{"id":120364,"date":"2021-08-05T16:45:26","date_gmt":"2021-08-05T23:45:26","guid":{"rendered":"https:\/\/barrazacarlos.com\/identite-de-lentreprise\/"},"modified":"2021-09-08T16:05:47","modified_gmt":"2021-09-08T23:05:47","slug":"identite-de-lentreprise","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/fr\/identite-de-lentreprise\/","title":{"rendered":"Identit\u00e9 d&rsquo;entreprise &#8211; L&rsquo;image d&rsquo;une marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"120364\" class=\"elementor elementor-120364 elementor-116128\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7854a79 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7854a79\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-709a6637\" data-id=\"709a6637\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3a69cf57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a69cf57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-110ccaf\" data-id=\"110ccaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60748c88 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"60748c88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-108b02a9 elementor-widget elementor-widget-heading\" data-id=\"108b02a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Identit\u00e9 d&rsquo;entreprise &#8211; L&rsquo;image d&rsquo;une marque<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804e864 elementor-widget elementor-widget-text-editor\" data-id=\"804e864\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si vous en avez entendu parler, et que vous vous demandez maintenant ce qu&rsquo;est l&rsquo;identit\u00e9 d&rsquo;entreprise, vous \u00eates dans le bon article, car nous allons vous parler de tout ce que vous devez savoir pour commencer \u00e0 regarder l&rsquo;image d&rsquo;une marque d&rsquo;une mani\u00e8re diff\u00e9rente.<\/p>\n<p>D&rsquo;ailleurs, nous allons vous donner quelques exemples qui nous ont influenc\u00e9s toute notre vie et nous ne savions m\u00eame pas que c&rsquo;\u00e9tait intentionnel.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3ad78a17 elementor-hidden-tablet elementor-hidden-phone\" data-id=\"3ad78a17\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2ca9376c\" data-id=\"2ca9376c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-839af5c elementor-widget elementor-widget-image\" data-id=\"839af5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identite-dentreprise-Limage-dune-marque-1024x576.jpg\" class=\"attachment-large size-large wp-image-116135\" alt=\"Identit\u00e9 d&amp;apos;entreprise\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identite-dentreprise-Limage-dune-marque-1024x576.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identite-dentreprise-Limage-dune-marque-300x169.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identite-dentreprise-Limage-dune-marque-768x432.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/Identite-dentreprise-Limage-dune-marque.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67823a05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67823a05\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-160416d7\" data-id=\"160416d7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60668894 elementor-widget elementor-widget-heading\" data-id=\"60668894\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u00c9crit par<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e139a6 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"7e139a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>ao\u00fbt 5, 2021<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/fr\/category\/entrepreneuriat\/\" class=\"elementor-post-info__terms-list-item\">Entrepreneuriat<\/a>, <a href=\"https:\/\/barrazacarlos.com\/fr\/category\/entrepreneuriat\/planification-des-projets\/\" class=\"elementor-post-info__terms-list-item\">Planification des projets<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-733d4900 elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"733d4900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">This post is also available in: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" aria-label=\"Passer \u00e0 English\" title=\"Passer \u00e0 English\"><span class=\"wpml-ls-native\">English<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations 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data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable des mati\u00e8res\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3b1a8e63\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3b1a8e63\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3b1a8e63\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d020ea3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d020ea3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7621100c\" data-id=\"7621100c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50a9bfe6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50a9bfe6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-577f9183\" data-id=\"577f9183\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e1c9de4 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6e1c9de4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-196ce4a1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"196ce4a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que l'identit\u00e9 d'entreprise ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3eabdd elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6c3eabdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La d\u00e9finition de l&rsquo;identit\u00e9 cr\u00e9ative fait r\u00e9f\u00e9rence \u00e0 l&rsquo;ensemble des valeurs qui constituent la vision du monde d&rsquo;une entreprise.