{"id":208763,"date":"2022-10-03T10:45:28","date_gmt":"2022-10-03T17:45:28","guid":{"rendered":"https:\/\/barrazacarlos.com\/quest-ce-que-le-cpm-represente-dans-la-publicite\/"},"modified":"2022-10-03T10:45:36","modified_gmt":"2022-10-03T17:45:36","slug":"quest-ce-que-le-cpm-represente-dans-la-publicite","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/fr\/quest-ce-que-le-cpm-represente-dans-la-publicite\/","title":{"rendered":"Que signifie CPM dans la publicit\u00e9 ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"208763\" class=\"elementor elementor-208763 elementor-207784\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48c3df09 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"48c3df09\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7f414db2\" data-id=\"7f414db2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-126f93cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"126f93cf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8cc89c4\" data-id=\"8cc89c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-637a0a86 elementor-widget elementor-widget-heading\" data-id=\"637a0a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Que signifie CPM dans la publicit\u00e9 ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d302b7a elementor-widget elementor-widget-image\" data-id=\"d302b7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/09\/What-does-CPM-stand-for-in-Advertising.webp\" class=\"attachment-full size-full wp-image-207789\" alt=\"What does CPM stand for in Advertising\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/09\/What-does-CPM-stand-for-in-Advertising.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/09\/What-does-CPM-stand-for-in-Advertising-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/09\/What-does-CPM-stand-for-in-Advertising-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/09\/What-does-CPM-stand-for-in-Advertising-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-141a9097 elementor-widget elementor-widget-heading\" data-id=\"141a9097\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00c9crit par<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f69804 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"68f69804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>octobre 3, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Digital Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/social-media-fr\/\" class=\"elementor-post-info__terms-list-item\">Social Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d6e174 elementor-widget elementor-widget-text-editor\" data-id=\"76d6e174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CPM signifie co\u00fbt pour mille impressions.<\/p>\n<p>Les annonceurs fixent un co\u00fbt par mille pour \u00e9tablir un budget pour leur campagne.<\/p>\n<p>Il s&rsquo;agit d&rsquo;un mod\u00e8le de tarification courant dans le domaine de la publicit\u00e9, dans lequel les annonceurs paient un montant fixe pour chaque millier d&rsquo;impressions que leur publicit\u00e9 re\u00e7oit.<\/p>\n<p>Le CPM peut \u00eatre un mod\u00e8le de tarification utile pour les annonceurs qui souhaitent toucher un large public avec leur publicit\u00e9, et qui sont pr\u00eats \u00e0 payer pour cette port\u00e9e.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e795561 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e795561\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-76ac1500\" data-id=\"76ac1500\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3873df06 elementor-widget elementor-widget-heading\" data-id=\"3873df06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelles sont les diff\u00e9rences entre CPM, CPC et CPA dans le marketing et la publicit\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e91ccba elementor-widget elementor-widget-text-editor\" data-id=\"1e91ccba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il existe trois principaux modes de tarification de la publicit\u00e9 en ligne : le co\u00fbt par impression (CPM), le co\u00fbt par clic (CPC) et le co\u00fbt par action (CPA).<\/p>\n<p>Le CPM est le mod\u00e8le de tarification le plus courant, mais le CPC et le CPA sont \u00e9galement utilis\u00e9s dans certains cas.<\/p>\n<p>Voici une description de chaque mod\u00e8le de tarification et de son fonctionnement :<\/p>\n<p>Co\u00fbt par impression (CPM) : Avec la tarification CPM, les annonceurs paient pour chaque impression que leur publicit\u00e9 re\u00e7oit.<\/p>\n<p>Une impression est d\u00e9finie comme la visualisation d&rsquo;une publicit\u00e9, que l&rsquo;utilisateur clique ou non sur celle-ci.<\/p>\n<p>La publicit\u00e9 au CPM est g\u00e9n\u00e9ralement utilis\u00e9e pour les campagnes d&rsquo;image de marque, plut\u00f4t que pour les campagnes de r\u00e9ponse directe.<\/p>\n<p>Le marketing CPM peut \u00eatre consid\u00e9r\u00e9 comme la distribution de prospectus dans le monde num\u00e9rique pour cr\u00e9er une notori\u00e9t\u00e9 de marque.<\/p>\n<p>Co\u00fbt par clic (CPC) : La tarification au CPC signifie que les annonceurs paient pour chaque clic que leur annonce re\u00e7oit.<\/p>\n<p>Un clic est d\u00e9fini comme l&rsquo;action d&rsquo;un utilisateur sur une annonce, comme le fait de cliquer sur un lien ou une image.<\/p>\n<p>Le co\u00fbt par clic est g\u00e9n\u00e9ralement utilis\u00e9 pour les campagnes de r\u00e9ponse directe, plut\u00f4t que pour les campagnes d&rsquo;image de marque.<\/p>\n<p>Co\u00fbt par action (CPA) : La tarification CPA signifie que les annonceurs paient pour chaque action effectu\u00e9e par un utilisateur apr\u00e8s avoir vu leur publicit\u00e9.<\/p>\n<p>Une action peut aller de l&rsquo;achat d&rsquo;un produit \u00e0 l&rsquo;inscription \u00e0 une lettre d&rsquo;information.<\/p>\n<p>Ce type de publicit\u00e9 est ax\u00e9 sur les r\u00e9sultats, ce qui le rend plus co\u00fbteux, mais b\u00e9n\u00e9fique pour l&rsquo;annonceur et l&rsquo;\u00e9diteur.