{"id":351317,"date":"2025-05-22T11:41:19","date_gmt":"2025-05-22T18:41:19","guid":{"rendered":"https:\/\/barrazacarlos.com\/que-es-la-gobernanza-medioambiental-social-y-corporativa-esg\/"},"modified":"2025-05-22T11:41:21","modified_gmt":"2025-05-22T18:41:21","slug":"que-es-la-gobernanza-medioambiental-social-y-corporativa-esg","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/es\/que-es-la-gobernanza-medioambiental-social-y-corporativa-esg\/","title":{"rendered":"\u00bfQu\u00e9 es la gobernanza medioambiental, social y corporativa (ESG)?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"351317\" class=\"elementor elementor-351317 elementor-351116\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56ce885e elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"56ce885e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6458decd\" data-id=\"6458decd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d5867a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d5867a6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-41d20f38\" data-id=\"41d20f38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1204a633 elementor-widget elementor-widget-heading\" data-id=\"1204a633\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 es la gobernanza medioambiental, social y corporativa (ESG)?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a316ee4 elementor-widget elementor-widget-text-editor\" data-id=\"1a316ee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"66\" data-end=\"624\">Los aspectos medioambientales, sociales y de gobierno corporativo -com\u00fanmente denominados <strong data-start=\"140\" data-end=\"147\">ESG-<\/strong> se han convertido en un pilar central de la forma en que las organizaciones abordan la sostenibilidad empresarial, la \u00e9tica y la gesti\u00f3n de riesgos. ESG representa un <strong data-start=\"279\" data-end=\"299\">conjunto de normas<\/strong> que eval\u00faan el compromiso de una empresa con la <strong data-start=\"340\" data-end=\"369\">gesti\u00f3n medioambiental<\/strong>, la <strong data-start=\"371\" data-end=\"396\">responsabilidad social<\/strong> y <strong data-start=\"402\" data-end=\"431\">las pr\u00e1cticas de buen gobierno<\/strong>. Este marco va m\u00e1s all\u00e1 de las m\u00e9tricas financieras tradicionales, incorporando factores \u00e9ticos, medioambientales y sociales al proceso de toma de decisiones de inversi\u00f3n y a la estrategia empresarial a largo plazo.  <\/p><p class=\"\" data-start=\"626\" data-end=\"938\">Con el aumento de la concienciaci\u00f3n mundial sobre <strong data-start=\"662\" data-end=\"686\">los problemas medioambientales<\/strong>, los derechos humanos y el liderazgo transparente, <a href=\"https:\/\/barrazacarlos.com\/es\/14-ventajas-y-desventajas-de-la-gobernanza-medioambiental-social-y-empresarial\/\">la ventaja de ESG<\/a> es que ha surgido como una poderosa herramienta para impulsar el cambio sostenible, reducir <strong data-start=\"801\" data-end=\"821\">los riesgos de gobernanza<\/strong> e impulsar la confianza con las partes interesadas.<\/p><p class=\"\" data-start=\"626\" data-end=\"938\">Pero, \u00bfqu\u00e9 define exactamente ESG y por qu\u00e9 es tan importante en el mundo empresarial?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-391a1f4c\" data-id=\"391a1f4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69c574e9 elementor-widget elementor-widget-image\" data-id=\"69c574e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/05\/What-is-Environmental-Social-and-Corporate-Governance-ESG.webp\" class=\"attachment-full size-full wp-image-351131\" alt=\"What is Environmental, Social, and Corporate Governance (ESG)\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/05\/What-is-Environmental-Social-and-Corporate-Governance-ESG.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/05\/What-is-Environmental-Social-and-Corporate-Governance-ESG-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/05\/What-is-Environmental-Social-and-Corporate-Governance-ESG-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/05\/What-is-Environmental-Social-and-Corporate-Governance-ESG-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/05\/What-is-Environmental-Social-and-Corporate-Governance-ESG-150x84.