{"id":133171,"date":"2021-10-08T09:56:58","date_gmt":"2021-10-08T16:56:58","guid":{"rendered":"https:\/\/barrazacarlos.com\/generation-de-prospects\/"},"modified":"2021-10-08T10:02:39","modified_gmt":"2021-10-08T17:02:39","slug":"generation-de-prospects","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/fr\/generation-de-prospects\/","title":{"rendered":"Qu&rsquo;est-ce que la g\u00e9n\u00e9ration de pistes ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"133171\" class=\"elementor elementor-133171 elementor-133103\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63e268bb elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"63e268bb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1d2eda79\" data-id=\"1d2eda79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-689ce53 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"689ce53\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-726f1520\" data-id=\"726f1520\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-284a9d07 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"284a9d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-348bc47a elementor-widget elementor-widget-heading\" data-id=\"348bc47a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Qu&rsquo;est-ce que la g\u00e9n\u00e9ration de pistes ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60faf98d elementor-widget elementor-widget-text-editor\" data-id=\"60faf98d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De nos jours, il existe de nombreux outils permettant de tirer le meilleur parti de la pr\u00e9sence virtuelle d&rsquo;une entreprise. Il est donc utile de tout savoir sur le marketing num\u00e9rique, y compris sur le terme \u00ab\u00a0g\u00e9n\u00e9ration de leads\u00a0\u00bb, entre autres.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-27de82f elementor-hidden-tablet elementor-hidden-phone\" data-id=\"27de82f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e5f30f5\" data-id=\"e5f30f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-622837dd elementor-widget elementor-widget-image\" data-id=\"622837dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/Quest-ce-que-la-lead-Generation-1024x576.jpg\" class=\"attachment-large size-large wp-image-133108\" alt=\"Qu&amp;apos;est-ce que la lead generation ?\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/Quest-ce-que-la-lead-Generation-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/Quest-ce-que-la-lead-Generation-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/Quest-ce-que-la-lead-Generation-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/Quest-ce-que-la-lead-Generation.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ecbca12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ecbca12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1788f361\" data-id=\"1788f361\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b1d321a elementor-widget elementor-widget-heading\" data-id=\"6b1d321a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00c9crit par<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ab525c elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"56ab525c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>octobre 8, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/content-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Content Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/content-marketing-fr\/creation-de-contenu\/\" class=\"elementor-post-info__terms-list-item\">Cr\u00e9ation de contenu<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Digital Marketing<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351842e9 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"351842e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">This post is also available in: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 English\" title=\"Passer \u00e0 English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-es wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Espa\u00f1ol\" title=\"Passer \u00e0 Espa\u00f1ol\"><span class=\"wpml-ls-native\">Espa\u00f1ol<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-de wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/de\/\" hreflang=\"de\" lang=\"de\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Deutsch\" title=\"Passer \u00e0 Deutsch\"><span class=\"wpml-ls-native\">Deutsch<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-it wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/it\/\" hreflang=\"it\" lang=\"it\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Italiano\" title=\"Passer \u00e0 Italiano\"><span class=\"wpml-ls-native\">Italiano<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-pt-br wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/pt-br\/\" hreflang=\"pt-br\" lang=\"pt-br\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Portugu\u00eas\" title=\"Passer \u00e0 Portugu\u00eas\"><span class=\"wpml-ls-native\">Portugu\u00eas<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Passer \u00e0 Fran\u00e7ais\" title=\"Passer \u00e0 Fran\u00e7ais\"><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ru wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ru\/\" hreflang=\"ru\" lang=\"ru\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u0420\u0443\u0441\u0441\u043a\u0438\u0439\" title=\"Passer \u00e0 \u0420\u0443\u0441\u0441\u043a\u0438\u0439\"><span class=\"wpml-ls-native\">\u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-zh-hans wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/zh-hans\/\" hreflang=\"zh-hans\" lang=\"zh-hans\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u7b80\u4f53\u4e2d\u6587\" title=\"Passer \u00e0 \u7b80\u4f53\u4e2d\u6587\"><span class=\"wpml-ls-native\">\u7b80\u4f53\u4e2d\u6587<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-nl wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/nl\/\" hreflang=\"nl\" lang=\"nl\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Nederlands\" title=\"Passer \u00e0 Nederlands\"><span class=\"wpml-ls-native\">Nederlands<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-pl wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/pl\/\" hreflang=\"pl\" lang=\"pl\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 polski\" title=\"Passer \u00e0 polski\"><span class=\"wpml-ls-native\">polski<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ar wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ar\/\" hreflang=\"ar\" lang=\"ar\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u0627\u0644\u0639\u0631\u0628\u064a\u0629\" title=\"Passer \u00e0 \u0627\u0644\u0639\u0631\u0628\u064a\u0629\"><span class=\"wpml-ls-native\">\u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ja wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ja\/\" hreflang=\"ja\" lang=\"ja\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u65e5\u672c\u8a9e\" title=\"Passer \u00e0 \u65e5\u672c\u8a9e\"><span class=\"wpml-ls-native\">\u65e5\u672c\u8a9e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ro wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ro\/\" hreflang=\"ro\" lang=\"ro\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Rom\u00e2n\u0103\" title=\"Passer \u00e0 Rom\u00e2n\u0103\"><span class=\"wpml-ls-native\">Rom\u00e2n\u0103<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-sv wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/sv\/\" hreflang=\"sv\" lang=\"sv\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Svenska\" title=\"Passer \u00e0 Svenska\"><span class=\"wpml-ls-native\">Svenska<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-id wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/id\/\" hreflang=\"id\" lang=\"id\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Indonesia\" title=\"Passer \u00e0 Indonesia\"><span class=\"wpml-ls-native\">Indonesia<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ko wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ko\/\" hreflang=\"ko\" lang=\"ko\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \ud55c\uad6d\uc5b4\" title=\"Passer \u00e0 \ud55c\uad6d\uc5b4\"><span class=\"wpml-ls-native\">\ud55c\uad6d\uc5b4<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-tr wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/tr\/\" hreflang=\"tr\" lang=\"tr\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 T\u00fcrk\u00e7e\" title=\"Passer \u00e0 T\u00fcrk\u00e7e\"><span class=\"wpml-ls-native\">T\u00fcrk\u00e7e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-uk wpml-ls-last-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/uk\/\" hreflang=\"uk\" lang=\"uk\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\" title=\"Passer \u00e0 \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\"><span class=\"wpml-ls-native\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/span><\/a><\/span><\/span>\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bec9c2c elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"7bec9c2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7bec9c2c\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7bec9c2c\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__7bec9c2c\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10531dc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10531dc7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-107819d3\" data-id=\"107819d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6584116b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6584116b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5c107012\" data-id=\"5c107012\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f56e002 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2f56e002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-630f49a elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"630f49a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">D\u00e9finition de la g\u00e9n\u00e9ration de pistes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b916d11 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5b916d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le terme Lead Generation d\u00e9signe une strat\u00e9gie de marketing num\u00e9rique qui vise \u00e0 capter un maximum de clients potentiels sur le web, en obtenant leurs donn\u00e9es via un formulaire.<\/p>\n<p>Il est clair que la pr\u00e9sence virtuelle est aujourd&rsquo;hui essentielle pour toute entreprise ; toutefois, l&rsquo;objectif principal est de g\u00e9n\u00e9rer des ventes, qui, apr\u00e8s tout, sont celles qui produisent des b\u00e9n\u00e9fices pour l&rsquo;entreprise, de sorte que l&rsquo;obtention de clients potentiels est de la plus haute importance.<\/p>\n<p>En utilisant la g\u00e9n\u00e9ration de pistes comme outil de marketing, l&rsquo;objectif est d&rsquo;obtenir le plus grand nombre possible de pistes afin que votre entreprise puisse se d\u00e9velopper gr\u00e2ce \u00e0 sa pr\u00e9sence virtuelle, qu&rsquo;elle ait un blog, une boutique en ligne ou autres.