{"id":132943,"date":"2021-10-07T18:15:58","date_gmt":"2021-10-08T01:15:58","guid":{"rendered":"https:\/\/barrazacarlos.com\/contenu-genere-par-lutilisateur\/"},"modified":"2021-10-12T09:12:44","modified_gmt":"2021-10-12T16:12:44","slug":"contenu-genere-par-lutilisateur","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/fr\/contenu-genere-par-lutilisateur\/","title":{"rendered":"Qu&rsquo;est-ce que le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs et comment en tirer parti ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"132943\" class=\"elementor elementor-132943 elementor-131853\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d208b40 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"6d208b40\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-46e5b662\" data-id=\"46e5b662\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4df5ebab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4df5ebab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-12b30cb9\" data-id=\"12b30cb9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e9ba528 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1e9ba528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-32f37b9 elementor-widget elementor-widget-heading\" data-id=\"32f37b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Qu&rsquo;est-ce que le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs et comment en tirer parti ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d13b80c elementor-widget elementor-widget-text-editor\" data-id=\"3d13b80c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La pr\u00e9sence num\u00e9rique est un aspect fondamental des entreprises dans le monde d&rsquo;aujourd&rsquo;hui qui m\u00e9rite d&rsquo;\u00eatre connu et exploit\u00e9 ; toutefois, pour en tirer parti, il faut savoir tout ce qu&rsquo;il a \u00e0 offrir.<\/p>\n<p>D\u00e9couvrez ce qu&rsquo;est le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs et comment l&rsquo;utiliser \u00e0 votre avantage.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-331796a5 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"331796a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e9e9207\" data-id=\"e9e9207\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b7f4ab0 elementor-widget elementor-widget-image\" data-id=\"2b7f4ab0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/Quest-ce-que-le-contenu-genere-par-les-utilisateurs-et-comment-en-tirer-parti--1024x576.jpg\" class=\"attachment-large size-large wp-image-131858\" alt=\"Qu&amp;apos;est-ce que le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs et comment en tirer parti ?\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/Quest-ce-que-le-contenu-genere-par-les-utilisateurs-et-comment-en-tirer-parti--1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/Quest-ce-que-le-contenu-genere-par-les-utilisateurs-et-comment-en-tirer-parti--300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/Quest-ce-que-le-contenu-genere-par-les-utilisateurs-et-comment-en-tirer-parti--768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/Quest-ce-que-le-contenu-genere-par-les-utilisateurs-et-comment-en-tirer-parti-.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-735dacda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"735dacda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27658f9d\" data-id=\"27658f9d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d153ee0 elementor-widget elementor-widget-heading\" data-id=\"7d153ee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00c9crit par<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b1dc3fe elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"4b1dc3fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>octobre 7, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/content-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Content 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class=\"wpml-ls-native\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/span><\/a><\/span><\/span>\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d9d801 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"25d9d801\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__25d9d801\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__25d9d801\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__25d9d801\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11042463 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11042463\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2030e756\" data-id=\"2030e756\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-76ead6d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76ead6d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77921967\" data-id=\"77921967\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17af3d67 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17af3d67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-64259380 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"64259380\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs ?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72cd9bcf elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"72cd9bcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs ou UGC, comme il correspond \u00e0 son acronyme User generated content, comprend tout ce que les internautes cr\u00e9ent et publient sur un site web, un r\u00e9seau social, une plateforme ou autre.<\/p>\n<p>Ces publications ou contenus g\u00e9n\u00e9r\u00e9s par les utilisateurs sont g\u00e9n\u00e9ralement des commentaires que les utilisateurs publient sur des r\u00e9seaux ou des sites web, des opinions, des messages, des images, etc.<\/p>\n<p>En outre, ils peuvent \u00eatre pr\u00e9sent\u00e9s sous diff\u00e9rents formats, tailles et niveaux de profondeur, allant d&rsquo;un petit commentaire \u00e0 des explications d\u00e9taill\u00e9es.