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a8dc elementor-widget elementor-widget-heading\" data-id=\"c8a8dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4260f523 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"4260f523\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mayo 22, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/category\/emprendimiento-es\/\" class=\"elementor-post-info__terms-list-item\">Emprendimiento<\/a>, <a href=\"https:\/\/barrazacarlos.com\/es\/category\/emprendimiento-es\/planeacion-de-negocios\/\" class=\"elementor-post-info__terms-list-item\">Planeaci\u00f3n de Negocios<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ecdba95 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3ecdba95\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ecdba95\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ecdba95\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3ecdba95\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-66b8ca72 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66b8ca72\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-42bc9b0d\" data-id=\"42bc9b0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f039f79 elementor-widget elementor-widget-heading\" data-id=\"2f039f79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. ESG Explicado: Los pilares medioambientales, sociales y de gobernanza de Core <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-162fa134 elementor-widget elementor-widget-text-editor\" data-id=\"162fa134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1025\" data-end=\"1167\">ESG son las siglas de <strong data-start=\"1040\" data-end=\"1091\">Environmental, Social, and Corporate Governance<\/strong>, tres categor\u00edas que definen una conducta empresarial responsable y sostenible.<\/p><ul data-start=\"1169\" data-end=\"1686\"><li class=\"\" data-start=\"1169\" data-end=\"1368\"><p class=\"\" data-start=\"1171\" data-end=\"1368\">Los <strong data-start=\"1175\" data-end=\"1201\">criterios medioambientales<\/strong> eval\u00faan c\u00f3mo una empresa minimiza su <strong data-start=\"1237\" data-end=\"1261\">impacto medioambiental<\/strong>, gestiona <strong data-start=\"1271\" data-end=\"1294\">los riesgos medioambientales<\/strong> y aborda el cambio clim\u00e1tico mediante acciones <strong data-start=\"1333\" data-end=\"1359\">medioambientales positivas<\/strong>.<\/p><\/li><li class=\"\" data-start=\"1369\" data-end=\"1557\"><p class=\"\" data-start=\"1371\" data-end=\"1557\">El <strong data-start=\"1375\" data-end=\"1392\">pilar social<\/strong> eval\u00faa c\u00f3mo una empresa gestiona las relaciones con sus empleados, proveedores, clientes y comunidades, incorporando <strong data-start=\"1509\" data-end=\"1536\">las responsabilidades sociales<\/strong> y el <strong data-start=\"1541\" data-end=\"1556\">bien social<\/strong>.<\/p><\/li><li class=\"\" data-start=\"1558\" data-end=\"1686\"><p class=\"\" data-start=\"1560\" data-end=\"1686\">El aspecto de <strong data-start=\"1564\" data-end=\"1578\">la gobernanza<\/strong> se centra en el liderazgo, las auditor\u00edas, los controles internos, los <strong data-start=\"1636\" data-end=\"1661\">mecanismos de gobierno<\/strong> y los derechos de los accionistas.<\/p><\/li><\/ul><p class=\"\" data-start=\"1688\" data-end=\"1895\">Estos tres pilares reflejan las dimensiones <strong data-start=\"1720\" data-end=\"1748\">social y medioambiental<\/strong> de la empresa que los informes financieros tradicionales suelen pasar por alto, pero que son fundamentales para el \u00e9xito a largo plazo y la <strong data-start=\"1866\" data-end=\"1894\">sostenibilidad empresarial<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-679a3fa5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"679a3fa5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c8bd1c7\" data-id=\"c8bd1c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1042ca34 elementor-widget