{"id":75409,"date":"2021-01-04T13:28:04","date_gmt":"2021-01-04T20:28:04","guid":{"rendered":"https:\/\/barrazacarlos.com\/exemples-de-publicite-sociale\/"},"modified":"2022-07-20T11:27:20","modified_gmt":"2022-07-20T18:27:20","slug":"exemples-de-publicite-sociale","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/fr\/exemples-de-publicite-sociale\/","title":{"rendered":"&#x2b50;&#xfe0f; 13 Meilleurs exemples de publicit\u00e9 sociale [Videos &#038; Images]"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"75409\" class=\"elementor elementor-75409 elementor-36014\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-474de5d6 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"474de5d6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-62f3b647\" data-id=\"62f3b647\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4c352037 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c352037\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-76ee1d6a\" data-id=\"76ee1d6a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fd7bcd2 elementor-widget elementor-widget-heading\" data-id=\"4fd7bcd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">&#x2b50;&#xfe0f; 13 Meilleurs exemples de publicit\u00e9 sociale [Videos &#038; Images]<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2120b04d elementor-widget elementor-widget-image\" data-id=\"2120b04d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2019\/01\/Social-Advertising-examples.webp\" class=\"attachment-full size-full wp-image-193924\" alt=\"Exemples de publicit\u00e9 sociale\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2019\/01\/Social-Advertising-examples.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2019\/01\/Social-Advertising-examples-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2019\/01\/Social-Advertising-examples-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2019\/01\/Social-Advertising-examples-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d91a58 elementor-widget elementor-widget-heading\" data-id=\"71d91a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00c9crit par<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74aa0b09 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"74aa0b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tCarlos Barraza\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>janvier 4, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Digital Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/social-media-fr\/\" class=\"elementor-post-info__terms-list-item\">Social Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a76791 elementor-widget elementor-widget-text-editor\" data-id=\"4a76791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Parmi les diff\u00e9rentes formes qui existent pour tenter de faire passer un message, l&rsquo;une d&rsquo;entre elles est la publicit\u00e9 sociale. C&rsquo;est totalement diff\u00e9rent d&rsquo;une publicit\u00e9 en ligne faite par n&rsquo;importe quelle petite entreprise. L&rsquo;utilisation de diff\u00e9rentes technologies a permis, au fil du temps, de faire passer diff\u00e9rents messages sociaux \u00e0 un plus grand nombre de spectateurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c42650f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c42650f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6002c231\" data-id=\"6002c231\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed74816 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"ed74816\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;highlighted_text&quot;:&quot;Publicit\\u00e9 sociale ?&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;marker&quot;:&quot;circle&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2 class=\"elementor-headline\">\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Qu'est-ce que <\/span>\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Publicit\u00e9 sociale ?<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h2>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-114c7a1 elementor-widget elementor-widget-text-editor\" data-id=\"114c7a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour d\u00e9crire ce type de publicit\u00e9, j&rsquo;ai ajout\u00e9 la d\u00e9finition que Mar\u00eda Alvarado, de l&rsquo;Universit\u00e9 Complutense de Madrid, a \u00e9crite dans sa th\u00e8se de doctorat sur la publicit\u00e9 sociale : Un mod\u00e8le de communication \u00e9mergent.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ccd292 elementor-blockquote--skin-boxed elementor-widget elementor-widget-blockquote\" data-id=\"9ccd292\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t<i>\n  <b>Publicit\u00e9 sociale<\/b>\n<\/i> est l'activit\u00e9 de communication avec une caract\u00e9ristique persuasive, r\u00e9mun\u00e9r\u00e9e, intentionnelle et int\u00e9ress\u00e9e qui sert les causes d'int\u00e9r\u00eat social. Par le biais des m\u00e9dias, elle poursuit des objectifs non commerciaux en esp\u00e9rant des effets qui contribuent \u00e0 court et \u00e0 long terme au d\u00e9veloppement social et humain. Elle peut ou non faire partie des programmes de changement et de la conscience sociale.\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386f762 elementor-widget elementor-widget-text-editor\" data-id=\"386f762\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En r\u00e9sum\u00e9, ce type de publicit\u00e9 :<\/p><ul><li>Aider les causes d&rsquo;int\u00e9r\u00eat social.<\/li><li>Objectifs non commerciaux.<\/li><li>Il se r\u00e9jouit du d\u00e9veloppement social.