{"id":88583,"date":"2021-05-26T10:11:30","date_gmt":"2021-05-26T17:11:30","guid":{"rendered":"https:\/\/barrazacarlos.com\/strategie-de-marketing-de-contenu\/"},"modified":"2021-05-26T10:11:35","modified_gmt":"2021-05-26T17:11:35","slug":"strategie-de-marketing-de-contenu","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/fr\/strategie-de-marketing-de-contenu\/","title":{"rendered":"Strat\u00e9gie de marketing de contenu &#8211; 3 bons conseils"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"88583\" class=\"elementor elementor-88583 elementor-81861\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76d56bbe elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"76d56bbe\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2501a3ae\" data-id=\"2501a3ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66416b91 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"66416b91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Strat\u00e9gie de marketing de contenu &#8211; 3 bons conseils<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d9793c elementor-widget elementor-widget-text-editor\" data-id=\"57d9793c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUne strat\u00e9gie de marketing de contenu est n\u00e9cessaire si vous voulez commencer \u00e0 gagner en pr\u00e9sence en ligne. Apprenez-en davantage sur le marketing de contenu et sur la mani\u00e8re d&rsquo;am\u00e9liorer votre marketing num\u00e9rique.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d488ce3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d488ce3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6240204c\" data-id=\"6240204c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af85785 elementor-widget elementor-widget-heading\" data-id=\"2af85785\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00c9crit par<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-294f6d00 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"294f6d00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mai 26, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/content-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Content Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/content-marketing-fr\/creation-de-contenu\/\" class=\"elementor-post-info__terms-list-item\">Cr\u00e9ation de contenu<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Digital Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170641f0 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"170641f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">This post is also available in: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en 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class=\"elementor-section elementor-top-section elementor-element elementor-element-5c1b9fca elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c1b9fca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29f6c834\" data-id=\"29f6c834\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66250198 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"66250198\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__66250198\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__66250198\" aria-expanded=\"true\" aria-label=\"Fermer la table 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975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae80989 elementor-widget elementor-widget-image\" data-id=\"1ae80989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategie-de-Content-Marketing-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-81877\" alt=\"Strat\u00e9gie de marketing de contenu\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategie-de-Content-Marketing-1-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategie-de-Content-Marketing-1-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategie-de-Content-Marketing-1-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategie-de-Content-Marketing-1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36c33c7c elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"36c33c7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-grow elementor-repeater-item-d83c257\" href=\"https:\/\/www.facebook.com\/cbarrazalopez\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-fa36449\" href=\"https:\/\/www.youtube.com\/channel\/UC4u8-0RoMoLqmZUtsnn_R6w\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-grow elementor-repeater-item-d12495d\" href=\"https:\/\/www.instagram.com\/carlosbarrazal\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-8372d25\" href=\"https:\/\/www.linkedin.com\/in\/barrazacarlos\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e875eb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e875eb3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3606326a\" data-id=\"3606326a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fcda7cb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3fcda7cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-252105a elementor-widget elementor-widget-video\" data-id=\"252105a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/1em3nNrBmm4&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/barrazacarlos.com\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/Content-Marketing-Strategy.jpg&quot;,&quot;id&quot;:81876,&quot;size&quot;:&quot;&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Strategy.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Lire la vid\u00e9o\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d676536 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d676536\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-4cce83d\" data-id=\"4cce83d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6bc6efc1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6bc6efc1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5f80f0e1\" data-id=\"5f80f0e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-798506df elementor-widget elementor-widget-heading\" data-id=\"798506df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>L'avis de Carlos<\/b> - <br>Strat\u00e9gie de marketing de contenu.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-33384e10 elementor-widget elementor-widget-text-editor\" data-id=\"33384e10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La cr\u00e9ation de contenu n&rsquo;est en fait pas une chose difficile.<\/p>\n<p>Combien de personnes t\u00e9l\u00e9chargent diff\u00e9rents types de contenu sur Internet et ont des taux de r\u00e9ussite diff\u00e9rents.