elementor-widget-heading\" data-id=\"1042ca34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Gobernanza en ESG: Garantizar la responsabilidad y la transparencia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9ae48c elementor-widget elementor-widget-text-editor\" data-id=\"5a9ae48c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1969\" data-end=\"2170\"><strong data-start=\"1969\" data-end=\"1990\">La gobernanza en ESG<\/strong> se refiere a los sistemas y procesos que gu\u00edan el comportamiento empresarial. Un <strong data-start=\"2065\" data-end=\"2089\">gobierno corporativo<\/strong> s\u00f3lido garantiza que una empresa act\u00fae con responsabilidad, imparcialidad y transparencia. <\/p><p class=\"\" data-start=\"2172\" data-end=\"2207\">Los <strong data-start=\"2176\" data-end=\"2198\">factores<\/strong> clave <strong data-start=\"2176\" data-end=\"2198\">de la gobernanza<\/strong> incluyen:<\/p><ul data-start=\"2209\" data-end=\"2391\"><li class=\"\" data-start=\"2209\" data-end=\"2242\"><p class=\"\" data-start=\"2211\" data-end=\"2242\">Diversidad y estructura del Consejo<\/p><\/li><li class=\"\" data-start=\"2243\" data-end=\"2297\"><p class=\"\" data-start=\"2245\" data-end=\"2297\">Remuneraci\u00f3n de los ejecutivos vinculada a <strong data-start=\"2276\" data-end=\"2295\">los resultados ESG<\/strong><\/p><\/li><li class=\"\" data-start=\"2298\" data-end=\"2326\"><p class=\"\" data-start=\"2300\" data-end=\"2326\">Pol\u00edticas anticorrupci\u00f3n<\/p><\/li><li class=\"\" data-start=\"2327\" data-end=\"2365\"><p class=\"\" data-start=\"2329\" data-end=\"2365\">Derechos y protecciones de los accionistas<\/p><\/li><li class=\"\" data-start=\"2366\" data-end=\"2391\"><p class=\"\" data-start=\"2368\" data-end=\"2391\">Cumplimiento de la normativa<\/p><\/li><\/ul><p class=\"\" data-start=\"2393\" data-end=\"2709\"><strong data-start=\"2393\" data-end=\"2417\">La estructura de gobierno<\/strong> afecta a c\u00f3mo se toman las decisiones y c\u00f3mo se gestionan los riesgos, incluidos <strong data-start=\"2475\" data-end=\"2495\">los riesgos de gobierno<\/strong> y los <strong data-start=\"2500\" data-end=\"2533\">factores sociales y de gobierno<\/strong>. Las empresas con <strong data-start=\"2571\" data-end=\"2594\">pol\u00edticas de gobierno<\/strong> s\u00f3lidas tienden a superar a sus hom\u00f3logas en la gesti\u00f3n de crisis y las relaciones con los grupos de inter\u00e9s, lo que contribuye a una <strong data-start=\"2695\" data-end=\"2708\">puntuaci\u00f3n esg<\/strong> m\u00e1s alta. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2902618b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2902618b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c236ef6\" data-id=\"c236ef6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c74e1d3 elementor-widget elementor-widget-heading\" data-id=\"1c74e1d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Calificaci\u00f3n ESG: Medici\u00f3n de la salud empresarial no financiera<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d43d2f2 elementor-widget elementor-widget-text-editor\" data-id=\"4d43d2f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"2776\" data-end=\"3007\">Una <strong data-start=\"2779\" data-end=\"2793\">calificaci\u00f3n AS<\/strong> G es una herramienta utilizada por <strong data-start=\"2812\" data-end=\"2835\">las agencias de calificaci\u00f3n ASG<\/strong> para evaluar el rendimiento de una empresa en los tres pilares ASG. Esta <strong data-start=\"2905\" data-end=\"2915\">calificaci\u00f3n<\/strong> refleja lo bien que una empresa integra <strong data-start=\"2955\" data-end=\"2977\">las consideraciones ASG<\/strong> en sus operaciones empresariales. <\/p><p class=\"\" data-start=\"3009\" data-end=\"3074\"><strong data-start=\"3009\" data-end=\"3032\">Las agencias de calificaci\u00f3n ESG<\/strong> eval\u00faan diversas <strong data-start=\"3050\" data-end=\"3065\">m\u00e9tricas ESG<\/strong> como:<\/p><ul data-start=\"3076\" data-end=\"3175\"><li class=\"\" data-start=\"3076\" data-end=\"3104\"><p class=\"\" data-start=\"3078\" data-end=\"3104\">Emisiones y consumo de energ\u00eda<\/p><\/li><li