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76f6a89a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76f6a89a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-722e44a\" data-id=\"722e44a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2af65f73 elementor-widget elementor-widget-heading\" data-id=\"2af65f73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quel est un bon co\u00fbt pour mille impressions dans la publicit\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fb1579 elementor-widget elementor-widget-text-editor\" data-id=\"3fb1579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un bon co\u00fbt par millier d&rsquo;impressions (CPM) dans la publicit\u00e9 est celui qui est abordable et qui offre un retour sur investissement (ROI) \u00e9lev\u00e9.<\/p>\n<p>Pour d\u00e9terminer le CPM d&rsquo;une campagne particuli\u00e8re, divisez le co\u00fbt total de la campagne par le nombre d&rsquo;impressions.<\/p>\n<p>En moyenne, les publicit\u00e9s Facebook ont un taux de CPM de 10 USD, et cette mesure varie en fonction du secteur et du pays.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d2564cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d2564cd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4af74fc6\" data-id=\"4af74fc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a9b3359 elementor-widget elementor-widget-heading\" data-id=\"3a9b3359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment calculer la formule CPM dans les campagnes de marketing num\u00e9rique ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e818388 elementor-widget elementor-widget-text-editor\" data-id=\"4e818388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour calculer la formule CPM des campagnes de marketing num\u00e9rique, vous devez conna\u00eetre le co\u00fbt de la campagne, le nombre d&rsquo;impressions et le nombre de clics.<\/p>\n<p>Le co\u00fbt par mille impressions (CPM) est un bon moyen de mesurer le succ\u00e8s d&rsquo;une campagne de marketing num\u00e9rique.<\/p>\n<p>Pour calculer le CPM, divisez le co\u00fbt de la campagne par le nombre d&rsquo;impressions, puis multipliez par 1 000.<\/p>\n<p>Par exemple, si une campagne de marketing num\u00e9rique co\u00fbte 500 dollars et compte 50 000 impressions, le CPM sera de 10 dollars.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3cc225e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cc225e9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7126f35d\" data-id=\"7126f35d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3259ff52 elementor-widget elementor-widget-heading\" data-id=\"3259ff52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quels sont les tarifs moyens des campagnes CPM des annonceurs ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f635e47 elementor-widget elementor-widget-text-editor\" data-id=\"f635e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les tarifs moyens des campagnes CPM des annonceurs en 2022 devraient \u00eatre plus \u00e9lev\u00e9s qu&rsquo;en 2021.<\/p>\n<p>Cela est d\u00fb \u00e0 la croissance continue de la publicit\u00e9 en ligne et \u00e0 la demande croissante d&rsquo;espaces publicitaires.<\/p>\n<p>Les tarifs varient en fonction de la taille et du type de campagne, mais le CPM moyen pour une campagne publicitaire standard devrait se situer entre 5 et 10 dollars.<\/p>\n<p>La publicit\u00e9 num\u00e9rique a certainement r\u00e9duit les co\u00fbts par rapport au marketing traditionnel, et les entreprises devraient profiter de l&rsquo;affichage des annonces en ligne pour tirer parti des faibles co\u00fbts CPM.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7faac9a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7faac9a2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2a1d74b4\" data-id=\"2a1d74b4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b789182 elementor-widget elementor-widget-heading\" data-id=\"6b789182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus sur les <b>m\u00e9dias sociaux<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-224cd693 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"224cd693\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3e0d64b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e0d64b8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5579019a\" data-id=\"5579019a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b0155 elementor-widget elementor-widget-global elementor-global-192499 elementor-widget-image\" data-id=\"d0b0155\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/1.envato.market\/6bMGvG\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/01\/Envato-Elements-Ad.webp\" class=\"attachment-large size-large wp-image-192479\" alt=\"Envato Elements Ad\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/01\/Envato-Elements-Ad.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/01\/Envato-Elements-Ad-150x150.webp 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\">\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c9crit par CPM signifie co\u00fbt pour mille impressions. Les annonceurs fixent un co\u00fbt par mille pour \u00e9tablir un budget pour leur campagne. Il s&rsquo;agit d&rsquo;un mod\u00e8le de tarification courant dans le domaine de la publicit\u00e9, dans lequel les annonceurs paient un montant fixe pour chaque millier d&rsquo;impressions que leur publicit\u00e9 re\u00e7oit. Le CPM peut \u00eatre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":207789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[493,597],"tags":[],"class_list":["post-208763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-fr","category-social-media-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/208763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/comments?post=208763"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/208763\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media\/207789"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media?parent=208763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/categories?post=208763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/tags?post=208763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}