<\/p>\n<p>Qu&rsquo;il s&rsquo;agisse de vid\u00e9os hautement produites ou de simples m\u00e8mes, quels sont ceux qui obtiennent le plus de vues ou de likes ?<\/p>\n<p>Ce n&rsquo;est pas un secret que, de nos jours, m\u00eame le contenu le moins produit ou le moins pens\u00e9 est celui qui peut obtenir de meilleurs r\u00e9sultats.<\/p>\n<p>Alors, existe-t-il un v\u00e9ritable plan de match ou une strat\u00e9gie de marketing de contenu parfaite ?<\/p>\n<p>Certes, Internet nous a montr\u00e9 qu&rsquo;il n&rsquo;y a pas de chemin parfait \u00e0 suivre qui garantisse des r\u00e9sultats.<\/p>\n<p>Prenons l&rsquo;exemple du m\u00e8me Godzilla et Kong en Espagne, o\u00f9 Burger King et McDonalds ont \u00e9t\u00e9 ajout\u00e9s, puis KFC a fait sa version adapt\u00e9e, en ajoutant un chien avec une batte.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34791c2 elementor-widget elementor-widget-image\" data-id=\"34791c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/elementor\/thumbs\/godzilla-kong-meme-mcdonalds-burger-king-kfc-pr1s9sko8cx2xoatkqhsft1ss0be2eitj2oz5mwgr0.jpg\" title=\"godzilla kong meme mcdonalds burger king kfc\" alt=\"godzilla kong meme mcdonalds burger king kfc\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfb6dab elementor-widget elementor-widget-text-editor\" data-id=\"dfb6dab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On peut appeler \u00e7a du design ? Probablement pas.<\/p>\n<p>Peut-on dire que c&rsquo;est intelligent et que cela donne des r\u00e9sultats ? D\u00e9finitif !<\/p>\n<p>Des images comme celle-ci font-elles partie de leur plan de marketing de contenu ? Probablement pas.<\/p>\n<p>Mais les entreprises doivent r\u00e9agir rapidement.<\/p>\n<p>Les personnes qui effectuent des recherches sur les m\u00e9dias sociaux et sur l&rsquo;internet veulent du contenu frais et pertinent.<\/p>\n<p>Si les entreprises ne cr\u00e9ent pas un contenu actualis\u00e9 et adapt\u00e9 \u00e0 l&rsquo;actualit\u00e9, elles risquent de nager \u00e0 contre-courant.<\/p>\n<p>Quelle pourrait donc \u00eatre l&rsquo;une des meilleures strat\u00e9gies de marketing de contenu \u00e0 suivre ?<\/p>\n<p><b><u>Essayez donc !<\/u><\/b><\/p>\n<p>Pour moi, il n&rsquo;y a pas de vrai bon ou mauvais, jusqu&rsquo;\u00e0 ce que vous essayiez.<\/p>\n<p>C&rsquo;est le public qui d\u00e9cide.<\/p>\n<p>Et si vous passez votre temps \u00e0 planifier et \u00e0 essayer de d\u00e9terminer ce qui pourrait \u00eatre le meilleur de A ou B avant d&rsquo;ex\u00e9cuter, alors vous perdez du temps.<\/p>\n<p>Le test A-B est fait pour \u00e7a, pour essayer.<\/p>\n<p>C&rsquo;est pourquoi le marketing de contenu est un cycle.<\/p>\n<p>\u00c9couter, d\u00e9cider des th\u00e8mes, d\u00e9cider des sujets, cr\u00e9er, promouvoir, mesurer, \u00e9valuer et r\u00e9affecter.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cc2e6c elementor-widget elementor-widget-image\" data-id=\"2cc2e6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Cycle-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-81924\" alt=\"Content-Marketing-Cycle\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Cycle-1-1024x1024.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Cycle-1-300x300.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Cycle-1-150x150.jpg 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Cycle-1-768x768.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/Content-Marketing-Cycle-1.jpg 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc504db elementor-widget elementor-widget-text-editor\" data-id=\"cc504db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C&rsquo;est la pratique qui fait le ma\u00eetre.<\/p>\n<p>Et \u00e0 mesure que vous continuez \u00e0 travailler et \u00e0 observer ce qui donne des r\u00e9sultats et ce qui n&rsquo;en donne pas, vous perfectionnerez votre marketing de contenu.<\/p>\n<p>Alors quelle est la strat\u00e9gie que je pr\u00e9f\u00e8re.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8696f66 elementor-tabs-alignment-center elementor-tabs-view-horizontal elementor-widget elementor-widget-tabs\" data-id=\"8696f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-tabs\">\n\t\t\t<div class=\"elementor-tabs-wrapper\" role=\"tablist\" >\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1411\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1411\" aria-expanded=\"false\">Pour le blog<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1412\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1412\" aria-expanded=\"false\">Pour les m\u00e9dias sociaux<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1413\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1413\" aria-expanded=\"false\">Pour le marketing par courriel<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1414\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1414\" aria-expanded=\"false\">Pour Youtube<\/div>\n\t\t\t\t\t\t\t\t\t<div id=\"elementor-tab-title-1415\" class=\"elementor-tab-title elementor-tab-desktop-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1415\" aria-expanded=\"false\">Pour la g\u00e9n\u00e9ration de prospects<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"elementor-tabs-content-wrapper\" role=\"tablist\" aria-orientation=\"vertical\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"true\" data-tab=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"elementor-tab-content-1411\" aria-expanded=\"false\">Pour le blog<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1411\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1411\" tabindex=\"0\" hidden=\"false\"><p>Je pr\u00e9f\u00e8re viser un contenu evergreen et les \u00ab\u00a0sympt\u00f4mes\u00a0\u00bb de la <span style=\"color: var( --e-global-color-b244a57 );\">solution.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-81932\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/googling-symptoms.jpg\" alt=\"googling symptoms\" width=\"275\" height=\"183\" title=\"\"><\/p>\n<p>Si vous visez un contenu qui vise \u00e9galement les mots-cl\u00e9s \u00e0 faible volume, vos articles de blog resteront l\u00e0, assis dans le coin solitaire de l&rsquo;internet.<\/p>\n<p>J&rsquo;essaie de comprendre le <a href=\"https:\/\/barrazacarlos.com\/digital-customer-experience-in-logistics-platforms\/\">parcours du client<\/a>, quels sont les \u00ab\u00a0sympt\u00f4mes\u00a0\u00bb qu&rsquo;il essaie de \u00ab\u00a0soigner\u00a0\u00bb.<\/p>\n<p>J&rsquo;essaie d&rsquo;\u00eatre leur \u00ab\u00a0docteur\u00a0\u00bb.<\/p>\n<p>Certaines personnes ne savent pas qu&rsquo;il pourrait y avoir une meilleure fa\u00e7on de faire les choses, alors elles se contentent de chercher ce qu&rsquo;elles savent ou ce qu&rsquo;elles essaient de r\u00e9soudre.