{"id":116378,"date":"2021-07-17T10:21:52","date_gmt":"2021-07-17T17:21:52","guid":{"rendered":"https:\/\/barrazacarlos.com\/strategia-di-marketing-dei-contenuti\/"},"modified":"2021-07-17T10:35:35","modified_gmt":"2021-07-17T17:35:35","slug":"strategia-di-marketing-dei-contenuti","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/it\/strategia-di-marketing-dei-contenuti\/","title":{"rendered":"Strategia di marketing dei contenuti | 3 grandi consigli"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"116378\" class=\"elementor elementor-116378 elementor-81861\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76d56bbe elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"76d56bbe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2501a3ae\" data-id=\"2501a3ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66416b91 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"66416b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strategia di marketing dei contenuti | 3 grandi consigli<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d9793c elementor-widget elementor-widget-text-editor\" data-id=\"57d9793c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLa strategia di marketing dei contenuti \u00e8 necessaria se si vuole iniziare a guadagnare presenza online. Scopri di pi\u00f9 sul content marketing e su come migliorare il tuo marketing digitale.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d488ce3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d488ce3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6240204c\" data-id=\"6240204c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af85785 elementor-widget elementor-widget-heading\" data-id=\"2af85785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Scritto da<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-294f6d00 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"294f6d00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>Luglio 17, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/category\/digital-marketing\/content-marketing\/content-creation\/\" class=\"elementor-post-info__terms-list-item\">Content Creation<\/a>, <a href=\"https:\/\/barrazacarlos.com\/it\/category\/marketing-digitale\/content-marketing-it\/\" class=\"elementor-post-info__terms-list-item\">Content Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/category\/digital-marketing\/content-marketing\/\" class=\"elementor-post-info__terms-list-item\">Content Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/it\/category\/marketing-digitale\/content-marketing-it\/creazione-di-contenuti\/\" class=\"elementor-post-info__terms-list-item\">Creazione di contenuti<\/a>, <a href=\"https:\/\/barrazacarlos.com\/category\/digital-marketing\/\" class=\"elementor-post-info__terms-list-item\">Digital Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170641f0 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"170641f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">Questo articolo \u00e8 disponibile anche in: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Passa a English\" title=\"Passa a English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-es wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-label=\"Passa a Espa\u00f1ol\" title=\"Passa a Espa\u00f1ol\"><span class=\"wpml-ls-native\">Espa\u00f1ol<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-de wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/de\/\" hreflang=\"de\" lang=\"de\" class=\"wpml-ls-link\" aria-label=\"Passa a Deutsch\" title=\"Passa a Deutsch\"><span class=\"wpml-ls-native\">Deutsch<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-it wpml-ls-current-language wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/it\/\" hreflang=\"it\" lang=\"it\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Passa a Italiano\" title=\"Passa a Italiano\"><span class=\"wpml-ls-native\">Italiano<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-pt-br wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/pt-br\/\" hreflang=\"pt-br\" lang=\"pt-br\" class=\"wpml-ls-link\" aria-label=\"Passa a Portugu\u00eas\" title=\"Passa a Portugu\u00eas\"><span class=\"wpml-ls-native\">Portugu\u00eas<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-fr wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-label=\"Passa a Fran\u00e7ais\" title=\"Passa a Fran\u00e7ais\"><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ru wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ru\/\" hreflang=\"ru\" lang=\"ru\" class=\"wpml-ls-link\" aria-label=\"Passa a \u0420\u0443\u0441\u0441\u043a\u0438\u0439\" title=\"Passa a \u0420\u0443\u0441\u0441\u043a\u0438\u0439\"><span class=\"wpml-ls-native\">\u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-zh-hans wpml-ls-item-legacy-post-translations\"><a 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\ud55c\uad6d\uc5b4\" title=\"Passa a \ud55c\uad6d\uc5b4\"><span class=\"wpml-ls-native\">\ud55c\uad6d\uc5b4<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-tr wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/tr\/\" hreflang=\"tr\" lang=\"tr\" class=\"wpml-ls-link\" aria-label=\"Passa a T\u00fcrk\u00e7e\" title=\"Passa a T\u00fcrk\u00e7e\"><span class=\"wpml-ls-native\">T\u00fcrk\u00e7e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-uk wpml-ls-last-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/uk\/\" hreflang=\"uk\" lang=\"uk\" class=\"wpml-ls-link\" aria-label=\"Passa a \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\" title=\"Passa a \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\"><span class=\"wpml-ls-native\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/span><\/a><\/span><\/span>\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5c1b9fca elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c1b9fca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29f6c834\" data-id=\"29f6c834\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66250198 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"66250198\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tIndice\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__66250198\" aria-expanded=\"true\" aria-label=\"Apri l&#039;indice dei contenuti\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__66250198\" aria-expanded=\"true\" aria-label=\"Chiudi l&#039;indice dei contenuti\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__66250198\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae80989 elementor-widget elementor-widget-image\" data-id=\"1ae80989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategia-di-Content-Marketing-1024x576.jpg\" class=\"attachment-large size-large wp-image-81879\" alt=\"Content Marketing Strategy\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategia-di-Content-Marketing-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategia-di-Content-Marketing-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategia-di-Content-Marketing-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategia-di-Content-Marketing.