{"id":337202,"date":"2025-03-15T11:37:55","date_gmt":"2025-03-15T18:37:55","guid":{"rendered":"https:\/\/barrazacarlos.com\/7-differences-entre-la-vision-et-la-mission\/"},"modified":"2025-05-14T22:13:04","modified_gmt":"2025-05-15T05:13:04","slug":"7-differences-entre-la-vision-et-la-mission","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/fr\/7-differences-entre-la-vision-et-la-mission\/","title":{"rendered":"7 diff\u00e9rences entre la vision et la mission"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"337202\" class=\"elementor elementor-337202 elementor-337014\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3d5566 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"5e3d5566\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74d05fca\" data-id=\"74d05fca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ae66ac3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae66ac3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-32f04c6c\" data-id=\"32f04c6c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-200f0c elementor-widget elementor-widget-heading\" data-id=\"200f0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">7 diff\u00e9rences entre la vision et la mission<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4679f705 elementor-widget elementor-widget-text-editor\" data-id=\"4679f705\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"46\" data-end=\"297\">Les <strong data-start=\"58\" data-end=\"91\">d\u00e9clarations de vision et de mission d&rsquo;<\/strong> une entreprise jouent un r\u00f4le crucial dans la d\u00e9finition de son objectif et de sa direction. Cependant, de nombreuses personnes confondent ces termes ou les utilisent de mani\u00e8re interchangeable. Bien que les deux d\u00e9clarations guident une organisation, elles remplissent des fonctions distinctes.  <\/p><p data-start=\"299\" data-end=\"651\">Une <strong data-start=\"301\" data-end=\"331\">d\u00e9claration de vision d\u00e9crit l<\/strong> &lsquo;avenir <strong data-start=\"353\" data-end=\"372\">qu&rsquo;<\/strong>une entreprise <strong data-start=\"353\" data-end=\"372\">souhaite devenir<\/strong>, tandis qu&rsquo;une <strong data-start=\"382\" data-end=\"411\">d\u00e9claration de mission d\u00e9finit le<\/strong> but et les <strong data-start=\"428\" data-end=\"442\">objectifs<\/strong> qui guident les op\u00e9rations quotidiennes. Comprendre la <strong data-start=\"490\" data-end=\"531\">diff\u00e9rence entre la mission et la vision<\/strong> aide les entreprises \u00e0 r\u00e9diger des d\u00e9clarations puissantes qui inspirent les employ\u00e9s, attirent les clients et s&rsquo;alignent sur les objectifs \u00e0 long terme. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a54f17\" data-id=\"2a54f17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76438e71 elementor-widget elementor-widget-image\" data-id=\"76438e71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/03\/Differences-Between-Vision-and-Mission.webp\" class=\"attachment-full size-full wp-image-337019\" alt=\"Differences Between Vision and Mission\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/03\/Differences-Between-Vision-and-Mission.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/03\/Differences-Between-Vision-and-Mission-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/03\/Differences-Between-Vision-and-Mission-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/03\/Differences-Between-Vision-and-Mission-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/03\/Differences-Between-Vision-and-Mission-150x84.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-69081608 elementor-widget elementor-widget-heading\" data-id=\"69081608\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00c9crit par<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca5a484 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"2ca5a484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mars 15, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/category\/entrepreneuriat\/\" class=\"elementor-post-info__terms-list-item\">Entrepreneuriat<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/entrepreneuriat\/planification-des-projets\/\" class=\"elementor-post-info__terms-list-item\">Planification des projets<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31ae3482 