<\/p>\n<p>Avec un article r\u00e9cent que j&rsquo;ai cr\u00e9\u00e9 avec l&rsquo;\u00e9quipe, je vise \u00e0 promouvoir un syst\u00e8me ERP.<\/p>\n<p>J&rsquo;ai compar\u00e9 le volume de recherche du mot cl\u00e9 ERP avec le terme Inventory Control dans Excel, et le second avait un volume de recherche plus important. <\/p>\n<p>Pourquoi ? Aussi simple que cela puisse para\u00eetre, les gens essaient de r\u00e9soudre leur probl\u00e8me d&rsquo;inventaire, ils essaient de r\u00e9parer leur \u00ab\u00a0sympt\u00f4me\u00a0\u00bb.<\/p>\n<p>Ils ne savent peut-\u00eatre pas qu&rsquo;il existe des logiciels qui peuvent les aider \u00e0 g\u00e9rer non seulement les stocks, mais aussi la paie, les ventes, les d\u00e9penses, les factures, etc.<\/p>\n<p>C&rsquo;est pourquoi je pr\u00e9f\u00e8re viser une combinaison de contenu permanent et de \u00ab\u00a0sympt\u00f4mes\u00a0\u00bb.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1412\" aria-expanded=\"false\">Pour les m\u00e9dias sociaux<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1412\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1412\" tabindex=\"0\" hidden=\"hidden\"><p>Je vise l&rsquo;engagement. <\/p>\n<p>N&rsquo;oubliez pas que Facebook, Instagram, Linkedin, Tik Tok sont des entreprises.<\/p>\n<p>Et leur activit\u00e9 consiste \u00e0 garder les gens sur leur plateforme, <span style=\"color: var( --e-global-color-b244a57 );\">pas \u00e0 les envoyer sur la v\u00f4tre.<\/span><\/p>\n<p>\u00catre pr\u00e9sent sur les m\u00e9dias sociaux, c&rsquo;est aussi participer \u00e0 la socialisation.<\/p>\n<p>Soit en entamant une conversation, soit en y prenant part.<\/p>\n<p>Cela ne signifie pas que les annonces de produits ou la g\u00e9n\u00e9ration de pistes sont inutiles sur les m\u00e9dias sociaux, mais simplement qu&rsquo;il s&rsquo;agit d&rsquo;objectifs diff\u00e9rents qui pourraient \u00e9galement \u00eatre atteints.<\/p>\n<p>Mais je pr\u00e9f\u00e8re cr\u00e9er de l&rsquo;engagement et construire une marque.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1413\" aria-expanded=\"false\">Pour le marketing par courriel<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1413\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1413\" tabindex=\"0\" hidden=\"hidden\"><p>En tant que client, je d\u00e9teste le marketing par courriel.<\/p>\n<p>Je n&rsquo;aime pas les strat\u00e9gies de pouss\u00e9e. Je pr\u00e9f\u00e8re les strat\u00e9gies de traction.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1414\" aria-expanded=\"false\">Pour Youtube<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1414\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1414\" tabindex=\"0\" hidden=\"hidden\"><p>J&rsquo;ai pour objectif de tirer parti du r\u00e9f\u00e9rencement de Youtube et du contenu permanent (Evergreen Content), c&rsquo;est-\u00e0-dire du contenu qui n&rsquo;a pas besoin d&rsquo;\u00eatre mis \u00e0 jour trop souvent.<\/p>\n<p>Encore une fois, pensez aux \u00ab\u00a0sympt\u00f4mes\u00a0\u00bb que vos clients essaient de \u00ab\u00a0gu\u00e9rir\u00a0\u00bb.<\/p>\n<p>Un contenu mixte entre le site web et Youtube, peut \u00eatre un bon outil pour atteindre les objectifs.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-tab-title elementor-tab-mobile-title\" aria-selected=\"false\" data-tab=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"elementor-tab-content-1415\" aria-expanded=\"false\">Pour la g\u00e9n\u00e9ration de prospects<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1415\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-1415\" tabindex=\"0\" hidden=\"hidden\"><p>Et bien s\u00fbr, pour la g\u00e9n\u00e9ration de prospects, je pense qu&rsquo;il pourrait \u00eatre utile de cr\u00e9er des outils en ligne gratuits, des livres \u00e9lectroniques ou des cadeaux num\u00e9riques o\u00f9 vous pouvez \u00e9changer les informations dont vous avez besoin avec votre client potentiel. <\/p>\n<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b1ef0 elementor-widget elementor-widget-text-editor\" data-id=\"a8b1ef0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C&rsquo;est juste la strat\u00e9gie de marketing de contenu que je pr\u00e9f\u00e8re, et comme je l&rsquo;ai dit, il n&rsquo;y a pas de strat\u00e9gie parfaite.<\/p>\n<p>Il deviendra parfait, s&rsquo;il commence \u00e0 vous donner les r\u00e9sultats que vous recherchez.<\/p>\n<p>Comme dit :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bd315c elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"3bd315c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tSi vous voulez des r\u00e9sultats diff\u00e9rents, ne faites pas les m\u00eames choses.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Albert Einstein<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b56fc5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b56fc5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1e961d09\" data-id=\"1e961d09\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33aa3a0a elementor-widget elementor-widget-heading\" data-id=\"33aa3a0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le <b>marketing de contenu<\/b> ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bcd8d1 elementor-widget elementor-widget-text-editor\" data-id=\"5bcd8d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D\u00e9finir le marketing de contenu :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db7d1b3 elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"db7d1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tLe marketing de contenu est une approche marketing strat\u00e9gique ax\u00e9e sur la cr\u00e9ation et la diffusion d'un contenu de valeur, pertinent et coh\u00e9rent, afin d'attirer et de fid\u00e9liser un public clairement d\u00e9fini et, en fin de compte, de susciter des actions rentables de la part des clients.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Content Marketing Institute<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f60633 elementor-widget elementor-widget-text-editor\" data-id=\"5f60633\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Defining content marketing:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ae0a6e1 elementor-widget elementor-widget-heading\" data-id=\"6ae0a6e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Types de contenu num\u00e9rique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d990228 elementor-widget elementor-widget-text-editor\" data-id=\"d990228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorsque nous parlons de contenu num\u00e9rique, nous faisons r\u00e9f\u00e9rence \u00e0 tout \u00e9l\u00e9ment d&rsquo;information qui peut \u00eatre inclus dans un support num\u00e9rique.