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c33c7c elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"36c33c7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-grow elementor-repeater-item-d83c257\" href=\"https:\/\/www.facebook.com\/cbarrazalopez\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-fa36449\" href=\"https:\/\/www.youtube.com\/channel\/UC4u8-0RoMoLqmZUtsnn_R6w\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-grow elementor-repeater-item-d12495d\" href=\"https:\/\/www.instagram.com\/carlosbarrazal\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-8372d25\" href=\"https:\/\/www.linkedin.com\/in\/barrazacarlos\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e875eb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e875eb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3606326a\" data-id=\"3606326a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fcda7cb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3fcda7cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252105a elementor-widget elementor-widget-video\" data-id=\"252105a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/1em3nNrBmm4&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/barrazacarlos.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Content-Marketing-Strategy.jpg&quot;,&quot;id&quot;:81876,&quot;size&quot;:&quot;&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Strategy.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Riproduci video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d676536 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d676536\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4cce83d\" data-id=\"4cce83d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6bc6efc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bc6efc1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5f80f0e1\" data-id=\"5f80f0e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-798506df elementor-widget elementor-widget-heading\" data-id=\"798506df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>L'opinione di Carlos<\/b> - <br>Strategia di marketing dei contenuti.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-33384e10 elementor-widget elementor-widget-text-editor\" data-id=\"33384e10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creare contenuti non \u00e8 in realt\u00e0 una cosa difficile.<\/p>\n<p>Quante persone caricano diversi tipi di contenuti su internet e hanno diversi tassi di successo.<\/p>\n<p>Dai video altamente prodotti ai semplici meme, e quali sono quelli che finiscono con pi\u00f9 visualizzazioni o like?<\/p>\n<p>Non \u00e8 un segreto che oggi anche il contenuto meno prodotto o pensato \u00e8 quello che potrebbe effettivamente ottenere risultati migliori.<\/p>\n<p>Quindi, c&#8217;\u00e8 un vero e proprio piano di gioco o la perfetta strategia di content marketing?<\/p>\n<p>Certamente, Internet ci ha mostrato che non esiste un percorso perfetto da seguire che garantisca dei risultati.<\/p>\n<p>Prendiamo come esempio il meme di Godzilla e Kong in Spagna, dove sono stati aggiunti Burger King e McDonalds, e poi KFC ha fatto la sua versione adattata, aggiungendo un cane con una mazza.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34791c2 elementor-widget elementor-widget-image\" data-id=\"34791c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/elementor\/thumbs\/godzilla-kong-meme-mcdonalds-burger-king-kfc-pr1s9sko8cx2xoatkqhsft1ss0be2eitj2oz5mwgr0.jpg\" title=\"godzilla kong meme mcdonalds burger king kfc\" alt=\"godzilla kong meme mcdonalds burger king kfc\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb6dab elementor-widget elementor-widget-text-editor\" data-id=\"dfb6dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si pu\u00f2 chiamare design questo? Probabilmente no.<\/p>\n<p>Si pu\u00f2 dire che sia intelligente e che dia dei risultati? Definitivo!<\/p>\n<p>Ci sono immagini come quella nel loro piano di content marketing? Probabilmente no.<\/p>\n<p>Ma le imprese devono reagire rapidamente.<\/p>\n<p>Le persone che cercano sui social media e su internet vogliono contenuti freschi e pertinenti.<\/p>\n<p>Se le aziende non stanno creando un contenuto aggiornato e che sia relazionabile con la narrativa attuale, di sicuro le aziende potrebbero nuotare controcorrente.<\/p>\n<p>Quindi quale potrebbe essere una delle migliori strategie di content marketing da seguire?<\/p>\n<p><b><u>Basta provare!<\/u><\/b><\/p>\n<p>Per me, non c&#8217;\u00e8 veramente giusto o sbagliato, finch\u00e9 non si prova.<\/p>\n<p>\u00c8 il pubblico che decide.<\/p>\n<p>E se state spendendo tempo, solo pianificando e cercando di capire quale potrebbe essere il meglio di A o B prima di eseguire, allora state perdendo tempo.<\/p>\n<p>I test A-B servono a questo, a provare.<\/p>\n<p>Ecco perch\u00e9 il Content Marketing \u00e8 un ciclo.<\/p>\n<p>Ascoltare, decidere i temi, decidere gli argomenti, creare, promuovere, misurare, valutare e riproporre.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc2e6c elementor-widget elementor-widget-image\" data-id=\"2cc2e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Cycle-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-81926\" alt=\"Content-Marketing-Cycle\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Cycle-1-1024x1024.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Cycle-1-300x300.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Cycle-1-150x150.jpg 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Cycle-1-768x768.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Cycle-1.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc504db elementor-widget elementor-widget-text-editor\" data-id=\"cc504db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La pratica fa il maestro.<\/p>\n<p>E man mano che continuate a lavorare e che continuate ad osservare cosa sta dando risultati e cosa no, metterete a punto il vostro content marketing.<\/p>\n<p>Quindi qual \u00e8 la strategia che preferisco.