{"id":136619,"date":"2021-11-03T10:29:54","date_gmt":"2021-11-03T17:29:54","guid":{"rendered":"https:\/\/barrazacarlos.com\/social-media-marketing-plan\/"},"modified":"2021-11-03T10:30:04","modified_gmt":"2021-11-03T17:30:04","slug":"social-media-marketing-plan","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/it\/social-media-marketing-plan\/","title":{"rendered":"6 passaggi per realizzare il perfetto piano di marketing sui social media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"136619\" class=\"elementor elementor-136619 elementor-19518\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d1290aa elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1d1290aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3b1b215\" data-id=\"3b1b215\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68278a37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68278a37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-714c90ab\" data-id=\"714c90ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146bdf51 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"146bdf51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee23226 elementor-widget elementor-widget-heading\" data-id=\"1ee23226\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">6 passaggi per realizzare il perfetto piano di marketing sui social media<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547ba9b1 elementor-widget elementor-widget-text-editor\" data-id=\"547ba9b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un piano di social media marketing \u00e8 rilevante per raggiungere l&#8217;obiettivo a cui si mira nelle piattaforme sociali. <\/p>\n<p>Il piano di social media marketing vi aiuter\u00e0 a creare le linee guida necessarie per migliorare la vostra presenza digitale aziendale.<\/p>\n<p>Continua a leggere per imparare 6 passi per fare un perfetto piano di social media.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d92cee4 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"3d92cee4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-677b0d11\" data-id=\"677b0d11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f70735a elementor-widget elementor-widget-image\" data-id=\"3f70735a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-passi-per-fare-un-perfetto-piano-di-social-media-marketing-1024x576.jpg\" class=\"attachment-large size-large wp-image-131072\" alt=\"6 passaggi per realizzare il perfetto piano di marketing sui social media\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-passi-per-fare-un-perfetto-piano-di-social-media-marketing-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-passi-per-fare-un-perfetto-piano-di-social-media-marketing-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-passi-per-fare-un-perfetto-piano-di-social-media-marketing-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-passi-per-fare-un-perfetto-piano-di-social-media-marketing.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ffc5cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ffc5cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d028073\" data-id=\"7d028073\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37c12654 elementor-widget elementor-widget-heading\" data-id=\"37c12654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Scritto da<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51232cdc elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"51232cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tCarlos Barraza\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Novembre 3, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/it\/category\/marketing-digitale\/\" class=\"elementor-post-info__terms-list-item\">Marketing Digitale<\/a>, <a href=\"https:\/\/barrazacarlos.com\/it\/category\/marketing-digitale\/social-media-it\/\" class=\"elementor-post-info__terms-list-item\">Social Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8e9d92 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"2c8e9d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">Questo articolo \u00e8 disponibile anche in: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Passa a English\" title=\"Passa a English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-es wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-label=\"Passa a Espa\u00f1ol\" title=\"Passa a Espa\u00f1ol\"><span class=\"wpml-ls-native\">Espa\u00f1ol<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-de wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/de\/\" hreflang=\"de\" lang=\"de\" class=\"wpml-ls-link\" aria-label=\"Passa a Deutsch\" title=\"Passa a Deutsch\"><span class=\"wpml-ls-native\">Deutsch<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-it wpml-ls-current-language wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/it\/\" hreflang=\"it\" lang=\"it\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Passa a Italiano\" title=\"Passa a Italiano\"><span class=\"wpml-ls-native\">Italiano<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-pt-br wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/pt-br\/\" hreflang=\"pt-br\" lang=\"pt-br\" class=\"wpml-ls-link\" aria-label=\"Passa a Portugu\u00eas\" title=\"Passa a Portugu\u00eas\"><span class=\"wpml-ls-native\">Portugu\u00eas<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-fr wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-label=\"Passa a Fran\u00e7ais\" title=\"Passa a Fran\u00e7ais\"><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ru wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ru\/\" hreflang=\"ru\" lang=\"ru\" class=\"wpml-ls-link\" aria-label=\"Passa a 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class=\"wpml-ls-native\">\u65e5\u672c\u8a9e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ro wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ro\/\" hreflang=\"ro\" lang=\"ro\" class=\"wpml-ls-link\" aria-label=\"Passa a Rom\u00e2n\u0103\" title=\"Passa a Rom\u00e2n\u0103\"><span class=\"wpml-ls-native\">Rom\u00e2n\u0103<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-sv wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/sv\/\" hreflang=\"sv\" lang=\"sv\" class=\"wpml-ls-link\" aria-label=\"Passa a Svenska\" title=\"Passa a Svenska\"><span class=\"wpml-ls-native\">Svenska<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-id wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/id\/\" hreflang=\"id\" lang=\"id\" class=\"wpml-ls-link\" aria-label=\"Passa a Indonesia\" title=\"Passa a Indonesia\"><span class=\"wpml-ls-native\">Indonesia<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ko wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ko\/\" hreflang=\"ko\" lang=\"ko\" class=\"wpml-ls-link\" aria-label=\"Passa a \ud55c\uad6d\uc5b4\" title=\"Passa a \ud55c\uad6d\uc5b4\"><span class=\"wpml-ls-native\">\ud55c\uad6d\uc5b4<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-tr wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/tr\/\" hreflang=\"tr\" lang=\"tr\" class=\"wpml-ls-link\" aria-label=\"Passa a T\u00fcrk\u00e7e\" title=\"Passa a T\u00fcrk\u00e7e\"><span class=\"wpml-ls-native\">T\u00fcrk\u00e7e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-uk wpml-ls-last-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/uk\/\" hreflang=\"uk\" lang=\"uk\" class=\"wpml-ls-link\" aria-label=\"Passa a \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\" title=\"Passa a \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\"><span class=\"wpml-ls-native\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/span><\/a><\/span><\/span>\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf0d8c0 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"7cf0d8c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tIndice\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7cf0d8c0\" aria-expanded=\"true\" aria-label=\"Apri l&#039;indice dei contenuti\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7cf0d8c0\" aria-expanded=\"true\" aria-label=\"Chiudi l&#039;indice dei contenuti\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__7cf0d8c0\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d204365 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d204365\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ca2065d\" data-id=\"1ca2065d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f7464b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f7464b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68289eb9\" data-id=\"68289eb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e3d53bd elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1e3d53bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-15553140 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"15553140\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Importanza di un piano di social media marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7523c9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7c7523c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In precedenza, le strategie aziendali venivano pianificate con una visione a lungo termine, pensando a dove sarebbero stati tra 10, 20 o 30 anni. Si passano lunghe ore ad analizzare il bilancio, gli obiettivi di crescita e le decisioni di espansione, questi temi sono coinvolti nell&#8217;agenda di pianificazione.<\/p>\n<p>Una cosa molto importante all&#8217;interno della crescita organica del business \u00e8 aumentare pi\u00f9 entrate per completare questi obiettivi per varie attivit\u00e0.<\/p>\n<p>Un elemento cruciale per l&#8217;azienda \u00e8 sempre stato il dipartimento di marketing. Gli sforzi di marketing delle aziende si concentrano sul raggiungimento degli obiettivi fissati dai manager per raggiungere ci\u00f2 che \u00e8 dichiarato nel piano strategico.<\/p>\n<p>Tuttavia, al giorno d&#8217;oggi un piano con pi\u00f9 di 5 anni \u00e8 difficile, a causa dell&#8217;ambiente che cambia costantemente. Inoltre, se il dipartimento di marketing ha deciso di entrare completamente nel settore digitale, \u00e8 necessaria una flessibilit\u00e0 totale per avere una capacit\u00e0 di reazione in qualsiasi momento.