{"id":132961,"date":"2021-10-07T18:23:58","date_gmt":"2021-10-08T01:23:58","guid":{"rendered":"https:\/\/barrazacarlos.com\/social-media-marketing-plan\/"},"modified":"2021-10-07T18:24:05","modified_gmt":"2021-10-08T01:24:05","slug":"social-media-marketing-plan","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/fr\/social-media-marketing-plan\/","title":{"rendered":"6 \u00e9tapes pour r\u00e9aliser un plan marketing parfait pour les m\u00e9dias sociaux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"132961\" class=\"elementor elementor-132961 elementor-19518\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d1290aa elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1d1290aa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3b1b215\" data-id=\"3b1b215\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-68278a37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68278a37\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-714c90ab\" data-id=\"714c90ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146bdf51 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"146bdf51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee23226 elementor-widget elementor-widget-heading\" data-id=\"1ee23226\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">6 \u00e9tapes pour r\u00e9aliser un plan marketing parfait pour les m\u00e9dias sociaux<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-547ba9b1 elementor-widget elementor-widget-text-editor\" data-id=\"547ba9b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un plan de marketing des m\u00e9dias sociaux est pertinent pour atteindre l&rsquo;objectif que vous visez sur les plateformes sociales.  <\/p>\n<p>Le plan de marketing des m\u00e9dias sociaux vous aidera \u00e0 cr\u00e9er les directives n\u00e9cessaires pour am\u00e9liorer la pr\u00e9sence num\u00e9rique de votre entreprise.<\/p>\n<p>Poursuivez votre lecture pour d\u00e9couvrir les six \u00e9tapes d&rsquo;un plan de m\u00e9dias sociaux parfait.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3d92cee4 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"3d92cee4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-677b0d11\" data-id=\"677b0d11\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f70735a elementor-widget elementor-widget-image\" data-id=\"3f70735a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-etapes-pour-realiser-un-plan-marketing-parfait-pour-les-medias-sociaux-1024x576.jpg\" class=\"attachment-large size-large wp-image-131070\" alt=\"6 \u00e9tapes pour r\u00e9aliser un plan marketing parfait pour les m\u00e9dias sociaux\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-etapes-pour-realiser-un-plan-marketing-parfait-pour-les-medias-sociaux-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-etapes-pour-realiser-un-plan-marketing-parfait-pour-les-medias-sociaux-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-etapes-pour-realiser-un-plan-marketing-parfait-pour-les-medias-sociaux-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/6-etapes-pour-realiser-un-plan-marketing-parfait-pour-les-medias-sociaux.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ffc5cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ffc5cb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d028073\" data-id=\"7d028073\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37c12654 elementor-widget elementor-widget-heading\" data-id=\"37c12654\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00c9crit par<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51232cdc elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"51232cdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tCarlos Barraza\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>octobre 7, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Digital Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/social-media-fr\/\" class=\"elementor-post-info__terms-list-item\">Social Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c8e9d92 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"2c8e9d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">This post is also available in: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 English\" title=\"Passer \u00e0 English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-es wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/es\/\" hreflang=\"es\" lang=\"es\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Espa\u00f1ol\" title=\"Passer \u00e0 Espa\u00f1ol\"><span class=\"wpml-ls-native\">Espa\u00f1ol<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-de wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/de\/\" hreflang=\"de\" lang=\"de\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Deutsch\" title=\"Passer \u00e0 Deutsch\"><span class=\"wpml-ls-native\">Deutsch<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-it wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/it\/\" hreflang=\"it\" lang=\"it\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Italiano\" title=\"Passer \u00e0 Italiano\"><span class=\"wpml-ls-native\">Italiano<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-pt-br wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/pt-br\/\" hreflang=\"pt-br\" lang=\"pt-br\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Portugu\u00eas\" title=\"Passer \u00e0 Portugu\u00eas\"><span class=\"wpml-ls-native\">Portugu\u00eas<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-fr wpml-ls-current-language wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/fr\/\" hreflang=\"fr\" lang=\"fr\" class=\"wpml-ls-link\" aria-current=\"page\" aria-label=\"Passer \u00e0 Fran\u00e7ais\" title=\"Passer \u00e0 Fran\u00e7ais\"><span class=\"wpml-ls-native\">Fran\u00e7ais<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ru wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ru\/\" hreflang=\"ru\" lang=\"ru\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u0420\u0443\u0441\u0441\u043a\u0438\u0439\" title=\"Passer \u00e0 \u0420\u0443\u0441\u0441\u043a\u0438\u0439\"><span class=\"wpml-ls-native\">\u0420\u0443\u0441\u0441\u043a\u0438\u0439<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-zh-hans wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/zh-hans\/\" hreflang=\"zh-hans\" lang=\"zh-hans\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u7b80\u4f53\u4e2d\u6587\" title=\"Passer \u00e0 \u7b80\u4f53\u4e2d\u6587\"><span class=\"wpml-ls-native\">\u7b80\u4f53\u4e2d\u6587<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-nl wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/nl\/\" hreflang=\"nl\" lang=\"nl\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Nederlands\" title=\"Passer \u00e0 Nederlands\"><span class=\"wpml-ls-native\">Nederlands<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-pl wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/pl\/\" hreflang=\"pl\" lang=\"pl\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 polski\" title=\"Passer \u00e0 polski\"><span class=\"wpml-ls-native\">polski<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ar wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ar\/\" hreflang=\"ar\" lang=\"ar\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u0627\u0644\u0639\u0631\u0628\u064a\u0629\" title=\"Passer \u00e0 \u0627\u0644\u0639\u0631\u0628\u064a\u0629\"><span class=\"wpml-ls-native\">\u0627\u0644\u0639\u0631\u0628\u064a\u0629<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ja wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ja\/\" hreflang=\"ja\" lang=\"ja\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u65e5\u672c\u8a9e\" title=\"Passer \u00e0 \u65e5\u672c\u8a9e\"><span class=\"wpml-ls-native\">\u65e5\u672c\u8a9e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ro wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ro\/\" hreflang=\"ro\" lang=\"ro\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Rom\u00e2n\u0103\" title=\"Passer \u00e0 Rom\u00e2n\u0103\"><span class=\"wpml-ls-native\">Rom\u00e2n\u0103<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-sv wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/sv\/\" hreflang=\"sv\" lang=\"sv\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Svenska\" title=\"Passer \u00e0 Svenska\"><span class=\"wpml-ls-native\">Svenska<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-id wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/id\/\" hreflang=\"id\" lang=\"id\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 Indonesia\" title=\"Passer \u00e0 Indonesia\"><span class=\"wpml-ls-native\">Indonesia<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-ko wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/ko\/\" hreflang=\"ko\" lang=\"ko\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \ud55c\uad6d\uc5b4\" title=\"Passer \u00e0 \ud55c\uad6d\uc5b4\"><span class=\"wpml-ls-native\">\ud55c\uad6d\uc5b4<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-tr wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/tr\/\" hreflang=\"tr\" lang=\"tr\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 T\u00fcrk\u00e7e\" title=\"Passer \u00e0 T\u00fcrk\u00e7e\"><span class=\"wpml-ls-native\">T\u00fcrk\u00e7e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-uk wpml-ls-last-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/uk\/\" hreflang=\"uk\" lang=\"uk\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\" title=\"Passer \u00e0 \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\"><span class=\"wpml-ls-native\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/span><\/a><\/span><\/span>\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cf0d8c0 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"7cf0d8c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7cf0d8c0\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7cf0d8c0\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__7cf0d8c0\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d204365 