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8696f66 elementor-tabs-alignment-center elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"8696f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1411\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1411\" aria-expanded=\"false\">Per il blog<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1412\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1412\" aria-expanded=\"false\">Per i social media<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1413\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1413\" aria-expanded=\"false\">Per l'Email Marketing<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1414\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1414\" aria-expanded=\"false\">Per Youtube<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1415\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1415\" aria-expanded=\"false\">Per la generazione di lead<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1411\" aria-expanded=\"false\">Per il blog<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1411\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1411\" tabindex=\"0\" hidden=\"false\"><p>Preferisco puntare su contenuti evergreen e sui &#8220;sintomi&#8221; della<span style=\"color: var( --e-global-color-b244a57 );\"> soluzione<\/span>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-81932\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/googling-symptoms.jpg\" alt=\"googling symptoms\" width=\"275\" height=\"183\" title=\"\"><\/p>\n<p>Se vuoi puntare a contenuti che puntano anche a parole chiave a basso volume, i tuoi post sul blog sarebbero solo l\u00ec, seduti nel punto solitario di internet.<\/p>\n<p>Cerco di capire il <a href=\"https:\/\/barrazacarlos.com\/digital-customer-experience-in-logistics-platforms\/\">viaggio del cliente<\/a>, quali sono i &#8220;sintomi&#8221; che stanno cercando di &#8220;guarire&#8221;.<\/p>\n<p>Sto cercando di essere il loro &#8220;dottore&#8221;.<\/p>\n<p>Alcune persone non sanno che ci potrebbe essere un modo migliore di fare le cose, quindi cercano solo quello che sanno o quello che stanno cercando di risolvere.<\/p>\n<p>Con un recente articolo che ho creato con la squadra, mi propongo di promuovere un sistema ERP.<\/p>\n<p>Ho confrontato il volume di ricerca delle parole chiave ERP con il termine Inventory Control in Excel, e il secondo aveva pi\u00f9 volume di ricerca. <\/p>\n<p>Perch\u00e9? Per quanto semplice, le persone stanno cercando di risolvere il loro problema di inventario, stanno cercando di sistemare il loro &#8220;sintomo&#8221;.<\/p>\n<p>Potrebbero non sapere che ci sono effettivamente dei software che potrebbero aiutarli non solo con l&#8217;inventario, ma anche con il libro paga, le vendite, le spese, le fatture, ecc.<\/p>\n<p>Quindi una combinazione di Contenuto Evergreen con &#8220;Sintomi&#8221; \u00e8 quello a cui preferisco puntare.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1412\" aria-expanded=\"false\">Per i social media<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1412\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1412\" tabindex=\"0\" hidden=\"hidden\"><p>Miro all&#8217;impegno.  <\/p>\n<p>Ricordate che Facebook, Instagram, Linkedin, Tik Tok sono aziende.<\/p>\n<p>E il loro business \u00e8 quello di mantenere le persone sulla loro piattaforma,<span style=\"color: var( --e-global-color-b244a57 );\">non di mandarle sulla tua piattaforma<\/span>.<\/p>\n<p>Essere sui social media significa essere anche parte della socializzazione.<\/p>\n<p>O iniziando una conversazione o facendone parte.<\/p>\n<p>Questo non significa che gli annunci di prodotti o la generazione di lead siano inutili sui social media, semplicemente questi sono obiettivi diversi che potrebbero anche essere raggiunti.<\/p>\n<p>Ma preferisco piuttosto creare impegno e costruire un marchio.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1413\" aria-expanded=\"false\">Per l'Email Marketing<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1413\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1413\" tabindex=\"0\" hidden=\"hidden\"><p>Come cliente, odio l&#8217;Email Marketing.<\/p>\n<p>Non mi piacciono le strategie di spinta. Preferisco le strategie di trazione.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1414\" aria-expanded=\"false\">Per Youtube<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1414\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1414\" tabindex=\"0\" hidden=\"hidden\"><p>Mi propongo di fare leva sul SEO di Youtube e anche sull&#8217;Evergreen Content, ovvero un contenuto che non ha bisogno di essere aggiornato troppo spesso.<\/p>\n<p>Di nuovo, pensate ai &#8220;sintomi&#8221; che i vostri clienti stanno cercando di &#8220;guarire&#8221;.<\/p>\n<p>Contenuto misto tra sito web e Youtube, pu\u00f2 essere un buon strumento per raggiungere gli obiettivi.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1415\" aria-expanded=\"false\">Per la generazione di lead<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1415\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1415\" tabindex=\"0\" hidden=\"hidden\"><p>E naturalmente, per la generazione di lead penso che potrebbe essere utile creare strumenti online gratuiti, e-book, o give aways digitali dove puoi scambiare le informazioni di cui hai bisogno dal tuo potenziale cliente. <\/p>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b1ef0 elementor-widget elementor-widget-text-editor\" data-id=\"a8b1ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Questa \u00e8 solo la strtategia di content marketing che preferisco, e come ho gi\u00e0 detto, non esiste una strategia perfetta.<\/p>\n<p>Diventerebbe perfetto, se iniziasse a darvi i risultati che state cercando.<\/p>\n<p>Come detto:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd315c elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"3bd315c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tSe vuoi risultati diversi, non fare le stesse cose.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Albert Einstein<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b56fc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b56fc5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1e961d09\" data-id=\"1e961d09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33aa3a0a elementor-widget elementor-widget-heading\" data-id=\"33aa3a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cos'\u00e8 il <b>Content Marketing?<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcd8d1 elementor-widget elementor-widget-text-editor\" data-id=\"5bcd8d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Definire il marketing dei contenuti:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7d1b3 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"db7d1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tIl marketing dei contenuti \u00e8 un approccio di marketing strategico focalizzato sulla creazione e la distribuzione di contenuti di valore, rilevanti e coerenti per attrarre e mantenere un pubblico chiaramente definito - e, in definitiva, per guidare l'azione proficua del cliente.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Content Marketing Institute<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f60633 elementor-widget elementor-widget-text-editor\" data-id=\"5f60633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Definire il marketing dei contenuti:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae0a6e1 elementor-widget elementor-widget-heading\" data-id=\"6ae0a6e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tipi di contenuto digitale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d990228 elementor-widget elementor-widget-text-editor\" data-id=\"d990228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando parliamo di contenuto digitale ci riferiamo a qualsiasi informazione che pu\u00f2 essere inclusa in un media digitale.