<\/p>\n<p>Il Digital Marketing consiste in diversi aspetti che devono essere presi in considerazione per raggiungere un grande potenziale e massimizzare il loro ritorno sugli investimenti.<\/p>\n<p>Uno di questi, e che svilupper\u00f2 lungo questo post, riguarda il <strong>Piano di Social Media Marketing.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e2d9ea3\" data-id=\"1e2d9ea3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a7437c elementor-widget elementor-widget-image\" data-id=\"5a7437c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-1024x682.jpg\" class=\"attachment-large size-large wp-image-131016\" alt=\"Parole di Social Media Marketing su blocchi di legno\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4498ca26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4498ca26\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ac2201\" data-id=\"26ac2201\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2d57632f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"2d57632f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38f9f402\" data-id=\"38f9f402\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fdf4293 elementor-widget elementor-widget-image\" data-id=\"4fdf4293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-1024x682.jpg\" class=\"attachment-large size-large wp-image-131028\" alt=\"Dipendenza dai social media\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15e3818f\" data-id=\"15e3818f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50b91b6 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"50b91b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46951a5a elementor-widget elementor-widget-heading\" data-id=\"46951a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cos'\u00e8 il social media marketing?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68540257 elementor-widget elementor-widget-text-editor\" data-id=\"68540257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Secondo <a href=\"http:\/\/whatis.techtarget.com\/definition\/social-media-marketing-SMM\" target=\"_blank\" rel=\"noopener\">Tech Target<\/a> il significato del social media marketing \u00e8:<\/p>\n<blockquote>\n<p>Il social media marketing (SMM) \u00e8 una forma di marketing su Internet che utilizza i <a href=\"http:\/\/whatis.techtarget.com\/definition\/social-networking\" target=\"_blank\" rel=\"noopener\">siti di social networking<\/a>come strumento di marketing. L&#8217;obiettivo di SMM \u00e8 quello di produrre contenuti che gli utenti condivideranno con la loro rete sociale per aiutare un&#8217;azienda ad aumentare l&#8217;esposizione del marchio e ampliare la portata dei clienti.<\/p>\n<\/blockquote>\n<p>La definizione di <a href=\"https:\/\/www.google.com\/search?q=definition+of+plan&amp;rct=j\" target=\"_blank\" rel=\"noopener\">&#8220;piano&#8221;<\/a> la troviamo in Google come una proposta dettagliata per fare o realizzare qualcosa.<\/p>\n<p>Quindi, possiamo definire che un piano di social media marketing \u00e8 una proposta dettagliata che utilizza i social media per generare un contenuto che \u00e8 orientato agli obiettivi di business.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a1efb24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a1efb24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cbe58f3\" data-id=\"1cbe58f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ebb8b61 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1ebb8b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277c8095 elementor-widget elementor-widget-heading\" data-id=\"277c8095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sviluppare un piano di Social Media Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a6f1f5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a6f1f5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a3e4d96\" data-id=\"2a3e4d96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2edd1687 elementor-widget elementor-widget-heading\" data-id=\"2edd1687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Analizza il tuo business e il tuo mercato<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-477e9918\" data-id=\"477e9918\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b12bcfe elementor-widget elementor-widget-text-editor\" data-id=\"1b12bcfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una cosa che dovresti fare prima \u00e8 conoscere a fondo la tua azienda. Se avete fatto un piano strategico, avrete una strada facile, altrimenti dovrete studiare qual \u00e8 la visione del business. E perch\u00e9 fare questo? Dovete sapere prima di iniziare quale tono la vostra azienda user\u00e0 per comunicare con i clienti. Identificare i colori che corrispondono all&#8217;identit\u00e0 aziendale. Inoltre, questo aiuter\u00e0 a creare l&#8217;immagine che si vuole mostrare sui social network.<\/p>\n<p>Inoltre, un punto importante \u00e8 conoscere il budget di marketing disponibile, specialmente per i social network. Molte aziende pensano che creando un profilo gratuito e tutti i profili dei social network sia sufficiente. Naturalmente \u00e8 possibile eseguire azioni di pubblicit\u00e0 gratuita sui social network, ma per avere una migliore portata si dovr\u00e0 investire su di esso.