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-70052c22\" data-id=\"70052c22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7983f38 elementor-widget elementor-widget-image\" data-id=\"7983f38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/inbound-marketing-lead-magnet-customer-attraction-and-retention-b2b-concept-1024x633.jpg\" class=\"attachment-large size-large wp-image-133124\" alt=\"Inbound Marketing, Lead Magnet, Attraction et r\u00e9tention des clients, concept B2B\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/inbound-marketing-lead-magnet-customer-attraction-and-retention-b2b-concept-1024x633.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/inbound-marketing-lead-magnet-customer-attraction-and-retention-b2b-concept-300x185.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/inbound-marketing-lead-magnet-customer-attraction-and-retention-b2b-concept-768x475.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/inbound-marketing-lead-magnet-customer-attraction-and-retention-b2b-concept-1536x949.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/inbound-marketing-lead-magnet-customer-attraction-and-retention-b2b-concept.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a097b27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a097b27\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5921eeb6\" data-id=\"5921eeb6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22924ff5 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"22924ff5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1a0f1164\" data-id=\"1a0f1164\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70870e70 elementor-widget elementor-widget-image\" data-id=\"70870e70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/phrase-get-more-leads-written-on-sticky-note-with-alarm-clock-magnifying-glass-and-book--1024x768.jpg\" class=\"attachment-large size-large wp-image-133136\" alt=\"Phrase &quot;obtenir plus de pistes&quot; \u00e9crite sur une note autocollante avec un r\u00e9veil, une loupe et un livre.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/phrase-get-more-leads-written-on-sticky-note-with-alarm-clock-magnifying-glass-and-book--1024x768.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/phrase-get-more-leads-written-on-sticky-note-with-alarm-clock-magnifying-glass-and-book--300x225.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/phrase-get-more-leads-written-on-sticky-note-with-alarm-clock-magnifying-glass-and-book--768x576.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/phrase-get-more-leads-written-on-sticky-note-with-alarm-clock-magnifying-glass-and-book--1536x1152.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/phrase-get-more-leads-written-on-sticky-note-with-alarm-clock-magnifying-glass-and-book-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-731c5505\" data-id=\"731c5505\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78e4c44a elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"78e4c44a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6314cd68 elementor-widget elementor-widget-heading\" data-id=\"6314cd68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le processus de g\u00e9n\u00e9ration de prospects<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b55712e elementor-widget elementor-widget-text-editor\" data-id=\"4b55712e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avant d&rsquo;entrer dans le vif du sujet, il est important de savoir ce qu&rsquo;est un lead et comment on l&rsquo;obtient.<\/p>\n<p>Le terme \u00ab\u00a0lead\u00a0\u00bb d\u00e9signe un utilisateur ou une personne qui a acc\u00e9d\u00e9 au site web de l&rsquo;entreprise et qui manifeste un int\u00e9r\u00eat pour un service ou un produit.<\/p>\n<p>En g\u00e9n\u00e9ral, cet utilisateur int\u00e9ress\u00e9 remplit un formulaire d&rsquo;inscription \u00e0 votre site dans une <a href=\"https:\/\/barrazacarlos.com\/fr\/meilleur-constructeur-de-pages-datterrissage\/\">page de renvoi<\/a> ou un formulaire de contact, mais cela ne se produit pas avec tous ceux qui visitent la page et c&rsquo;est l\u00e0 que la g\u00e9n\u00e9ration de pistes entre en jeu.<\/p>\n<p>L&rsquo;id\u00e9e est que l&rsquo;entreprise puisse convertir les utilisateurs qui visitent le site en prospects, c&rsquo;est-\u00e0-dire en personnes qui laissent leurs coordonn\u00e9es, et ces prospects en clients qui ach\u00e8tent sur le site web.<\/p>\n<p>En ce sens, les strat\u00e9gies appliqu\u00e9es pour y parvenir sont connues sous le nom de g\u00e9n\u00e9ration de pistes et peuvent \u00eatre appliqu\u00e9es de diff\u00e9rentes mani\u00e8res.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fcf5d43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fcf5d43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e3b2344\" data-id=\"2e3b2344\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44b92fb0 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44b92fb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4204c4b elementor-widget elementor-widget-heading\" data-id=\"4204c4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi les entreprises en ligne devraient-elles g\u00e9n\u00e9rer des prospects ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-300e395f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"300e395f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-74588516\" data-id=\"74588516\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e31db3 elementor-widget elementor-widget-text-editor\" data-id=\"14e31db3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme mentionn\u00e9 ci-dessus, les entreprises fonctionnent gr\u00e2ce \u00e0 la g\u00e9n\u00e9ration de revenus et ceux-ci sont obtenus par la vente de produits ou de services, selon la nature de l&rsquo;activit\u00e9.