<\/p>\n<p>Questi sono costituiti da testi, video, mappe, tra gli altri.<\/p>\n<p>I diversi tipi di contenuti digitali sono un pezzo fondamentale per qualsiasi strategia di marketing, specialmente nel caso del Content Marketing, dove uno dei pilastri fondamentali del successo si basa sull&#8217;offrire solo contenuti di qualit\u00e0 al pubblico.<\/p>\n<p>Qui abbiamo da <a href=\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/the-content-marketing-matrix-new-infographic\/\" target=\"_blank\" rel=\"noopener\">Smart Insights<\/a> una matrice di Content Marketing con diverse forme di contenuto che potrebbero essere create.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4aba5 elementor-widget elementor-widget-image\" data-id=\"7d4aba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix.jpg\" class=\"attachment-large size-large wp-image-81974\" alt=\"content marketing matrix\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix.jpg 861w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-300x300.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-150x150.jpg 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ccd931 elementor-widget elementor-widget-heading\" data-id=\"3ccd931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Blog<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20048c72 elementor-widget elementor-widget-text-editor\" data-id=\"20048c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nella maggior parte dei business online \u00e8 possibile trovare una sezione dedicata al blog sulle loro pagine, ed \u00e8 attraverso l&#8217;implementazione dello stesso che ci si aspetta di raggiungere un particolare settore.<\/p>\n<p>Ecco perch\u00e9 dobbiamo nominare questo come uno dei principali contenuti digitali.<\/p>\n<p>In queste sezioni, l&#8217;ideale \u00e8 creare contenuti che aiutino a risolvere i problemi che l&#8217;utente pu\u00f2 avere, fornendo soluzioni pratiche che non siano cos\u00ec difficili da applicare.<\/p>\n<p>Allo stesso modo, \u00e8 uno degli strumenti pi\u00f9 potenti quando si vuole ottenere un miglioramento nel posizionamento SEO. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6c6b9 elementor-widget elementor-widget-heading\" data-id=\"cd6c6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Newsletter<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab21ce elementor-widget elementor-widget-text-editor\" data-id=\"0ab21ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una forma diretta di contatto con i clienti che un&#8217;impresa ha oggi \u00e8 la posta.<\/p>\n<p>Tuttavia, \u00e8 inutile se si invia qualcosa con questo mezzo.<\/p>\n<p>Per riuscire a far ricevere il messaggio, bisogna lavorare sul contenuto e sul design.<\/p>\n<p>Questo tipo di contenuto digitale aiuta a creare un rapporto di lealt\u00e0 con i clienti, in quanto serve come mezzo per loro per essere a conoscenza di novit\u00e0, miglioramenti del servizio, nuove offerte, e molte altre cose relative al vostro business.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf2a4e elementor-widget elementor-widget-heading\" data-id=\"0bf2a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">eBooks<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a764f33 elementor-widget elementor-widget-text-editor\" data-id=\"a764f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Questo \u00e8 il contenuto ideale se vuoi offrire le tue conoscenze come metodo per aiutare gli utenti.<\/p>\n<p>Di solito sono pi\u00f9 lunghi di un semplice post, e si possono anche incorporare altri elementi, come infografiche e creativit\u00e0, per sostenere le informazioni.<\/p>\n<p>Se vuoi migliorare la tua lead generation, puoi pensare a questo tipo di contenuto.<\/p>\n<p>Quello che far\u00e0 per voi \u00e8 far s\u00ec che gli utenti si registrino con i loro dati di contatto per scaricare l&#8217;eBook, cos\u00ec potrete aumentare facilmente e senza sforzo il vostro database. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bec13 elementor-widget elementor-widget-heading\" data-id=\"e3bec13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Videos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4097bda elementor-widget elementor-widget-text-editor\" data-id=\"4097bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Questo \u00e8 forse il contenuto digitale che funziona meglio su siti web, blog e social network.<\/p>\n<p>E sono strumenti davvero utili perch\u00e9 possono mostrare prodotti o servizi, risolvere dubbi, e tutto ci\u00f2 che \u00e8 necessario condividere.<\/p>\n<p>Se li usi nei social network, per esempio, possono essere un grande strumento per connetterti con il lato umano, e sfruttare la creativit\u00e0 del tuo progetto.<\/p>\n<p>Nelle sezioni di pagine web, o post di blog, far\u00e0 rimanere gli utenti pi\u00f9 a lungo sul sito, aumentando il tempo di navigazione web.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2607d elementor-widget elementor-widget-heading\" data-id=\"4a2607d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Images<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb18e4 elementor-widget elementor-widget-text-editor\" data-id=\"4bb18e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nel caso delle fotografie, o creativit\u00e0 con immagini, possiamo dire che sono uno dei contenuti pi\u00f9 utilizzati.<\/p>\n<p>E con loro si pu\u00f2 rendere tutto molto pi\u00f9 visivo e attraente per l&#8217;utente, migliorando la sua esperienza.<\/p>\n<p>Se non ci credete, potrebbe interessarvi sapere che i post di Facebook con immagini piacciono il 53% in pi\u00f9 di quelli senza, o che un tweet con una foto riceve il 18% in pi\u00f9 di clic e fino all&#8217;89% in pi\u00f9 di favoriti rispetto a uno pi\u00f9 semplice.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f96497 elementor-widget elementor-widget-heading\" data-id=\"7f96497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Infografiche<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7effed elementor-widget elementor-widget-text-editor\" data-id=\"e7effed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nel caso in cui non lo sapessi, le infografiche sono contenuti che aiutano a trasmettere informazioni in modo visivo e attraente.<\/p>\n<p>Questo tipo di contenuto digitale \u00e8 progettato con l&#8217;intenzione di rendere una pagina web molto pi\u00f9 gradita, ci\u00f2 che \u00e8 al suo interno sembra pi\u00f9 interessante per essere condiviso.