{"id":147822,"date":"2022-02-04T09:25:18","date_gmt":"2022-02-04T16:25:18","guid":{"rendered":"https:\/\/barrazacarlos.com\/quest-ce-que-le-marketing-b2b\/"},"modified":"2022-02-04T09:25:20","modified_gmt":"2022-02-04T16:25:20","slug":"quest-ce-que-le-marketing-b2b","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/fr\/quest-ce-que-le-marketing-b2b\/","title":{"rendered":"Qu&rsquo;est-ce que le marketing B2B ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"147822\" class=\"elementor elementor-147822 elementor-144993\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c42bac elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"3c42bac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37b038fd\" data-id=\"37b038fd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-56cd1958 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56cd1958\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4b1fe861\" data-id=\"4b1fe861\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fd9863 elementor-widget elementor-widget-heading\" data-id=\"9fd9863\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Qu&rsquo;est-ce que le marketing B2B ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c9132 elementor-widget elementor-widget-text-editor\" data-id=\"19c9132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le marketing B2B est une activit\u00e9 tr\u00e8s s\u00e9rieuse et tr\u00e8s sp\u00e9cialis\u00e9e. Il s&rsquo;agit d&rsquo;une \u00e9quipe charg\u00e9e de concevoir et de mettre en \u0153uvre des campagnes visant \u00e0 attirer et \u00e0 fid\u00e9liser les clients.<\/p><p>Le marketing B2B ax\u00e9 sur la marque n\u00e9cessite des experts, qu&rsquo;ils soient internes, externes, des agences ou des consultants. Ils doivent avoir de l&rsquo;exp\u00e9rience, de la sensibilit\u00e9 et aussi des connaissances techniques pour \u00eatre en mesure de concevoir des campagnes publicitaires rentables.<\/p><p>Alors, apprenons-en un peu plus sur le marketing B2B, sa pertinence et les conseils pour am\u00e9liorer le marketing B2B.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6612ba5f\" data-id=\"6612ba5f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a4d699b elementor-widget elementor-widget-image\" data-id=\"3a4d699b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/what-is-B2B-marketing.webp\" class=\"attachment-full size-full wp-image-144998\" alt=\"qu&amp;apos;est-ce que le marketing B2B\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/what-is-B2B-marketing.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/what-is-B2B-marketing-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/what-is-B2B-marketing-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/what-is-B2B-marketing-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-27e9f449 elementor-widget elementor-widget-heading\" data-id=\"27e9f449\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00c9crit par<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fee6537 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"7fee6537\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>f\u00e9vrier 4, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/content-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Content Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/content-marketing-fr\/creation-de-contenu\/\" class=\"elementor-post-info__terms-list-item\">Cr\u00e9ation de contenu<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Digital Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59a8f6be elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"59a8f6be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">This post is also available in: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" 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href=\"https:\/\/barrazacarlos.com\/it\/\" hreflang=\"it\" lang=\"it\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Italiano\" title=\"Passer \u00e0 Italiano\"><span class=\"wpml-ls-native\">Italiano<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-pt-br wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/pt-br\/\" hreflang=\"pt-br\" lang=\"pt-br\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Portugu\u00eas\" title=\"Passer \u00e0 Portugu\u00eas\"><span class=\"wpml-ls-native\">Portugu\u00eas<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Passer \u00e0 Fran\u00e7ais\" title=\"Passer \u00e0 Fran\u00e7ais\"><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ru wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ru\/\" hreflang=\"ru\" lang=\"ru\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u0420\u0443\u0441\u0441\u043a\u0438\u0439\" title=\"Passer \u00e0 \u0420\u0443\u0441\u0441\u043a\u0438\u0439\"><span class=\"wpml-ls-native\">\u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-zh-hans wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/zh-hans\/\" hreflang=\"zh-hans\" lang=\"zh-hans\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u7b80\u4f53\u4e2d\u6587\" title=\"Passer \u00e0 \u7b80\u4f53\u4e2d\u6587\"><span class=\"wpml-ls-native\">\u7b80\u4f53\u4e2d\u6587<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-nl 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class=\"wpml-ls-native\">\u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ja wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ja\/\" hreflang=\"ja\" lang=\"ja\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u65e5\u672c\u8a9e\" title=\"Passer \u00e0 \u65e5\u672c\u8a9e\"><span class=\"wpml-ls-native\">\u65e5\u672c\u8a9e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ro wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ro\/\" hreflang=\"ro\" lang=\"ro\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Rom\u00e2n\u0103\" title=\"Passer \u00e0 Rom\u00e2n\u0103\"><span class=\"wpml-ls-native\">Rom\u00e2n\u0103<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-sv wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/sv\/\" hreflang=\"sv\" lang=\"sv\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Svenska\" title=\"Passer \u00e0 Svenska\"><span class=\"wpml-ls-native\">Svenska<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-id wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/id\/\" hreflang=\"id\" lang=\"id\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Indonesia\" title=\"Passer \u00e0 Indonesia\"><span class=\"wpml-ls-native\">Indonesia<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ko wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ko\/\" hreflang=\"ko\" lang=\"ko\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \ud55c\uad6d\uc5b4\" title=\"Passer \u00e0 \ud55c\uad6d\uc5b4\"><span class=\"wpml-ls-native\">\ud55c\uad6d\uc5b4<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-tr wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/tr\/\" hreflang=\"tr\" lang=\"tr\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 T\u00fcrk\u00e7e\" title=\"Passer \u00e0 T\u00fcrk\u00e7e\"><span class=\"wpml-ls-native\">T\u00fcrk\u00e7e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-uk wpml-ls-last-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/uk\/\" hreflang=\"uk\" lang=\"uk\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\" title=\"Passer \u00e0 \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\"><span class=\"wpml-ls-native\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/span><\/a><\/span><\/span>\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-530ae267 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"530ae267\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__530ae267\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__530ae267\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__530ae267\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-453bc2b9 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"453bc2b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59ec7d52 elementor-widget elementor-widget-heading\" data-id=\"59ec7d52\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le marketing B2B ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74094b73 elementor-widget elementor-widget-text-editor\" data-id=\"74094b73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le marketing dit \u00ab\u00a0B2B\u00a0\u00bb est un marketing bas\u00e9 sur la vente entre entreprises, par opposition \u00e0 la vente entre entreprise et client. Ce type de marketing rassemble l&rsquo;ensemble du march\u00e9 qui est g\u00e9n\u00e9ralement r\u00e9alis\u00e9 entre des entreprises qui se consacrent \u00e0 la vente de leurs services et produits \u00e0 d&rsquo;autres entreprises ou soci\u00e9t\u00e9s et celles-ci peuvent \u00e0 leur tour apporter quelque chose \u00e0 leurs clients.<\/p><p>Le terme B2B fait r\u00e9f\u00e9rence au Business to Business. Les grandes entreprises ont souvent recours \u00e0 ce mod\u00e8le de marketing pour pouvoir fonctionner et ainsi obtenir une meilleure rentabilit\u00e9.<\/p><p>Mais, c&rsquo;est un type de marketing qui n&rsquo;est pas exempt d&rsquo;analyses, d&rsquo;\u00e9tudes de la concurrence et \u00e9videmment d&rsquo;un approfondissement de toute la demande. Sa principale diff\u00e9rence avec le marketing traditionnel est que, dans ce type de marketing, la cible n&rsquo;est pas un consommateur domestique mais une entreprise qui va tirer profit de tout ce qu&rsquo;elle ach\u00e8te pour le vendre ensuite \u00e0 ses clients.<\/p><p>Cela peut \u00eatre un peu plus difficile que le marketing orient\u00e9 vers les consommateurs nationaux, car certaines entreprises ont tendance \u00e0 acheter par n\u00e9cessit\u00e9 plus qu&rsquo;autre chose, soit pour survivre, soit pour continuer \u00e0 alimenter le mod\u00e8le commercial qu&rsquo;elles ont.