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"31ae3482\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__31ae3482\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__31ae3482\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__31ae3482\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22c75d0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22c75d0d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-79a43ab6\" data-id=\"79a43ab6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54296391 elementor-widget elementor-widget-heading\" data-id=\"54296391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. D\u00e9finition et objectif<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e738fc8 elementor-widget elementor-widget-text-editor\" data-id=\"6e738fc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"690\" data-end=\"760\">Les <strong data-start=\"694\" data-end=\"727\">d\u00e9clarations de mission et de vision<\/strong> ont des fonctions essentielles diff\u00e9rentes :<\/p><ul data-start=\"762\" data-end=\"1073\"><li data-start=\"762\" data-end=\"911\">Une <strong data-start=\"766\" data-end=\"797\">d\u00e9claration de mission d\u00e9crit l<\/strong> &lsquo;objectif actuel de l&rsquo;organisation. Elle d\u00e9crit <strong data-start=\"846\" data-end=\"908\">ce que fait l&rsquo;entreprise, qui elle sert et comment elle fonctionne<\/strong>. <\/li><li data-start=\"912\" data-end=\"1073\">Une <strong data-start=\"916\" data-end=\"944\">d\u00e9claration de vision d\u00e9taille les<\/strong> aspirations de l&rsquo;entreprise. Elle d\u00e9finit les <strong data-start=\"987\" data-end=\"1021\">objectifs \u00e0 long terme pour l&rsquo;avenir<\/strong> et ce que l&rsquo;organisation <strong data-start=\"1048\" data-end=\"1070\">s&rsquo;efforce de r\u00e9aliser<\/strong>. <\/li><\/ul><p data-start=\"1075\" data-end=\"1192\">Par exemple, <strong data-start=\"1088\" data-end=\"1116\">la mission de Nike<\/strong> est la suivante :<br data-start=\"1120\" data-end=\"1123\"><em data-start=\"1123\" data-end=\"1190\">\u00ab\u00a0Apporter inspiration et innovation \u00e0 chaque athl\u00e8te dans le monde\u00a0\u00bb.<\/em><\/p><p data-start=\"1194\" data-end=\"1328\">L&rsquo;<strong data-start=\"1201\" data-end=\"1221\">\u00e9nonc\u00e9 de la vision de<\/strong> Nike est toutefois plus prospectif :<br data-start=\"1256\" data-end=\"1259\"><em data-start=\"1259\" data-end=\"1326\">\u00ab\u00a0Rester la marque la plus authentique, la plus connect\u00e9e et la plus distinctive\u00a0\u00bb.<\/em><\/p><p data-start=\"1330\" data-end=\"1470\">Alors que la <strong data-start=\"1340\" data-end=\"1369\">d\u00e9claration de mission se concentre sur<\/strong> la <strong data-start=\"1373\" data-end=\"1380\">mani\u00e8re dont<\/strong> l&rsquo;entreprise fonctionne aujourd&rsquo;hui, la <strong data-start=\"1413\" data-end=\"1443\">d\u00e9claration de vision d\u00e9crit<\/strong> ce qu&rsquo;elle veut devenir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1527c7e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1527c7e0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3a257545\" data-id=\"3a257545\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a8503d elementor-widget elementor-widget-heading\" data-id=\"7a8503d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Le cadre temporel : Pr\u00e9sent et futur<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8e87b4 elementor-widget elementor-widget-text-editor\" data-id=\"7d8e87b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1516\" data-end=\"1585\">Une <strong data-start=\"1522\" data-end=\"1563\">diff\u00e9rence<\/strong> essentielle <strong data-start=\"1522\" data-end=\"1563\">entre la vision et la mission<\/strong> est leur horizon temporel :<\/p><ul data-start=\"1587\" data-end=\"1786\"><li data-start=\"1587\" data-end=\"1675\">Une <strong data-start=\"1591\" data-end=\"1620\">d\u00e9claration de mission se concentre<\/strong> sur le pr\u00e9sent et d\u00e9crit les <strong data-start=\"1650\" data-end=\"1672\">activit\u00e9s actuelles<\/strong>.<\/li><li data-start=\"1676\" data-end=\"1786\">Une <strong data-start=\"1680\" data-end=\"1707\">d\u00e9claration de vision sert<\/strong> de feuille de route pour l&rsquo;<strong data-start=\"1729\" data-end=\"1755\">avenir de votre entreprise<\/strong> et inspire une croissance \u00e0 long terme.