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073329d elementor-widget elementor-widget-heading\" data-id=\"073329d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Podcasts<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23846a0 elementor-widget elementor-widget-text-editor\" data-id=\"23846a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Allo stesso modo dei video, quando la creazione di contenuti \u00e8 orientata ai podcast si pu\u00f2 avere un aumento del tempo di permanenza dei visitatori su siti web o blog, poich\u00e9 dovranno rimanere per ascoltarli.<\/p>\n<p>E servono come un modo divertente per trasmettere informazioni.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2003a25 elementor-widget elementor-widget-heading\" data-id=\"2003a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Glossari, FAQ o dizionari<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b5883 elementor-widget elementor-widget-text-editor\" data-id=\"b2b5883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se hai dubbi ricorrenti da parte degli utenti, o hai un linguaggio molto tecnico sul tuo sito web, questo tipo di contenuto digitale pu\u00f2 essere molto utile.<\/p>\n<p>Si tratta di fornire soluzioni a dubbi o problemi per migliorare l&#8217;esperienza.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dae4b81 elementor-widget elementor-widget-heading\" data-id=\"dae4b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Webinar<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b512c93 elementor-widget elementor-widget-text-editor\" data-id=\"b512c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando parliamo di un webinar ci riferiamo a un contenuto che porta molta autorit\u00e0 a qualsiasi progetto online, rendendo possibile catturare lead da utenti interessati a farli.<\/p>\n<p>Ideale per i siti web educativi.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dfdcb9 elementor-widget elementor-widget-heading\" data-id=\"5dfdcb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Libri bianchi, studi, osservatori.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-094818b elementor-widget elementor-widget-text-editor\" data-id=\"094818b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Allo stesso modo in cui succede con gli eBooks, questi contenuti digitali, quando li mettiamo in relazione con il nostro settore, aiutano a catturare lead, oltre a posizionare qualsiasi progetto.<\/p>\n<p>\u00c8 un buon contenuto per i comunicati stampa in diversi media, quindi d\u00e0 l&#8217;opportunit\u00e0 di avere una maggiore visibilit\u00e0.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f222bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f222bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f4de32\" data-id=\"1f4de32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e8a10d elementor-widget elementor-widget-heading\" data-id=\"6e8a10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cos'\u00e8 una <b>strategia di marketing dei contenuti<\/b>?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3064e501 elementor-widget elementor-widget-text-editor\" data-id=\"3064e501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quando parliamo di una strategia di creazione di contenuti, ci riferiamo alla pianificazione che mira a migliorare la vostra presenza online.<\/p>\n<p>Ed \u00e8 essenziale nel caso in cui si voglia sapere come raggiungere il proprio pubblico.<\/p>\n<p>Per capire meglio queste strategie dobbiamo essere consapevoli che il contenuto \u00e8 tutto ci\u00f2 che arriviamo a consumare ogni giorno sulla rete.<\/p>\n<p>Ma questo non \u00e8 semplicemente strutturato in modo casuale, \u00e8 fatto in un modo che pu\u00f2 essere interessante per noi.<\/p>\n<p>Forse all&#8217;inizio poteva essere utile che tutto ci venisse presentato nello stesso modo, ma con il passare del tempo, e i vari rami del contenuto online, \u00e8 necessario conoscere il modo giusto per esprimerlo.<\/p>\n<p>Per esempio, non \u00e8 lo stesso se si cercano confronti tra prodotti, o informazioni su un servizio.<\/p>\n<p>S\u00ec, la verit\u00e0 \u00e8 che tutto \u00e8 contenuto, ma la strategia di creazione deve seguire gli standard specifici delle categorie in cui sono classificati per garantire che ci servano.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad41f98 elementor-widget elementor-widget-heading\" data-id=\"ad41f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 \u00e8 necessaria una strategia di creazione di contenuti?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-855bddb elementor-widget elementor-widget-text-editor\" data-id=\"855bddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;importanza di una strategia di content marketing \u00e8 enorme.<\/p>\n<p>Perch\u00e9, quando abbiamo un sito web, non possiamo crearlo solo perch\u00e9 lo vogliamo.<\/p>\n<p>Richiede un processo di pianificazione, con passi da seguire, in modo che abbia successo agli occhi del lettore.<\/p>\n<p>Sappiamo tutti che quando qualcuno crea un contenuto \u00e8 per aumentare la propria presenza online, ma questa intenzione non \u00e8 sufficiente perch\u00e9 abbia successo.<\/p>\n<p>Un piano potrebbe aiutarvi a trasformare i visitatori in visitatori frequenti, e questi visitatori frequenti in clienti.<\/p>\n<p>Avere una strategia di creazione di contenuti \u00e8 senza dubbio qualcosa di pi\u00f9 che positivo per qualsiasi sito web, e stiamo parlando di un processo gi\u00e0 pensato, pianificato ed eseguito, che segue linee guida che sono state segnate e organizzate in un modo che aiuta a raggiungere gli obiettivi di ciascuno.<\/p>\n<p>Il beneficio immediato che vedrete \u00e8 che il traffico verso il vostro sito web inizier\u00e0 ad aumentare come un matto, ma sarete anche in grado di prendere in considerazione aspetti che vi aiuteranno a raggiungere i vostri obiettivi in molti altri modi.<\/p>\n<p>Si tratta solo di sapere cosa si sta facendo.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e3316fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e3316fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-29be6920\" data-id=\"29be6920\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71238836 elementor-widget elementor-widget-heading\" data-id=\"71238836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Chi \u00e8 un <b>Content Marketing Strategist<\/b>?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3404a elementor-widget elementor-widget-text-editor\" data-id=\"ae3404a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se sei interessato a conoscere il profilo di un digital content marketing strategist, devi sapere che si tratta di un professionista incaricato di pianificare e sviluppare materiali di valore che vengono condivisi nell&#8217;ambiente digitale.<\/p>\n<p>Generalmente, la creazione di contenuti digitali viene effettuata sulla base di una strategia completa di marketing online.<\/p>\n<p>Quindi deve essere una persona che non solo sa come farlo, ma ha anche le nozioni di quale strada percorrere, e perch\u00e9 dovrebbe essere cos\u00ec.