<\/p>\n<p>L&rsquo;utilit\u00e9 de g\u00e9n\u00e9rer ces pistes est qu&rsquo;elle permet de convertir le plus grand nombre d&rsquo;utilisateurs en clients, afin qu&rsquo;ils d\u00e9cident d&rsquo;acheter un produit ou de louer le service que l&rsquo;entreprise propose.<\/p>\n<p>Il est plus facile d&rsquo;expliquer l&rsquo;importance de g\u00e9n\u00e9rer des prospects pour une entreprise num\u00e9rique \u00e0 l&rsquo;aide d&rsquo;un exemple.<\/p>\n<p>Supposons un instant qu&rsquo;un utilisateur arrive sur votre site web et qu&rsquo;il soit int\u00e9ress\u00e9 par un certain article qui appara\u00eet sur la page, qu&rsquo;il regarde les images, le marque comme favori et lise la description, mais qu&rsquo;il ait des doutes sur l&rsquo;achat et parte.<\/p>\n<p>Lorsque ce client potentiel laisse ses coordonn\u00e9es, il est possible de lui envoyer un coupon de r\u00e9duction, par exemple, pour l&rsquo;inciter \u00e0 revenir et \u00e0 profiter de l&rsquo;offre. En revanche, s&rsquo;il ne s&rsquo;abonne pas ou ne remplit pas le formulaire, il est impossible de le contacter et une vente, voire de l&rsquo;argent, est perdue.<\/p>\n<p>Cela d\u00e9montre clairement l&rsquo;importance pour les entreprises num\u00e9riques de g\u00e9n\u00e9rer des leads, car cela permet dans de nombreux cas de r\u00e9aliser des ventes et d&rsquo;en tirer des b\u00e9n\u00e9fices.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d96511c\" data-id=\"7d96511c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51239131 elementor-widget elementor-widget-video\" data-id=\"51239131\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=tTXTlpPBX28&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-23e80d4d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"23e80d4d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-57204593\" data-id=\"57204593\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1e640379 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"1e640379\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-559ea63c\" data-id=\"559ea63c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af8df9e elementor-widget elementor-widget-image\" data-id=\"af8df9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/pregnant-businesswoman-leads-creative-meeting-of-women-collaborating-around-table-in-modern-office-1024x682.jpg\" class=\"attachment-large size-large wp-image-133149\" alt=\"Une femme d&amp;apos;affaires enceinte dirige une r\u00e9union cr\u00e9ative de femmes qui collaborent autour d&amp;apos;une table dans un bureau moderne.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/pregnant-businesswoman-leads-creative-meeting-of-women-collaborating-around-table-in-modern-office-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/pregnant-businesswoman-leads-creative-meeting-of-women-collaborating-around-table-in-modern-office-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/pregnant-businesswoman-leads-creative-meeting-of-women-collaborating-around-table-in-modern-office-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/pregnant-businesswoman-leads-creative-meeting-of-women-collaborating-around-table-in-modern-office-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/pregnant-businesswoman-leads-creative-meeting-of-women-collaborating-around-table-in-modern-office.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4457c7b2\" data-id=\"4457c7b2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa11678 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7fa11678\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30cfd6c elementor-widget elementor-widget-heading\" data-id=\"30cfd6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelles sont les m\u00e9thodes permettant de g\u00e9n\u00e9rer des prospects ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d1d0274 elementor-widget elementor-widget-text-editor\" data-id=\"1d1d0274\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les utilisateurs peuvent arriver sur votre site web \u00e0 partir de diverses sources telles que les r\u00e9seaux sociaux, les moteurs de recherche ou les publicit\u00e9s, mais ils entrent rarement directement sur la page, ce qui signifie qu&rsquo;ils viennent de la navigation sur le net et de la visite de diff\u00e9rents espaces.<\/p>\n<p>En ce sens, l&rsquo;id\u00e9e est de convaincre l&rsquo;utilisateur de laisser ses coordonn\u00e9es le plus rapidement possible, avant qu&rsquo;il ne quitte le site ou se d\u00e9sint\u00e9resse, mais sans qu&rsquo;il se sente sous pression.<\/p>\n<p>C&rsquo;est \u00e0 ce stade que la g\u00e9n\u00e9ration de prospects devient un jeu de strat\u00e9gie et que sa mise en \u0153uvre peut impliquer l&rsquo;utilisation d&rsquo;une ou plusieurs m\u00e9thodes.<br \/>Avant de parler de chaque m\u00e9thode, vous devez tenir compte de deux aspects fondamentaux.<\/p>\n<p>La premi\u00e8re est que vous pouvez offrir quelque chose d&rsquo;attrayant \u00e0 l&rsquo;utilisateur pour l&rsquo;inciter \u00e0 laisser ses donn\u00e9es et la seconde est que, m\u00eame si plus vous obtenez d&rsquo;informations, mieux c&rsquo;est, l&rsquo;id\u00e9e est que le formulaire doit \u00eatre bref pour l&rsquo;inciter \u00e0 le remplir.