<\/li><\/ul><p data-start=\"1788\" data-end=\"1962\">Par exemple, la <strong data-start=\"1810\" data-end=\"1831\">mission<\/strong> d&rsquo;Amazon est la suivante :<br data-start=\"1835\" data-end=\"1838\"><em data-start=\"1838\" data-end=\"1960\">\u00ab\u00a0S&rsquo;efforcer d&rsquo;offrir \u00e0 nos clients les prix les plus bas possibles, la meilleure s\u00e9lection disponible et la plus grande commodit\u00e9\u00a0\u00bb.<\/em><\/p><p data-start=\"1964\" data-end=\"2056\">Par ailleurs, son <strong data-start=\"1979\" data-end=\"1999\">\u00e9nonc\u00e9 de vision<\/strong> est le suivant :<br data-start=\"2003\" data-end=\"2006\"><em data-start=\"2006\" data-end=\"2054\">\u00ab\u00a0\u00catre l&rsquo;entreprise la plus centr\u00e9e sur le client de la plan\u00e8te\u00a0\u00bb.<\/em><\/p><p data-start=\"2058\" data-end=\"2169\">La mission d&rsquo;Amazon refl\u00e8te ses priorit\u00e9s actuelles, tandis que la vision d\u00e9finit ses <strong data-start=\"2138\" data-end=\"2154\">objectifs<\/strong> futurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7523090f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7523090f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7a3e6ca9\" data-id=\"7a3e6ca9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1108970 elementor-widget elementor-widget-heading\" data-id=\"1108970\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Concentration : Strat\u00e9gie ou inspiration ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfb8175 elementor-widget elementor-widget-text-editor\" data-id=\"6dfb8175\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2217\" data-end=\"2258\">Les deux d\u00e9clarations ont des objectifs diff\u00e9rents :<\/p><ul data-start=\"2260\" data-end=\"2490\"><li data-start=\"2260\" data-end=\"2383\">La <strong data-start=\"2266\" data-end=\"2294\">d\u00e9claration de mission sert<\/strong> de guide \u00e0 la <strong data-start=\"2310\" data-end=\"2331\">strat\u00e9gie de l&rsquo;<\/strong>entreprise, en d\u00e9finissant la mani\u00e8re dont elle <strong data-start=\"2358\" data-end=\"2380\">atteint ses objectifs<\/strong>.<\/li><li data-start=\"2384\" data-end=\"2490\">La <strong data-start=\"2390\" data-end=\"2418\">d\u00e9claration de vision met l&rsquo;accent<\/strong> sur l&rsquo;<strong data-start=\"2422\" data-end=\"2452\">inspiration et l&rsquo;innovation<\/strong>, en aidant l&rsquo;entreprise \u00e0 <strong data-start=\"2474\" data-end=\"2487\">r\u00eaver en grand.<\/strong><\/li><\/ul><p data-start=\"2492\" data-end=\"2817\">Par exemple, l&rsquo;<strong data-start=\"2514\" data-end=\"2535\">\u00e9nonc\u00e9 de mission de<\/strong> Disney d\u00e9crit sa <strong data-start=\"2549\" data-end=\"2570\">strat\u00e9gie commerciale<\/strong>:<br data-start=\"2571\" data-end=\"2574\"><em data-start=\"2574\" data-end=\"2815\">\u00ab\u00a0Divertir, informer et inspirer les gens du monde entier gr\u00e2ce \u00e0 la puissance d&rsquo;une narration in\u00e9gal\u00e9e, refl\u00e9tant les marques embl\u00e9matiques, les esprits cr\u00e9atifs et les technologies innovantes qui font de nous la premi\u00e8re soci\u00e9t\u00e9 de divertissement au monde\u00a0\u00bb.<\/em><\/p><p data-start=\"2819\" data-end=\"2990\">L&rsquo;<strong data-start=\"2828\" data-end=\"2848\">\u00e9nonc\u00e9 de la vision de<\/strong> Disney est toutefois plus large et <strong data-start=\"2874\" data-end=\"2890\">ambitieux<\/strong>:<br data-start=\"2891\" data-end=\"2894\"><em data-start=\"2894\" data-end=\"2988\">\u00ab\u00a0\u00catre l&rsquo;un des principaux producteurs et fournisseurs de divertissement et d&rsquo;information au monde\u00a0\u00bb.<\/em><\/p><p data-start=\"2992\" data-end=\"3130\">Alors que la <strong data-start=\"3002\" data-end=\"3019\">mission s&rsquo;inscrit<\/strong> dans une perspective pratique, la <strong data-start=\"3053\" data-end=\"3079\">d\u00e9claration de vision peut \u00eatre<\/strong> qualifi\u00e9e d&rsquo;<strong data-start=\"3096\" data-end=\"3109\">ambitieuse<\/strong> et d&rsquo;inspirante.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6aefed18 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6aefed18\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8411007\" data-id=\"8411007\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ce77402 elementor-widget elementor-widget-heading\" data-id=\"2ce77402\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Niveau de d\u00e9tail<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c132cd5 elementor-widget elementor-widget-text-editor\" data-id=\"c132cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3162\" data-end=\"3305\">Une <strong data-start=\"3164\" data-end=\"3195\">d\u00e9claration de mission d\u00e9crit des<\/strong> actions sp\u00e9cifiques et les <strong data-start=\"3217\" data-end=\"3239\">objectifs de l&rsquo;entreprise<\/strong>, tandis qu&rsquo;une <strong data-start=\"3249\" data-end=\"3276\">d\u00e9claration de vision sert<\/strong> de <strong data-start=\"3282\" data-end=\"3302\">r\u00eave de haut niveau.