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d204365\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ca2065d\" data-id=\"1ca2065d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f7464b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f7464b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68289eb9\" data-id=\"68289eb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e3d53bd elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1e3d53bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-15553140 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"15553140\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'importance d'un plan de marketing des m\u00e9dias sociaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c7523c9 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7c7523c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Auparavant, les strat\u00e9gies d&rsquo;entreprise \u00e9taient planifi\u00e9es avec une vision \u00e0 long terme, en pensant \u00e0 la place qu&rsquo;elles occuperaient dans 10, 20 ou 30 ans. De longues heures sont consacr\u00e9es \u00e0 l&rsquo;analyse du budget, des objectifs de croissance et des d\u00e9cisions d&rsquo;expansion, ces questions \u00e9tant impliqu\u00e9es dans le programme de planification.<\/p>\n<p>Une chose tr\u00e8s importante dans le cadre de la croissance organique des entreprises est d&rsquo;augmenter les revenus afin de r\u00e9aliser ces objectifs pour diverses activit\u00e9s.<\/p>\n<p>Les efforts de marketing des entreprises se concentrent sur la r\u00e9alisation des objectifs fix\u00e9s par les dirigeants pour atteindre ce qui est indiqu\u00e9 dans le plan strat\u00e9gique.<\/p>\n<p>Cependant, il est difficile aujourd&rsquo;hui d&rsquo;\u00e9tablir un plan \u00e0 plus de 5 ans, en raison de l&rsquo;\u00e9volution constante de l&rsquo;environnement. De plus, si le d\u00e9partement marketing a d\u00e9cid\u00e9 de se lancer pleinement dans le secteur num\u00e9rique, il faut une flexibilit\u00e9 totale pour avoir une capacit\u00e9 de r\u00e9action \u00e0 tout moment.<\/p>\n<p>Le marketing num\u00e9rique comprend diff\u00e9rents aspects qui doivent \u00eatre pris en consid\u00e9ration pour atteindre un grand potentiel et maximiser le retour sur investissement.<\/p>\n<p>L&rsquo;une d&rsquo;entre elles, que je vais d\u00e9velopper dans ce billet, concerne le <strong>plan de marketing des m\u00e9dias sociaux.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e2d9ea3\" data-id=\"1e2d9ea3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a7437c elementor-widget elementor-widget-image\" data-id=\"5a7437c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-1024x682.jpg\" class=\"attachment-large size-large wp-image-131014\" alt=\"Mots de marketing des m\u00e9dias sociaux sur des blocs de bois\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-marketing-words-on-wooden-blocks.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4498ca26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4498ca26\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26ac2201\" data-id=\"26ac2201\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2d57632f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"2d57632f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-38f9f402\" data-id=\"38f9f402\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fdf4293 elementor-widget elementor-widget-image\" data-id=\"4fdf4293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-1024x682.jpg\" class=\"attachment-large size-large wp-image-131026\" alt=\"La d\u00e9pendance aux m\u00e9dias sociaux\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-addiction.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-15e3818f\" data-id=\"15e3818f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50b91b6 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"50b91b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46951a5a elementor-widget elementor-widget-heading\" data-id=\"46951a5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le marketing des m\u00e9dias sociaux ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68540257 elementor-widget elementor-widget-text-editor\" data-id=\"68540257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Selon <a href=\"http:\/\/whatis.techtarget.com\/definition\/social-media-marketing-SMM\" target=\"_blank\" rel=\"noopener\">Tech Target<\/a>, la signification du marketing des m\u00e9dias sociaux est la suivante :<\/p>\n<blockquote>\n<p>Le marketing des m\u00e9dias sociaux (SMM) est une forme de marketing Internet qui utilise les <a href=\"http:\/\/whatis.techtarget.com\/definition\/social-networking\" target=\"_blank\" rel=\"noopener\">sites de r\u00e9seaux sociaux<\/a>comme outil de marketing. L&rsquo;objectif du SMM est de produire du contenu que les utilisateurs partageront avec leur r\u00e9seau social afin d&rsquo;aider une entreprise \u00e0 accro\u00eetre la visibilit\u00e9 de sa marque et \u00e0 \u00e9largir sa client\u00e8le.