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30422df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30422df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-620d2b2\" data-id=\"620d2b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d801f9 elementor-widget elementor-widget-heading\" data-id=\"9d801f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vantaggi della <b>strategia di Content Marketing<\/b>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2613add elementor-widget elementor-widget-text-editor\" data-id=\"2613add\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nel caso in cui vi stiate chiedendo quali sono i vantaggi delle strategie di creazione di contenuti, ve ne portiamo tre che senza dubbio vi faranno venire voglia di iniziare a pianificare subito.<\/p>\n<p>E forse non l&#8217;avete mai visto in questo modo fino ad ora!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27112bf elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"27112bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tD\u00e0 la possibilit\u00e0 di offrire un valore aggiunto.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSe hai un piano da seguire che ti permette di dare risposte alle domande dei tuoi potenziali clienti, o dare loro le informazioni di cui hanno bisogno ogni volta che hanno un problema direttamente dal tuo sito, non riuscirai ad uscire dalla loro mente.<br><br>Questo ti far\u00e0 essere sempre la prima opzione da consultare, non importa se \u00e8 per risolvere un dubbio, per comprare un prodotto o per acquisire un servizio. Sanno che, nel vostro spazio online, troveranno quello che stanno cercando. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c5272 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"76c5272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tTi aiuta a farti conoscere dagli utenti.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tQuando si pianifica una di queste strategie si arriva sempre al punto in cui si inizia a condividere informazioni personalizzate con gli utenti.<br><br>Questo li aiuter\u00e0 a sapere chi siete, in quale settore lavorate, o a scegliere il prodotto giusto in base alle loro esigenze.<br><br>L'idea di pianificare ci\u00f2 che si sta per dire, o scrivere, va di pari passo con l'idea che non ci siano ridondanze.<br><br>E che ogni testo compie una missione informativa. In questo modo tutti i contenuti che troveranno sul tuo sito saranno rilevanti e sapranno di potersi fidare.  \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-997f8bb elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"997f8bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tDiventerai un punto di riferimento.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSe la tua strategia di creazione di contenuti ha successo, e colpisci il chiodo sulla testa con tutte le informazioni che condividi, le persone inizieranno a guardarti come un consulente, e non tanto come una persona furba che cerca di vendere la propria immagine.<br> \nRicordiamoci che viviamo in un'epoca in cui i venditori invadenti cominciano ad essere dimenticati, e le masse seguono quei consulenti di fiducia che, pur pubblicizzando i loro prodotti o servizi, lo fanno in modo chiacchierone.<br><br>Promuovere sempre come qualcuno che parla con un amico.  \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a8136f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8136f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8e12b0d\" data-id=\"8e12b0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14f4646 elementor-widget elementor-widget-heading\" data-id=\"14f4646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Piano di marketing dei contenuti<\/b>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e4b25 elementor-widget elementor-widget-text-editor\" data-id=\"c5e4b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A questo punto ti daremo un esempio di una strategia di creazione di contenuti basata su tutti i punti chiave che devi prendere in considerazione quando ne metti insieme una.<\/p>\n<p>Alcuni aspetti chiave da considerare mentre si fa il piano:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eebe899 elementor-widget elementor-widget-heading\" data-id=\"eebe899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Ascoltate.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db0ac3a elementor-widget elementor-widget-text-editor\" data-id=\"db0ac3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dovrai realizzare uno studio che ti permetta di conoscere la fascia d&#8217;et\u00e0 del tuo pubblico, dove si trova, quali sono i suoi interessi e come raggiunge i tuoi contenuti.<\/p>\n<p>Altre variabili possono essere il contenuto con cui interagiscono normalmente, per esempio.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b11a0aa elementor-widget elementor-widget-heading\" data-id=\"b11a0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Decidere i temi.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae58e8 elementor-widget elementor-widget-text-editor\" data-id=\"fae58e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il tema \u00e8 il messaggio globale e generale da trattare.<\/p>\n<p>Definire qual \u00e8 il tema del tuo contenuto non far\u00e0 altro che creare la struttura per i seguenti pezzi di contenuto da creare.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde8d38 elementor-widget elementor-widget-heading\" data-id=\"dde8d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Decidere gli argomenti.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd7e0a elementor-widget elementor-widget-text-editor\" data-id=\"bcd7e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>All&#8217;interno del tema, ci saranno argomenti e sotto-argomenti.<\/p>\n<p>Il contenuto sotto un certo argomento affronter\u00e0 informazioni pi\u00f9 specifiche.<\/p>\n<p>Come esempio, uno dei temi generali di questo sito \u00e8 il Digital Marketing, e per portarlo ad un argomento pi\u00f9 specifico, allora si parla di Content Marketing.<\/p>\n<p>E se vogliamo anche restringere il campo, possiamo parlare di un sotto-argomento che potrebbe essere la Creazione di contenuti audio.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc55a3 elementor-widget elementor-widget-heading\" data-id=\"1cc55a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Creare<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a7996 elementor-widget elementor-widget-text-editor\" data-id=\"71a7996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>E qui possiamo parlare di quale tipo di contenuto \u00e8 stato creato.<\/p>\n<p>Se stessimo parlando di creazione di contenuti audio, allora un articolo su come creare un podcast potrebbe essere un&#8217;opzione.