<\/strong><\/p><ul data-start=\"3307\" data-end=\"3473\"><li data-start=\"3307\" data-end=\"3409\">Une <strong data-start=\"3311\" data-end=\"3341\">d\u00e9claration de mission d\u00e9crit<\/strong> les <strong data-start=\"3346\" data-end=\"3361\">valeurs fondamentales<\/strong> et les mesures prises par une entreprise pour servir ses clients.<\/li><li data-start=\"3410\" data-end=\"3473\">Une <strong data-start=\"3414\" data-end=\"3445\">d\u00e9claration de vision est concise<\/strong> et se concentre sur des objectifs g\u00e9n\u00e9raux.<\/li><\/ul><p data-start=\"3475\" data-end=\"3598\">Par exemple, l&rsquo;<strong data-start=\"3488\" data-end=\"3518\">\u00e9nonc\u00e9 de mission d&rsquo;Airbnb<\/strong> est tr\u00e8s d\u00e9taill\u00e9 :<br data-start=\"3538\" data-end=\"3541\"><em data-start=\"3541\" data-end=\"3596\">\u00ab\u00a0Cr\u00e9er un monde o\u00f9 chacun peut avoir sa place n&rsquo;importe o\u00f9\u00a0\u00bb.<\/em><\/p><p data-start=\"3600\" data-end=\"3727\">La <strong data-start=\"3615\" data-end=\"3638\">vision de l&rsquo;<\/strong> <strong data-start=\"3648\" data-end=\"3665\">entreprise<\/strong> <strong data-start=\"3615\" data-end=\"3638\">est plus approfondie<\/strong>:<br data-start=\"3666\" data-end=\"3669\"><em data-start=\"3669\" data-end=\"3725\">\u00ab\u00a0\u00catre la plateforme d&rsquo;accueil la plus fiable au monde.\u00a0\u00bb<\/em><\/p><p data-start=\"3729\" data-end=\"3857\">Une <strong data-start=\"3744\" data-end=\"3772\">d\u00e9claration de vision<\/strong> bien r\u00e9dig\u00e9e <strong data-start=\"3744\" data-end=\"3772\">d\u00e9crit<\/strong> une destination inspirante, tandis que la <strong data-start=\"3809\" data-end=\"3825\">mission d\u00e9finit la<\/strong> voie \u00e0 suivre pour y parvenir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2913d09b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2913d09b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6b983963\" data-id=\"6b983963\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73cfa424 elementor-widget elementor-widget-heading\" data-id=\"73cfa424\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Comment ils motivent les employ\u00e9s et les clients<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-40c6e910 elementor-widget elementor-widget-text-editor\" data-id=\"40c6e910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-start=\"3915\" data-end=\"4135\"><li data-start=\"3915\" data-end=\"4042\">Une <strong data-start=\"3919\" data-end=\"3950\">d\u00e9claration de mission motive les<\/strong> employ\u00e9s en leur donnant un but pr\u00e9cis. Elle d\u00e9finit l&rsquo;<strong data-start=\"4013\" data-end=\"4039\">importance de leur travail<\/strong>. <\/li><li data-start=\"4043\" data-end=\"4135\">Une <strong data-start=\"4047\" data-end=\"4076\">d\u00e9claration de vision inspire les<\/strong> employ\u00e9s et les clients en d\u00e9crivant un avenir convaincant.<\/li><\/ul><p data-start=\"4137\" data-end=\"4333\">Par exemple, la <strong data-start=\"4150\" data-end=\"4179\">mission de Ferrari est ax\u00e9e sur<\/strong> l&rsquo;excellence :<br data-start=\"4205\" data-end=\"4208\"><em data-start=\"4208\" data-end=\"4331\">\u00ab\u00a0Nous construisons des voitures, symboles de l&rsquo;excellence italienne, qui apportent les \u00e9motions de la comp\u00e9tition et de la piste \u00e0 la conduite de tous les jours\u00a0\u00bb.<\/em><\/p><p data-start=\"4335\" data-end=\"4448\">L&rsquo;<strong data-start=\"4339\" data-end=\"4359\">\u00e9nonc\u00e9 de sa vision<\/strong> d\u00e9veloppe cet objectif :<br data-start=\"4384\" data-end=\"4387\"><em data-start=\"4387\" data-end=\"4446\">\u00ab\u00a0Faire de Ferrari la marque de luxe la plus puissante au monde\u00a0\u00bb.<\/em><\/p><p data-start=\"4450\" data-end=\"4579\">Alors que la <strong data-start=\"4460\" data-end=\"4490\">d\u00e9claration de mission explique la<\/strong> passion de Ferrari pour les voitures, la <strong data-start=\"4523\" data-end=\"4548\">d\u00e9claration de vision fixe<\/strong> un objectif ambitieux \u00e0 long terme.