<\/p>\n<p>En ce sens, ces commentaires sont loin d&rsquo;\u00eatre de simples publications, ils sont en fait des ressources tr\u00e8s pr\u00e9cieuses pour les entreprises ayant une pr\u00e9sence num\u00e9rique et le marketing qu&rsquo;elles font.<\/p>\n<p>Du point de vue du marketing num\u00e9rique, les commentaires des utilisateurs sont utilis\u00e9s pour orienter les strat\u00e9gies, en plus d&rsquo;\u00eatre un outil de diffusion gratuit et naturel, fourni spontan\u00e9ment par les internautes.<\/p>\n<p>L&rsquo;utilisation de ces strat\u00e9gies permet non seulement \u00e0 l&rsquo;entreprise d&rsquo;avoir une id\u00e9e claire de la perception de la marque par les utilisateurs, mais elle est \u00e9galement gratuite et ne n\u00e9cessite aucun type d&rsquo;investissement.<\/p>\n<p>Un exemple clair d&rsquo;entreprises qui ont r\u00e9ussi \u00e0 tirer profit de l&rsquo;UGC est Amazon, la plus grande plateforme de vente en ligne aujourd&rsquo;hui, et m\u00eame des sites de voyage comme Booking ou TripAdvisor.<\/p>\n<p>Ces entreprises ont r\u00e9ussi \u00e0 tirer profit des commentaires, critiques, r\u00e9ponses et autres publications faites par les utilisateurs, g\u00e9n\u00e9ralement de mani\u00e8re positive, concernant un produit ou un service re\u00e7u.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1e79b931\" data-id=\"1e79b931\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d33d7f elementor-widget elementor-widget-image\" data-id=\"2d33d7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/cheerful-african-american-young-couple-friends-spouses-watching-photos-social-media-video-1024x683.jpg\" class=\"attachment-large size-large wp-image-131871\" alt=\"Jeune couple afro-am\u00e9ricain joyeux amis \u00e9poux regardant des photos vid\u00e9o sur les m\u00e9dias sociaux\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/cheerful-african-american-young-couple-friends-spouses-watching-photos-social-media-video-1024x683.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/cheerful-african-american-young-couple-friends-spouses-watching-photos-social-media-video-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/cheerful-african-american-young-couple-friends-spouses-watching-photos-social-media-video-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/cheerful-african-american-young-couple-friends-spouses-watching-photos-social-media-video-1536x1025.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/cheerful-african-american-young-couple-friends-spouses-watching-photos-social-media-video.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b7566d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b7566d3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a306e28\" data-id=\"1a306e28\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-11dac80d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"11dac80d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2b11f6f9\" data-id=\"2b11f6f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4540274e elementor-widget elementor-widget-image\" data-id=\"4540274e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/woman-using-mobile-phone-to-take-picture-of-drink-in-coffee-shop-to-post-on-social-media-1024x682.jpg\" class=\"attachment-large size-large wp-image-131883\" alt=\"Une femme utilise son t\u00e9l\u00e9phone portable pour photographier une boisson dans un caf\u00e9 et la poster sur les r\u00e9seaux sociaux\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/woman-using-mobile-phone-to-take-picture-of-drink-in-coffee-shop-to-post-on-social-media-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/woman-using-mobile-phone-to-take-picture-of-drink-in-coffee-shop-to-post-on-social-media-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/woman-using-mobile-phone-to-take-picture-of-drink-in-coffee-shop-to-post-on-social-media-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/woman-using-mobile-phone-to-take-picture-of-drink-in-coffee-shop-to-post-on-social-media-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/woman-using-mobile-phone-to-take-picture-of-drink-in-coffee-shop-to-post-on-social-media.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6aa882a9\" data-id=\"6aa882a9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67cb1c61 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"67cb1c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1718c8f5 elementor-widget elementor-widget-heading\" data-id=\"1718c8f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi ce type de contenu est-il important ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11f69db9 elementor-widget elementor-widget-text-editor\" data-id=\"11f69db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ce contenu est essentiel pour tout site web et peut \u00eatre tr\u00e8s utile pour l&rsquo;entreprise, les utilisateurs et les acheteurs potentiels.<\/p>\n<p>L&rsquo;importance du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs est ind\u00e9niable, au point que, selon une \u00e9tude men\u00e9e par TurnToNetworks, il est assur\u00e9 que 90 % des utilisateurs deviennent des clients et effectuent leur achat lorsque le contenu t\u00e9l\u00e9charg\u00e9 par d&rsquo;autres personnes est positif \u00e0 l&rsquo;\u00e9gard du produit ou du service.<\/p>\n<p>La m\u00eame \u00e9tude a \u00e9galement confirm\u00e9 que pr\u00e8s de 80 % de ces acheteurs sont susceptibles de payer un montant plus \u00e9lev\u00e9 ou d&rsquo;attendre plus longtemps pour un produit ou un service qui a b\u00e9n\u00e9fici\u00e9 d&rsquo;un avantage UGC.<\/p>\n<p>Si la publicit\u00e9 peut attirer des clients potentiels, c&rsquo;est le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs qui les incite \u00e0 acheter.