5 tips for international SEO for business

If you have come in looking for tips for international SEO for business we must tell you that you will have them.

By the end of this article we assure you that you will know the basics needed to reach anywhere in the world.

However, we will also explain a little more about this topic to make sure you don’t overlook it.

International SEO for Business
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Table of Contents

What is international SEO for business?

The definition of international SEO refers to the set of techniques, practices and optimizations that are applied to websites in order to gain greater exposure abroad. 

It should always be taken into consideration that those companies that stand out in the first results of Google are the ones that have a good SEO. Just like in any other search engine. And this is thanks to the fact that they pass the filters of its complex algorithms. 

Let’s think then for a moment in the common SEO, and remember that this exists under the purpose that can be improved the performance of websites without defining the market in which we expect all this to act. 

We can already conclude that international SEO aims to effectively expose the brand outside the territory in which the organization is geographically located. So it is the one to keep in mind when you want to cross borders.

SEO on a computer keyboard
sticker with the inscription SEO in female hands on the background of a laptop

Why should businesses do international SEO?

Have you ever come across websites that have business units in different countries, but only rank in one?

This happens because they are not able to comply with the guidelines of search engines, such as Google, for example, so that the content is positioned internationally. 

The importance of international SEO lies in the opportunities.

It should be understood that those sites that do not have any strategy, or do not implement it correctly, what they do is lose opportunities for their business because they do not become visible in their target markets. 

From this point on, you can become a little more aware of why it is important to take care of international SEO, since it will be the key strategies that will help you reach all those countries, or regions, that have a certain level of importance for your business, specifically speaking. 

Apart from that, it should be taken into account that when these strategies are carried out in the right way for the business it should not be seen as an unaffordable investment.

If managed correctly, this investment will generate a high return making it, in most cases, worthwhile. 

If you are looking for a more technically oriented answer, in order for Google to give you visibility, improving your results for a particular region or language, the algorithm will have to understand your site’s content perfectly.

Otherwise, the problems will start. 

In case you have a web project that will go beyond a region, or country, it is important that you follow all the guidelines of international SEO, and Google’s specific standards, as this is the only guarantee that you will gain positioning in the countries you hope to reach.

5 international SEO tips for business

If you want to start one of these strategies we will give you 5 international SEO tips for business that should be taken as the main ones, since it is from them that any good strategy that takes your website to the top of the search results will start:

Study your target audience

old map

This is arguably one of the most important steps in the construction of any strategy, as it allows you to understand what these users are like in the various countries you are targeting. 

Among the points you may be interested in defining the search engines they usually use, the level of Internet access they have, the devices they use (whether they have tablets, cell phones or computers), and the language (i.e. how they speak and the terms they use most frequently).

Reaching international markets with the help of search engines will need your website to have the proper Hreflangs set up and the foreign language.

Study your competition

Closeup image of a woman using and working on laptop computer

Although for many it is an obvious point, it never hurts to talk about the importance of knowing your competition at an organic level in each of the different countries in which you are looking to position yourself. This way you are not going down a blind path.

Among the things you should analyze is the type of content they work with and the way they do it in order to give you a clearer idea of the audience in the country in question. What you should do is look for ways to improve this content and thus position yourself better.

Understanding what keywords and reankings your competition has, could give you also a heads up or ideas of where you can attack or what you can improve to reach a better position.

Remember that a good backlink SEO strategy is also necessary to follow up to improve rankings.

Select the content you will use by doing a keyword search

white stickers with the words SEO and keywords on a yellow background, attached to a rope

Doing a keyword search is another of the international SEO tips for business, since it is not only about knowing which keywords are successful in a region, but in all the places where you expect to position yourself. 

What we mean by this is that you should know that just because a word has a high search rate in Spain does not mean that the same should happen in Mexico. They may be similar, and this is where the way in which that specific public expresses itself comes in.

Search intent might be different according to the country,

Adapt your content

Content marketing

At this point, perhaps it is superfluous to tell you that the population of different countries lives different realities.

This means that their needs, or interests, also vary, a point that you can check with the topics they consult most frequently in search engines.

Focus your content marketing efforts on really understanding the localization of your website.

Have a good web structure

Website development

There are issues such as having different domains by country, you can also consider the issue of subdomains, as well as subdirectories.

All of this comes into play when it comes to helping the algorithm know which region to launch a website to.

If you are able to have different domains for each country, that could be the best form of International SEO for Business, but if you are a small business looking to grow, then subdirectories is the recommended way to set up your structure.

Weglot vs WPML

WordPress Multilingual Plugins

If your business is running on a WordPress environment, or it could also be that you are already in Shopify, Wix or Weebly, there are some apps or multilingual plugins that can help you to have multiple languages.

As stated in WPML vs Weglot, these are the two best WordPress Multilingual Plugins that can easily support with the previous tips.

In just a matter of seconds you can start your multilingual language that fulfills al the SEO requirements that are needed to rank your website in international markets.

WPML is most recommended for websites that aim for content, since they don’t set a limit on the translations.

On other hand, Weglot is recommended for all those E-commerce websites that want an accurate and fast translation.

Either way, they are good decision to work with an International SEO for Business.

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