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a74f007 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a74f007\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5b879a18\" data-id=\"5b879a18\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3074e302 elementor-widget elementor-widget-heading\" data-id=\"3074e302\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Utilisation dans la strat\u00e9gie d'entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e57b8dc elementor-widget elementor-widget-text-editor\" data-id=\"3e57b8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"4620\" data-end=\"4704\">Les entreprises <strong data-start=\"4630\" data-end=\"4667\">utilisent<\/strong> diff\u00e9remment <strong data-start=\"4630\" data-end=\"4667\">les d\u00e9clarations de mission et de vision<\/strong> dans le cadre de la planification strat\u00e9gique :<\/p><ul data-start=\"4706\" data-end=\"4903\"><li data-start=\"4706\" data-end=\"4816\">La <strong data-start=\"4710\" data-end=\"4739\">d\u00e9claration de mission d\u00e9finit le<\/strong> <strong data-start=\"4744\" data-end=\"4762\">mod\u00e8le d&rsquo;entreprise<\/strong> et oriente les d\u00e9cisions relatives aux <strong data-start=\"4788\" data-end=\"4813\">produits et aux services<\/strong>.<\/li><li data-start=\"4817\" data-end=\"4903\">Une <strong data-start=\"4821\" data-end=\"4848\">d\u00e9claration de vision sert<\/strong> de principe directeur pour l&rsquo;<strong data-start=\"4876\" data-end=\"4900\">innovation \u00e0 long terme<\/strong>.<\/li><\/ul><p data-start=\"4905\" data-end=\"5144\">Par exemple, <strong data-start=\"4918\" data-end=\"4945\">la d\u00e9claration de mission du MIT<\/strong> est claire et fonctionnelle :<br data-start=\"4970\" data-end=\"4973\"><em data-start=\"4973\" data-end=\"5142\">\u00ab\u00a0La mission du MIT est de faire progresser les connaissances et d&rsquo;\u00e9duquer les \u00e9tudiants dans les domaines de la science, de la technologie et d&rsquo;autres domaines d&rsquo;\u00e9tudes qui serviront au mieux la nation et le monde\u00a0\u00bb.<\/em><\/p><p data-start=\"5146\" data-end=\"5282\">Son <strong data-start=\"5150\" data-end=\"5170\">\u00e9nonc\u00e9 de vision<\/strong> fixe une ambition plus large et \u00e0 long terme :<br data-start=\"5206\" data-end=\"5209\"><em data-start=\"5209\" data-end=\"5280\">\u00ab\u00a0Cr\u00e9er un monde meilleur gr\u00e2ce \u00e0 l&rsquo;\u00e9ducation, \u00e0 la recherche et \u00e0 l&rsquo;innovation\u00a0\u00bb.<\/em><\/p><p data-start=\"5284\" data-end=\"5384\">En alignant les deux d\u00e9clarations, le MIT s&rsquo;assure que <strong data-start=\"5334\" data-end=\"5367\">la mission et la vision de son entreprise<\/strong> sont compatibles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5c2030d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c2030d1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-69a72eca\" data-id=\"69a72eca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31dce675 elementor-widget elementor-widget-heading\" data-id=\"31dce675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Impact sur l'image de marque et la perception du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df6848c elementor-widget elementor-widget-text-editor\" data-id=\"1df6848c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul data-start=\"5443\" data-end=\"5664\"><li data-start=\"5443\" data-end=\"5562\">Une <strong data-start=\"5447\" data-end=\"5476\">d\u00e9claration de mission<\/strong> fait partie de l&rsquo;<strong data-start=\"5494\" data-end=\"5512\">identit\u00e9 de marque d&rsquo;<\/strong>une entreprise et fa\u00e7onne ses interactions quotidiennes avec les clients.<\/li><li data-start=\"5563\" data-end=\"5664\">Une <strong data-start=\"5567\" data-end=\"5611\">d\u00e9claration de vision fait preuve d&rsquo;innovation<\/strong> et positionne l&rsquo;entreprise en tant que leader dans son domaine.<\/li><\/ul><p data-start=\"5666\" data-end=\"5804\">Par exemple, l&rsquo;<strong data-start=\"5688\" data-end=\"5709\">\u00e9nonc\u00e9 de la mission de<\/strong> Google est le suivant :<br data-start=\"5713\" data-end=\"5716\"><em data-start=\"5716\" data-end=\"5802\">\u00ab\u00a0Organiser l&rsquo;information mondiale et la rendre universellement accessible et utile\u00a0\u00bb.