<\/p>\n<p>Ceux-ci sont constitu\u00e9s de textes, de vid\u00e9os, de cartes, entre autres.<\/p>\n<p>Les diff\u00e9rents types de contenu num\u00e9rique sont une pi\u00e8ce ma\u00eetresse de toute strat\u00e9gie marketing, en particulier dans le cas du marketing de contenu, o\u00f9 l&rsquo;un des piliers fondamentaux du succ\u00e8s repose sur le fait de ne proposer que du contenu de qualit\u00e9 au public.<\/p>\n<p><a href=\"https:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/the-content-marketing-matrix-new-infographic\/\" target=\"_blank\" rel=\"noopener\">Smart Insights<\/a> nous propose ici une matrice de marketing de contenu avec diff\u00e9rentes formes de contenu qui peuvent \u00eatre cr\u00e9\u00e9es.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d4aba5 elementor-widget elementor-widget-image\" data-id=\"7d4aba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix.jpg\" class=\"attachment-large size-large wp-image-81972\" alt=\"content marketing matrix\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix.jpg 861w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-300x300.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-150x150.jpg 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ccd931 elementor-widget elementor-widget-heading\" data-id=\"3ccd931\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Blog<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20048c72 elementor-widget elementor-widget-text-editor\" data-id=\"20048c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans la plupart des entreprises en ligne, vous pouvez trouver une section d\u00e9di\u00e9e au blog sur leurs pages, et c&rsquo;est par la mise en \u0153uvre de la m\u00eame qui est cens\u00e9 atteindre un secteur particulier.<\/p>\n<p>C&rsquo;est pourquoi nous devons en faire l&rsquo;un des principaux contenus num\u00e9riques.<\/p>\n<p>Dans ces sections, l&rsquo;id\u00e9al est de cr\u00e9er un contenu qui aide \u00e0 r\u00e9soudre les probl\u00e8mes que l&rsquo;utilisateur peut avoir, en fournissant des solutions pratiques qui ne sont pas si difficiles \u00e0 appliquer.<\/p>\n<p>De m\u00eame, il s&rsquo;agit de l&rsquo;un des outils les plus puissants lorsque vous souhaitez am\u00e9liorer votre positionnement dans les moteurs de recherche. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6c6b9 elementor-widget elementor-widget-heading\" data-id=\"cd6c6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Newsletter<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ab21ce elementor-widget elementor-widget-text-editor\" data-id=\"0ab21ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une forme directe de contact avec les clients dont dispose une entreprise aujourd&rsquo;hui est le courrier.<\/p>\n<p>Cependant, il ne sert \u00e0 rien d&rsquo;envoyer quoi que ce soit par ce moyen.<\/p>\n<p>Pour r\u00e9ussir \u00e0 faire passer le message, vous devez travailler sur le contenu et la conception.<\/p>\n<p>Ce type de contenu num\u00e9rique contribue \u00e0 cr\u00e9er une relation de fid\u00e9lit\u00e9 avec les clients, car il leur permet d&rsquo;\u00eatre inform\u00e9s des nouvelles, des am\u00e9liorations de service, des nouvelles offres et de bien d&rsquo;autres choses li\u00e9es \u00e0 votre entreprise.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bf2a4e elementor-widget elementor-widget-heading\" data-id=\"0bf2a4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">eBooks<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a764f33 elementor-widget elementor-widget-text-editor\" data-id=\"a764f33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C&rsquo;est le contenu id\u00e9al si vous souhaitez offrir vos connaissances pour aider les utilisateurs.<\/p>\n<p>Ils sont g\u00e9n\u00e9ralement plus longs qu&rsquo;un simple post, et vous pouvez \u00e9galement incorporer d&rsquo;autres \u00e9l\u00e9ments, tels que des infographies et des cr\u00e9ativit\u00e9s, pour soutenir l&rsquo;information.<\/p>\n<p>Si vous voulez am\u00e9liorer votre g\u00e9n\u00e9ration de prospects, vous pouvez penser \u00e0 ce type de contenu.<\/p>\n<p>Il vous permettra d&rsquo;inciter les utilisateurs \u00e0 s&rsquo;inscrire avec leurs coordonn\u00e9es afin de t\u00e9l\u00e9charger l&rsquo;eBook, ce qui vous permettra d&rsquo;augmenter facilement et sans effort votre base de donn\u00e9es. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bec13 elementor-widget elementor-widget-heading\" data-id=\"e3bec13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Videos<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4097bda elementor-widget elementor-widget-text-editor\" data-id=\"4097bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il s&rsquo;agit peut-\u00eatre du contenu num\u00e9rique qui fonctionne le mieux sur les sites web, les blogs et les r\u00e9seaux sociaux.<\/p>\n<p>Et ce sont des outils vraiment utiles car ils permettent de pr\u00e9senter des produits ou des services, de r\u00e9soudre des doutes, et tout ce que vous avez besoin de partager.<\/p>\n<p>Si vous les utilisez dans les r\u00e9seaux sociaux, par exemple, ils peuvent \u00eatre un excellent outil pour vous connecter avec le c\u00f4t\u00e9 humain, et exploiter la cr\u00e9ativit\u00e9 de votre projet.<\/p>\n<p>Dans les sections des pages web ou des articles de blog, il incitera les utilisateurs \u00e0 rester plus longtemps sur le site, augmentant ainsi le temps de navigation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2607d elementor-widget elementor-widget-heading\" data-id=\"4a2607d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Images<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bb18e4 elementor-widget elementor-widget-text-editor\" data-id=\"4bb18e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le cas des photographies, ou des cr\u00e9ativit\u00e9s avec des images, nous pouvons dire qu&rsquo;elles sont l&rsquo;un des contenus les plus utilis\u00e9s.<\/p>\n<p>Et gr\u00e2ce \u00e0 eux, vous pouvez tout rendre beaucoup plus visuel et attrayant pour l&rsquo;utilisateur, am\u00e9liorant ainsi son exp\u00e9rience.<\/p>\n<p>Si vous ne nous croyez pas, sachez que les publications Facebook comportant des images sont aim\u00e9es 53 % de plus que celles qui n&rsquo;en comportent pas, ou qu&rsquo;un tweet avec une photo re\u00e7oit 18 % de clics en plus et jusqu&rsquo;\u00e0 89 % de favoris en plus qu&rsquo;un tweet plus simple.