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b80a0c1 elementor-widget elementor-widget-video\" data-id=\"2b80a0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=gVZvmUadkfw&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd213d2 elementor-widget elementor-widget-text-editor\" data-id=\"7cd213d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jest to sytuacja, w kt\u00f3rej dostawca jest odpowiedzialny za dostarczenie jako prawdziwych informacji, wielu danych, kt\u00f3re s\u0105 fa\u0142szywe lub kt\u00f3rych naprawd\u0119 nie mo\u017cna zweryfikowa\u0107.<br \/>Dobrym przyk\u0142adem tego przypadku s\u0105 wszystkie obietnice, kt\u00f3re widzimy na antenie, aby schudn\u0105\u0107 w magiczny spos\u00f3b, co jest powszechne w ramach rynku suplement\u00f3w diety.  <\/p>\n<p>W tym przypadku wiemy o grzywnach za wprowadzaj\u0105ce w b\u0142\u0105d kampanie reklamowe w celach &#8222;terapeutycznych&#8221;, gdzie u\u017cywali zwrot\u00f3w takich jak &#8222;pomaga w utracie wagi&#8221;, &#8222;dzi\u0119ki temu mo\u017cna skorygowa\u0107 postaw\u0119 cia\u0142a&#8221;, w\u015br\u00f3d wielu innych korzy\u015bci, kt\u00f3re nie s\u0105 prawdziwe.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569a286e elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"569a286e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79cabddf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79cabddf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5a9a0b3c\" data-id=\"5a9a0b3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d160477 elementor-widget elementor-widget-heading\" data-id=\"6d160477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Reklama na podstawie \u015bwiadcze\u0144 \u0142askawie udzielonych przez dostawc\u0119, co jest prawnym obowi\u0105zkiem...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21903244\" data-id=\"21903244\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4ce3a3 elementor-widget elementor-widget-video\" data-id=\"c4ce3a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=qN3wckZTSwU&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2387520 elementor-widget elementor-widget-text-editor\" data-id=\"2387520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W tych przypadkach dostawca wywo\u0142uje u konsumenta przekonanie, \u017ce oferuje jak\u0105\u015b &#8222;dodatkow\u0105&#8221; korzy\u015b\u0107 lub us\u0142ug\u0119, kt\u00f3r\u0105 da mu tylko z w\u0142asnej woli, podczas gdy w rzeczywisto\u015bci wspomina o obowi\u0105zku na\u0142o\u017conym przez prawo.  <\/p>\n<p>W tych przypadkach reklamy wprowadzaj\u0105cej w b\u0142\u0105d najcz\u0119\u015bciej spotykamy si\u0119 z operatorami telefonii kom\u00f3rkowej, gdzie sprzedaj\u0105 Ci mo\u017cliwo\u015b\u0107 migracji do innej firmy, lub zwrotu produktu, kt\u00f3ry zosta\u0142 zakupiony na odleg\u0142o\u015b\u0107.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc672eb elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"cc672eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e6b28 elementor-widget elementor-widget-heading\" data-id=\"77e6b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Referencje<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aca25a0 elementor-widget elementor-widget-text-editor\" data-id=\"7aca25a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/rpp.pe\/economia\/economia\/como-evitar-caer-en-publicidad-enganosa-indecopi-noticia-1246678\" target=\"_blank\" rel=\"noopener\">RPP<\/a><\/p>\n<p><a href=\"https:\/\/tn.com.ar\/opinion\/tips-para-no-caer-en-la-trampa-de-una-publicidad-enganosa_998079\/\" target=\"_blank\" rel=\"noopener\">TN<\/a><\/p>\n<p><a href=\"https:\/\/www.clarin.com\/servicios\/publicidades-enganosas-10-trampas-comunes-hacerte-elegir-mal-gastar_0_HxILScen2.html\" target=\"_blank\" rel=\"noopener\">Clarin<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56f74c77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56f74c77\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22508d86\" data-id=\"22508d86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65950958 elementor-widget elementor-widget-heading\" data-id=\"65950958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Wi\u0119cej o <b>mediach spo\u0142eczno\u015bciowych<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d891547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d891547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12588f4c\" data-id=\"12588f4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wszyscy wpadli\u015bmy w pu\u0142apk\u0119 reklamy wprowadzaj\u0105cej w b\u0142\u0105d. A faktem jest, \u017ce jest on tak skonstruowany, \u017ce prawie nikt nie jest w stanie wyrwa\u0107 si\u0119 z jego szpon\u00f3w. W tym artykule chcemy opowiedzie\u0107 nie tylko o tym, czym jest reklama wprowadzaj\u0105ca w b\u0142\u0105d, ale tak\u017ce o kilku przyk\u0142adach, kt\u00f3re pomog\u0105 Ci j\u0105 natychmiast rozpozna\u0107. Napisane [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":146199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[939,1012],"tags":[],"class_list":["post-234572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-pl","category-media-spolecznosciowe"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/posts\/234572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/comments?post=234572"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/posts\/234572\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/media\/146199"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/media?parent=234572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/categories?post=234572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/pl\/wp-json\/wp\/v2\/tags?post=234572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}