{"id":182617,"date":"2022-06-03T12:18:44","date_gmt":"2022-06-03T19:18:44","guid":{"rendered":"https:\/\/barrazacarlos.com\/video-marketing-statistiques\/"},"modified":"2022-06-03T12:18:48","modified_gmt":"2022-06-03T19:18:48","slug":"video-marketing-statistiques","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/fr\/video-marketing-statistiques\/","title":{"rendered":"Statistiques sur le marketing vid\u00e9o en 2002 | La vid\u00e9o plus efficace que le texte"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"182617\" class=\"elementor elementor-182617 elementor-162919\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44022027 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"44022027\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5728264e\" data-id=\"5728264e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5df47495 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5df47495\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7126e408\" data-id=\"7126e408\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11747c1 elementor-widget elementor-widget-heading\" data-id=\"11747c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Statistiques sur le marketing vid\u00e9o en 2002 | La vid\u00e9o plus efficace que le texte<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cbd3f0 elementor-widget elementor-widget-text-editor\" data-id=\"43cbd3f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/barrazacarlos.com\/fr\/video-marketing\/\"><span style=\"font-weight: 400;\">Marketing vid\u00e9o<\/span><\/a><span style=\"font-weight: 400;\">  est sans aucun doute l&rsquo;une des formes de contenu les plus efficaces et les plus r\u00e9pandues sur Internet \u00e0 l&rsquo;heure actuelle. La popularit\u00e9 de la r\u00e9alisation et de la consommation de vid\u00e9os est mont\u00e9e en fl\u00e8che ces derni\u00e8res ann\u00e9es, notamment gr\u00e2ce \u00e0 l&rsquo;essor de TikTok, des bobines Instagram et m\u00eame des vid\u00e9os Facebook. YouTube n&rsquo;est pas en reste.<\/span><\/p><p><span style=\"font-weight: 400;\">Les marques qui misent sur le marketing vid\u00e9o obtiennent des retours sur investissement \u00e9tonnants. La vid\u00e9o vous permet d&rsquo;obtenir des taux d&rsquo;engagement plus \u00e9lev\u00e9s, une meilleure notori\u00e9t\u00e9 de la marque et davantage de ventes. Le probl\u00e8me est que la r\u00e9alisation de vid\u00e9os peut prendre beaucoup de temps et qu&rsquo;il est beaucoup plus facile de faire une mauvaise vid\u00e9o qu&rsquo;une bonne.  <\/span><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est pourquoi il est important de se lancer avec un plan ferme et l&rsquo;aide de personnes ayant les bonnes comp\u00e9tences. Lorsqu&rsquo;elles sont bien r\u00e9alis\u00e9es, les vid\u00e9os sont le meilleur moyen de divertir, de faire participer et d&rsquo;informer votre public.<\/span><\/p><p><span style=\"font-weight: 400;\">Si vous h\u00e9sitez encore \u00e0 investir dans le marketing vid\u00e9o, examinons quelques statistiques qui montrent pourquoi il est si important :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-330ea2e5\" data-id=\"330ea2e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-642a2c08 elementor-widget elementor-widget-image\" data-id=\"642a2c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-marketing-statistics.webp\" class=\"attachment-full size-full wp-image-162924\" alt=\"Statistiques sur le marketing vid\u00e9o\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-marketing-statistics.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-marketing-statistics-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-marketing-statistics-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-marketing-statistics-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aee7bb elementor-widget elementor-widget-heading\" data-id=\"7aee7bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00c9crit par<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38759a14 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"38759a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>juin 3, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/content-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Content Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/content-marketing-fr\/creation-de-contenu\/\" class=\"elementor-post-info__terms-list-item\">Cr\u00e9ation de contenu<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Digital Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fca3628 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"5fca3628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">This post is also available in: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en 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elementor-widget