How to Get Your Music Discovered Online
Contribution by Sally, freelance writer.
Justin Bieber, Adele, Skrillex, and Sean Kingston – all big-name artists that got their start online. With over 3 billion people using the Internet, the digital world has become the go-to place to showcase music and ultimately get discovered. If you’re a musician looking to break into the industry, all you have to do is follow these steps to digitally promote your music.
Determine Your Identity
Every musician has a specific identity or brand that expresses who they are and what kind of music they produce. With so much competition in the music industry, this image is important in marketing your music digitally. So, figure out what you want your brand to be and how you want your audience to view you and your music. Try to find a niche place in the market and identify yourself as something different and unique that the industry hasn’t yet seen.
Create a Website
After you create your image, you should create a website that expresses this identity. Use specific colors or a brand logo throughout the site that represents your identity and be sure to use it throughout all your marketing promotions. Your site should be the hub of everything related to your music and the place where people can go to learn more about you. So, you should be sure to pick a good web hosting service that allows you to constantly update your page.
Be Connected on All Social Media Sites
Social media is extremely important for any type of marketing in today’s age. Therefore, you should make sure that you’re available on all platforms. Create a Facebook, Twitter, Instagram, YouTube, and Snapchat account that links directly to your website. You should be updating your Facebook account at least once a day, your Twitter account three times a day, Instagram once every couple of days, YouTube once a week, and Snapchat constantly. This will allow you to gain more followers and spread your music to people that want to learn more.
Get Your Music Out There
Other than social media, musicians need to be present on different music blogs and platforms. Your music should be available on sites such as Spotify, Apple Music, Tidal, and SoundCloud. Many of these platforms provide recommendations for listeners and will ultimately increase the number of people that hear your music. From here, you should reach out to music blogs such as Pitchfork or Stereogum. Being acknowledged by these sites will help increase your reputation and following.
The Internet has opened up a whole new world of opportunities for musicians. With so many users around the world, you can get your music out to people you never could have before. However, you need to take the right steps to ensure that you’re spreading the right image in the right way.