<\/p>\n<\/blockquote>\n<p>La d\u00e9finition de <a href=\"https:\/\/www.google.com\/search?q=definition+of+plan&amp;rct=j\" target=\"_blank\" rel=\"noopener\">\u00ab\u00a0plan\u00a0\u00bb<\/a> que nous trouvons dans Google est une proposition d\u00e9taill\u00e9e pour faire ou r\u00e9aliser quelque chose.<\/p>\n<p>Par cons\u00e9quent, nous pouvons d\u00e9finir qu&rsquo;un plan de marketing des m\u00e9dias sociaux est une proposition d\u00e9taill\u00e9e qui utilise les m\u00e9dias sociaux pour g\u00e9n\u00e9rer un contenu orient\u00e9 vers les objectifs commerciaux.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a1efb24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a1efb24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cbe58f3\" data-id=\"1cbe58f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ebb8b61 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1ebb8b61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-277c8095 elementor-widget elementor-widget-heading\" data-id=\"277c8095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9laboration d'un plan de marketing des m\u00e9dias sociaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4a6f1f5a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a6f1f5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2a3e4d96\" data-id=\"2a3e4d96\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2edd1687 elementor-widget elementor-widget-heading\" data-id=\"2edd1687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Analysez votre entreprise et votre march\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-477e9918\" data-id=\"477e9918\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b12bcfe elementor-widget elementor-widget-text-editor\" data-id=\"1b12bcfe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous devez d&rsquo;abord apprendre \u00e0 conna\u00eetre en profondeur votre entreprise. Si vous avez fait un plan strat\u00e9gique, vous aurez une voie facile, sinon vous devrez \u00e9tudier quelle est la vision de l&rsquo;entreprise. Et pourquoi faire \u00e7a ? Vous devez savoir avant de commencer quel ton votre entreprise utilisera pour communiquer avec les clients. Identifiez les couleurs qui correspondent \u00e0 l&rsquo;identit\u00e9 de l&rsquo;entreprise. En outre, cela vous aidera \u00e0 cr\u00e9er l&rsquo;image que vous souhaitez montrer sur les r\u00e9seaux sociaux.<\/p>\n<p>Un autre point important est de conna\u00eetre le budget marketing disponible, notamment pour les r\u00e9seaux sociaux. De nombreuses entreprises pensent qu&rsquo;il suffit de cr\u00e9er un profil gratuit et tous les profils de r\u00e9seaux sociaux. Bien s\u00fbr, vous pouvez effectuer des actions publicitaires gratuites sur les r\u00e9seaux sociaux, mais pour avoir une meilleure port\u00e9e, vous devrez investir dans ce domaine.<\/p>\n<p>Il est essentiel de savoir \u00e0 qui vous destinez vos efforts de marketing, ce que l&rsquo;on appelle dans l&rsquo;Inbound Marketing l'\u00a0\u00bbacheteur\u00a0\u00bb.  <strong>Persona de l&rsquo;acheteur.<\/strong> Pour effectuer une segmentation, demandez-vous quelle est la situation professionnelle et personnelle de votre client id\u00e9al, quelles sont ses donn\u00e9es d\u00e9mographiques telles que le sexe, l&rsquo;\u00e2ge, la localisation et la classe sociale. Quels sont leurs go\u00fbts et leurs int\u00e9r\u00eats, ce qu&rsquo;ils recherchent et le probl\u00e8me qu&rsquo;ils doivent r\u00e9soudre.<\/p>\n<p>Vous commencez ainsi \u00e0 reconstituer le puzzle pour savoir quel message vous envoyez et \u00e0 qui vous l&rsquo;envoyez.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2409f3b0 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"2409f3b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76be36cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76be36cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-362b5607\" data-id=\"362b5607\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd3f8d9 elementor-widget elementor-widget-heading\" data-id=\"3cd3f8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Cr\u00e9er des buts et des objectifs pour les m\u00e9dias sociaux<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3509258e\" data-id=\"3509258e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3626e3f2 elementor-widget elementor-widget-image\" data-id=\"3626e3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--1024x682.jpg\" class=\"attachment-large size-large wp-image-119361\" alt=\"Le professeur Robot explique l&amp;apos;essence du concept de m\u00e9dias sociaux.