{"id":127040,"date":"2021-09-10T18:29:03","date_gmt":"2021-09-11T01:29:03","guid":{"rendered":"https:\/\/barrazacarlos.com\/segmentation-du-marche-dans-le-marketing-numerique\/"},"modified":"2021-10-25T13:41:48","modified_gmt":"2021-10-25T20:41:48","slug":"segmentation-du-marche-dans-le-marketing-numerique","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/fr\/segmentation-du-marche-dans-le-marketing-numerique\/","title":{"rendered":"L&rsquo;importance de la segmentation du march\u00e9 dans le marketing num\u00e9rique"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"127040\" class=\"elementor elementor-127040 elementor-124514\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b438253 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4b438253\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3da6926e\" data-id=\"3da6926e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d72c899 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d72c899\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-296e0a58\" data-id=\"296e0a58\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-158cc076 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"158cc076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e9b689 elementor-widget elementor-widget-heading\" data-id=\"13e9b689\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L&rsquo;importance de la segmentation du march\u00e9 dans le marketing num\u00e9rique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20457763 elementor-widget elementor-widget-text-editor\" data-id=\"20457763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Connaissez votre client ! C&rsquo;est une phrase que vous entendrez souvent, car chaque entreprise d\u00e9pend de ses clients, d&rsquo;o\u00f9 l&rsquo;importance de la segmentation du march\u00e9 dans le <a href=\"https:\/\/brandbackers.com.mx\/\" target=\"_blank\" rel=\"noopener\">marketing num\u00e9rique<\/a> en tant que principale strat\u00e9gie permettant de d\u00e9terminer les niches que vous souhaitez atteindre.<\/p>\n<p>Apprendre \u00e0 effectuer une segmentation correcte du marketing num\u00e9rique, vous donnera la clart\u00e9 n\u00e9cessaire pour adapter votre produit ou service en fonction des besoins de vos clients, de leurs go\u00fbts et m\u00eame en fonction des sites o\u00f9 ils passent le plus de temps.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5871469c elementor-hidden-tablet elementor-hidden-phone\" data-id=\"5871469c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5c627a7c\" data-id=\"5c627a7c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a4ddef2 elementor-widget elementor-widget-image\" data-id=\"7a4ddef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/Limportance-de-la-segmentation-du-marche-dans-le-marketing-numerique-1024x576.jpg\" class=\"attachment-large size-large wp-image-124519\" alt=\"L&amp;apos;importance de la segmentation du march\u00e9 dans le marketing num\u00e9rique\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/Limportance-de-la-segmentation-du-marche-dans-le-marketing-numerique-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/Limportance-de-la-segmentation-du-marche-dans-le-marketing-numerique-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/Limportance-de-la-segmentation-du-marche-dans-le-marketing-numerique-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/Limportance-de-la-segmentation-du-marche-dans-le-marketing-numerique.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76be6860 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76be6860\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22fd57f\" data-id=\"22fd57f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e75954c elementor-widget elementor-widget-heading\" data-id=\"2e75954c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00c9crit par<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d0b9be6 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"3d0b9be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>septembre 10, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/\" class=\"elementor-post-info__terms-list-item\">Digital Marketing<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/digital-marketing-fr\/social-media-fr\/\" class=\"elementor-post-info__terms-list-item\">Social Media<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-744f50f1 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"744f50f1\" data-element_type=\"widget\" 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page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__671b7790\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__671b7790\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__671b7790\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37dfcff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37dfcff6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66f24b48\" data-id=\"66f24b48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1db2dce7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1db2dce7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7c0b0ad9\" data-id=\"7c0b0ad9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25132fdf elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25132fdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-24ae913 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"24ae913\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que la segmentation du march\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a74f985 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7a74f985\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentation du march\u00e9 d\u00e9signe la mani\u00e8re dont vous pouvez diviser les diff\u00e9rents types de clients potentiels en groupes sp\u00e9cifiques, ce qui vous permet d&rsquo;\u00e9tablir de meilleures strat\u00e9gies ax\u00e9es sur les besoins de chacun.