<\/p>\n<p>\u00c8 essenziale sapere chi stai dirigendo i tuoi sforzi di marketing, quello che nell&#8217;Inbound Marketing \u00e8 conosciuto come il  <strong>Buyer Persona.<\/strong> Per fare una segmentazione, chiedetevi qual \u00e8 la situazione professionale e personale del vostro cliente ideale, quali sono i loro dati demografici come il sesso, l&#8217;et\u00e0, la posizione e la classe sociale. Quali gusti e interessi hanno, cosa cercano e quale problema devono risolvere.<\/p>\n<p>Con questo si comincia a mettere insieme il puzzle per sapere quale messaggio si sta inviando e a chi si sta inviando.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2409f3b0 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"2409f3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76be36cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76be36cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-362b5607\" data-id=\"362b5607\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd3f8d9 elementor-widget elementor-widget-heading\" data-id=\"3cd3f8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Creare scopi e obiettivi dei social media<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3509258e\" data-id=\"3509258e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3626e3f2 elementor-widget elementor-widget-image\" data-id=\"3626e3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--1024x682.jpg\" class=\"attachment-large size-large wp-image-119363\" alt=\"Il professore robot spiega l&amp;apos;essenza del concetto di social media.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-679ddd3d elementor-widget elementor-widget-text-editor\" data-id=\"679ddd3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cosa vuoi ottenere con la tua campagna? Naturalmente, l&#8217;ideale sar\u00e0 sempre quello di aumentare le entrate per qualsiasi azienda, ma i social network possono andare oltre il semplice aumento delle vendite. Per esempio, ottenere pi\u00f9 visibilit\u00e0, pi\u00f9 visualizzazioni di video e migliorare la comunicazione tra imprese e consumatori. Questi sono alcuni degli obiettivi a lungo termine che possono creare un rapporto di fedelt\u00e0 con il cliente.<\/p>\n<p>Alcuni obiettivi nelle reti sociali possono essere:<\/p>\n<ul>\n<li>X numero di persone che vedono la tua pubblicazione.<\/li>\n<li>Promuovi il tuo profilo per raggiungere un numero X di seguaci.<\/li>\n<li>Promuovi il tuo post per generare un numero X di like o commenti.<\/li>\n<li>Attira un numero X di visitatori sul tuo sito web.<\/li>\n<li>Aumentare il numero di persone registrate sul tuo sito, che si chiama lead generation.<\/li>\n<li>Ridurre il budget di spesa per la pubblicit\u00e0, o meglio, una spesa pi\u00f9 efficace.<\/li>\n<\/ul>\n<p>Gli obiettivi sono scelti in base alle esigenze aziendali che si possono avere. Definite cosa volete ottenere per ridurre i carichi di lavoro e le spese inutili.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132ac393 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"132ac393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a64bd39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a64bd39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f3325f0\" data-id=\"5f3325f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-682e6af6 elementor-widget elementor-widget-heading\" data-id=\"682e6af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Scegliere le reti sociali<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6567326f\" data-id=\"6567326f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-db40a49 elementor-widget elementor-widget-text-editor\" data-id=\"db40a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ci sono specialisti che affermano che \u00e8 meglio essere in tutte le reti sociali e ce ne sono altri che dicono che \u00e8 meglio essere solo dove hai pi\u00f9 probabilit\u00e0 di connetterti con i tuoi clienti reali.<\/p>\n<p>Cosa vi consiglio? Crea almeno il tuo profilo su tutti i social network, ma concentrati solo sull&#8217;uso dei social network dove si trovano i tuoi potenziali clienti.  <\/p>\n<p>Perch\u00e9? Metterete al sicuro il nome della vostra attivit\u00e0 sulla rete sociale, ma non concentratevi troppo su di essa se non ci sono potenziali clienti. User\u00f2 come esempio il social network Snapchat.<\/p>\n<p>Attualmente, questo social network \u00e8 molto utilizzato da persone sotto i 34 anni. Forse l&#8217;et\u00e0 del vostro mercato non \u00e8 quella, ma in futuro sar\u00e0 un mercato potenziale sul social network. Quindi, se avete gi\u00e0 un profilo, sarete avanzati nel processo.