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f96497 elementor-widget elementor-widget-heading\" data-id=\"7f96497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Infographies<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7effed elementor-widget elementor-widget-text-editor\" data-id=\"e7effed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Au cas o\u00f9 vous ne le sauriez pas, les infographies sont des contenus qui permettent de transmettre des informations de mani\u00e8re visuelle et attrayante.<\/p>\n<p>Ce type de contenu num\u00e9rique est con\u00e7u dans le but de rendre une page web beaucoup plus appr\u00e9ci\u00e9e, ce qu&rsquo;elle contient semble plus int\u00e9ressant \u00e0 partager.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073329d elementor-widget elementor-widget-heading\" data-id=\"073329d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Podcasts<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23846a0 elementor-widget elementor-widget-text-editor\" data-id=\"23846a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De la m\u00eame mani\u00e8re que pour les vid\u00e9os, lorsque la cr\u00e9ation de contenu est orient\u00e9e vers les podcasts, vous pouvez obtenir une augmentation du temps de s\u00e9jour des visiteurs sur les sites Web ou les blogs, car ils devront rester pour les \u00e9couter.<\/p>\n<p>Et ils constituent un moyen amusant de transmettre des informations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2003a25 elementor-widget elementor-widget-heading\" data-id=\"2003a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Glossaires, FAQ ou dictionnaires<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b5883 elementor-widget elementor-widget-text-editor\" data-id=\"b2b5883\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous avez des doutes r\u00e9currents de la part des utilisateurs, ou si vous avez un langage tr\u00e8s technique sur votre site web, ce type de contenu num\u00e9rique peut \u00eatre tr\u00e8s utile.<\/p>\n<p>Il s&rsquo;agit de fournir des solutions aux doutes ou aux probl\u00e8mes afin d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dae4b81 elementor-widget elementor-widget-heading\" data-id=\"dae4b81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Webinar<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b512c93 elementor-widget elementor-widget-text-editor\" data-id=\"b512c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorsque nous parlons d&rsquo;un webinaire, nous faisons r\u00e9f\u00e9rence \u00e0 un contenu qui apporte beaucoup d&rsquo;autorit\u00e9 \u00e0 tout projet en ligne, permettant de capter des leads d&rsquo;utilisateurs int\u00e9ress\u00e9s \u00e0 en faire.<\/p>\n<p>Id\u00e9al pour les sites Web consacr\u00e9s \u00e0 l&rsquo;\u00e9ducation.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dfdcb9 elementor-widget elementor-widget-heading\" data-id=\"5dfdcb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Livres blancs, \u00e9tudes, observatoires.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-094818b elementor-widget elementor-widget-text-editor\" data-id=\"094818b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De la m\u00eame mani\u00e8re que pour les livres \u00e9lectroniques, ces contenus num\u00e9riques, lorsqu&rsquo;ils sont li\u00e9s \u00e0 notre secteur d&rsquo;activit\u00e9, permettent de capter des prospects, en plus de positionner un projet.<\/p>\n<p>C&rsquo;est un bon contenu pour les communiqu\u00e9s de presse dans diff\u00e9rents m\u00e9dias, ce qui permet d&rsquo;avoir une plus grande visibilit\u00e9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1f222bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f222bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f4de32\" data-id=\"1f4de32\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e8a10d elementor-widget elementor-widget-heading\" data-id=\"6e8a10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce qu'une <b>strat\u00e9gie de marketing de contenu<\/b> ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3064e501 elementor-widget elementor-widget-text-editor\" data-id=\"3064e501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorsque nous parlons de strat\u00e9gie de cr\u00e9ation de contenu, nous faisons r\u00e9f\u00e9rence \u00e0 la planification qui vise \u00e0 am\u00e9liorer votre pr\u00e9sence en ligne.<\/p>\n<p>Et c&rsquo;est essentiel si vous voulez savoir comment atteindre votre public.<\/p>\n<p>Pour mieux comprendre ces strat\u00e9gies, il faut savoir que le contenu est tout ce que nous consommons chaque jour sur le r\u00e9seau.<\/p>\n<p>Mais ce n&rsquo;est pas simplement structur\u00e9 de mani\u00e8re al\u00e9atoire, c&rsquo;est fait d&rsquo;une mani\u00e8re qui peut nous int\u00e9resser.<\/p>\n<p>Au d\u00e9but, il \u00e9tait peut-\u00eatre utile que tout nous soit pr\u00e9sent\u00e9 de la m\u00eame mani\u00e8re, mais avec le temps et les diff\u00e9rentes branches du contenu en ligne, il est n\u00e9cessaire de conna\u00eetre la bonne fa\u00e7on de l&rsquo;exprimer.<\/p>\n<p>Par exemple, ce n&rsquo;est pas la m\u00eame chose si vous cherchez des comparaisons entre produits ou des informations sur un service.<\/p>\n<p>Oui, la v\u00e9rit\u00e9 est que tout est contenu, mais la strat\u00e9gie de cr\u00e9ation doit suivre les normes sp\u00e9cifiques des cat\u00e9gories o\u00f9 ils sont catalogu\u00e9s pour s&rsquo;assurer qu&rsquo;ils nous servent.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad41f98 elementor-widget elementor-widget-heading\" data-id=\"ad41f98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Pourquoi une strat\u00e9gie de cr\u00e9ation de contenu est-elle n\u00e9cessaire ?<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-855bddb elementor-widget elementor-widget-text-editor\" data-id=\"855bddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;importance d&rsquo;une strat\u00e9gie de marketing de contenu est \u00e9norme.<\/p>\n<p>Parce que, quand on a un site web, on ne peut pas le cr\u00e9er juste parce qu&rsquo;on en a envie.<\/p>\n<p>Elle n\u00e9cessite un processus de planification, avec des \u00e9tapes \u00e0 suivre, pour qu&rsquo;elle soit r\u00e9ussie aux yeux du lecteur.<\/p>\n<p>Nous savons tous que lorsqu&rsquo;une personne cr\u00e9e du contenu, c&rsquo;est pour accro\u00eetre sa pr\u00e9sence en ligne, mais cette intention ne suffit pas pour qu&rsquo;elle soit couronn\u00e9e de succ\u00e8s.