{"id":120354,"date":"2021-08-05T16:33:18","date_gmt":"2021-08-05T23:33:18","guid":{"rendered":"https:\/\/barrazacarlos.com\/identita-aziendale\/"},"modified":"2021-09-08T16:07:15","modified_gmt":"2021-09-08T23:07:15","slug":"identita-aziendale","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/it\/identita-aziendale\/","title":{"rendered":"Corporate Identity | L&#8217;immagine di un marchio"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"120354\" class=\"elementor elementor-120354 elementor-116128\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7854a79 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7854a79\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-709a6637\" data-id=\"709a6637\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a69cf57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a69cf57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-110ccaf\" data-id=\"110ccaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60748c88 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"60748c88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-108b02a9 elementor-widget elementor-widget-heading\" data-id=\"108b02a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Corporate Identity | L&#8217;immagine di un marchio<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804e864 elementor-widget elementor-widget-text-editor\" data-id=\"804e864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se ne avete sentito parlare, e ora vi state chiedendo cosa sia l&#8217;identit\u00e0 aziendale, siete arrivati all&#8217;articolo giusto, perch\u00e9 parleremo di tutto quello che dovete sapere per iniziare a guardare l&#8217;immagine di un marchio in modo diverso.<\/p>\n<p>Inoltre, vi daremo un paio di esempi che ci hanno influenzato per tutta la vita e non sapevamo nemmeno che fosse tutto intenzionale.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3ad78a17 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"3ad78a17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2ca9376c\" data-id=\"2ca9376c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-839af5c elementor-widget elementor-widget-image\" data-id=\"839af5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identita-aziendale-Limmagine-di-un-marchio-1024x576.jpg\" class=\"attachment-large size-large wp-image-116137\" alt=\"Identit\u00e0 aziendale\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identita-aziendale-Limmagine-di-un-marchio-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identita-aziendale-Limmagine-di-un-marchio-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identita-aziendale-Limmagine-di-un-marchio-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identita-aziendale-Limmagine-di-un-marchio.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67823a05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67823a05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-160416d7\" data-id=\"160416d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60668894 elementor-widget elementor-widget-heading\" data-id=\"60668894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Scritto da<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e139a6 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"7e139a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Agosto 5, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/it\/category\/imprenditorialita\/\" class=\"elementor-post-info__terms-list-item\">Imprenditorialit\u00e0<\/a>, <a href=\"https:\/\/barrazacarlos.com\/it\/category\/imprenditorialita\/pianificazione-aziendale\/\" class=\"elementor-post-info__terms-list-item\">Pianificazione 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class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3b1a8e63\" aria-expanded=\"true\" aria-label=\"Chiudi l&#039;indice dei contenuti\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3b1a8e63\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d020ea3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d020ea3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7621100c\" data-id=\"7621100c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50a9bfe6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50a9bfe6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-577f9183\" data-id=\"577f9183\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e1c9de4 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e1c9de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-196ce4a1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"196ce4a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cos'\u00e8 l'identit\u00e0 aziendale?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3eabdd elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c3eabdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La definizione di identit\u00e0 creativa si riferisce all&#8217;insieme di valori che costituiscono la visione del mondo di un&#8217;azienda.<\/p>\n<p>Tra tutte queste ci sono le sue azioni di endomarketing, la postura che adotta in diverse situazioni e anche l&#8217;immagine che vuole coltivare di s\u00e9. Anche la <a href=\"https:\/\/sendpulse.com\/fr\/support\/glossary\/brand-personality\" target=\"_blank\" rel=\"noopener\">personalit\u00e0 del marchio<\/a> \u00e8 importante.<\/p>\n<p>Tuttavia, dobbiamo vedere l&#8217;identit\u00e0 corporativa di un&#8217;azienda come qualcosa che va ben oltre il semplice aspetto del business, poich\u00e9 \u00e8 legata a questioni sia culturali che organizzative che sono di vitale importanza per se stessa.<\/p>\n<p>Tra i diversi nomi dati a questo concetto abbiamo l&#8217;identit\u00e0 aziendale, chiamata anche corporate identity, ed \u00e8 di grande popolarit\u00e0 poich\u00e9 \u00e8 un aspetto fondamentale per le aziende indipendentemente dalle loro dimensioni o segmenti.<\/p>\n<p>L&#8217;identit\u00e0, oltre ad essere rilevante per il rapporto con i dipendenti e i clienti, aiuta a rappresentare chiaramente ci\u00f2 che \u00e8, quali sono i suoi valori, e il modo in cui pu\u00f2 relazionarsi con il resto, e dare un indizio del loro comportamento.<\/p>\n<p>Per questo gli elementi che compongono l&#8217;identit\u00e0 aziendale sono chiaramente un mix di aspetti essenziali e visivi su cui ogni azienda deve lavorare.<\/p>\n<p>Quando uno di questi fallisce, allora si pu\u00f2 dire che l&#8217;identit\u00e0 sar\u00e0 in momenti discutibili.<\/p>\n<p>Ora, parliamo brevemente di ci\u00f2 che non \u00e8 l&#8217;identit\u00e0 aziendale, poich\u00e9 molte persone credono che il logo sia quello che rappresenta le caratteristiche essenziali di un&#8217;azienda.