<\/p>\n<p>Poi un video di seguire i passi potrebbe completarlo e infine e di sicuro avere un podcast relativo a come il podcast \u00e8 stato creato.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142137a elementor-widget elementor-widget-heading\" data-id=\"142137a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Promuovere.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6431173 elementor-widget elementor-widget-text-editor\" data-id=\"6431173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Qui dovrete concentrarvi sul metodo per diffondere la parola.  <\/p>\n<p>Stai usando i social media, SEO, SEM, newsletter?<\/p>\n<p>Tu definisci il modo in cui il tuo contenuto deve cercare di raggiungere il tuo pubblico di riferimento.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-251beca elementor-widget elementor-widget-heading\" data-id=\"251beca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Misura.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d643ee elementor-widget elementor-widget-text-editor\" data-id=\"5d643ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nessuno dovrebbe pubblicare solo per il gusto di farlo, poich\u00e9 la prima cosa da fare \u00e8 conoscere gli obiettivi che si vogliono raggiungere. Questi delineeranno il tipo di strategia di cui abbiamo bisogno. Per definirli potete usare la strategia SMART (Specific, Measurable, Achievable, Realistic, Time-Bound).<\/p>\n<p>Per esempio:<br \/>&#8211; Aumentare i seguaci della comunit\u00e0 di una quantit\u00e0 X.<br \/>&#8211; Produrre X nuovi pezzi di contenuto scritto nell&#8217;argomento selezionato.<br \/>&#8211; Ridurre il tasso di non iscrizione del x%.<\/p>\n<p>Una volta che la vostra strategia di creazione di contenuti \u00e8 stata eseguita per un tempo considerevole, potete sempre guardare le statistiche per vedere cosa ha funzionato e cosa no.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d57197 elementor-widget elementor-widget-heading\" data-id=\"7d57197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">7. Riutilizzare<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921004c elementor-widget elementor-widget-text-editor\" data-id=\"921004c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dopo aver analizzato cosa \u00e8 stato realizzato, cosa non ha funzionato e cosa potrebbe essere migliorato, allora il contenuto potrebbe essere riciclato.<\/p>\n<p>Riproporre il contenuto significa rinnovarlo e cercare di rinfrescarlo in modo che possa ottenere risultati migliori o diversi.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53c891f7 elementor-hidden-phone\" data-id=\"53c891f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67c90bd4 elementor-widget elementor-widget-image\" data-id=\"67c90bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategia-di-Content-Marketing-1024x576.jpg\" class=\"attachment-large size-large wp-image-81879\" alt=\"Content Marketing Strategy\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategia-di-Content-Marketing-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategia-di-Content-Marketing-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategia-di-Content-Marketing-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategia-di-Content-Marketing.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60aeecbe elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"60aeecbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-grow elementor-repeater-item-d83c257\" href=\"https:\/\/www.facebook.com\/cbarrazalopez\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-fa36449\" href=\"https:\/\/www.youtube.com\/channel\/UC4u8-0RoMoLqmZUtsnn_R6w\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-grow elementor-repeater-item-d12495d\" href=\"https:\/\/www.instagram.com\/carlosbarrazal\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" 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132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-8372d25\" href=\"https:\/\/www.linkedin.com\/in\/barrazacarlos\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6d781 elementor-widget elementor-widget-html\" data-id=\"1b6d781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/anchor.fm\/barrazacarlos\/embed\/episodes\/Content-Marketing-Strategy-e10k5qq\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1eae2f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7f1eae2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bbce1e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bbce1e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2d262cfb\" data-id=\"2d262cfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62554fe2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"62554fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tIndice\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__62554fe2\" aria-expanded=\"true\" aria-label=\"Apri l&#039;indice dei contenuti\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__62554fe2\" aria-expanded=\"true\" aria-label=\"Chiudi l&#039;indice dei contenuti\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__62554fe2\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-577dd9a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"577dd9a4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72cb9ad7\" data-id=\"72cb9ad7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b46b7dd elementor-widget elementor-widget-heading\" data-id=\"5b46b7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Pi\u00f9 su<b>Content Marketing.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58f5de93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58f5de93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-122e5022\" data-id=\"122e5022\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7a72f5 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"f7a72f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-416996 post type-post status-publish format-standard has-post-thumbnail hentry category-imprenditorialita category-pianificazione-aziendale\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-audits\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-and-Disadvantages-of-Audits-1024x576.webp\" class=\"attachment-large size-large wp-image-379113\" alt=\"Key Advantages and Disadvantages of Audits\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-and-Disadvantages-of-Audits-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-and-Disadvantages-of-Audits-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-and-Disadvantages-of-Audits-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-and-Disadvantages-of-Audits-150x84.webp 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-and-Disadvantages-of-Audits.