<\/p><p>Malgr\u00e9 cela, le marketing B2B reste rentable, vous pouvez continuer \u00e0 alimenter votre entreprise en profitant de ce marketing, en fait de nombreuses entreprises ont atteint une croissance plus \u00e9lev\u00e9e que d&rsquo;autres qui sont orient\u00e9es vers le march\u00e9 int\u00e9rieur.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-350da87e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"350da87e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c98d14d\" data-id=\"7c98d14d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-468e3ba1 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"468e3ba1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7fdfd018\" data-id=\"7fdfd018\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5242288e elementor-widget elementor-widget-image\" data-id=\"5242288e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/flat-lay-with-b2b-inscription-made-of-blocks-on-brown-wooden-tabletop-1024x684.jpg\" class=\"attachment-large size-large wp-image-145014\" alt=\"lay plat avec inscription b2b faite de blocs sur une table en bois brun\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/flat-lay-with-b2b-inscription-made-of-blocks-on-brown-wooden-tabletop-1024x684.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/flat-lay-with-b2b-inscription-made-of-blocks-on-brown-wooden-tabletop-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/flat-lay-with-b2b-inscription-made-of-blocks-on-brown-wooden-tabletop-768x513.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/flat-lay-with-b2b-inscription-made-of-blocks-on-brown-wooden-tabletop-1536x1025.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/01\/flat-lay-with-b2b-inscription-made-of-blocks-on-brown-wooden-tabletop.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-619194de\" data-id=\"619194de\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19a84cd3 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"19a84cd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-599cf80 elementor-widget elementor-widget-heading\" data-id=\"599cf80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelle est la pertinence du marketing B2B ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-470af4a5 elementor-widget elementor-widget-text-editor\" data-id=\"470af4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;importance du marketing B2B r\u00e9side dans tout ce que ce type de marketing rend possible. Qu&rsquo;il s&rsquo;agisse de la possibilit\u00e9 de cr\u00e9er un excellent produit ou service, de la mise en place d&rsquo;un processus concurrentiel permettant une plus grande port\u00e9e ou de la fourniture d&rsquo;une plus grande technologie.<\/p><p>Le marketing B2B permet d&rsquo;identifier, de localiser, de quantifier, de segmenter et de cibler tous les clients qui sont consid\u00e9r\u00e9s comme importants pour la croissance de l&rsquo;entreprise.<br>Lorsque des techniques de marketing interentreprises sont utilis\u00e9es, il devient plus facile d&rsquo;atteindre les objectifs de l&rsquo;entreprise, ce qui lui permet de se concentrer sur les performances de chacun des canaux de marketing impliqu\u00e9s dans le processus.<\/p><p>La pertinence du marketing B2B r\u00e9side dans le fait qu&rsquo;il permet de conna\u00eetre les canaux de commercialisation qui comprennent par exemple les partenaires de service, les d\u00e9taillants, les distributeurs, les d\u00e9taillants, tous ces \u00e9l\u00e9ments pouvant \u00eatre suivis et \u00e9valu\u00e9s.<\/p><p>Cela permet d&rsquo;\u00e9liminer ceux dont les performances sont faibles et de mieux cibler ceux qui produisent des r\u00e9sultats jug\u00e9s favorables ou souhaitables.<\/p><p>Le marketing B2B permet de fournir \u00e0 d&rsquo;autres entreprises tous les produits et\/ou services dont elles ont besoin pour d\u00e9velopper leurs activit\u00e9s. Et si nous parlons de sa fonction de mani\u00e8re indirecte, nous pouvons dire qu&rsquo;elle permet de satisfaire la demande d&rsquo;un client domestique de sorte que lorsqu&rsquo;il s&rsquo;adresse \u00e0 une entreprise, celle-ci peut lui fournir une offre qui lui sera utile et il n&rsquo;aura aucun probl\u00e8me.<\/p><p>Ce marketing est un moyen de satisfaire des besoins qui s&rsquo;\u00e9tendent \u00e0 un autre plan, tr\u00e8s diff\u00e9rent du plan national.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c0af31b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c0af31b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58fce43e\" data-id=\"58fce43e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-243af833 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"243af833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59013b29 elementor-widget elementor-widget-heading\" data-id=\"59013b29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conseils pour am\u00e9liorer le marketing B2B<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47901fcb elementor-widget elementor-widget-text-editor\" data-id=\"47901fcb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vendre \u00e0 d&rsquo;autres entreprises n&rsquo;est pas une vente simple, et si vous voulez r\u00e9ussir dans ce type de vente, vous devez appliquer de nombreuses tactiques diff\u00e9rentes de celles que vous avez l&rsquo;habitude d&rsquo;appliquer dans les ventes directes aux consommateurs nationaux.