elementor-widget-table-of-contents\" data-id=\"61329717\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__61329717\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__61329717\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__61329717\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63dc6c99 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"63dc6c99\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e44e48d elementor-widget elementor-widget-heading\" data-id=\"5e44e48d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La vid\u00e9o repr\u00e9sente 82 % du trafic Internet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd929b0 elementor-widget elementor-widget-image\" data-id=\"dd929b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-1-1-1024x576.webp\" class=\"attachment-large size-large wp-image-163010\" alt=\"Video Marketing Statistics Graph 1\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-1-1-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-1-1-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-1-1-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-1-1-1536x864.webp 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-1-1.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11189112 elementor-widget elementor-widget-text-editor\" data-id=\"11189112\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La vid\u00e9o est tout simplement ce que les gens veulent.  <\/span><a href=\"https:\/\/whatsnewinpublishing.com\/over-82-of-internet-traffic-will-be-online-videos-by-2022-how-publishers-can-scale-their-content-production\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">82 % de l&rsquo;ensemble du trafic en ligne<\/span><\/a><span style=\"font-weight: 400;\">-poste et consommation- est bas\u00e9 sur la vid\u00e9o. C&rsquo;est la d\u00e9finition m\u00eame de \u00ab\u00a0la grande majorit\u00e9\u00a0\u00bb et il faut y pr\u00eater attention. Si vous n&rsquo;int\u00e9grez pas le contenu vid\u00e9o dans votre strat\u00e9gie de d\u00e9veloppement durable, vous devez vous assurer que le contenu vid\u00e9o fait partie int\u00e9grante de votre strat\u00e9gie.  <\/span><a href=\"https:\/\/barrazacarlos.com\/fr\/meilleures-strategies-de-marketing-numerique-pour-b2b\/\">\n  <span style=\"font-weight: 400;\">strat\u00e9gie de marketing num\u00e9rique<\/span>\n<\/a><span style=\"font-weight: 400;\">vous risquez de vous laisser distancer.<\/span><\/p><p><span style=\"font-weight: 400;\">Il est \u00e9galement important de noter que le marketing vid\u00e9o n&rsquo;est pas une tendance qui va s&rsquo;\u00e9teindre. \u00c0 mesure que la technologie progresse et que des changements massifs se produisent dans le monde, la vid\u00e9o est devenue le premier moyen de communication.  <\/span><\/p><p><span style=\"font-weight: 400;\">Pendant les p\u00e9riodes de fermeture dues \u00e0 la pand\u00e9mie, la vid\u00e9oconf\u00e9rence est devenue la norme pour de nombreuses personnes, qu&rsquo;il s&rsquo;agisse de r\u00e9unions professionnelles ou de conversations sociales. Au premier trimestre de 2020,  <\/span><a href=\"https:\/\/blog.streamelements.com\/state-of-the-stream-april-2020-valorant-and-valorant-streamers-top-the-charts-music-is-having-d503aad6c2e7\" target=\"_blank\" rel=\"noopener\">\n  <span style=\"font-weight: 400;\">Le streaming en direct a augment\u00e9 de 99 %.<\/span>\n<\/a><span style=\"font-weight: 400;\">ce qui s&rsquo;explique en grande partie par la pand\u00e9mie.<\/span><\/p><p><span style=\"font-weight: 400;\">Il n&rsquo;a jamais \u00e9t\u00e9 aussi facile de r\u00e9aliser des vid\u00e9os gr\u00e2ce aux progr\u00e8s de la technologie. Les derniers smartphones offrent un enregistrement vid\u00e9o de haute qualit\u00e9, et vous pouvez obtenir des logiciels et des applications gratuits ou relativement bon march\u00e9 pour le montage. La possibilit\u00e9 d&rsquo;enregistrer, d&rsquo;animer, d&rsquo;\u00e9diter et de partager est d\u00e9sormais \u00e0 la port\u00e9e de tous.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5fecb8 elementor-widget elementor-widget-image\" data-id=\"c5fecb8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-2-1024x576.webp\" class=\"attachment-large size-large wp-image-162949\" alt=\"Graphique 2 des statistiques sur le marketing vid\u00e9o\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-2-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-2-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-2-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-2-1536x864.webp 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-2.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35c9c53 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"35c9c53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6750e7e elementor-widget elementor-widget-heading\" data-id=\"6750e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">86 % des sp\u00e9cialistes du marketing affirment que la vid\u00e9o g\u00e9n\u00e8re des prospects.