{"id":147883,"date":"2022-02-04T10:30:13","date_gmt":"2022-02-04T17:30:13","guid":{"rendered":"https:\/\/barrazacarlos.com\/publicite-mensongere\/"},"modified":"2023-03-09T17:26:37","modified_gmt":"2023-03-10T00:26:37","slug":"publicite-mensongere","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/fr\/publicite-mensongere\/","title":{"rendered":"Publicit\u00e9 mensong\u00e8re, comment ne pas tomber dans le pi\u00e8ge ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"147883\" class=\"elementor elementor-147883 elementor-140263\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bee7936 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"bee7936\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14448a7d\" data-id=\"14448a7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e338246 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e338246\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-248003b6\" data-id=\"248003b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-408a280a elementor-widget elementor-widget-heading\" data-id=\"408a280a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Publicit\u00e9 mensong\u00e8re, comment ne pas tomber dans le pi\u00e8ge ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f5b1c1 elementor-widget elementor-widget-text-editor\" data-id=\"4f5b1c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous sommes tous tomb\u00e9s dans le pi\u00e8ge de la publicit\u00e9 mensong\u00e8re. Et le fait est qu&rsquo;il est con\u00e7u de telle mani\u00e8re que presque personne ne peut \u00e9chapper \u00e0 ses griffes.<\/p>\n<p>Dans cet article, nous souhaitons vous expliquer non seulement ce qu&rsquo;est la publicit\u00e9 mensong\u00e8re, mais aussi vous donner quelques exemples qui vous aideront \u00e0 la reconna\u00eetre imm\u00e9diatement.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6fa45e99\" data-id=\"6fa45e99\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37bbb1f9 elementor-widget elementor-widget-image\" data-id=\"37bbb1f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap.webp\" class=\"attachment-full size-full wp-image-146195\" alt=\"Publicit\u00e9 mensong\u00e8re, comment ne pas tomber dans le pi\u00e8ge\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/11\/Misleading-advertising-how-not-to-fall-into-the-trap-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dec18cb elementor-widget elementor-widget-heading\" data-id=\"7dec18cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00c9crit par<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c698452 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"5c698452\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>f\u00e9vrier 4, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Digital Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/social-media-fr\/\" class=\"elementor-post-info__terms-list-item\">Social Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-392caf2d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"392caf2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__392caf2d\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__392caf2d\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__392caf2d\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb308f3 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"6bb308f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b784752 elementor-widget elementor-widget-heading\" data-id=\"3b784752\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que la publicit\u00e9 mensong\u00e8re ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58db777d elementor-widget elementor-widget-text-editor\" data-id=\"58db777d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorsque nous parlons de publicit\u00e9 mensong\u00e8re, nous faisons r\u00e9f\u00e9rence \u00e0 celle qui, dans la h\u00e2te de vendre plus, d\u00e9forme ou falsifie des informations, promettant g\u00e9n\u00e9ralement des aspects incomparables. <\/p>\n<p>Vous avez peut-\u00eatre entendu parler de ce produit qui a \u00e9t\u00e9 lanc\u00e9 sur le march\u00e9 en vantant ses caract\u00e9ristiques uniques, alors qu&rsquo;en fait il a les m\u00eames caract\u00e9ristiques que n&rsquo;importe quel autre produit de ce type sur le march\u00e9. Si l&rsquo;on fait abstraction du fait que la publicit\u00e9 a un but informatif, aussi simplifi\u00e9e soit-elle.  <\/p>\n<p>Ce que les gens s&rsquo;attendent \u00e0 savoir lorsqu&rsquo;ils pr\u00eatent attention \u00e0 tout type de publicit\u00e9, c&rsquo;est ce qu&rsquo;est le produit ou le service, quels sont les usages que l&rsquo;on peut en faire, ou les avantages qu&rsquo;il peut nous offrir en tant que consommateurs, comment il pourrait nous \u00eatre b\u00e9n\u00e9fique par rapport \u00e0 d&rsquo;autres, entre autres points. <\/p>\n<p>L&rsquo;origine de la publicit\u00e9 mensong\u00e8re pourrait \u00eatre vue dans le besoin qu&rsquo;ont certaines personnes de prendre la publicit\u00e9 non pas d&rsquo;un point de vue informatif, mais en voulant convaincre le consommateur d&rsquo;opter pour eux, sans m\u00eame se soucier de l&rsquo;\u00e9duquer sur leur produit ou service.<br \/>Cette position est totalement erron\u00e9e, mais beaucoup l&rsquo;utilisent depuis de nombreuses ann\u00e9es dans l&rsquo;intention de justifier les exag\u00e9rations, ou les mensonges, dont ils font l&rsquo;exp\u00e9rience dans leurs campagnes. Quelque chose qui, en r\u00e9alit\u00e9, n&rsquo;a aucune justification, ni aucun besoin.  <\/p>\n<p>De nombreux fournisseurs se cachent m\u00eame derri\u00e8re l&rsquo;id\u00e9e que les utilisateurs n&rsquo;ont pas n\u00e9cessairement besoin de recevoir toutes les informations correctes et v\u00e9ridiques sur un produit ou un service. Ils se sentent donc libres de le modifier autant que possible pour essayer de le rendre juste \u00ab\u00a0un peu plus attrayant\u00a0\u00bb. Ce n&rsquo;est pas vrai.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29679ea6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29679ea6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75e7b781\" data-id=\"75e7b781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-437810fd elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"437810fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1b967768\" data-id=\"1b967768\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ec0185d elementor-widget elementor-widget-image\" data-id=\"1ec0185d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--1024x682.jpg\" class=\"attachment-large size-large wp-image-146213\" alt=\"Mislead, mot en 3D lettres alphab\u00e9tiques en bois avec mis barr\u00e9 laissant le mot lead.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead--1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/mislead-word-in-3d-wooden-alphabet-letters-with-mis-crossed-out-leaving-the-word-lead-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-289f70da\" data-id=\"289f70da\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d1fd417 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7d1fd417\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eaeaf6f elementor-widget elementor-widget-heading\" data-id=\"6eaeaf6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi les entreprises ne devraient-elles pas utiliser ces tactiques ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d0ae46e elementor-widget elementor-widget-text-editor\" data-id=\"5d0ae46e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous comprenons que, lorsque nous r\u00e9alisons une campagne publicitaire pour lancer notre produit ou service au public, nous voulons mettre au point un plan qui le catapulte r\u00e9ellement dans l&rsquo;esprit de tout notre public cible dans le d\u00e9lai le plus court possible.<br \/>Cependant, nous devons \u00eatre conscients que c&rsquo;est une chose de mettre en avant les qualit\u00e9s de notre produit ou service, et une autre de les exag\u00e9rer, ou de mentir, parce que cela semble attrayant quand on l&rsquo;entend dans la phrase. Mais elle laisse au consommateur de nombreuses lacunes qui sont garanties par la publicit\u00e9.<\/p>\n<p>Pourquoi les entreprises ne devraient pas utiliser la publicit\u00e9 trompeuse, \u00e0 commencer par le fait qu&rsquo;elles peuvent subir des sanctions, ce qui leur apporterait en soi de nombreux probl\u00e8mes en termes de questions juridiques, sans parler du cas o\u00f9 elle deviendrait populaire et finirait par nuire \u00e0 leur image. <\/p>\n<p>L&rsquo;impact que peut avoir une amende est important. Vous constaterez principalement des dommages au niveau des ventes, qui seront affect\u00e9es de telle sorte qu&rsquo;elles diminueront et cr\u00e9eront m\u00eame des pertes pour le fournisseur, ce que personne ne souhaite vraiment pour son commerce, sa soci\u00e9t\u00e9 ou son entreprise. <\/p>\n<p>D&rsquo;autre part, vous devez garder \u00e0 l&rsquo;esprit la question de la cr\u00e9dibilit\u00e9, de la confiance et du prestige. Vous ne pensez peut-\u00eatre pas que ces aspects sont tr\u00e8s importants au d\u00e9part, mais si vous voulez faire plus qu&rsquo;un simple coup sur le march\u00e9, vous devrez vous pr\u00e9occuper beaucoup de ces trois points.<\/p>\n<p>Et pensez que vous avez fait une campagne de publicit\u00e9 mensong\u00e8re qui a si bien march\u00e9 que vous n&rsquo;avez \u00e9t\u00e9 d\u00e9couvert qu&rsquo;apr\u00e8s avoir tripl\u00e9 votre investissement. Mais vous \u00eates-vous d\u00e9j\u00e0 demand\u00e9 qui ach\u00e8tera le prochain produit que vous mettrez sur le march\u00e9 ? Votre vie de fournisseur sera termin\u00e9e.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-556ac5a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"556ac5a8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2abce095\" data-id=\"2abce095\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4548436d elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4548436d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a37df35 elementor-widget elementor-widget-heading\" data-id=\"6a37df35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemples de publicit\u00e9 trompeuse<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18992e77 elementor-widget elementor-widget-text-editor\" data-id=\"18992e77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous allons vous donner quelques exemples de publicit\u00e9 mensong\u00e8re g\u00e9n\u00e9ralis\u00e9e en nous basant sur les campagnes frauduleuses les plus courantes sur le march\u00e9.  <\/p>\n<p>Ne vous sentez pas mal si vous \u00eates tomb\u00e9 dans le panneau, apr\u00e8s tout, ils sont con\u00e7us pour essayer de manipuler m\u00eame les esprits les plus brillants :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5b563053 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b563053\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bf485d0\" data-id=\"1bf485d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e3b6895 elementor-widget elementor-widget-heading\" data-id=\"5e3b6895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ceux qui mentent...