<\/p>\n<p>Un plan pourrait vous aider \u00e0 transformer les visiteurs en visiteurs fr\u00e9quents, et ces visiteurs fr\u00e9quents en clients.<\/p>\n<p>Avoir une strat\u00e9gie de cr\u00e9ation de contenu est sans aucun doute quelque chose de plus que positif pour n&rsquo;importe quel site web, et nous parlons d&rsquo;un processus d\u00e9j\u00e0 pens\u00e9, planifi\u00e9 et ex\u00e9cut\u00e9, qui suit des lignes directrices qui ont \u00e9t\u00e9 marqu\u00e9es et organis\u00e9es de mani\u00e8re \u00e0 aider \u00e0 atteindre les objectifs de chacun.<\/p>\n<p>L&rsquo;avantage imm\u00e9diat que vous verrez est que le trafic vers votre site web commencera \u00e0 augmenter comme un fou, mais vous pourrez \u00e9galement prendre en compte des aspects qui vous aideront \u00e0 atteindre vos objectifs de bien d&rsquo;autres fa\u00e7ons.<\/p>\n<p>Il s&rsquo;agit simplement de savoir ce que l&rsquo;on fait.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e3316fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e3316fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-29be6920\" data-id=\"29be6920\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71238836 elementor-widget elementor-widget-heading\" data-id=\"71238836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qui est un <b>strat\u00e8ge en marketing de contenu<\/b> ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3404a elementor-widget elementor-widget-text-editor\" data-id=\"ae3404a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous souhaitez conna\u00eetre le profil d&rsquo;un strat\u00e8ge en marketing de contenu num\u00e9rique, sachez qu&rsquo;il s&rsquo;agit d&rsquo;un professionnel charg\u00e9 de planifier et de d\u00e9velopper des supports de valeur qui sont partag\u00e9s dans l&rsquo;environnement num\u00e9rique.<\/p>\n<p>En g\u00e9n\u00e9ral, la cr\u00e9ation de contenu num\u00e9rique s&rsquo;effectue sur la base d&rsquo;une strat\u00e9gie globale de marketing en ligne.<\/p>\n<p>Il doit donc s&rsquo;agir d&rsquo;une personne qui non seulement sait comment faire, mais qui a aussi la notion de la voie \u00e0 suivre et de la raison pour laquelle il faut la suivre.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-30422df elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30422df\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-620d2b2\" data-id=\"620d2b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9d801f9 elementor-widget elementor-widget-heading\" data-id=\"9d801f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avantages de la <b>strat\u00e9gie de marketing de contenu<\/b>.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2613add elementor-widget elementor-widget-text-editor\" data-id=\"2613add\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous vous demandez quels sont les avantages des strat\u00e9gies de cr\u00e9ation de contenu, nous vous en pr\u00e9sentons trois qui vous donneront sans aucun doute envie de commencer \u00e0 planifier d\u00e8s maintenant.<\/p>\n<p>Et vous ne l&rsquo;avez peut-\u00eatre pas vu de cette fa\u00e7on jusqu&rsquo;\u00e0 maintenant !<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27112bf elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"27112bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVous donne la possibilit\u00e9 d'offrir une valeur ajout\u00e9e.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSi vous avez un plan \u00e0 suivre qui vous permet de donner des r\u00e9ponses aux questions de vos clients potentiels, ou de leur donner les informations dont ils ont besoin lorsqu'ils ont un probl\u00e8me, directement \u00e0 partir de votre site, vous ne leur \u00e9chapperez pas.<br><br>Ainsi, vous serez toujours la premi\u00e8re option \u00e0 consulter, que ce soit pour r\u00e9soudre un doute, acheter un produit ou acqu\u00e9rir un service. Ils savent que, dans votre espace en ligne, ils trouveront ce qu'ils recherchent. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c5272 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"76c5272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVous aide \u00e0 vous faire conna\u00eetre des utilisateurs.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tLorsque vous \u00e9laborez l'une de ces strat\u00e9gies, vous arrivez toujours au point o\u00f9 vous commencez \u00e0 partager des informations personnalis\u00e9es avec les utilisateurs.<br><br>Cela les aidera \u00e0 savoir qui vous \u00eates, dans quel secteur vous travaillez, ou \u00e0 choisir le bon produit en fonction de leurs besoins.<br><br>L'id\u00e9e de planifier ce que vous allez dire, ou \u00e9crire, va de pair avec l'id\u00e9e qu'il n'y a pas de redondances.<br><br>Et que chaque texte remplit une mission informative. Ainsi, tout le contenu qu'ils trouveront sur votre site sera pertinent, et ils sauront qu'ils peuvent s'y fier. \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-997f8bb elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"997f8bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<span  >\n\t\t\t\t\t\t\tVous deviendrez une r\u00e9f\u00e9rence.\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tSi votre strat\u00e9gie de cr\u00e9ation de contenu est fructueuse et que vous faites mouche avec toutes les informations que vous partagez, les gens commenceront \u00e0 vous consid\u00e9rer comme un conseiller, et non plus comme une personne rus\u00e9e qui essaie de vendre son image.<br> \nN'oublions pas que nous vivons \u00e0 une \u00e9poque o\u00f9 les vendeurs insistants commencent \u00e0 \u00eatre oubli\u00e9s, et o\u00f9 les masses suivent ces conseillers de confiance qui, tout en faisant la publicit\u00e9 de leurs produits ou services, le font d'une mani\u00e8re bavarde au quotidien.<br><br>Toujours faire la promotion comme quelqu'un qui parle \u00e0 un ami. \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a8136f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8136f1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8e12b0d\" data-id=\"8e12b0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14f4646 elementor-widget elementor-widget-heading\" data-id=\"14f4646\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Plan de marketing de contenu.<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e4b25 elementor-widget elementor-widget-text-editor\" data-id=\"c5e4b25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous allons maintenant vous donner un exemple de strat\u00e9gie de cr\u00e9ation de contenu bas\u00e9 sur tous les points cl\u00e9s que vous devez prendre en compte pour en \u00e9laborer une.