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ee389 elementor-widget elementor-widget-image\" data-id=\"b7ee389\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-3-1024x576.webp\" class=\"attachment-large size-large wp-image-162961\" alt=\"Graphique 3 des statistiques sur le marketing vid\u00e9o\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-3-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-3-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-3-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-3-1536x864.webp 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-3.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4adff5c elementor-widget elementor-widget-text-editor\" data-id=\"4adff5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pouvoir \u00e9tablir une corr\u00e9lation directe entre vos efforts de marketing et les pistes de vente qui en d\u00e9coulent, c&rsquo;est de l&rsquo;or en barre. C&rsquo;est un \u00e9l\u00e9ment essentiel de tout marketing, et avec la vid\u00e9o, \u00e7a marche vraiment. Ceux qui travaillent dans le marketing disent que  <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-video-marketing-new-data#:~:text=86%25%20of%20video%20marketers%20say,of%20their%20product%20or%20service.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ils constatent activement une augmentation de la g\u00e9n\u00e9ration de prospects<\/span><\/a><span style=\"font-weight: 400;\">  cette ann\u00e9e gr\u00e2ce aux vid\u00e9os qu&rsquo;ils cr\u00e9ent pour leurs marques. Qui plus est, ce chiffre est \u00e9galement en hausse. C&rsquo;est une hausse de 2 % par rapport \u00e0 l&rsquo;ann\u00e9e derni\u00e8re et de 5 % par rapport \u00e0 2019.<\/span><\/p><p><span style=\"font-weight: 400;\">Avec un nombre plus \u00e9lev\u00e9 de prospects, une marque a plus de chances de r\u00e9aliser des ventes. Cela se traduit par une augmentation directe des r\u00e9sultats de l&rsquo;entreprise. Oui, le marketing vid\u00e9o peut \u00eatre plus co\u00fbteux et plus long que les autres formes de marketing num\u00e9rique. Cependant, les r\u00e9compenses en valent la peine.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2343cd30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2343cd30\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64460c7f\" data-id=\"64460c7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7d7e536e elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"7d7e536e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3968787d\" data-id=\"3968787d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-151f7d7f elementor-widget elementor-widget-image\" data-id=\"151f7d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-4-1024x576.webp\" class=\"attachment-large size-large wp-image-162973\" alt=\"Graphique 4 des statistiques sur le marketing vid\u00e9o\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-4-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-4-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-4-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-4-1536x864.webp 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-4.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25d5ee4f\" data-id=\"25d5ee4f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-341e8d5f elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"341e8d5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fbab51 elementor-widget elementor-widget-heading\" data-id=\"8fbab51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les marques obtiennent 41 % de trafic Web en plus lorsqu'elles utilisent des vid\u00e9os<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fad6e9c elementor-widget elementor-widget-text-editor\" data-id=\"fad6e9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les statistiques montrent clairement que vous obtenez plus d&rsquo;interactions lorsque vous utilisez des vid\u00e9os pour votre marketing. Les vid\u00e9os g\u00e9n\u00e8rent du trafic sur le site web \u00e0 partir des moteurs de recherche  <\/span><span style=\"color: #ffff00;\">\n  <a style=\"color: #ffff00;\" href=\"https:\/\/www.wix.com\/blog\/2018\/04\/video-marketing-statistics?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=13708482660%5e124757113592&amp;experiment_id=%5e%5e530755701284%5e%5e_DSA&amp;gclid=CjwKCAjwj42UBhAAEiwACIhADvVKg0N38rn3j10fydv2LPhEW09UhDKsEig8tiRGvBFEQat4z7sjTBoCmMsQAvD_BwE\" target=\"_blank\" rel=\"noopener\">\n    <span style=\"font-weight: 400;\">augmentent de 41 %.