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media--1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/robot-professor-explains-the-essence-of-the-concept-of-social-media-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-679ddd3d elementor-widget elementor-widget-text-editor\" data-id=\"679ddd3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Que voulez-vous atteindre avec votre campagne ? Bien s\u00fbr, l&rsquo;id\u00e9al sera toujours d&rsquo;augmenter les revenus de toute entreprise, mais les r\u00e9seaux sociaux peuvent aller au-del\u00e0 de la simple augmentation des ventes. Par exemple, obtenir plus de visibilit\u00e9, plus de vues de vid\u00e9os, et am\u00e9liorer la communication entre les entreprises et les consommateurs. Ce sont l\u00e0 quelques-uns des objectifs \u00e0 long terme qui peuvent cr\u00e9er une relation de fid\u00e9lit\u00e9 avec le client.<\/p>\n<p>Certains objectifs dans les r\u00e9seaux sociaux peuvent \u00eatre :<\/p>\n<ul>\n<li>X nombre de personnes qui voient votre publication.<\/li>\n<li>Faites la promotion de votre profil pour atteindre un nombre X de followers.<\/li>\n<li>Faites la promotion de votre article pour g\u00e9n\u00e9rer un nombre X de likes ou de commentaires.<\/li>\n<li>Attirer un nombre X de visiteurs sur votre site web.<\/li>\n<li>Augmenter le nombre de personnes inscrites sur votre site, ce qui s&rsquo;appelle la g\u00e9n\u00e9ration de prospects.<\/li>\n<li>R\u00e9duire le budget consacr\u00e9 \u00e0 la publicit\u00e9, ou mieux encore, le rendre plus efficace.<\/li>\n<\/ul>\n<p>Les objectifs sont choisis en fonction des besoins de votre entreprise. D\u00e9finissez ce que vous voulez atteindre pour r\u00e9duire les charges de travail et les d\u00e9penses inutiles.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132ac393 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"132ac393\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a64bd39 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a64bd39\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f3325f0\" data-id=\"5f3325f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-682e6af6 elementor-widget elementor-widget-heading\" data-id=\"682e6af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Choisir les r\u00e9seaux sociaux<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6567326f\" data-id=\"6567326f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-db40a49 elementor-widget elementor-widget-text-editor\" data-id=\"db40a49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Certains sp\u00e9cialistes affirment qu&rsquo;il vaut mieux \u00eatre pr\u00e9sent sur tous les r\u00e9seaux sociaux et d&rsquo;autres disent qu&rsquo;il vaut mieux se contenter d&rsquo;\u00eatre pr\u00e9sent l\u00e0 o\u00f9 vous avez le plus de chances d&rsquo;entrer en contact avec vos vrais clients.<\/p>\n<p>Ce que je recommande ? Cr\u00e9ez au moins votre profil sur tous les r\u00e9seaux sociaux, mais concentrez-vous sur l&rsquo;utilisation des r\u00e9seaux sociaux o\u00f9 se trouvent vos clients potentiels.  <\/p>\n<p>Pourquoi ? Vous allez s\u00e9curiser le nom de votre entreprise sur le r\u00e9seau social, mais ne vous y concentrez pas trop s&rsquo;il n&rsquo;y a pas de clients potentiels. Je prendrai comme exemple le r\u00e9seau social Snapchat.<\/p>\n<p>Actuellement, ce r\u00e9seau social est tr\u00e8s utilis\u00e9 par les personnes de moins de 34 ans. Peut-\u00eatre que l&rsquo;\u00e2ge de votre march\u00e9 n&rsquo;est pas celui-l\u00e0, mais \u00e0 l&rsquo;avenir sera un march\u00e9 potentiel sur le r\u00e9seau social. Donc, si vous avez d\u00e9j\u00e0 un profil, vous aurez avanc\u00e9 dans le processus.<\/p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69bb5923 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"69bb5923\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7b9df05e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b9df05e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2c4b6dd9\" data-id=\"2c4b6dd9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f129019 elementor-widget elementor-widget-heading\" data-id=\"f129019\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. Cr\u00e9ez un plan de contenu et un calendrier \u00e9ditorial<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-438359e5\" data-id=\"438359e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15aed6b4 elementor-widget elementor-widget-image\" data-id=\"15aed6b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-768x768.jpg\" class=\"attachment-medium_large size-medium_large wp-image-81972\" alt=\"content marketing matrix\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-768x768.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-300x300.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix-150x150.jpg 150w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/02\/content-marketing-matrix.jpg 861w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-65b019a elementor-widget elementor-widget-text-editor\" data-id=\"65b019a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avez-vous choisi le r\u00e9seau social ? Vous savez ce que vous voulez r\u00e9aliser ? Vous savez qui vous voulez attirer ? Il est temps de commencer \u00e0 planifier le contenu que vous allez cr\u00e9er et le moment o\u00f9 vous allez le partager avec vos r\u00e9seaux.