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cc9ceff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc9ceff\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4847009\" data-id=\"4847009\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3199241 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3199241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46fad0a elementor-widget elementor-widget-heading\" data-id=\"46fad0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">M\u00e9thodes de g\u00e9n\u00e9ration de prospects\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03feb7d elementor-widget elementor-widget-text-editor\" data-id=\"03feb7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien qu&rsquo;il existe sans aucun doute de nombreuses techniques qui peuvent \u00eatre appliqu\u00e9es pour obtenir des pistes, nous allons expliquer dans cette section les 6 techniques les plus courantes.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2bb847 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"f2bb847\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f1254c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f1254c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5137a1d\" data-id=\"5137a1d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b761ebb elementor-widget elementor-widget-heading\" data-id=\"b761ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Inboundmarketing ou entonnoir de vente<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-842fe2c\" data-id=\"842fe2c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03583fb elementor-widget elementor-widget-text-editor\" data-id=\"03583fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C&rsquo;est l&rsquo;une des m\u00e9thodes les plus populaires pour g\u00e9n\u00e9rer des leads. Elle consiste \u00e0 \u00e9veiller l&rsquo;int\u00e9r\u00eat de l&rsquo;utilisateur pour la marque, \u00e0 conna\u00eetre le profil du public cible ou de l&rsquo;acheteur (buyer persona) et \u00e0 lui proposer ce qui peut l&rsquo;attirer.<\/p>\n<p>Qu&rsquo;il s&rsquo;agisse de promotions, d&rsquo;offres ou de produits sp\u00e9cifiques, l&rsquo;id\u00e9e est de leur proposer ce qui les attire le plus et les incite \u00e0 laisser leurs coordonn\u00e9es et \u00e0 effectuer un achat.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-54b8a86 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"54b8a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-18e80b1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18e80b1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-304e03b\" data-id=\"304e03b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf385fc elementor-widget elementor-widget-heading\" data-id=\"cf385fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Multim\u00e9dia<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d529bc5\" data-id=\"d529bc5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03acec3 elementor-widget elementor-widget-text-editor\" data-id=\"03acec3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En fin de compte, la premi\u00e8re impression compte pour beaucoup et les gens sont attir\u00e9s par ce qui est agr\u00e9able \u00e0 l&rsquo;\u0153il.<\/p>\n<p>C&rsquo;est pourquoi cette strat\u00e9gie s&rsquo;attache \u00e0 proposer des vid\u00e9os pour promouvoir les produits et services et \u00e0 inclure un lien vers le formulaire qui invite les utilisateurs \u00e0 laisser leurs donn\u00e9es.<\/p>\n<p>Il ne s&rsquo;agit pas de laisser le texte de c\u00f4t\u00e9, mais de l&rsquo;int\u00e9grer \u00e0 une vid\u00e9o attrayante qui incite l&rsquo;utilisateur \u00e0 remplir l&rsquo;abonnement ou le formulaire.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1253d97 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"1253d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-19aedd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"19aedd1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-52af81d\" data-id=\"52af81d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8a0c50 elementor-widget elementor-widget-heading\" data-id=\"c8a0c50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Campagnes de recherche payantes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-01a0c73\" data-id=\"01a0c73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae2e60c elementor-widget elementor-widget-text-editor\" data-id=\"ae2e60c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;id\u00e9e est d&rsquo;inclure dans les annonces des moteurs de recherche payants des liens qui am\u00e8nent le public cible \u00e0 remplir un formulaire ou un abonnement avec ses donn\u00e9es.<\/p>\n<p>Ces annonces sont g\u00e9n\u00e9ralement plac\u00e9es de mani\u00e8re strat\u00e9gique sur des pages li\u00e9es \u00e0 la cible de l&rsquo;entreprise et sont automatiquement dirig\u00e9es vers les clients potentiels de votre site lorsqu&rsquo;ils cliquent sur l&rsquo;annonce.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b2e46 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"d4b2e46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a784a57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a784a57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-93a4e69\" data-id=\"93a4e69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61cd5ea elementor-widget elementor-widget-heading\" data-id=\"61cd5ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trafic ou positionnement organique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06c455e\" data-id=\"06c455e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b60501 elementor-widget elementor-widget-text-editor\" data-id=\"6b60501\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Positionner le site web parmi les premi\u00e8res places du moteur de recherche est une autre m\u00e9thode de g\u00e9n\u00e9ration de prospects, cela fonctionne \u00e0 long terme et n\u00e9cessite que les mots-cl\u00e9s utilis\u00e9s soient orient\u00e9s vers le public cible pour attirer le trafic.