<\/p>\n<p>La segmentation de la client\u00e8le est la base de toute bonne strat\u00e9gie de marketing num\u00e9rique.<\/p>\n<p>Si vous voulez que votre entreprise r\u00e9ussisse, la premi\u00e8re \u00e9tape \u00e0 franchir est de conna\u00eetre r\u00e9ellement les caract\u00e9ristiques de la niche que vous souhaitez atteindre.<\/p>\n<p>Pour vous donner une id\u00e9e, vous pouvez appliquer ces exemples de segmentation num\u00e9rique :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78543c5 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"78543c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">R\u00e9alisez des campagnes segment\u00e9es par int\u00e9r\u00eats, \u00e2ges, entre autres, gr\u00e2ce \u00e0 Facebook Ads.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Utilisez Google Ads comme outil de publicit\u00e9 payante pour effectuer une segmentation en recherchant des mots cl\u00e9s.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">L'utilisation du marketing par courriel est un outil puissant, car il vous permet de mieux comprendre les int\u00e9r\u00eats de vos clients et d'assurer un suivi apr\u00e8s-vente.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7251a908\" data-id=\"7251a908\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36d94a2 elementor-widget elementor-widget-image\" data-id=\"36d94a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/business-1024x678.jpg\" class=\"attachment-large size-large wp-image-124532\" alt=\"business\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/business-1024x678.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/business-300x199.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/business-768x509.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/business-1536x1018.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/business.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68570c27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68570c27\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-599c505e\" data-id=\"599c505e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-194c1764 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"194c1764\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-764ae83f\" data-id=\"764ae83f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd4f995 elementor-widget elementor-widget-image\" data-id=\"cd4f995\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/portrait-of-a-mature-beautiful-businesswomen-enjoying-work-on-portable-laptop-computer-charming-ad-1024x682.jpg\" class=\"attachment-large size-large wp-image-124544\" alt=\"Portrait d&amp;apos;une belle femme d&amp;apos;affaires d&amp;apos;\u00e2ge m\u00fbr, travaillant sur un ordinateur portable, charmante publicit\u00e9.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/portrait-of-a-mature-beautiful-businesswomen-enjoying-work-on-portable-laptop-computer-charming-ad-1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/portrait-of-a-mature-beautiful-businesswomen-enjoying-work-on-portable-laptop-computer-charming-ad-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/portrait-of-a-mature-beautiful-businesswomen-enjoying-work-on-portable-laptop-computer-charming-ad-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/portrait-of-a-mature-beautiful-businesswomen-enjoying-work-on-portable-laptop-computer-charming-ad-1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/portrait-of-a-mature-beautiful-businesswomen-enjoying-work-on-portable-laptop-computer-charming-ad.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7a58f15b\" data-id=\"7a58f15b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-477aaabe elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"477aaabe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-601a2eb elementor-widget elementor-widget-heading\" data-id=\"601a2eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Importance de la segmentation du march\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f7161af elementor-widget elementor-widget-text-editor\" data-id=\"6f7161af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;importance de la segmentation du march\u00e9 r\u00e9side dans les avantages que votre entreprise peut obtenir, dont voici quelques-uns :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c542374 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"c542374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Cr\u00e9ez un lien client-produit<\/b>. Le lien du client avec la marque ou l'entreprise permettra de r\u00e9aliser des ventes plus importantes, d'am\u00e9liorer le service fourni, d'avoir un meilleur positionnement, entre autres.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">La<b>fid\u00e9lisation des clients<\/b>. Un client fid\u00e8le est difficile \u00e0 obtenir, mais en pr\u00e9cisant le type de personne qui recherche votre produit, le travail sera un peu plus facile, car toutes les strat\u00e9gies seront orient\u00e9es pour cr\u00e9er le lien avec eux.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Gardez le client<\/b>. Il ne s'agit pas de r\u00e9aliser une seule vente, mais de donner au client le sentiment qu'il n'a besoin d'aucune autre marque que la v\u00f4tre.  <\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Attirer de nouveaux clients<\/b>. Toute entreprise qui veut se d\u00e9velopper, cherche \u00e0 attirer de nouveaux clients, et pour cela il est important de segmenter le march\u00e9 en fonction de la nouvelle niche que vous aspirez \u00e0 atteindre.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>R\u00e9duire les co\u00fbts<\/b>. Et comment faisons-nous cela ? En \u00e9tablissant des strat\u00e9gies de marketing dans les niches qui sont rentables et en rejetant celles qui ne le sont pas.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53822ef elementor-widget elementor-widget-text-editor\" data-id=\"53822ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentation dans le marketing num\u00e9rique vous offre de nombreux outils qui vous permettent de capturer les informations dont vous avez besoin pour d\u00e9velopper la strat\u00e9gie parfaite, encore plus que ce que le march\u00e9 traditionnel vous offre. Vous avez le marketing par courriel, le marketing automatis\u00e9, le reciblage, entre autres <a href=\"https:\/\/brandbackers.com.mx\/estrategia-de-marketing-digital\" target=\"_blank\" rel=\"noopener\">strat\u00e9gies num\u00e9riques<\/a>.<\/p>\n<p>Un autre point \u00e0 prendre en compte dans l&rsquo;importance de la segmentation dans la publicit\u00e9 est qu&rsquo;elle vous aidera \u00e0 sinc\u00e9riser les informations qui ont de la valeur.<span style=\"background-color: var( --e-global-color-78c8af6 );\"> <\/span><\/p>\n<p>Aujourd&rsquo;hui, gr\u00e2ce aux r\u00e9seaux sociaux et \u00e0 la technologie, nous avons \u00e0 notre disposition de nombreuses informations qui, si elles sont utilis\u00e9es correctement, donneront un coup de fouet \u00e0 notre entreprise. Pour cela, nous devons \u00e9tablir des crit\u00e8res qui nous permettent de purifier ce que nous pouvons utiliser \u00e0 notre avantage et d&rsquo;\u00e9carter ce qui n&rsquo;est pas utile.<\/p>\n<p>Si vous vous demandez encore pourquoi segmenter le march\u00e9, rappelez-vous que lorsque vous savez plus en d\u00e9tail ce que votre public cible veut ou a besoin, il est plus facile de cr\u00e9er des strat\u00e9gies de marketing pour y parvenir.<\/p>\n<p>En outre, gr\u00e2ce \u00e0 la segmentation du march\u00e9 dans le marketing num\u00e9rique, nous pouvons \u00e9tablir un contenu personnalis\u00e9 en fonction de l&rsquo;entonnoir de vente ; par exemple, partager un livre \u00e9lectronique totalement gratuit pour une cible sp\u00e9cifique de prospects (followers) afin d&rsquo;encourager les achats futurs.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4977e91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4977e91\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e66ad9\" data-id=\"3e66ad9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-650e5836 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"650e5836\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12a7198e elementor-widget elementor-widget-heading\" data-id=\"12a7198e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Types de segmentation dans le marketing num\u00e9rique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fafd81d elementor-widget elementor-widget-text-editor\" data-id=\"6fafd81d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Toutes les strat\u00e9gies de <a href=\"https:\/\/brandbackers.com.mx\/agencia-de-marketing-digital\" target=\"_blank\" rel=\"noopener\">marketing num\u00e9rique<\/a> commencent par une segmentation correcte du public cible, pour cela nous pouvons r\u00e9pondre \u00e0 des questions telles que : Quels sont leurs go\u00fbts ? Quel \u00e2ge ont-ils ? O\u00f9 vivent-ils ?<\/p>\n<p>Connaissons les 4 principaux types de segmentation en marketing digital :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-123af960 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"123af960\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f6ead86\" data-id=\"1f6ead86\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68d6e9ef elementor-widget elementor-widget-heading\" data-id=\"68d6e9ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentation g\u00e9ographique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3628274a\" data-id=\"3628274a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6921f6b9 elementor-widget elementor-widget-video\" data-id=\"6921f6b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=oQw8pn-xgZY&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b36a0fe elementor-widget elementor-widget-text-editor\" data-id=\"6b36a0fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentation g\u00e9ographique fait r\u00e9f\u00e9rence \u00e0 l&rsquo;espace physique et \u00e0 l&rsquo;environnement o\u00f9 vit votre public cible. Ce sont les endroits o\u00f9 votre entreprise peut \u00eatre pr\u00eate \u00e0 aller.<\/p>\n<p>Les variables \u00e0 prendre en compte ici sont les suivantes :<\/p>\n<p>\u2981 Pays ou r\u00e9gion du monde.