<\/li><\/ul><p>Dans un autre article de la m\u00eame universit\u00e9, l&rsquo;auteur Anton Alvarez a mentionn\u00e9 que pour une campagne de publicit\u00e9 sociale visant \u00e0 changer la sensibilit\u00e9 des gens, on ne peut pas aller compl\u00e8tement \u00e0 contre-courant des pr\u00e9f\u00e9rences sociales. Elle doit s&rsquo;appuyer sur certaines, de pr\u00e9f\u00e9rence sur l&rsquo;une de ces \u00ab\u00a0tendances \u00e9mergentes\u00a0\u00bb, pour grandir avec elle et essayer, d&rsquo;une mani\u00e8re ou d&rsquo;une autre, de la fa\u00e7onner, en sensibilisant l&rsquo;opinion publique aux int\u00e9r\u00eats ou aux objectifs de la campagne. D\u00e9couvrir ces tendances et les appliquer pour s&rsquo;appuyer sur la meilleure strat\u00e9gie est le travail acharn\u00e9 des strat\u00e8ges du marketing social.<\/p><p>Avec des exemples de publicit\u00e9 sociale dans ce billet, je montre que les entreprises se lancent \u00e9galement dans la tendance mondiale sur des questions telles que les droits des femmes, et se d\u00e9connectent maintenant des appareils mobiles. La publicit\u00e9 sociale tente de faire appel au besoin \u00e9ventuel de l&rsquo;humanit\u00e9 aux conditions d\u00e9favorables dans lesquelles se trouve un groupe de personnes ou toute l&rsquo;humanit\u00e9. L&rsquo;appel n&rsquo;implique pas seulement certaines tendances qui doivent \u00eatre r\u00e9solues, mais aussi les probl\u00e8mes qui ont afflig\u00e9 l&rsquo;humanit\u00e9 comme la protection de l&rsquo;environnement, la lutte pour la r\u00e9duction de la pauvret\u00e9 et les soins de sant\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1caacb61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1caacb61\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-29fb4009\" data-id=\"29fb4009\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42d47154 elementor-widget elementor-widget-heading\" data-id=\"42d47154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les principaux promoteurs de la publicit\u00e9 sociale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a896684 elementor-widget elementor-widget-text-editor\" data-id=\"a896684\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans l&rsquo;article d&rsquo;Alvarez, il est \u00e9galement fait mention de trois agents principaux qui sont les promoteurs de la publicit\u00e9 sociale.<\/p><ol><li>Historiquement, les premiers ont \u00e9t\u00e9 les organisations non gouvernementales (ONG), les associations et les groupes de personnes touch\u00e9es par la marginalisation : Croix-Rouge, C\u00e1ritas&#8230;<\/li><li>Par la suite, les politiques \u00e0 travers trois domaines ont cit\u00e9 le gouvernement : le gouvernement central, les r\u00e9gions autonomes et les municipalit\u00e9s, qui ont rejoint le premier concours de publicit\u00e9 des ann\u00e9es 1980<\/li><li>Enfin, les entit\u00e9s commerciales et autres institutions priv\u00e9es op\u00e9rant dans le domaine social, telles que les banques et les caisses d&rsquo;\u00e9pargne, les entreprises du secteur de l&rsquo;\u00e9nergie, les fondations, etc., ont \u00e9galement \u00e9t\u00e9 mises \u00e0 contribution, car elles ont pu ainsi se doter d&rsquo;une image sociale et am\u00e9liorer leur r\u00e9putation aupr\u00e8s du public<\/li><\/ol><p>Dans le cadre de la d\u00e9finition mentionn\u00e9e, la publicit\u00e9 sociale n&rsquo;est pas utilis\u00e9e \u00e0 des fins commerciales, mais il est clair que la somme des entreprises aux activit\u00e9s de responsabilit\u00e9 sociale a contribu\u00e9 \u00e0 transmettre des messages sociaux. De tels exemples de publicit\u00e9 sociale deviennent pertinents pour les deux causes, tout en g\u00e9n\u00e9rant un positionnement de marque et en montrant leur consentement aux besoins mondiaux.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-537ffc6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"537ffc6e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65041ec6\" data-id=\"65041ec6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a3b88c elementor-widget elementor-widget-heading\" data-id=\"3a3b88c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemples de vid\u00e9os de publicit\u00e9 sociale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b93cc73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b93cc73\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d7be70f\" data-id=\"d7be70f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3bb2a16 elementor-widget elementor-widget-video\" data-id=\"3bb2a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=5b4fN-Q7MDs&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29c49a1 elementor-widget elementor-widget-text-editor\" data-id=\"29c49a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Une campagne visant \u00e0 mettre fin \u00e0 l&rsquo;utilisation excessive des appareils mobiles a \u00e9t\u00e9 cr\u00e9\u00e9e par Durex. Il est int\u00e9ressant de voir comment les marques mondiales peuvent cr\u00e9er des productions qui ne parlent pas du produit lui-m\u00eame. C&rsquo;est donc un m\u00e9lange int\u00e9ressant de publicit\u00e9 sociale et de positionnement de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5ff4c46\" data-id=\"5ff4c46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76f8acc elementor-widget elementor-widget-video\" data-id=\"76f8acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=mtb3f_NAmK0&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-077af0f elementor-widget elementor-widget-text-editor\" data-id=\"077af0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le pays nordique, ils ont cr\u00e9\u00e9 le <a href=\"http:\/\/grey.com\/europe\/work\/key\/swedish-number\/id\/12871\/\" target=\"_blank\" rel=\"noopener\">num\u00e9ro su\u00e9dois<\/a>, qui est destin\u00e9 \u00e0 composer tout num\u00e9ro se trouvant en Su\u00e8de. Le but de cette campagne est de c\u00e9l\u00e9brer les efforts de communication dans le pays.