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-audits\/\">\n\t\t\t\t14 Vantaggi e svantaggi principali delle revisioni contabili\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-audits\/\" aria-label=\"Leggi tutto 14 Vantaggi e svantaggi principali delle revisioni contabili\" tabindex=\"-1\">\n\t\t\tPer saperne di pi\u00f9 \" \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-416974 post type-post status-publish format-standard has-post-thumbnail hentry category-imprenditorialita category-pianificazione-aziendale\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-oppo\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-and-Disadvantages-of-Oppo-1024x576.webp\" class=\"attachment-large size-large wp-image-378004\" alt=\"Key Advantages and Disadvantages of Oppo\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-and-Disadvantages-of-Oppo-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-and-Disadvantages-of-Oppo-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-and-Disadvantages-of-Oppo-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-and-Disadvantages-of-Oppo-150x84.webp 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-and-Disadvantages-of-Oppo.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-oppo\/\">\n\t\t\t\t14 Vantaggi e svantaggi principali di Oppo\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-oppo\/\" aria-label=\"Leggi tutto 14 Vantaggi e svantaggi principali di Oppo\" tabindex=\"-1\">\n\t\t\tPer saperne di pi\u00f9 \" \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-416972 post type-post status-publish format-standard has-post-thumbnail hentry category-imprenditorialita category-pianificazione-aziendale\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-vendor-management\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-And-Disadvantages-Of-Vendor-Management-1024x576.webp\" class=\"attachment-large size-large wp-image-379230\" alt=\"Key Advantages And Disadvantages Of Vendor Management\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-And-Disadvantages-Of-Vendor-Management-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-And-Disadvantages-Of-Vendor-Management-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-And-Disadvantages-Of-Vendor-Management-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-And-Disadvantages-Of-Vendor-Management-150x84.webp 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/10\/Key-Advantages-And-Disadvantages-Of-Vendor-Management.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-vendor-management\/\">\n\t\t\t\t14 Vantaggi e svantaggi principali della gestione dei fornitori\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-vendor-management\/\" aria-label=\"Leggi tutto 14 Vantaggi e svantaggi principali della gestione dei fornitori\" tabindex=\"-1\">\n\t\t\tPer saperne di pi\u00f9 \" \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-416944 post type-post status-publish format-standard has-post-thumbnail hentry category-imprenditorialita category-pianificazione-aziendale\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-retail-businesses\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Retail-Businesses-1024x576.webp\" class=\"attachment-large size-large wp-image-383344\" alt=\"Key Advantages And Disadvantages Of Retail Businesses\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Retail-Businesses-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Retail-Businesses-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Retail-Businesses-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Retail-Businesses-150x84.webp 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Retail-Businesses.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-retail-businesses\/\">\n\t\t\t\t14 Vantaggi e svantaggi principali delle attivit\u00e0 di vendita al dettaglio\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-retail-businesses\/\" aria-label=\"Leggi tutto 14 Vantaggi e svantaggi principali delle attivit\u00e0 di vendita al dettaglio\" tabindex=\"-1\">\n\t\t\tPer saperne di pi\u00f9 \" \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-416941 post type-post status-publish format-standard has-post-thumbnail hentry category-imprenditorialita category-pianificazione-aziendale\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-commercial-agriculture\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Commercial-Agriculture-1024x576.webp\" class=\"attachment-large size-large wp-image-382755\" alt=\"Key Advantages And Disadvantages Of Commercial Agriculture\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Commercial-Agriculture-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Commercial-Agriculture-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Commercial-Agriculture-768x432.webp 768w, 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\"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-416917 post type-post status-publish format-standard has-post-thumbnail hentry category-sviluppo-personale category-corpo-it\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-running\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Running-1024x576.webp\" class=\"attachment-large size-large wp-image-384325\" alt=\"Key Advantages And Disadvantages Of Running\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Running-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Running-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Running-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Running-150x84.webp 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/11\/Key-Advantages-And-Disadvantages-Of-Running.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-running\/\">\n\t\t\t\t12 vantaggi e svantaggi principali della corsa\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/it\/advantages-and-disadvantages-of-running\/\" aria-label=\"Leggi tutto 12 vantaggi e svantaggi principali della corsa\" tabindex=\"-1\">\n\t\t\tPer saperne di pi\u00f9 \" \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Envato Elements is a platform to help designers create their visual projects. In this article we do the Envato Elements vs Motion Array to compare<\/p>\n","protected":false},"author":2,"featured_media":81879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[674,660,544,789,17],"tags":[1368],"class_list":["post-116378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-creation","category-content-marketing-it","category-content-marketing","category-creazione-di-contenuti","category-digital-marketing","tag-strategia-di-marketing-dei-contenuti"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/posts\/116378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/comments?post=116378"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/posts\/116378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/media\/81879"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/media?parent=116378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/categories?post=116378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/it\/wp-json\/wp\/v2\/tags?post=116378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}