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-23e33b8a\" data-id=\"23e33b8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b80a0c1 elementor-widget elementor-widget-video\" data-id=\"2b80a0c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=gVZvmUadkfw&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd213d2 elementor-widget elementor-widget-text-editor\" data-id=\"7cd213d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C&rsquo;est lorsque le fournisseur est responsable de fournir comme informations vraies, un grand nombre de donn\u00e9es qui sont fausses, ou qui ne peuvent vraiment pas \u00eatre v\u00e9rifi\u00e9es.<br \/>Un bon exemple de ce cas est constitu\u00e9 par toutes les promesses que nous voyons \u00e0 l&rsquo;antenne de perdre du poids de mani\u00e8re magique, ce qui est courant sur le march\u00e9 des compl\u00e9ments alimentaires.  <\/p>\n<p>Dans ce cas, nous connaissons des amendes pour des campagnes de publicit\u00e9 trompeuse \u00e0 des fins \u00ab\u00a0th\u00e9rapeutiques\u00a0\u00bb, o\u00f9 l&rsquo;on a utilis\u00e9 des phrases telles que \u00ab\u00a0aide \u00e0 perdre du poids\u00a0\u00bb, \u00ab\u00a0avec ceci vous pouvez corriger la posture de votre corps\u00a0\u00bb, parmi de nombreux autres avantages qui ne sont pas vrais.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-569a286e elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"569a286e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-79cabddf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79cabddf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5a9a0b3c\" data-id=\"5a9a0b3c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d160477 elementor-widget elementor-widget-heading\" data-id=\"6d160477\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La publicit\u00e9 sur la base des avantages gracieusement accord\u00e9s par le fournisseur, qui est une obligation l\u00e9gale...<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-21903244\" data-id=\"21903244\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4ce3a3 elementor-widget elementor-widget-video\" data-id=\"c4ce3a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=qN3wckZTSwU&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2387520 elementor-widget elementor-widget-text-editor\" data-id=\"2387520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans ces cas, le fournisseur fait croire au consommateur qu&rsquo;il lui offre un avantage ou un service \u00ab\u00a0suppl\u00e9mentaire\u00a0\u00bb qu&rsquo;il ne lui accordera que de son plein gr\u00e9, alors qu&rsquo;en r\u00e9alit\u00e9 il mentionne une obligation impos\u00e9e par la loi.  <\/p>\n<p>Dans ces cas de publicit\u00e9 mensong\u00e8re, on trouve g\u00e9n\u00e9ralement les compagnies de t\u00e9l\u00e9phonie mobile, qui vous vendent la possibilit\u00e9 de migrer vers une autre compagnie, ou de retourner un produit achet\u00e9 \u00e0 distance.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc672eb elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"cc672eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77e6b28 elementor-widget elementor-widget-heading\" data-id=\"77e6b28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rences<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aca25a0 elementor-widget elementor-widget-text-editor\" data-id=\"7aca25a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/rpp.pe\/economia\/economia\/como-evitar-caer-en-publicidad-enganosa-indecopi-noticia-1246678\" target=\"_blank\" rel=\"noopener\">RPP<\/a><\/p>\n<p><a href=\"https:\/\/tn.com.ar\/opinion\/tips-para-no-caer-en-la-trampa-de-una-publicidad-enganosa_998079\/\" target=\"_blank\" rel=\"noopener\">TN<\/a><\/p>\n<p><a href=\"https:\/\/www.clarin.com\/servicios\/publicidades-enganosas-10-trampas-comunes-hacerte-elegir-mal-gastar_0_HxILScen2.html\" target=\"_blank\" rel=\"noopener\">Clarin<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56f74c77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56f74c77\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22508d86\" data-id=\"22508d86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65950958 elementor-widget elementor-widget-heading\" data-id=\"65950958\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus sur les <b>m\u00e9dias sociaux<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d891547 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d891547\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12588f4c\" data-id=\"12588f4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nous sommes tous tomb\u00e9s dans le pi\u00e8ge de la publicit\u00e9 mensong\u00e8re. Et le fait est qu&rsquo;il est con\u00e7u de telle mani\u00e8re que presque personne ne peut \u00e9chapper \u00e0 ses griffes. Dans cet article, nous souhaitons vous expliquer non seulement ce qu&rsquo;est la publicit\u00e9 mensong\u00e8re, mais aussi vous donner quelques exemples qui vous aideront \u00e0 la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":146195,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[493,597],"tags":[],"class_list":["post-147883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-fr","category-social-media-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/147883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/comments?post=147883"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/147883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media\/146195"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media?parent=147883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/categories?post=147883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/tags?post=147883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}