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e84018c\" data-id=\"e84018c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fddaac7 elementor-widget elementor-widget-video\" data-id=\"fddaac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=tFyd0H0tpes&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b4329 elementor-widget elementor-widget-text-editor\" data-id=\"47b4329\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les droits des femmes ont pris une place plus importante ces derni\u00e8res ann\u00e9es, et c&rsquo;est pourquoi l&rsquo;organisation <a href=\"https:\/\/www.theunitedstateofwomen.org\/\" target=\"_blank\" rel=\"noopener\">United State of Women<\/a> a publi\u00e9 la vid\u00e9o suivante qui continue \u00e0 promouvoir la lutte pour leur r\u00f4le important dans la soci\u00e9t\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f61cad6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f61cad6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d299b85\" data-id=\"d299b85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-921b71a elementor-widget elementor-widget-video\" data-id=\"921b71a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=jeQgSrKZ_EU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa91a6a elementor-widget elementor-widget-text-editor\" data-id=\"aa91a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En Ukraine, la vid\u00e9o <a href=\"http:\/\/inrespublica.org.ua\/\" target=\"_blank\" rel=\"noopener\">Institute Respublica<\/a> note le pouvoir social qui peut \u00eatre atteint en montrant le travail collaboratif des citoyens.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-fc67cdb\" data-id=\"fc67cdb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-515c59a elementor-widget elementor-widget-video\" data-id=\"515c59a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=PIKewZLeWU8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc5c1a0 elementor-widget elementor-widget-text-editor\" data-id=\"bc5c1a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.warchildholland.org\/\" target=\"_blank\" rel=\"noopener\">War Child Holland<\/a> est une ONG qui vise \u00e0 investir dans un avenir pacifique pour les enfants. Les vid\u00e9os de Batman ont \u00e9t\u00e9 vues dans les m\u00e9dias sociaux, ce qui a permis de sensibiliser les gens \u00e0 la r\u00e9alit\u00e9 des enfants en temps de guerre. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8a106c5\" data-id=\"8a106c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-912007f elementor-widget elementor-widget-video\" data-id=\"912007f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=V6-0kYhqoRo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8573b elementor-widget elementor-widget-text-editor\" data-id=\"8a8573b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.edeka.de\/homepage.jsp\" target=\"_blank\" rel=\"noopener\">Edeka<\/a> a lanc\u00e9 il y a quelques ann\u00e9es une vid\u00e9o pour sensibiliser les familles pendant la p\u00e9riode de No\u00ebl. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7612a201 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7612a201\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-365a30c2\" data-id=\"365a30c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ea850b5 elementor-widget elementor-widget-heading\" data-id=\"2ea850b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Images de publicit\u00e9 sociale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a7e332 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a7e332\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-29a3331\" data-id=\"29a3331\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b4d6030 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5b4d6030\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/words-kill-wars-social-advertising.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA2NzcsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/words-kill-wars-social-advertising.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4dcbf89\" data-id=\"4dcbf89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ff0f481 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5ff0f481\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/Social-Advertising-Save-the-children.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA2ODMsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/Social-Advertising-Save-the-children.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75edb590 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"75edb590\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/Social-advertising-cigarettes-trashtrails.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA2NjUsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/Social-advertising-cigarettes-trashtrails.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66516997 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"66516997\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/Social-advertising-women-smoking.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA2NzQsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/Social-advertising-women-smoking.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-da2bf7b\" data-id=\"da2bf7b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bce79f1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2bce79f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/Social-advertising-man-is-fat.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA2NzEsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/Social-advertising-man-is-fat.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7063d84d elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7063d84d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/Social-advertising-forest-monkey-burning.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA2NjgsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/Social-advertising-forest-monkey-burning.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c997943 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"6c997943\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/Social-Advertising-Amnesty-International.