<\/p>\n<p>Quelques aspects cl\u00e9s \u00e0 prendre en compte lors de l&rsquo;\u00e9laboration du plan :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eebe899 elementor-widget elementor-widget-heading\" data-id=\"eebe899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Ecoutez.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db0ac3a elementor-widget elementor-widget-text-editor\" data-id=\"db0ac3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous devrez r\u00e9aliser une \u00e9tude qui vous permettra de conna\u00eetre la tranche d&rsquo;\u00e2ge de votre public, sa localisation, ses centres d&rsquo;int\u00e9r\u00eat et la mani\u00e8re dont il atteint votre contenu.<\/p>\n<p>D&rsquo;autres variables peuvent \u00eatre le contenu avec lequel ils interagissent normalement, par exemple.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b11a0aa elementor-widget elementor-widget-heading\" data-id=\"b11a0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. D\u00e9cidez des th\u00e8mes.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae58e8 elementor-widget elementor-widget-text-editor\" data-id=\"fae58e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le th\u00e8me est le message global et g\u00e9n\u00e9ral \u00e0 couvrir.<\/p>\n<p>D\u00e9finir le th\u00e8me de votre contenu ne fera que mettre en place le cadre pour la cr\u00e9ation des \u00e9l\u00e9ments de contenu suivants.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dde8d38 elementor-widget elementor-widget-heading\" data-id=\"dde8d38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. D\u00e9cidez des sujets.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd7e0a elementor-widget elementor-widget-text-editor\" data-id=\"bcd7e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 l&rsquo;int\u00e9rieur du th\u00e8me, il y aura des sujets et des sous-th\u00e8mes.<\/p>\n<p>Le contenu d&rsquo;un certain th\u00e8me abordera des informations plus sp\u00e9cifiques.<\/p>\n<p>Par exemple, l&rsquo;un des th\u00e8mes g\u00e9n\u00e9raux de ce site Web est le marketing num\u00e9rique, et pour le rendre plus sp\u00e9cifique, nous parlons du marketing de contenu.<\/p>\n<p>Et si nous voulons encore r\u00e9duire le champ, nous pouvons parler d&rsquo;un sous-th\u00e8me qui pourrait \u00eatre la cr\u00e9ation de contenu audio. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc55a3 elementor-widget elementor-widget-heading\" data-id=\"1cc55a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Cr\u00e9ez<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a7996 elementor-widget elementor-widget-text-editor\" data-id=\"71a7996\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et ici, nous pouvons parler du type de contenu cr\u00e9\u00e9.<\/p>\n<p>Si nous parlions de cr\u00e9ation de contenu audio, un article sur la fa\u00e7on de cr\u00e9er un podcast pourrait \u00eatre une option.<\/p>\n<p>Ensuite, une vid\u00e9o des \u00e9tapes \u00e0 suivre pourrait le compl\u00e9ter et, enfin, un podcast racontant comment il a \u00e9t\u00e9 cr\u00e9\u00e9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-142137a elementor-widget elementor-widget-heading\" data-id=\"142137a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Promouvoir.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6431173 elementor-widget elementor-widget-text-editor\" data-id=\"6431173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ici, vous devrez vous concentrer sur la m\u00e9thode de diffusion du message. <\/p>\n<p>Utilisez-vous les m\u00e9dias sociaux, le SEO, le SEM, les newsletters ?<\/p>\n<p>Vous d\u00e9finissez de quelle mani\u00e8re votre contenu doit essayer d&rsquo;atteindre votre public cible.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-251beca elementor-widget elementor-widget-heading\" data-id=\"251beca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Mesure.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d643ee elementor-widget elementor-widget-text-editor\" data-id=\"5d643ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personne ne devrait publier pour le plaisir de le faire, car la premi\u00e8re chose \u00e0 faire est de conna\u00eetre les objectifs \u00e0 atteindre. Celles-ci permettront de d\u00e9finir le type de strat\u00e9gie dont nous avons besoin. Pour les d\u00e9finir, vous pouvez utiliser la strat\u00e9gie SMART (Specific, Measurable, Achievable, Realistic, Time-Bound).<\/p>\n<p>For example:<br \/>&#8211; Augmenter de X le nombre d&rsquo;adeptes de la communaut\u00e9.<br \/>&#8211; Produire X nouveaux \u00e9l\u00e9ments de contenu \u00e9crit sur le th\u00e8me choisi.<br \/>&#8211; R\u00e9duire le taux de d\u00e9sinscription de x%.<\/p>\n<p>Une fois que votre strat\u00e9gie de cr\u00e9ation de contenu a \u00e9t\u00e9 ex\u00e9cut\u00e9e pendant une p\u00e9riode de temps consid\u00e9rable, vous pouvez toujours examiner les statistiques pour voir ce qui a fonctionn\u00e9 et ce qui n&rsquo;a pas fonctionn\u00e9.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d57197 elementor-widget elementor-widget-heading\" data-id=\"7d57197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">7. R\u00e9utiliser<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921004c elementor-widget elementor-widget-text-editor\" data-id=\"921004c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Apr\u00e8s avoir analys\u00e9 ce qui a \u00e9t\u00e9 accompli, ce qui n&rsquo;a pas fonctionn\u00e9 et ce qui pourrait \u00eatre am\u00e9lior\u00e9, le contenu peut \u00eatre recycl\u00e9.<\/p>\n<p>La r\u00e9affectation du contenu consiste \u00e0 le renouveler et \u00e0 essayer de le rafra\u00eechir afin d&rsquo;obtenir de meilleurs r\u00e9sultats ou des r\u00e9sultats diff\u00e9rents.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-53c891f7 elementor-hidden-phone\" data-id=\"53c891f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67c90bd4 elementor-widget elementor-widget-image\" data-id=\"67c90bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategie-de-Content-Marketing-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-81877\" alt=\"Strat\u00e9gie de marketing de contenu\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategie-de-Content-Marketing-1-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategie-de-Content-Marketing-1-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategie-de-Content-Marketing-1-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/Strategie-de-Content-Marketing-1.