<br \/>\u2981 Taille du pays<br \/>\u2981 Ville<br \/>R\u00e9gion \u2981<br \/>\u2981 Climat<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-471d7e01 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"471d7e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1d723066 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d723066\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e0e7954\" data-id=\"e0e7954\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-776c0d0 elementor-widget elementor-widget-heading\" data-id=\"776c0d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentation d\u00e9mographique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1afb7060\" data-id=\"1afb7060\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-578b30c elementor-widget elementor-widget-video\" data-id=\"578b30c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=iYJDR3qU9rk&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fac4f1a elementor-widget elementor-widget-text-editor\" data-id=\"4fac4f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentation d\u00e9mographique nous permet de pr\u00e9ciser notre public cible. C&rsquo;est l&rsquo;une des approches principales et les plus utilis\u00e9es.<\/p>\n<p>Ici, nous devons consid\u00e9rer des variables telles que :<\/p>\n<p>\u2981 \u00c2ge<br \/>\u2981 Sexe<br \/>\u2981 \u00c9tat civil<br \/>\u2981 Profession<br \/>\u2981 Niveau d&rsquo;\u00e9ducation<br \/>\u2981 Statut socio-\u00e9conomique<br \/>\u2981 Religion<br \/>\u2981 Nationalit\u00e9<br \/>\u2981 Culture<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebaa315 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"ebaa315\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-285a3757 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"285a3757\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-306142fa\" data-id=\"306142fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f13fa1c elementor-widget elementor-widget-heading\" data-id=\"5f13fa1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentation psychographique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3aa83a0e\" data-id=\"3aa83a0e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-544678e elementor-widget elementor-widget-video\" data-id=\"544678e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Fij1aBcl_Ts&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c8266c6 elementor-widget elementor-widget-text-editor\" data-id=\"4c8266c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La segmentation psychographique prend en compte les aspects psychologiques du public cible.<\/p>\n<p>Toute entreprise performante tient compte du lien qui peut \u00eatre cr\u00e9\u00e9 avec le client, sur la base des aspects suivants :<\/p>\n<p>\u2981 Personnalit\u00e9<br \/>\u2981 Valeurs<br \/>\u2981 Mode de vie<br \/>\u2981 Int\u00e9r\u00eats et pr\u00e9f\u00e9rences.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2144491 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"2144491\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M336.2 64H47.8C21.4 64 0 85.4 0 111.8v288.4C0 426.6 21.4 448 47.8 448h288.4c26.4 0 47.8-21.4 47.8-47.8V111.8c0-26.4-21.4-47.8-47.8-47.8zm189.4 37.7L416 177.3v157.4l109.6 75.5c21.2 14.6 50.4-.3 50.4-25.8V127.5c0-25.4-29.1-40.4-50.4-25.8z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5eed61d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eed61d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-79aacb98\" data-id=\"79aacb98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-427d5fd8 elementor-widget elementor-widget-heading\" data-id=\"427d5fd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmentation comportementale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-18684b21\" data-id=\"18684b21\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27ab0b3 elementor-widget elementor-widget-video\" data-id=\"27ab0b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=7jl5JvQ0co0&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-798318d5 elementor-widget elementor-widget-text-editor\" data-id=\"798318d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Gr\u00e2ce \u00e0 la segmentation comportementale, vous serez en mesure d&rsquo;en savoir encore plus sur votre public cible ; de cette fa\u00e7on, les strat\u00e9gies que vous \u00e9tablissez pour votre produit ou service seront mieux re\u00e7ues.<\/p>\n<p>Les points qui sont \u00e9tudi\u00e9s ici sont :<\/p>\n<p>\u2981 Modes de consommation, que recherchent les clients pour choisir un produit ou un service ? Qualit\u00e9, conseils, facilit\u00e9s de paiement, ex\u00e9cution.<br \/>\u2981 Fr\u00e9quence d&rsquo;achat.<br \/>\u2981 Fid\u00e9lit\u00e9 \u00e0 la marque.<\/p>\n<p>En outre, nous pouvons mentionner deux autres segmentations qui peuvent \u00eatre faites afin d&rsquo;\u00eatre aussi sp\u00e9cifique que possible avec la niche que nous voulons atteindre.<\/p>\n<p>Le premier est le type d&rsquo;industrie dans lequel notre entreprise va op\u00e9rer et l&rsquo;autre le type de produits, compte tenu des sp\u00e9cifications qu&rsquo;elle doit offrir au public.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-121eabdb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"121eabdb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3484d798\" data-id=\"3484d798\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4cfdba3d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"4cfdba3d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7d20dd69\" data-id=\"7d20dd69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45f7daf6 elementor-widget elementor-widget-image\" data-id=\"45f7daf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/spheres-of-influence-influencer-marketing--1024x633.jpg\" class=\"attachment-large size-large wp-image-124559\" alt=\"Sph\u00e8res d&amp;apos;influence. Marketing d&amp;apos;influence.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/spheres-of-influence-influencer-marketing--1024x633.