<\/p>\n<p>Parmi tous ces \u00e9l\u00e9ments figurent ses actions d\u2019endomarketing, la posture qu\u2019il adopte dans diff\u00e9rentes situations et aussi l\u2019image qu\u2019il veut cultiver de lui-m\u00eame. La <a href=\"https:\/\/sendpulse.com\/fr\/support\/glossary\/brand-personality\" target=\"_blank\" rel=\"noopener\">personnalit\u00e9 de marque<\/a> est \u00e9galement importante.<\/p>\n<p>Cependant, nous devons consid\u00e9rer l&rsquo;identit\u00e9 d&rsquo;une entreprise comme quelque chose qui va bien au-del\u00e0 de la simple apparence de l&rsquo;entreprise, car elle est li\u00e9e \u00e0 des questions culturelles et organisationnelles qui sont d&rsquo;une importance vitale pour elle-m\u00eame.<\/p>\n<p>Parmi les diff\u00e9rents noms donn\u00e9s \u00e0 ce concept, nous avons celui d&rsquo;identit\u00e9 d&rsquo;entreprise, \u00e9galement appel\u00e9 corporate identity, qui jouit d&rsquo;une grande popularit\u00e9 puisqu&rsquo;il s&rsquo;agit d&rsquo;un aspect fondamental pour les entreprises, quels que soient leur taille et leur segment.<\/p>\n<p>L&rsquo;identit\u00e9, en plus d&rsquo;\u00eatre pertinente pour la relation avec les employ\u00e9s et les clients, aide \u00e0 repr\u00e9senter clairement ce qu&rsquo;elle est, quelles sont ses valeurs, et la fa\u00e7on dont elle peut se rapporter aux autres, et donner un indice sur leur comportement.<\/p>\n<p>C&rsquo;est pourquoi les \u00e9l\u00e9ments qui composent l&rsquo;identit\u00e9 d&rsquo;entreprise sont clairement un m\u00e9lange des aspects essentiels et visuels sur lesquels chaque entreprise doit travailler.<\/p>\n<p>Si l&rsquo;un d&rsquo;entre eux \u00e9choue, on peut dire que l&rsquo;identit\u00e9 est remise en question.<\/p>\n<p>Maintenant, parlons bri\u00e8vement de ce qui n&rsquo;est pas l&rsquo;identit\u00e9 d&rsquo;entreprise, car beaucoup de gens pensent que le logo est celui qui repr\u00e9sente les caract\u00e9ristiques essentielles d&rsquo;une entreprise.<\/p>\n<p>La v\u00e9rit\u00e9 est que ce n&rsquo;est pas le cas, ce n&rsquo;est qu&rsquo;un des aspects de l&rsquo;identit\u00e9, mais ce n&rsquo;est pas tout le concept.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-331a1f4e\" data-id=\"331a1f4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4a6983 elementor-widget elementor-widget-image\" data-id=\"b4a6983\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--1024x682.jpg\" class=\"attachment-large size-large wp-image-116147\" alt=\"Ensemble de papeterie d&amp;apos;entreprise vierge sur fond de table en bois. Maquette de l&amp;apos;image de marque.\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--1024x682.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up--1536x1024.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/blank-corporate-stationery-set-on-wood-table-background-branding-mock-up-.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-282a797b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"282a797b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37fde0d5\" data-id=\"37fde0d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-110e785f elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"110e785f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30997ddb\" data-id=\"30997ddb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4edf9c43 elementor-widget__width-initial elementor-absolute elementor-hidden-phone elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4edf9c43\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1335\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office.jpg\" class=\"attachment-full size-full wp-image-116159\" alt=\"Bureau d&amp;apos;entreprise\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office.jpg 2000w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office-1024x684.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office-768x513.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/corporate-business-office-1536x1025.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-125c731e\" data-id=\"125c731e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ea2fc10 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3ea2fc10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2f436a elementor-widget elementor-widget-heading\" data-id=\"e2f436a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi l'identit\u00e9 d'entreprise est-elle importante ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b04040 elementor-widget elementor-widget-text-editor\" data-id=\"69b04040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Bien avant le lancement d&rsquo;une entreprise sur le march\u00e9, l&rsquo;importance de l&rsquo;identit\u00e9 visuelle doit d\u00e9j\u00e0 \u00eatre \u00e9valu\u00e9e, car c&rsquo;est dans cette premi\u00e8re phase de toute entreprise qu&rsquo;elle doit \u00eatre cr\u00e9\u00e9e.<\/p>\n<p>Cela aura une influence directe sur tout ce que l&rsquo;entreprise est cens\u00e9e r\u00e9aliser.<\/p>\n<p>Il faut \u00e9galement tenir compte du fait que les objectifs de l&rsquo;identit\u00e9 d&rsquo;entreprise sont les suivants :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-965e65b elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"965e65b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tCr\u00e9er un sentiment d'appartenance de la part du personnel et des clients.  \n\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe68af elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"ffe68af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAssurez-vous de faire la diff\u00e9rence avec la concurrence.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ef8eab elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"0ef8eab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tPromouvoir la pr\u00e9f\u00e9rence pour les nouveaux produits.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fa0051 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"1fa0051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tVeillez \u00e0 ce que le service soit optimal.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9accd77 elementor-position-inline-start elementor-view-default elementor-mobile-position-block-start elementor-widget elementor-widget-icon-box\" data-id=\"9accd77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tG\u00e9n\u00e9rer une opinion favorable du public.  \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11fff0ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11fff0ba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13515881\" data-id=\"13515881\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-35a6b758 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35a6b758\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5acecaf7\" data-id=\"5acecaf7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25a92f3e elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"25a92f3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-390b4971 elementor-widget elementor-widget-heading\" data-id=\"390b4971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La valeur de l'identit\u00e9 d'entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1fb6aeeb elementor-hidden-tablet elementor-hidden-phone\" data-id=\"1fb6aeeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4ecdb245\" data-id=\"4ecdb245\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63cad95a elementor-widget elementor-widget-text-editor\" data-id=\"63cad95a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La valeur de l&rsquo;identit\u00e9 d&rsquo;entreprise sert \u00e0 compenser les lacunes et les d\u00e9fauts que l&rsquo;entreprise peut avoir, et permettra \u00e9galement de mettre en valeur, ou de magnifier, toutes les vertus qu&rsquo;elle poss\u00e8de.<\/p>\n<p>A partir de l\u00e0, vous commencez \u00e0 croire en son importance.<\/p>\n<p>Si ce que vous voulez, c&rsquo;est faire de votre identit\u00e9 quelque chose de favorable, il est important que, dans le processus de cr\u00e9ation, vous teniez compte de la n\u00e9cessit\u00e9 d&rsquo;\u00eatre cr\u00e9atif, de la capacit\u00e9 \u00e0 faire de l&rsquo;ordinaire quelque chose qui, aux yeux des autres, semble toujours extraordinaire.<\/p>\n<p>Dans le cadre de ce th\u00e8me, il est \u00e9galement important de mettre l&rsquo;accent sur la d\u00e9coration des locaux, de tirer le meilleur parti des espaces, mais aussi de renouveler le mobilier chaque fois que cela est jug\u00e9 n\u00e9cessaire.<\/p>\n<p>Puisque, d&rsquo;une mani\u00e8re g\u00e9n\u00e9rale, il s&rsquo;agit de fournir un service totalement diff\u00e9rent des autres.<\/p>\n<p>En r\u00e9sum\u00e9, l&rsquo;importance de l&rsquo;identit\u00e9 d&rsquo;entreprise r\u00e9side donc dans le fait que l&rsquo;un des moyens de r\u00e9ussir est de savoir se diff\u00e9rencier de la concurrence, que vos clients, vos employ\u00e9s et vos alli\u00e9s sachent qui vous \u00eates, ce que vous offrez et comment vous l&rsquo;offrez, que vous n&rsquo;\u00eates pas une entreprise parmi d&rsquo;autres.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c62717 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c62717\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7800e79\" data-id=\"7800e79\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0df1bc0 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0df1bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9957dd9 elementor-widget elementor-widget-heading\" data-id=\"9957dd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemples d'identit\u00e9 d'entreprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-444b605d elementor-widget elementor-widget-text-editor\" data-id=\"444b605d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme nous savons que vous refusez de quitter cet article sans partir avec quelques exemples d&rsquo;identit\u00e9 d&rsquo;entreprise, nous vous pr\u00e9sentons ici l&rsquo;une des plus populaires qui, m\u00eame sans s&rsquo;en rendre compte, a s\u00fbrement influenc\u00e9 votre strat\u00e9gie et celle de millions d&rsquo;autres personnes dans le monde, de la mani\u00e8re attendue :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66178267 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"66178267\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5aed032f\" data-id=\"5aed032f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-618e62fc elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"618e62fc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-298d8dff\" data-id=\"298d8dff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fdf1557 elementor-cta--skin-cover elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"6fdf1557\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"http:\/\/www.wohnzimmer-heilbronn.de\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/07\/close-up-of-the-ring-pull-on-aluminium-coca-cola-soda-cans-1024x682.jpg);\" role=\"img\" aria-label=\"Close up of the ring pull on aluminium Coca Cola soda cans\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\tCoca-Cola\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\t<p>Il s'agit peut-\u00eatre du logo de boisson gazeuse le plus populaire de l'histoire. Il a \u00e9t\u00e9 cr\u00e9\u00e9 en 1885 par la main et la cr\u00e9ativit\u00e9 du biblioth\u00e9caire Mason Robinson qui, en plus de placer le nom de la marque, a d\u00e9cid\u00e9 d'opter pour la couleur rouge et la typographie cursive.