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60aeecbe elementor-shape-circle elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"60aeecbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook-f elementor-animation-grow elementor-repeater-item-d83c257\" href=\"https:\/\/www.facebook.com\/cbarrazalopez\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook-f<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook-f\" viewBox=\"0 0 320 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M279.14 288l14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-animation-grow elementor-repeater-item-fa36449\" href=\"https:\/\/www.youtube.com\/channel\/UC4u8-0RoMoLqmZUtsnn_R6w\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-youtube\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-animation-grow elementor-repeater-item-d12495d\" href=\"https:\/\/www.instagram.com\/carlosbarrazal\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-instagram\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-animation-grow elementor-repeater-item-8372d25\" href=\"https:\/\/www.linkedin.com\/in\/barrazacarlos\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b6d781 elementor-widget elementor-widget-html\" data-id=\"1b6d781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/anchor.fm\/barrazacarlos\/embed\/episodes\/Content-Marketing-Strategy-e10k5qq\" height=\"102px\" width=\"400px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f1eae2f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7f1eae2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1bbce1e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bbce1e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2d262cfb\" data-id=\"2d262cfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62554fe2 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"62554fe2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__62554fe2\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__62554fe2\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__62554fe2\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-577dd9a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"577dd9a4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-72cb9ad7\" data-id=\"72cb9ad7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b46b7dd elementor-widget elementor-widget-heading\" data-id=\"5b46b7dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus sur le <b>marketing de contenu.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58f5de93 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58f5de93\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-122e5022\" data-id=\"122e5022\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7a72f5 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"f7a72f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-416887 post type-post status-publish format-standard has-post-thumbnail hentry category-entrepreneuriat category-planification-des-projets tag-blue\" role=\"listitem\">\n\t\t\t\t<a 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https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/12\/Key-Advantages-And-Disadvantages-Of-Change-Management.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/advantages-and-disadvantages-of-change-management\/\">\n\t\t\t\t14 Principaux avantages et disadvantages de la gestion du changement\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/fr\/advantages-and-disadvantages-of-change-management\/\" aria-label=\"En savoir plus sur 14 Principaux avantages et disadvantages de la gestion du changement\" tabindex=\"-1\">\n\t\t\tLire plus \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-416884 post type-post status-publish format-standard has-post-thumbnail hentry category-entrepreneuriat 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href=\"https:\/\/barrazacarlos.com\/fr\/advantages-and-disadvantages-of-mri\/\">\n\t\t\t\t14 Principaux avantages et disadvantages de l&rsquo;IRM\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/fr\/advantages-and-disadvantages-of-mri\/\" aria-label=\"En savoir plus sur 14 Principaux avantages et disadvantages de l&rsquo;IRM\" tabindex=\"-1\">\n\t\t\tLire plus \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-416849 post type-post status-publish format-standard has-post-thumbnail hentry category-entrepreneuriat category-technologie-dentreprise tag-blue\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/fr\/advantages-and-disadvantages-of-claude-ai\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/01\/Advantages-and-Disadvantages-of-Claude-AI-1024x576.webp\" class=\"attachment-large size-large wp-image-404331\" alt=\"Advantages and Disadvantages of Claude AI\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/01\/Advantages-and-Disadvantages-of-Claude-AI-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/01\/Advantages-and-Disadvantages-of-Claude-AI-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/01\/Advantages-and-Disadvantages-of-Claude-AI-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/01\/Advantages-and-Disadvantages-of-Claude-AI.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/advantages-and-disadvantages-of-claude-ai\/\">\n\t\t\t\t14 Avantages et disadvantages de Claude AI\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/fr\/advantages-and-disadvantages-of-claude-ai\/\" aria-label=\"En savoir plus sur 14 Avantages et disadvantages de Claude AI\" tabindex=\"-1\">\n\t\t\tLire plus \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Envato Elements is a platform to help designers create their visual projects. In this article we do the Envato Elements vs Motion Array to compare<\/p>\n","protected":false},"author":2,"featured_media":81877,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[702,794,493],"tags":[1158],"class_list":["post-88583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-fr","category-creation-de-contenu","category-digital-marketing-fr","tag-strategie-de-marketing-de-contenu"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/88583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/comments?post=88583"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/88583\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media\/81877"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media?parent=88583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/categories?post=88583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/tags?post=88583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}