<\/p>\n<p>La verit\u00e0 \u00e8 che non lo \u00e8, questo \u00e8 solo uno degli aspetti dell&#8217;identit\u00e0, ma non \u00e8 l&#8217;intero concetto.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-331a1f4e\" data-id=\"331a1f4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4a6983 elementor-widget elementor-widget-image\" data-id=\"b4a6983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--1024x682.jpg\" class=\"attachment-large size-large wp-image-116149\" alt=\"Cancelleria aziendale vuota impostata su uno sfondo di legno. Mock up del marchio.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-282a797b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"282a797b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37fde0d5\" data-id=\"37fde0d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-110e785f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"110e785f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30997ddb\" data-id=\"30997ddb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4edf9c43 elementor-widget__width-initial elementor-absolute elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4edf9c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1335\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office.jpg\" class=\"attachment-full size-full wp-image-116161\" alt=\"Ufficio commerciale aziendale\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office.jpg 2000w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office-1024x684.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office-768x513.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office-1536x1025.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-125c731e\" data-id=\"125c731e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ea2fc10 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3ea2fc10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f436a elementor-widget elementor-widget-heading\" data-id=\"e2f436a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 \u00e8 importante l'identit\u00e0 aziendale?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b04040 elementor-widget elementor-widget-text-editor\" data-id=\"69b04040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Molto prima che un&#8217;azienda sia lanciata sul mercato, l&#8217;importanza dell&#8217;identit\u00e0 corporativa deve essere gi\u00e0 valutata, poich\u00e9 \u00e8 in questa prima fase di qualsiasi azienda che deve essere creata.<\/p>\n<p>Questo avr\u00e0 un&#8217;influenza diretta su tutto ci\u00f2 che l&#8217;azienda si aspetta di ottenere.<\/p>\n<p>Bisogna anche considerare che gli obiettivi dell&#8217;identit\u00e0 aziendale sono i seguenti:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-965e65b elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"965e65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCreare un senso di appartenenza da parte della forza lavoro e dei clienti.  \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe68af elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ffe68af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAssicuratevi di fare la differenza con la concorrenza.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef8eab elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"0ef8eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPromuovere la preferenza di nuovi prodotti.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa0051 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1fa0051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAssicurarsi che il servizio sia ottimale.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9accd77 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9accd77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGenerare un'opinione favorevole da parte del pubblico.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11fff0ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11fff0ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13515881\" data-id=\"13515881\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35a6b758 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35a6b758\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5acecaf7\" data-id=\"5acecaf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25a92f3e elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25a92f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390b4971 elementor-widget elementor-widget-heading\" data-id=\"390b4971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il valore dell'identit\u00e0 aziendale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1fb6aeeb elementor-hidden-tablet elementor-hidden-phone\" data-id=\"1fb6aeeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4ecdb245\" data-id=\"4ecdb245\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63cad95a elementor-widget elementor-widget-text-editor\" data-id=\"63cad95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il valore dell&#8217;identit\u00e0 aziendale serve a compensare le lacune e le carenze che l&#8217;azienda pu\u00f2 avere, e dar\u00e0 anche luogo a poter valorizzare, o magnificare, tutte quelle virt\u00f9 che possiede.<\/p>\n<p>Da qui si comincia a credere nell&#8217;importanza della cosa.<\/p>\n<p>Se quello che vuoi \u00e8 rendere la tua identit\u00e0 qualcosa di favorevole, \u00e8 importante che nel processo di creazione tu tenga conto della necessit\u00e0 di essere creativo, della capacit\u00e0 di rendere l&#8217;ordinario qualcosa che, agli occhi degli altri, sembri sempre straordinario.<\/p>\n<p>All&#8217;interno di questo tema, \u00e8 anche importante sottolineare la decorazione dei locali, per sfruttare al massimo gli spazi, e anche per rinnovare i mobili ogni volta che si ritiene necessario.<\/p>\n<p>Poich\u00e9, in termini generali, stiamo parlando di fornire un servizio che \u00e8 completamente diverso dal resto.