<br \/>\nPar curiosit\u00e9, la couleur rouge que nous voyons dans cette marque a \u00e9t\u00e9 brevet\u00e9e afin qu'aucune autre entreprise ne puisse avoir acc\u00e8s, l\u00e9galement, \u00e0 ce m\u00eame ton. Il s'agit sans aucun doute de l'un des exemples les plus puissants de gestion de l'identit\u00e9 d'entreprise. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7dc16e4 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"7dc16e4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ef39098\" data-id=\"ef39098\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f19fe2c elementor-cta--skin-cover elementor-animated-content elementor-widget elementor-widget-call-to-action\" data-id=\"f19fe2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"http:\/\/www.wohnzimmer-heilbronn.de\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/barrazacarlos.com\/wp-content\/uploads\/2021\/03\/balancing-on-a-ledge-railing-to-keep-balance-and-fit-healthy-1024x576.jpg);\" role=\"img\" aria-label=\"Balancing on a ledge railing to keep balance and fit healthy\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\tNike\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--enter-zoom-in\">\n\t\t\t\t\t\t<p>Nous connaissons tous cette marque de sport mondialement reconnue, et nous savons \u00e9galement qu'elle poss\u00e8de ce design tic incurv\u00e9, mais ce que vous ne savez peut-\u00eatre pas, c'est qu'il a \u00e9t\u00e9 inspir\u00e9 par la d\u00e9esse grecque de la victoire. Et l'entreprise a pu en sortir victorieuse.<br \/>\nLe design pr\u00e9c\u00e9dent se retrouve dans chacune des lignes de produits, ce qui en fait l'un des exemples les plus solides que nous puissions vous donner dans le secteur du sport, o\u00f9 avoir une identit\u00e9 est tout aussi vital que dans tout autre. <\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce8cd43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce8cd43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f5a2a3d\" data-id=\"f5a2a3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3a2299 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f3a2299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af00d35 elementor-widget elementor-widget-heading\" data-id=\"af00d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tout ce que vous voyez sur le march\u00e9 fait partie d'une identit\u00e9 d'entreprise !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fae7394 elementor-widget elementor-widget-text-editor\" data-id=\"fae7394\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Maintenant que vous savez ce qu&rsquo;est l&rsquo;identit\u00e9 d&rsquo;entreprise, quelle est son importance et que vous connaissez quelques-uns des exemples les plus c\u00e9l\u00e8bres dans le monde, nous vous invitons \u00e0 r\u00e9fl\u00e9chir un peu \u00e0 ce que vous voyez.<\/p>\n<p>Tout ce que vous voyez, entendez ou savez sur une marque fait partie de son identit\u00e9. Bien s\u00fbr, ils ne vous disent pas qu&rsquo;ils construisent la mani\u00e8re dont vous les percevez, mais c&rsquo;est un travail de coulisses (pour ainsi dire) qui contribue \u00e0 leur succ\u00e8s. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f9a2b33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f9a2b33\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1068f6e7\" data-id=\"1068f6e7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-483566b1 elementor-widget elementor-widget-heading\" data-id=\"483566b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">En savoir plus sur la <b>planification des activit\u00e9s<\/b>.<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-614f0a0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"614f0a0d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ac2865f\" data-id=\"3ac2865f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si vous en avez entendu parler, et que vous vous demandez maintenant ce qu&rsquo;est l&rsquo;identit\u00e9 d&rsquo;entreprise, vous \u00eates dans le bon article, car nous allons vous parler de tout ce que vous devez savoir pour commencer \u00e0 regarder l&rsquo;image d&rsquo;une marque d&rsquo;une mani\u00e8re diff\u00e9rente. D&rsquo;ailleurs, nous allons vous donner quelques exemples qui nous ont influenc\u00e9s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":116135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[486,648],"tags":[1569],"class_list":["post-120364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneuriat","category-planification-des-projets","tag-identite-dentreprise"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/120364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/comments?post=120364"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/posts\/120364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media\/116135"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/media?parent=120364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/categories?post=120364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/fr\/wp-json\/wp\/v2\/tags?post=120364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}