<\/span>\n  <\/a>\n<\/span><span style=\"font-weight: 400;\"> pour les marques qui l&rsquo;utilisent bien. <\/span> <\/p><p><span style=\"font-weight: 400;\">Si vous avez des vid\u00e9os sur votre site Web et que vous appliquez les techniques de SEO appropri\u00e9es, les moteurs de recherche comme Google classeront votre site Web en t\u00eate de leurs pages. Cela signifie qu&rsquo;un plus grand nombre de personnes trouveront votre site Web et qu&rsquo;il s&rsquo;agira de personnes qui veulent ce que vous proposez.<\/span><\/p><p><span style=\"font-weight: 400;\">YouTube est la propri\u00e9t\u00e9 de Google, ce qui signifie que le g\u00e9ant des moteurs de recherche associe votre SEO \u00e0 toutes les vid\u00e9os que vous mettez en ligne sur la plateforme. Le fait de disposer d&rsquo;un contenu performant sur YouTube peut constituer un atout majeur pour votre marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7712badd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7712badd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-717700a6\" data-id=\"717700a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c022b2c elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c022b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72f86fc elementor-widget elementor-widget-heading\" data-id=\"72f86fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">96 % des consommateurs ont regard\u00e9 une vid\u00e9o explicative pour en savoir plus sur une marque.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e5364 elementor-widget elementor-widget-image\" data-id=\"02e5364\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-5-1024x576.webp\" class=\"attachment-large size-large wp-image-162985\" alt=\"Graphique 5 des statistiques sur le marketing vid\u00e9o\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-5-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-5-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-5-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-5-1536x864.webp 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-5.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb3b909 elementor-widget elementor-widget-text-editor\" data-id=\"3bb3b909\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Voyons ensuite pourquoi les vid\u00e9os sont si efficaces pour g\u00e9n\u00e9rer des prospects et stimuler les ventes. Essentiellement, c&rsquo;est parce que les gens veulent vraiment regarder des vid\u00e9os.  <\/span><\/p><p><span style=\"font-weight: 400;\">Si vous avez un produit ou un service que vous souhaitez pr\u00e9senter, une vid\u00e9o explicative est l&rsquo;outil marketing id\u00e9al. Les consommateurs regarderont la vid\u00e9o pour voir comment le produit fonctionne ou comment vous vous y prenez pour fournir le service. Ils comprennent ainsi beaucoup mieux le fonctionnement de votre marque et ce que vous pouvez leur apporter.<\/span><\/p><p><a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/#:~:text=More%20than%2099%25%20of%20people,continue%20using%20video%20in%202021.&amp;text=Two%20thirds%20of%20marketers%20(66,spend%20on%20video%20in%202022.&amp;text=88%25%20of%20people%20would%20like,3%25%20from%20last%20year.)\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dans une enqu\u00eate de Wyzowl<\/span><\/a><span style=\"font-weight: 400;\">ils ont d\u00e9couvert que 96 % des consommateurs regardaient des vid\u00e9os explicatives. Cela s&rsquo;est traduit par le fait que 88 % de ces consommateurs ont \u00e9t\u00e9 convaincus d&rsquo;effectuer un achat apr\u00e8s avoir regard\u00e9 la vid\u00e9o avec des produits r\u00e9els et physiques. 78 % de ces consommateurs ont d\u00e9clar\u00e9 que les vid\u00e9os explicatives les avaient convaincus de t\u00e9l\u00e9charger un logiciel ou une application mobile.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89805a6 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"89805a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b46c5d elementor-widget elementor-widget-heading\" data-id=\"8b46c5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les gens retiennent 95% du message d'une vid\u00e9o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-232ba88 elementor-widget elementor-widget-image\" data-id=\"232ba88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-6-1024x576.webp\" class=\"attachment-large size-large wp-image-162997\" alt=\"Graphique 6 des statistiques sur le marketing vid\u00e9o\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-6-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-6-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-6-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-6-1536x864.webp 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/05\/Video-Marketing-Statistics-Graph-6.webp 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-148d20c elementor-widget elementor-widget-text-editor\" data-id=\"148d20c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mais pourquoi la vid\u00e9o est-elle si efficace ? C&rsquo;est parce que notre cerveau a tendance \u00e0 retenir les informations que nous recevons par le biais du format vid\u00e9o mieux que tout autre format.  <\/span><\/p><p><span style=\"font-weight: 400;\">L&rsquo;esprit humain a tendance \u00e0 retenir<\/span><a href=\"https:\/\/invideo.io\/blog\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">\n  <span style=\"font-weight: 400;\"> 95% du message<\/span>\n<\/a><span style=\"font-weight: 400;\">  lorsque nous regardons une vid\u00e9o, mais seulement 10% de ce m\u00eame message si nous le lisons en texte. Cela signifie qu&rsquo;une vid\u00e9o pr\u00e9sentant votre marque vous donnera une bien meilleure connaissance de la marque et de ce que vous vendez au consommateur que n&rsquo;importe quel article de blog, article d&rsquo;actualit\u00e9, landing page, lettre d&rsquo;information ou tout autre \u00e9l\u00e9ment de marketing \u00e9crit.<\/span><\/p><p><span style=\"font-weight: 400;\">La raison en est qu&rsquo;une vid\u00e9o est visuelle et que notre cerveau traite les informations visuelles beaucoup plus rapidement que les textes. Environ 60 000 fois plus rapide.  <\/span><\/p><p><span style=\"font-weight: 400;\">Nous sommes programm\u00e9s pour interpr\u00e9ter les stimuli visuels aussi rapidement que possible, car cela pourrait nous sauver la vie. Cet instinct primaire est la diff\u00e9rence majeure dans le marketing vid\u00e9o et c&rsquo;est pourquoi vous devez vous lancer dans cette aventure.  <\/span><a href=\"https:\/\/barrazacarlos.com\/how-to-promote-your-business-on-the-internet\/\">\n  <span style=\"font-weight: 400;\">tendance du marketing en ligne<\/span>\n<\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe46fa5 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"fe46fa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58dd8df elementor-widget elementor-widget-heading\" data-id=\"58dd8df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Capitaliser sur le marketing vid\u00e9o est la solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0794b6e elementor-widget elementor-widget-text-editor\" data-id=\"0794b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les statistiques ne mentent pas.  <\/span><\/p><p><span style=\"font-weight: 400;\">Si vous \u00eates pr\u00eat \u00e0 <\/span><a href=\"https:\/\/www.freshbooks.com\/blog\/improve-your-marketing-webinar\" target=\"_blank\" rel=\"noopener\">\n  <span style=\"font-weight: 400;\">am\u00e9liorer votre strat\u00e9gie de marketing num\u00e9rique<\/span>\n<\/a><span style=\"font-weight: 400;\">vous devez ajouter du contenu vid\u00e9o. Il est efficace, engageant et forme une impression instantan\u00e9e et durable. De TikTok \u00e0 Instagram, en passant par YouTube et Facebook, les vid\u00e9os envahissent le web et la mani\u00e8re dont nous commercialisons nos produits aupr\u00e8s de nos publics cibles.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2aa4af08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2aa4af08\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58bbefc6\" data-id=\"58bbefc6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc14b11 elementor-widget elementor-widget-heading\" data-id=\"cc14b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus sur <b>Marketing de contenu<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-731ab600 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"731ab600\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f93ab06\" data-id=\"7f93ab06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing vid\u00e9o est sans aucun doute l&rsquo;une des formes de contenu les plus efficaces et les plus r\u00e9pandues sur Internet \u00e0 l&rsquo;heure actuelle. La popularit\u00e9 de la r\u00e9alisation et de la consommation de vid\u00e9os est mont\u00e9e en fl\u00e8che ces derni\u00e8res ann\u00e9es, notamment gr\u00e2ce \u00e0 l&rsquo;essor de TikTok, des bobines Instagram et m\u00eame des vid\u00e9os Facebook. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":162924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[702,794,493],"tags":[],"class_list":["post-182617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-fr","category-creation-de-contenu","category-digital-marketing-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/182617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/comments?post=182617"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/182617\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media\/162924"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media?parent=182617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/categories?post=182617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/tags?post=182617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}