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69bb5923 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"69bb5923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b9df05e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b9df05e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c4b6dd9\" data-id=\"2c4b6dd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f129019 elementor-widget elementor-widget-heading\" data-id=\"f129019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Creare un piano di contenuti e un calendario editoriale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-438359e5\" data-id=\"438359e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15aed6b4 elementor-widget elementor-widget-image\" data-id=\"15aed6b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-81974\" alt=\"content marketing matrix\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-768x768.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-300x300.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-150x150.jpg 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix.jpg 861w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b019a elementor-widget elementor-widget-text-editor\" data-id=\"65b019a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Hai scelto il social network? Sai cosa vuoi ottenere? Sai chi vuoi attrarre? Bene, \u00e8 il momento di iniziare a pianificare il contenuto che creerete e quando lo condividerete con le vostre reti.<\/p>\n<p>C&#8217;\u00e8 una grande variet\u00e0 di contenuti che si possono creare. La matrice del Content Marketing di <a href=\"http:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/the-content-marketing-matrix-new-infographic\/\" target=\"_blank\" rel=\"noopener\">Smart Insights<\/a> ti aiuter\u00e0 a scegliere che tipo di contenuto puoi fare in base ai tuoi obiettivi.<\/p>\n<p>Una volta scelto il tipo di contenuto che sar\u00e0 fatto, \u00e8 il momento di pianificarlo sul calendario editoriale. Questo calendario vi aiuter\u00e0 ad avere un programma dell&#8217;arte che avete appena creato.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ae58e6 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"16ae58e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e579b4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e579b4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6664a90c\" data-id=\"6664a90c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25c49e0d elementor-widget elementor-widget-heading\" data-id=\"25c49e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Creare, condividere e ripetere<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1b38f612\" data-id=\"1b38f612\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e8688b elementor-widget elementor-widget-text-editor\" data-id=\"45e8688b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c8 ora di lavorare. Inizia a generare il contenuto che hai scelto. Alcuni richiedono pi\u00f9 tempo di altri, ma \u00e8 essenziale che ci\u00f2 che si crea sia diretto agli obiettivi.<\/p>\n<p>Se non sapete che tipo di contenuto creare, si pu\u00f2 sempre<strong> ispirare dai leader<\/strong> del vostro settore, concorrenti o clienti per sapere quale contenuto il come. Non dimenticate che la creativit\u00e0 e l&#8217;identit\u00e0 del vostro business saranno i sostenitori di un migliore impatto.<\/p>\n<p>Una volta fatte le foto perfette, l&#8217;e-book o il video, \u00e8 il momento di condividere. Aggiungilo al social network scelto. Se hai scelto diverse reti, ti consiglio di utilizzare <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\">Buffer<\/a>, uno strumento molto utile che ti aiuter\u00e0 con l&#8217;automazione dei post nelle varie reti sociali.<\/p>\n<p>Ripetete il processo fino a quando non avete finito il piano. Essere costante nelle reti sociali \u00e8 importante per creare una presenza nella comunit\u00e0. Dobbiamo essere consapevoli delle reazioni degli utenti. Rispondere a qualsiasi commento e ringraziare quando necessario. Se appaiono commenti negativi, non cancellare il commento o rimanere in silenzio, cerca di risolvere il problema che pu\u00f2 aver causato la sua rabbia o cerca di ridurlo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060aec7 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"060aec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h137.25V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.27c-30.81 0-40.42 19.12-40.42 38.73V256h68.78l-11 71.69h-57.78V480H400a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-04c9456 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04c9456\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df6346c\" data-id=\"df6346c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af3362e elementor-widget elementor-widget-heading\" data-id=\"af3362e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. Valutare e aggiustare il piano di social media marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-feb5911\" data-id=\"feb5911\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fd36ab elementor-widget elementor-widget-image\" data-id=\"0fd36ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-1024x682.jpg\" class=\"attachment-large size-large wp-image-131040\" alt=\"Media sociali\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e8069 elementor-widget elementor-widget-text-editor\" data-id=\"88e8069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Giorno dopo giorno, i dati vengono generati sulle reti sociali. Il numero di like, retweet, condivisioni, visualizzazioni del profilo e altre azioni sociali che generano il coinvolgimento possono essere disponibili dalle schede di social media analytics. La maggior parte delle reti sociali offre approfondimenti per le aziende su ci\u00f2 che \u00e8 stato fatto nella rete sociale.