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b9d567 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"3b9d567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-02decaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02decaa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3854f58\" data-id=\"3854f58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99e5226 elementor-widget elementor-widget-heading\" data-id=\"99e5226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Publicit\u00e9 sur les principaux r\u00e9seaux sociaux<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5e2f3bf\" data-id=\"5e2f3bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a3c971 elementor-widget elementor-widget-text-editor\" data-id=\"4a3c971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La publication d&rsquo;annonces sur les r\u00e9seaux que le public cible fr\u00e9quente est une autre m\u00e9thode pour obtenir des pistes et ces r\u00e9seaux proposent souvent des services de g\u00e9n\u00e9ration de pistes dont les entreprises peuvent tirer parti.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-280c17a elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"280c17a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm95.8 32.6L272 480l-32-136 32-56h-96l32 56-32 136-47.8-191.4C56.9 292 0 350.3 0 422.4V464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48v-41.6c0-72.1-56.9-130.4-128.2-133.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d50978b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d50978b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5662a45\" data-id=\"5662a45\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a73d1e4 elementor-widget elementor-widget-heading\" data-id=\"a73d1e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Content marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d56259\" data-id=\"3d56259\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9e4acc elementor-widget elementor-widget-text-editor\" data-id=\"f9e4acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour gagner en visibilit\u00e9 et am\u00e9liorer la position de la marque sur le march\u00e9, le <a href=\"https:\/\/barrazacarlos.com\/fr\/strategie-de-marketing-de-contenu\/\">marketing de contenu<\/a> est le meilleur outil et permet \u00e9galement de g\u00e9n\u00e9rer des leads lorsque des formulaires de contact sont inclus.<\/p>\n<p>Toutefois, pour que cette strat\u00e9gie fonctionne, le contenu doit \u00eatre de qualit\u00e9 et ax\u00e9 sur ce qui int\u00e9resse l&rsquo;utilisateur.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5b0f28 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5b0f28\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bf934a\" data-id=\"1bf934a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef46fa6 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ef46fa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b263c28 elementor-widget elementor-widget-heading\" data-id=\"b263c28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ce1cdf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce1cdf2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0fa76ee\" data-id=\"0fa76ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43bfff0 elementor-widget elementor-widget-text-editor\" data-id=\"43bfff0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><a href=\"https:\/\/www.ttandem.com\/blog\/lead-generation-que-es-como-funciona-tecnicas\/\" target=\"_blank\" rel=\"noopener\">Ttandem<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30f41aae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30f41aae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7de11a89\" data-id=\"7de11a89\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3518ac3 elementor-widget elementor-widget-heading\" data-id=\"3518ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus sur <b>SEO<\/b>.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-126e2f36 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"126e2f36\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c8d79f3\" data-id=\"7c8d79f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De nos jours, il existe de nombreux outils permettant de tirer le meilleur parti de la pr\u00e9sence virtuelle d&rsquo;une entreprise. Il est donc utile de tout savoir sur le marketing num\u00e9rique, y compris sur le terme \u00ab\u00a0g\u00e9n\u00e9ration de leads\u00a0\u00bb, entre autres. \u00c9crit par This post is also available in: English Espa\u00f1ol Deutsch Italiano Portugu\u00eas Fran\u00e7ais [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":133108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[493,702,794],"tags":[],"class_list":["post-133171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-fr","category-content-marketing-fr","category-creation-de-contenu"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/133171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/comments?post=133171"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/133171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media\/133108"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media?parent=133171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/categories?post=133171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/tags?post=133171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}