<\/p>\n<p>Cette situation est normale, car les \u00eatres humains ont tendance \u00e0 faire davantage confiance \u00e0 leurs pairs et \u00e0 leurs exp\u00e9riences qu&rsquo;\u00e0 ce que l&rsquo;entreprise essaie de vendre.<\/p>\n<p>Naturellement, il est compr\u00e9hensible que cela se produise, car la publicit\u00e9 est g\u00e9n\u00e9ralement ax\u00e9e sur le b\u00e9n\u00e9fice du produit ou du service \u00e0 vendre, tandis que l&rsquo;avis des utilisateurs est transparent et d\u00e9sint\u00e9ress\u00e9.<\/p>\n<p>En ce sens, il suffit de consid\u00e9rer comment est le processus d&rsquo;achat que chacun d&rsquo;entre nous effectue dans sa vie quotidienne, il est plus que certain que nous tiendrons compte de l&rsquo;opinion d&rsquo;autres utilisateurs au moment de r\u00e9aliser une certaine transaction.<\/p>\n<p>Il est rare que vous achetiez un produit ou un service ayant fait l&rsquo;objet d&rsquo;une mauvaise critique, alors que vous ach\u00e8terez s\u00fbrement un produit ayant re\u00e7u les meilleures \u00e9valuations des utilisateurs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25723be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25723be2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7353c4cc\" data-id=\"7353c4cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1afaf78b elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1afaf78b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63f4a834 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63f4a834\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-390f254\" data-id=\"390f254\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a828139 elementor-widget elementor-widget-heading\" data-id=\"a828139\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand le contenu g\u00e9n\u00e9r\u00e9 par l'utilisateur est-il n\u00e9cessaire ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-36ac176f\" data-id=\"36ac176f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-524d5ac3 elementor-widget elementor-widget-video\" data-id=\"524d5ac3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=6Jv0wsAlFnU&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c64e5 elementor-widget elementor-widget-text-editor\" data-id=\"e3c64e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est possible de faire en sorte que les contenus g\u00e9n\u00e9r\u00e9s par les utilisateurs soient indispensables \u00e0 tout moment, mais ils s&rsquo;av\u00e8rent pr\u00e9cieux \u00e0 des moments diff\u00e9rents pour les utilisateurs et les entreprises.<\/p>\n<p><b>Pour les utilisateurs<\/b>, le CGU est n\u00e9cessaire lorsque :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b734e66 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b734e66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Les achats potentiels sont per\u00e7us comme risqu\u00e9s, soit parce qu'ils impliquent une somme d'argent importante, soit parce qu'ils pourraient signifier une erreur dans le futur.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L'achat potentiel g\u00e9n\u00e8re des doutes et des incertitudes, comme cela se produit avec les voyages touristiques, si le site est inconnu, l'achat des billets n'est g\u00e9n\u00e9ralement pas finalis\u00e9 jusqu'\u00e0 ce que les avis positifs d'autres voyageurs qui peuvent r\u00e9f\u00e9rencer le lieu soient lus.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Le produit ou le service faisant l'objet de la publicit\u00e9 est tr\u00e8s nouveau ou peu document\u00e9. Dans ce cas, les utilisateurs ont tendance \u00e0 consulter les avis, \u00e9valuations et critiques d'autres personnes qui le connaissent d\u00e9j\u00e0.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e8a35 elementor-widget elementor-widget-text-editor\" data-id=\"d6e8a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D&rsquo;autre part, <b>pour l&rsquo;entreprise<\/b>, le contenu g\u00e9n\u00e9r\u00e9 par l&rsquo;utilisateur est n\u00e9cessaire lorsque :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd45e29 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dd45e29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Un nouveau produit ou service est lanc\u00e9 au public avec lequel l'entreprise a l'intention d'entrer sur le march\u00e9 et, par cons\u00e9quent, les CGU positifs peuvent contribuer \u00e0 son positionnement, aux ventes et plus encore.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L'entreprise r\u00e9alise des promotions, des offres ou des publicit\u00e9s qui doivent capter l'attention du plus grand nombre d'utilisateurs possible.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Chaque fois qu'ils veulent orienter leurs strat\u00e9gies de marketing num\u00e9rique et savoir comment les utilisateurs per\u00e7oivent la marque.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14cab5e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14cab5e1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11f9879\" data-id=\"11f9879\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-526ffcdb elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"526ffcdb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2860496b\" data-id=\"2860496b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e607687 elementor-widget elementor-widget-image\" data-id=\"5e607687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/businesswoman-photographing-cosmetics-1024x683.jpg\" class=\"attachment-large size-large wp-image-131896\" alt=\"Femme d&amp;apos;affaires photographiant des produits cosm\u00e9tiques\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/businesswoman-photographing-cosmetics-1024x683.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/businesswoman-photographing-cosmetics-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/businesswoman-photographing-cosmetics-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/businesswoman-photographing-cosmetics-1536x1025.