<\/p>\n<p>Le analisi sono molto utili perch\u00e9 con esse si possono analizzare le informazioni generate. Per menzione uno, Twitter Analytics fornisce approfondimenti sulla demografia, i gusti e gli interessi, il tempo trascorso all&#8217;interno della rete e altro ancora. Gli approfondimenti possono essere ottenuti da dashboard specializzati a seconda del social network in cui ci si trova. Quindi, valutate le azioni del vostro piano, e fate qualche aggiustamento se necessario.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61aecb57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61aecb57\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f96b4c\" data-id=\"73f96b4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49434b60 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"49434b60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-62b21848\" data-id=\"62b21848\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49b99e2a elementor-widget elementor-widget-image\" data-id=\"49b99e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"490\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-1024x627.jpg\" class=\"attachment-large size-large wp-image-131052\" alt=\"Amici che sorreggono bolle di pensiero con il concetto di social media ico\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-1024x627.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-300x184.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-768x470.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-1536x941.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41cc3300\" data-id=\"41cc3300\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2883e99d elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2883e99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be26740 elementor-widget elementor-widget-heading\" data-id=\"4be26740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Altre risorse per un piano di social media marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acbe552 elementor-widget elementor-widget-text-editor\" data-id=\"5acbe552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per aggiungere altre idee per creare un piano di social media marketing, lascio qui alcune risorse che potrebbero essere utili per fare il lavoro.<\/p>\n<p><a href=\"http:\/\/www.business.gov.au\/business-topics\/templates-and-downloads\/social-media-template-and-guide\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">Guida al social media marketing e template del governo australiano<\/a><\/p>\n<p>\u00c8 possibile accedere al sito del governo australiano per scaricare da l\u00ec il modello, che \u00e8 un documento completo con una lista di controllo per creare un efficace piano di social media marketing.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67eb391e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67eb391e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c0f619e\" data-id=\"1c0f619e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146ccae5 elementor-widget elementor-widget-heading\" data-id=\"146ccae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Pi\u00f9 su <b>Social Media<\/b>.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34414e94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34414e94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69d8bca3\" data-id=\"69d8bca3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un piano di social media marketing \u00e8 rilevante per raggiungere l&#8217;obiettivo a cui si mira nelle piattaforme sociali. Il piano di social media marketing vi aiuter\u00e0 a creare le linee guida necessarie per migliorare la vostra presenza digitale aziendale. Continua a leggere per imparare 6 passi per fare un perfetto piano di social media. Scritto [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":131072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[365,594],"tags":[],"class_list":["post-136619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digitale","category-social-media-it"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/posts\/136619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/comments?post=136619"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/posts\/136619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/media\/131072"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/media?parent=136619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/categories?post=136619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/tags?post=136619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}