<\/p>\n<p>Il existe une grande vari\u00e9t\u00e9 de contenus que vous pouvez cr\u00e9er. La matrice de marketing de contenu de <a href=\"http:\/\/www.smartinsights.com\/content-management\/content-marketing-strategy\/the-content-marketing-matrix-new-infographic\/\" target=\"_blank\" rel=\"noopener\">Smart Insights<\/a> vous aidera \u00e0 choisir le type de contenu que vous pouvez produire en fonction de vos objectifs.<\/p>\n<p>Une fois choisi le type de contenu \u00e0 r\u00e9aliser, il est temps de le planifier sur le calendrier \u00e9ditorial. Ce calendrier vous aidera \u00e0 avoir un aper\u00e7u de l&rsquo;art que vous venez de cr\u00e9er.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ae58e6 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"16ae58e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4e579b4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e579b4f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6664a90c\" data-id=\"6664a90c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25c49e0d elementor-widget elementor-widget-heading\" data-id=\"25c49e0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Cr\u00e9er, partager et r\u00e9p\u00e9ter<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1b38f612\" data-id=\"1b38f612\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-45e8688b elementor-widget elementor-widget-text-editor\" data-id=\"45e8688b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est temps de travailler. Commencez \u00e0 g\u00e9n\u00e9rer le contenu que vous avez choisi. Certaines prennent plus de temps que d&rsquo;autres, mais il est essentiel que ce que vous cr\u00e9ez soit orient\u00e9 vers les objectifs.<\/p>\n<p>Si vous ne savez pas quel type de contenu cr\u00e9er, vous pouvez toujours<strong> vous inspirer des leaders<\/strong> de votre secteur, de vos concurrents ou de vos clients pour savoir quel contenu ils aiment. N&rsquo;oubliez pas que la cr\u00e9ativit\u00e9 et l&rsquo;identit\u00e9 de votre entreprise seront les supports d&rsquo;un meilleur impact.<\/p>\n<p>Une fois les photos, le livre \u00e9lectronique ou la vid\u00e9o parfaits r\u00e9alis\u00e9s, il est temps de les partager. Ajoutez-le au r\u00e9seau social choisi. Si vous avez choisi plusieurs r\u00e9seaux, je vous recommande d&rsquo;utiliser <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener\">Buffer<\/a>, un outil tr\u00e8s utile qui vous aidera \u00e0 automatiser les messages dans les diff\u00e9rents r\u00e9seaux sociaux.<\/p>\n<p>R\u00e9p\u00e9tez le processus jusqu&rsquo;\u00e0 ce que vous ayez termin\u00e9 le plan. Il est important d&rsquo;\u00eatre constant dans les r\u00e9seaux sociaux pour cr\u00e9er une pr\u00e9sence dans la communaut\u00e9. Nous devons \u00eatre attentifs aux r\u00e9actions des utilisateurs. R\u00e9pondez \u00e0 tout commentaire et remerciez si n\u00e9cessaire. Si des commentaires n\u00e9gatifs apparaissent, ne supprimez pas le commentaire ou restez silencieux, cherchez \u00e0 r\u00e9soudre le probl\u00e8me qui a pu provoquer sa col\u00e8re ou essayez de l&rsquo;att\u00e9nuer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-060aec7 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"060aec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h137.25V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.27c-30.81 0-40.42 19.12-40.42 38.73V256h68.78l-11 71.69h-57.78V480H400a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-04c9456 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"04c9456\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df6346c\" data-id=\"df6346c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af3362e elementor-widget elementor-widget-heading\" data-id=\"af3362e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">6. \u00c9valuer et ajuster le plan de marketing des m\u00e9dias sociaux<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-feb5911\" data-id=\"feb5911\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fd36ab elementor-widget elementor-widget-image\" data-id=\"0fd36ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-1024x682.jpg\" class=\"attachment-large size-large wp-image-131038\" alt=\"M\u00e9dias sociaux\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/social-media.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-88e8069 elementor-widget elementor-widget-text-editor\" data-id=\"88e8069\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jour apr\u00e8s jour, des donn\u00e9es sont g\u00e9n\u00e9r\u00e9es sur les r\u00e9seaux sociaux. Le nombre de \u00ab\u00a0likes\u00a0\u00bb, de \u00ab\u00a0retweets\u00a0\u00bb, de partages, de vues du profil et d&rsquo;autres actions sociales qui g\u00e9n\u00e8rent l&rsquo;engagement peut \u00eatre disponible dans les tableaux d&rsquo;analyse des m\u00e9dias sociaux. La plupart des r\u00e9seaux sociaux offrent aux entreprises un aper\u00e7u de ce qui a \u00e9t\u00e9 fait sur le r\u00e9seau social.