<\/p><p>C&rsquo;est pourquoi nous vous recommandons de suivre ces conseils pour am\u00e9liorer le marketing B2B afin de vous concentrer sur vos ventes et d&rsquo;augmenter et conclure de nombreuses ventes B2B.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-705923f6 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"705923f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76e36352 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76e36352\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3e469d23\" data-id=\"3e469d23\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f27fe6c elementor-widget elementor-widget-heading\" data-id=\"1f27fe6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contact direct avec le d\u00e9cideur.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2bbe0142\" data-id=\"2bbe0142\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af59203 elementor-widget elementor-widget-video\" data-id=\"af59203\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=XZde_aU2Fp0&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbd07ef elementor-widget elementor-widget-text-editor\" data-id=\"cbd07ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La plupart des entreprises ont une personne qui est le v\u00e9ritable d\u00e9cideur, mais cette personne n&rsquo;est pas tr\u00e8s accessible. Ne perdez pas votre temps \u00e0 essayer d&rsquo;\u00e9tablir un contact avec ces interm\u00e9diaires, car cela ne vous servira \u00e0 rien.<\/p><p>Concentrez vos efforts et vos ressources sur la prise de contact avec les personnes qui ont r\u00e9ellement le pouvoir et la capacit\u00e9 d&rsquo;effectuer un achat.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83e1ba5 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"83e1ba5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a3c8c89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a3c8c89\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-46836d0d\" data-id=\"46836d0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11fdeec8 elementor-widget elementor-widget-heading\" data-id=\"11fdeec8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vend les pr\u00e9visions et les r\u00e9sultats.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2620c333 elementor-widget elementor-widget-text-editor\" data-id=\"2620c333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises ne s&rsquo;int\u00e9ressent pas \u00e0 votre produit ou service, ce qui compte vraiment pour elles, ce sont les r\u00e9sultats et ce qu&rsquo;elles peuvent r\u00e9ellement r\u00e9aliser avec l&rsquo;aide que vous leur offrez.<\/p><p>Il est peu pratique et irr\u00e9alisable pour vous de faire un effort pour vous assurer que vos clients connaissent toutes les caract\u00e9ristiques de vos produits, car le marketing B2B est davantage ax\u00e9 sur ce qu&rsquo;ils peuvent r\u00e9ellement r\u00e9aliser avec votre produit ou service.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8235ac3 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"8235ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-41b3d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41b3d0e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7dfd54a\" data-id=\"7dfd54a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d618d32 elementor-widget elementor-widget-heading\" data-id=\"4d618d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Expliquez votre proposition de valeur.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c22c1dd elementor-widget elementor-widget-text-editor\" data-id=\"c22c1dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tu dois trouver une fa\u00e7on claire d&rsquo;expliquer en quoi consiste ta proposition de valeur, et tu dois le faire de fa\u00e7on tr\u00e8s concise.<\/p><p>Algunas de las ventas de marketing B2B no logran concretarse porque los vendedores resultan incapaces para explicar el valor de sus servicios y lo que estos le aportan de verdad a los clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15fb51c elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"15fb51c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a56c83f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a56c83f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6c03d7b6\" data-id=\"6c03d7b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67df1c61 elementor-widget elementor-widget-heading\" data-id=\"67df1c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Essayez de conclure la vente en personne, toujours.