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/spheres-of-influence-influencer-marketing--300x185.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/spheres-of-influence-influencer-marketing--768x475.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/spheres-of-influence-influencer-marketing--1536x949.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/08\/spheres-of-influence-influencer-marketing-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7796ff9\" data-id=\"7796ff9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fc82168 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1fc82168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7bddfc elementor-widget elementor-widget-heading\" data-id=\"5c7bddfc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quelles sources utiliser pour en savoir plus sur le marketing num\u00e9rique ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ebf406d elementor-widget elementor-widget-text-editor\" data-id=\"6ebf406d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enfin, nous vous recommandons de chercher \u00e0 approfondir la segmentation du march\u00e9 ; pour cela, vous pouvez utiliser les auteurs de marketing num\u00e9rique suivants comme sources de r\u00e9f\u00e9rence :<\/p>\n<p>\u2981 <a href=\"https:\/\/www.sethgodin.com\/\" target=\"_blank\" rel=\"noopener\">Seth Godin<\/a>: il est consid\u00e9r\u00e9 comme l&rsquo;un des plus grands exposants th\u00e9oriques du marketing, il est l&rsquo;auteur de \u00a0\u00bb La vache pourpre \u00a0\u00bb et de \u00a0\u00bb Tribes : we need you to lead us \u00ab\u00a0.<\/p>\n<p>\u2981 <a href=\"https:\/\/timash.com\/\" target=\"_blank\" rel=\"noopener\">Tim Ash<\/a>: Consultant et conseiller russe en marketing num\u00e9rique, auteur de \u00ab\u00a0Landing Page Optimization\u00a0\u00bb, betseller avec plus de 50 000 exemplaires vendus.<\/p>\n<p>\u2981 <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noopener\">Neil Patel<\/a>: cr\u00e9ateur des 4 outils SEO les plus populaires, auteur des principaux blogs marketing et fondateur d&rsquo;outils num\u00e9riques tels que : \u00ab\u00a0Crazy Eggs\u00a0\u00bb, \u00ab\u00a0Hello Bar\u00a0\u00bb et \u00ab\u00a0Ubersuggest\u00a0\u00bb.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe8995e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe8995e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7924bc3\" data-id=\"7924bc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e70d9d elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e70d9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-738de8c elementor-widget elementor-widget-heading\" data-id=\"738de8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3749a elementor-widget elementor-widget-text-editor\" data-id=\"cd3749a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/branch.com.co\/marketing-digital\/5-exponentes-del-marketing-digital-que-debes-conocer\/\" target=\"_blank\" rel=\"noopener\">Branche<\/a><\/p>\n<p><a href=\"https:\/\/ridmkt.com\/ejemplos-de-segmentacion-digital\/\" target=\"_blank\" rel=\"noopener\">RidMKT<\/a><\/p>\n<p><a href=\"https:\/\/www.nextu.com\/blog\/los-4-tipos-de-segmentacion-del-mercado\/\" target=\"_blank\" rel=\"noopener\">Nextu<\/a><\/p>\n<p><a href=\"https:\/\/rockcontent.com\/es\/blog\/tipos-de-segmentacion-de-mercados\/\" target=\"_blank\" rel=\"noopener\">Contenu de la roche<\/a><\/p>\n<p><a href=\"https:\/\/www.iebschool.com\/blog\/segmentacion-publico-objetivo-beneficios-marketing-digital\/\" target=\"_blank\" rel=\"noopener\">Iebschool<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-16e2f3f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"16e2f3f9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75ddaea5\" data-id=\"75ddaea5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f57837 elementor-widget elementor-widget-heading\" data-id=\"7f57837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus sur le <b>marketing de contenu.<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e80846 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e80846\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45a1b3e3\" data-id=\"45a1b3e3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Connaissez votre client ! C&rsquo;est une phrase que vous entendrez souvent, car chaque entreprise d\u00e9pend de ses clients, d&rsquo;o\u00f9 l&rsquo;importance de la segmentation du march\u00e9 dans le marketing num\u00e9rique en tant que principale strat\u00e9gie permettant de d\u00e9terminer les niches que vous souhaitez atteindre. Apprendre \u00e0 effectuer une segmentation correcte du marketing num\u00e9rique, vous donnera la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":124519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[493,597],"tags":[1736],"class_list":["post-127040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-fr","category-social-media-fr","tag-segmentation-du-marche"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/127040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/comments?post=127040"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/127040\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media\/124519"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media?parent=127040"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/categories?post=127040"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/tags?post=127040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}