<\/p>\n<p>Les analyses sont tr\u00e8s utiles car elles permettent d&rsquo;analyser les informations g\u00e9n\u00e9r\u00e9es. Par la mention un, Twitter Analytics fournit des informations sur les donn\u00e9es d\u00e9mographiques, les go\u00fbts et les int\u00e9r\u00eats, le temps pass\u00e9 sur le r\u00e9seau et plus encore. Des aper\u00e7us peuvent \u00eatre obtenus \u00e0 partir de tableaux de bord sp\u00e9cialis\u00e9s en fonction du r\u00e9seau social dans lequel vous vous trouvez. Par cons\u00e9quent, \u00e9valuez les actions de votre plan, et faites quelques ajustements si n\u00e9cessaire.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61aecb57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61aecb57\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73f96b4c\" data-id=\"73f96b4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-49434b60 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"49434b60\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-62b21848\" data-id=\"62b21848\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49b99e2a elementor-widget elementor-widget-image\" data-id=\"49b99e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"490\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-1024x627.jpg\" class=\"attachment-large size-large wp-image-131050\" alt=\"Des amis tenant des bulles de pens\u00e9e avec un concept de m\u00e9dias sociaux ico\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-1024x627.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-300x184.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-768x470.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico-1536x941.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/09\/friends-holding-up-thought-bubbles-with-social-media-concept-ico.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41cc3300\" data-id=\"41cc3300\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2883e99d elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2883e99d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be26740 elementor-widget elementor-widget-heading\" data-id=\"4be26740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Autres ressources pour un plan de marketing des m\u00e9dias sociaux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5acbe552 elementor-widget elementor-widget-text-editor\" data-id=\"5acbe552\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour ajouter d&rsquo;autres id\u00e9es \u00e0 la cr\u00e9ation d&rsquo;un plan de marketing des m\u00e9dias sociaux, je laisse ici quelques ressources qui pourraient \u00eatre utiles pour faire le travail.<\/p>\n<p><a href=\"http:\/\/www.business.gov.au\/business-topics\/templates-and-downloads\/social-media-template-and-guide\/Pages\/default.aspx\" target=\"_blank\" rel=\"noopener\">Guide et mod\u00e8le de marketing des m\u00e9dias sociaux du gouvernement australien<\/a><\/p>\n<p>Vous pouvez acc\u00e9der au site du gouvernement australien pour y t\u00e9l\u00e9charger le mod\u00e8le, qui est un document complet avec une liste de contr\u00f4le pour cr\u00e9er un plan marketing efficace pour les m\u00e9dias sociaux.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67eb391e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67eb391e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c0f619e\" data-id=\"1c0f619e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-146ccae5 elementor-widget elementor-widget-heading\" data-id=\"146ccae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus sur les <b>m\u00e9dias sociaux<\/b>.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34414e94 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34414e94\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69d8bca3\" data-id=\"69d8bca3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un plan de marketing des m\u00e9dias sociaux est pertinent pour atteindre l&rsquo;objectif que vous visez sur les plateformes sociales. Le plan de marketing des m\u00e9dias sociaux vous aidera \u00e0 cr\u00e9er les directives n\u00e9cessaires pour am\u00e9liorer la pr\u00e9sence num\u00e9rique de votre entreprise. Poursuivez votre lecture pour d\u00e9couvrir les six \u00e9tapes d&rsquo;un plan de m\u00e9dias sociaux parfait. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":131070,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[493,597],"tags":[],"class_list":["post-132961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-fr","category-social-media-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/132961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/comments?post=132961"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/132961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media\/131070"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media?parent=132961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/categories?post=132961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/tags?post=132961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}