<\/p>\n<p>Riassumendo, quindi, l&#8217;importanza dell&#8217;identit\u00e0 aziendale sta nel fatto che un modo per avere successo \u00e8 quello di sapersi differenziare dalla concorrenza, che i vostri clienti, dipendenti e alleati sappiano chi siete, cosa offrite e come lo offrite, che non siete solo uno del gruppo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c62717 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c62717\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7800e79\" data-id=\"7800e79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0df1bc0 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0df1bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9957dd9 elementor-widget elementor-widget-heading\" data-id=\"9957dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Esempi di identit\u00e0 aziendale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444b605d elementor-widget elementor-widget-text-editor\" data-id=\"444b605d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Siccome sappiamo che vi rifiutate di lasciare questo articolo senza partire con un paio di esempi di identit\u00e0 aziendale, qui vi portiamo uno dei pi\u00f9 popolari che, anche senza rendersene conto, sicuramente la loro strategia ha influenzato voi e milioni di altre persone in tutto il mondo nel modo che si aspettavano:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66178267 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"66178267\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aed032f\" data-id=\"5aed032f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-618e62fc elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"618e62fc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-298d8dff\" data-id=\"298d8dff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fdf1557 elementor-cta--skin-cover elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"6fdf1557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"http:\/\/www.wohnzimmer-heilbronn.de\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/close-up-of-the-ring-pull-on-aluminium-coca-cola-soda-cans-1024x682.jpg);\" role=\"img\" aria-label=\"Close up of the ring pull on aluminium Coca Cola soda cans\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\tCoca-Cola\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\t<p>Questo \u00e8 forse il logo della bibita pi\u00f9 popolare della storia, ed \u00e8 stato creato nel 1885 dalla mano e dalla creativit\u00e0 del bibliotecario Mason Robinson che, oltre a mettere il nome della marca, decise di andare per il colore rosso e la tipografia corsiva.<br \/>\nCome curiosit\u00e0, il colore rosso che vediamo in questo marchio \u00e8 stato brevettato in modo che nessun'altra azienda possa avere accesso, legalmente, a quella stessa tonalit\u00e0. Questo \u00e8 senza dubbio uno degli esempi pi\u00f9 potenti di come gestire l'identit\u00e0 aziendale.  <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7dc16e4 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"7dc16e4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef39098\" data-id=\"ef39098\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19fe2c elementor-cta--skin-cover elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"f19fe2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"http:\/\/www.wohnzimmer-heilbronn.de\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/balancing-on-a-ledge-railing-to-keep-balance-and-fit-healthy-1024x576.jpg);\" role=\"img\" aria-label=\"Balancing on a ledge railing to keep balance and fit healthy\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\tNike\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\t<p>Tutti conosciamo questo marchio sportivo acclamato a livello mondiale, e sappiamo anche che possiede quel design tic curvo, ma forse quello che non sapete \u00e8 che \u00e8 stato ispirato dalla dea greca della vittoria. E l'azienda \u00e8 stata in grado di uscirne vittoriosa.<br \/>\nIl design precedente si pu\u00f2 trovare presente in ogni linea di prodotti, rendendolo uno degli esempi pi\u00f9 solidi che possiamo darvi nel settore sportivo, dove avere un'identit\u00e0 \u00e8 vitale come in qualsiasi altro. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce8cd43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce8cd43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5a2a3d\" data-id=\"f5a2a3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3a2299 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f3a2299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af00d35 elementor-widget elementor-widget-heading\" data-id=\"af00d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tutto quello che vedi sul mercato fa parte di un'identit\u00e0 aziendale!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae7394 elementor-widget elementor-widget-text-editor\" data-id=\"fae7394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ora che sai cos&#8217;\u00e8 l&#8217;identit\u00e0 aziendale, qual \u00e8 la sua importanza e anche un paio degli esempi pi\u00f9 famosi in tutto il mondo, ti invitiamo a riflettere un po&#8217; su quello che vedi l\u00e0 fuori.<\/p>\n<p>Tutto ci\u00f2 che si vede, si sente o si sa di un marchio fa parte della sua identit\u00e0. Certo, non ti dicono che stanno costruendo come li percepisci tu, ma \u00e8 un lavoro dietro le quinte (per cos\u00ec dire) che contribuisce al loro successo.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f9a2b33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f9a2b33\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1068f6e7\" data-id=\"1068f6e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-483566b1 elementor-widget elementor-widget-heading\" data-id=\"483566b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Pi\u00f9 su <b>Business Planning.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-614f0a0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"614f0a0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ac2865f\" data-id=\"3ac2865f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Se ne avete sentito parlare, e ora vi state chiedendo cosa sia l&#8217;identit\u00e0 aziendale, siete arrivati all&#8217;articolo giusto, perch\u00e9 parleremo di tutto quello che dovete sapere per iniziare a guardare l&#8217;immagine di un marchio in modo diverso. Inoltre, vi daremo un paio di esempi che ci hanno influenzato per tutta la vita e non sapevamo [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":116137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[366,646],"tags":[1566],"class_list":["post-120354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-imprenditorialita","category-pianificazione-aziendale","tag-identita-aziendale"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/posts\/120354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/comments?post=120354"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/posts\/120354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/media\/116137"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/media?parent=120354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/categories?post=120354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/tags?post=120354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}