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fea3bba elementor-widget elementor-widget-text-editor\" data-id=\"7fea3bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme vous le savez d\u00e9j\u00e0, vous devez vous concentrer sur la vente directe \u00e0 la personne qui est vraiment qualifi\u00e9e et autoris\u00e9e \u00e0 prendre les d\u00e9cisions d&rsquo;achat. Maintenant, voyons comment leur vendre le produit.<\/p><p>Dans la mesure du possible, vous devez conclure la vente en personne, et faire tout ce qui est en votre pouvoir pour le faire en face \u00e0 face. Cela implique parfois un voyage avec un investissement en argent et en temps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60a4a06 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"60a4a06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-39c5d3c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39c5d3c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ee6a066\" data-id=\"ee6a066\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ed1a408 elementor-widget elementor-widget-heading\" data-id=\"1ed1a408\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Connaissez toujours vos clients, en profondeur.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ea9fef elementor-widget elementor-widget-text-editor\" data-id=\"10ea9fef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous devez toujours vous attacher \u00e0 comprendre les besoins des entreprises auxquelles vous souhaitez vendre vos services.<\/p><p>Vous devez vous poser les questions suivantes : quels sont leurs besoins, quels sont les probl\u00e8mes qui les pr\u00e9occupent le plus et quelles sont les cons\u00e9quences s&rsquo;ils ne sont pas r\u00e9solus ?<\/p><p>Lorsque vous connaissez ces r\u00e9ponses, vous pouvez commencer \u00e0 \u00e9laborer et \u00e0 appliquer les r\u00e9ponses et\/ou les strat\u00e9gies de vente B2B qui vous permettront de r\u00e9ussir.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5092050 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"5092050\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b15eb1a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b15eb1a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-45f83386\" data-id=\"45f83386\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7aef96a2 elementor-widget elementor-widget-heading\" data-id=\"7aef96a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Contr\u00f4lez vos \u00e9motions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ccebe17 elementor-widget elementor-widget-text-editor\" data-id=\"1ccebe17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le meilleur conseil est de garder vos \u00e9motions sous contr\u00f4le si vous voulez conclure une vente B2B, vous ne pouvez pas prendre une d\u00e9cision commerciale personnellement, restez toujours calme et ne soyez jamais intimid\u00e9 lorsque vous \u00eates face au client au cas o\u00f9 il deviendrait agressif.<\/p><p>Si vous semblez effray\u00e9 ou s&rsquo;ils vous voient nerveux, ils pourraient perdre la vente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75a51a5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75a51a5f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ad89bf2\" data-id=\"1ad89bf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b7ce35f elementor-widget elementor-widget-heading\" data-id=\"1b7ce35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus sur <b>Marketing de contenu<\/b> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6886556 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6886556\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-54ac5635\" data-id=\"54ac5635\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le marketing B2B est une activit\u00e9 tr\u00e8s s\u00e9rieuse et tr\u00e8s sp\u00e9cialis\u00e9e. Il s&rsquo;agit d&rsquo;une \u00e9quipe charg\u00e9e de concevoir et de mettre en \u0153uvre des campagnes visant \u00e0 attirer et \u00e0 fid\u00e9liser les clients. Le marketing B2B ax\u00e9 sur la marque n\u00e9cessite des experts, qu&rsquo;ils soient internes, externes, des agences ou des consultants. Ils doivent avoir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":144998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[702,794,493],"tags":[],"class_list":["post-147822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-fr","category-creation-de-contenu","category-digital-marketing-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/147822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/comments?post=147822"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/147822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media\/144998"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media?parent=147822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/categories?post=147822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/tags?post=147822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}