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/10\/businesswoman-photographing-cosmetics.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-506d80ae\" data-id=\"506d80ae\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-355a9b07 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"355a9b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-262f24cf elementor-widget elementor-widget-heading\" data-id=\"262f24cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment les marques peuvent-elles utiliser ce contenu ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4911b2d2 elementor-widget elementor-widget-text-editor\" data-id=\"4911b2d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les marques, telles que <a href=\"https:\/\/liquidazona.com\/\" target=\"_blank\" rel=\"noopener\">LiquidaZona<\/a>, utilisent le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs de mani\u00e8re cl\u00e9 pour d\u00e9velopper des <a href=\"https:\/\/barrazacarlos.com\/fr\/strategie-de-marketing-de-contenu\/\">strat\u00e9gies de marketing<\/a>, gr\u00e2ce au fait que chaque jour, les utilisateurs accordent plus de valeur \u00e0 l&rsquo;opinion des autres qu&rsquo;\u00e0 la publicit\u00e9 lorsqu&rsquo;il s&rsquo;agit de faire un achat ou un contrat.<\/p>\n<p>En ce sens, l&rsquo;utilit\u00e9 du contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs pour les marques peut \u00eatre r\u00e9sum\u00e9e en trois aspects cl\u00e9s :<\/p>\n<p>Le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs permet d&rsquo;\u00e9conomiser du temps, de l&rsquo;argent et des efforts, lorsqu&rsquo;il est utilis\u00e9 pour diffuser et partager des avis positifs sur la marque.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Cela signifie que la publicit\u00e9 g\u00e9n\u00e9r\u00e9e par l&rsquo;UGC est non seulement gratuite, mais aussi plus fiable pour les autres utilisateurs.<\/p>\n<p>Aujourd&rsquo;hui, le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs a plus de poids et de valeur que toute autre strat\u00e9gie qu&rsquo;une entreprise peut mettre en \u0153uvre, de sorte que la confiance des acheteurs cro\u00eet de mani\u00e8re exponentielle avec les avis positifs, et il en va de m\u00eame pour les achats.<\/p>\n<p>Le CGU peut faire grimper la popularit\u00e9 d&rsquo;une marque de mani\u00e8re exponentielle, mais il peut \u00eatre de courte dur\u00e9e ou contre-productif s&rsquo;il n&rsquo;est pas g\u00e9r\u00e9 correctement.<\/p>\n<p>En ce sens, les marques font un usage intelligent de ce contenu et mettent en avant le positif tout en \u00e9cartant le n\u00e9gatif aux yeux du public ou l&rsquo;utilisent \u00e0 leur avantage pour modifier les strat\u00e9gies employ\u00e9es.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bbaf745 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbaf745\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-689183c\" data-id=\"689183c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7015a54 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7015a54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77c706d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77c706d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7ec0ccf\" data-id=\"7ec0ccf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cbcc7b8 elementor-widget elementor-widget-heading\" data-id=\"cbcc7b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-396aae1 elementor-widget elementor-widget-text-editor\" data-id=\"396aae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li><a href=\"https:\/\/www.humanlevel.com\/diccionario-marketing-online\/user-generated-content-ugc\" target=\"_blank\" rel=\"noopener\">HumanLevel<\/a><\/li>\n<li><a href=\"https:\/\/www.hosteltur.com\/127459_contenido-generado-usuarios-clave-estrategia-marketing.html\" target=\"_blank\" rel=\"noopener\">Hosteltur<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55077193 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55077193\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-272fc2e5\" data-id=\"272fc2e5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19c38731 elementor-widget elementor-widget-heading\" data-id=\"19c38731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus sur le <b>marketing de contenu.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-db8a0f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db8a0f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4820f892\" data-id=\"4820f892\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La pr\u00e9sence num\u00e9rique est un aspect fondamental des entreprises dans le monde d&rsquo;aujourd&rsquo;hui qui m\u00e9rite d&rsquo;\u00eatre connu et exploit\u00e9 ; toutefois, pour en tirer parti, il faut savoir tout ce qu&rsquo;il a \u00e0 offrir. D\u00e9couvrez ce qu&rsquo;est le contenu g\u00e9n\u00e9r\u00e9 par les utilisateurs et comment l&rsquo;utiliser \u00e0 votre avantage. \u00c9crit par This post is also [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":131858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[702,794,493],"tags":[],"class_list":["post-132943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-fr","category-creation-de-contenu","category-digital-marketing-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/132943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/comments?post=132943"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/132943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media\/131858"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media?parent=132943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/categories?post=132943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/tags?post=132943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}