<\/em><\/p><p data-start=\"5806\" data-end=\"5914\">Son <strong data-start=\"5810\" data-end=\"5846\">\u00e9nonc\u00e9 de vision est ambitieux<\/strong>:<br data-start=\"5847\" data-end=\"5850\"><em data-start=\"5850\" data-end=\"5912\">\u00ab\u00a0Fournir un acc\u00e8s \u00e0 l&rsquo;information mondiale en un seul clic\u00a0\u00bb.<\/em><\/p><p data-start=\"5916\" data-end=\"6047\">La <strong data-start=\"5925\" data-end=\"5944\">mission de<\/strong> Google <strong data-start=\"5925\" data-end=\"5944\">se concentre sur<\/strong> ses services actuels, tandis que sa <strong data-start=\"5980\" data-end=\"6010\">d\u00e9claration de vision d\u00e9crit l<\/strong> &lsquo;avenir qu&rsquo;il <strong data-start=\"6025\" data-end=\"6044\">souhaite devenir<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76bfa0d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76bfa0d0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-643a91cc\" data-id=\"643a91cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d9e75c6 elementor-widget elementor-widget-heading\" data-id=\"7d9e75c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-20ea55c8 elementor-widget elementor-widget-text-editor\" data-id=\"20ea55c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"6071\" data-end=\"6192\">La <strong data-start=\"6075\" data-end=\"6116\">diff\u00e9rence entre la mission et la vision<\/strong> est essentielle pour permettre aux entreprises de d\u00e9finir leur objectif et leurs aspirations futures.<\/p><ul data-start=\"6194\" data-end=\"6389\"><li data-start=\"6194\" data-end=\"6296\">Une <strong data-start=\"6198\" data-end=\"6229\">d\u00e9claration de mission d\u00e9crit<\/strong> les <strong data-start=\"6244\" data-end=\"6293\">valeurs fondamentales, les activit\u00e9s quotidiennes et les objectifs de<\/strong> l&rsquo;entreprise.<\/li><li data-start=\"6297\" data-end=\"6389\">Une <strong data-start=\"6301\" data-end=\"6329\">d\u00e9claration de vision se concentre<\/strong> sur les objectifs \u00e0 long terme et l&rsquo;<strong data-start=\"6353\" data-end=\"6368\">inspiration<\/strong> pour la croissance future.<\/li><\/ul><p data-start=\"6391\" data-end=\"6652\" data-is-last-node=\"\" data-is-only-node=\"\">Les <strong data-start=\"6396\" data-end=\"6429\">\u00e9nonc\u00e9s de mission et de vision<\/strong> contribuent ensemble \u00e0 la r\u00e9ussite d&rsquo;une entreprise. Les entreprises qui \u00e9laborent une <strong data-start=\"6498\" data-end=\"6536\">solide d\u00e9claration de mission et de vision<\/strong> peuvent communiquer efficacement leur objectif, <strong data-start=\"6580\" data-end=\"6601\">inspirer leurs employ\u00e9s<\/strong> et \u00e9tablir un <strong data-start=\"6607\" data-end=\"6633\">lien<\/strong> plus profond <strong data-start=\"6607\" data-end=\"6633\">avec leurs clients<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3237aa4c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3237aa4c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2cea643f\" data-id=\"2cea643f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b9912ee elementor-widget elementor-widget-heading\" data-id=\"2b9912ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus sur la <b>planification des activit\u00e9s<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Les d\u00e9clarations de vision et de mission d&rsquo; une entreprise jouent un r\u00f4le crucial dans la d\u00e9finition de son objectif et de sa direction. Cependant, de nombreuses personnes confondent ces termes ou les utilisent de mani\u00e8re interchangeable. Bien que les deux d\u00e9clarations guident une organisation, elles remplissent des fonctions distinctes. Une d\u00e9claration de vision d\u00e9crit [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":337019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[486,648],"tags":[],"class_list":["post-337202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneuriat","category-planification-des-projets"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/337202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/comments?post=337202"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/337202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media\/337019"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media?parent=337202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/categories?post=337202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/tags?post=337202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}