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzA2ODAsInVybCI6ZmFsc2V9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.barrazacarlos.com\/wp-content\/uploads\/2017\/05\/Social-Advertising-Amnesty-International.jpg\" title=\"\" alt=\"\" loading=\"lazy\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f6e16 elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"84f6e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url();\" role=\"img\" aria-label=\"\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tQue sont les publicit\u00e9s sociales dans le marketing ?\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t\tSi les informations que vous recherchez concernent plut\u00f4t les publicit\u00e9s sociales en termes de plateformes de m\u00e9dias sociaux comme Facebook, Instagram et Linkedin, vous pouvez en savoir plus sur la page suivante.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--grow\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/barrazacarlos.com\/fr\/publicites-sociales\/\">\n\t\t\t\t\t\tEn savoir plus\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c73b73c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c73b73c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-398208d9\" data-id=\"398208d9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-552a0ce3 elementor-widget elementor-widget-heading\" data-id=\"552a0ce3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rences<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7acb28f5 elementor-widget elementor-widget-text-editor\" data-id=\"7acb28f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"http:\/\/eprints.ucm.es\/10085\/1\/MetodPublSocialAntonAlv.pdf\" target=\"_blank\" rel=\"noopener\">Publicidad Social : Enfoques y M\u00e9todos de An\u00e1lisis<\/a><\/p><p><a href=\"http:\/\/eprints.ucm.es\/11522\/1\/T27111.pdf\" target=\"_blank\" rel=\"noopener\">La Publicidad Social : Une modalit\u00e9 \u00e9mergente de communication<\/a><\/p><p><a href=\"http:\/\/brightside.me\/article\/17-outstanding-examples-of-social-advertising-weve-seen-this-year-58205\/#image995705\" target=\"_blank\" rel=\"noopener\">Lumi\u00e8re int\u00e9rieure<\/a><\/p><p><a href=\"http:\/\/blogvecindad.com\/tu-belleza-y-el-tabaco\/\" target=\"_blank\" rel=\"noopener\">Blog Vecindad<\/a><\/p><p><a href=\"http:\/\/enamorartedelarte.blogspot.mx\/2010\/05\/publicidad-creativa.html\" target=\"_blank\" rel=\"noopener\">Enamorate del arte<\/a><\/p><p><a href=\"https:\/\/thisisnotadvertising.wordpress.com\/tag\/amnesty-international\/\" target=\"_blank\" rel=\"noopener\">Ce n&rsquo;est pas de la publicit\u00e9<\/a><\/p><p><a href=\"https:\/\/www.thedrum.com\/creative-works\/project\/save-the-children-war-redefining-childhood\" target=\"_blank\" rel=\"noopener\">Le Tambour<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5bcf8350 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5bcf8350\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2b4d7f19\" data-id=\"2b4d7f19\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4be0b444 elementor-widget elementor-widget-heading\" data-id=\"4be0b444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus sur les <b>m\u00e9dias sociaux<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2e935a61 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"2e935a61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76f6331a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76f6331a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-48619c27\" data-id=\"48619c27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68a95eb8 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"68a95eb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__68a95eb8\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__68a95eb8\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__68a95eb8\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a829c8c elementor-widget elementor-widget-global elementor-global-193782 elementor-widget-image\" data-id=\"a829c8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.financeads.net\/tc.php?t=52206C364270192B\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2018\/10\/Coinbase-Banner-300x300.webp\" class=\"attachment-medium size-medium wp-image-193769\" alt=\"Coinbase Banner\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2018\/10\/Coinbase-Banner-300x300.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2018\/10\/Coinbase-Banner-1024x1024.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2018\/10\/Coinbase-Banner-150x150.webp 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2018\/10\/Coinbase-Banner-768x768.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2018\/10\/Coinbase-Banner.webp 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c9crit par Parmi les diff\u00e9rentes formes qui existent pour tenter de faire passer un message, l&rsquo;une d&rsquo;entre elles est la publicit\u00e9 sociale. C&rsquo;est totalement diff\u00e9rent d&rsquo;une publicit\u00e9 en ligne faite par n&rsquo;importe quelle petite entreprise. L&rsquo;utilisation de diff\u00e9rentes technologies a permis, au fil du temps, de faire passer diff\u00e9rents messages sociaux \u00e0 un plus grand [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":193924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[493,597],"tags":[537,538],"class_list":["post-75409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-fr","category-social-media-fr","tag-marketing-digital-fr","tag-social-advertising-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/75409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/comments?post=75409"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/75409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media\/193924"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media?parent=75409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/categories?post=75409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/tags?post=75409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}