class=\"\" data-start=\"3105\" data-end=\"3141\"><p class=\"\" data-start=\"3107\" data-end=\"3141\">Pr\u00e1cticas laborales y derechos humanos<\/p><\/li><li class=\"\" data-start=\"3142\" data-end=\"3175\"><p class=\"\" data-start=\"3144\" data-end=\"3175\">Independencia y \u00e9tica del Consejo<\/p><\/li><\/ul><p class=\"\" data-start=\"3177\" data-end=\"3470\">Estas calificaciones ayudan a <strong data-start=\"3196\" data-end=\"3217\">los inversores y a<\/strong> las partes interesadas en <strong data-start=\"3196\" data-end=\"3217\">los ASG<\/strong> a determinar <strong data-start=\"3251\" data-end=\"3263\">el riesgo<\/strong> potencial y el <strong data-start=\"3268\" data-end=\"3282\">impacto de los ASG<\/strong> antes de asignar capital. Una s\u00f3lida calificaci\u00f3n ASG indica el compromiso de una empresa con la <strong data-start=\"3366\" data-end=\"3401\">responsabilidad social corporativa<\/strong> y aumenta su credibilidad entre <strong data-start=\"3437\" data-end=\"3454\">los inversores ASG<\/strong> y el p\u00fablico. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2149266f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2149266f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4fa16965\" data-id=\"4fa16965\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4901400d elementor-widget elementor-widget-heading\" data-id=\"4901400d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Informe ESG: Transparencia a trav\u00e9s de la divulgaci\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7683b79c elementor-widget elementor-widget-text-editor\" data-id=\"7683b79c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"3528\" data-end=\"3823\">Un <strong data-start=\"3531\" data-end=\"3545\">informe ES<\/strong> G proporciona informaci\u00f3n detallada sobre <strong data-start=\"3590\" data-end=\"3625\">el impacto medioambiental y social<\/strong> de una empresa, su estructura de gobierno y sus resultados en materia de sostenibilidad. Estos informes son vitales para la <strong data-start=\"3709\" data-end=\"3727\">divulgaci\u00f3n de los ASG<\/strong>, ya que permiten a las empresas ser transparentes sobre sus <strong data-start=\"3778\" data-end=\"3795\">pr\u00e1cticas ASG<\/strong> y sus <strong data-start=\"3800\" data-end=\"3822\">pr\u00e1cticas empresariales<\/strong>. <\/p><p class=\"\" data-start=\"3825\" data-end=\"3889\">Las empresas que publican un <strong data-start=\"3856\" data-end=\"3870\">informe esg<\/strong> peri\u00f3dico suelen ser:<\/p><ul data-start=\"3891\" data-end=\"4140\"><li class=\"\" data-start=\"3891\" data-end=\"3951\"><p class=\"\" data-start=\"3893\" data-end=\"3951\">Su <strong data-start=\"3899\" data-end=\"3915\">estrategia ESG<\/strong> y <strong data-start=\"3920\" data-end=\"3942\">la integraci\u00f3n de<\/strong> las cuestiones <strong data-start=\"3920\" data-end=\"3942\">ESG<\/strong> <\/p><\/li><li class=\"\" data-start=\"3952\" data-end=\"4026\"><p class=\"\" data-start=\"3954\" data-end=\"4026\"><strong data-start=\"3954\" data-end=\"3980\">Criterios medioambientales<\/strong> como la huella de carbono y el uso de recursos<\/p><\/li><li class=\"\" data-start=\"4027\" data-end=\"4086\"><p class=\"\" data-start=\"4029\" data-end=\"4086\"><strong data-start=\"4029\" data-end=\"4046\">Cuestiones sociales<\/strong> como el bienestar de los empleados y la diversidad<\/p><\/li><li class=\"\" data-start=\"4087\" data-end=\"4140\"><p class=\"\" data-start=\"4089\" data-end=\"4140\"><strong data-start=\"4089\" data-end=\"4112\">Criterios de gobernanza<\/strong> y mecanismos de cumplimiento<\/p><\/li><\/ul><p class=\"\" data-start=\"4142\" data-end=\"4439\">Con la creciente presi\u00f3n de los reguladores y las partes interesadas, se est\u00e1n imponiendo requisitos obligatorios de <strong data-start=\"4198\" data-end=\"4225\">informaci\u00f3n<\/strong> ESG en varias jurisdicciones. El uso de <strong data-start=\"4312\" data-end=\"4340\">marcos<\/strong> normalizados de informaci\u00f3n <strong data-start=\"4312\" data-end=\"4340\">ASG<\/strong>, como GRI, SASB y TCFD, mejora <strong data-start=\"4382\" data-end=\"4400\">la calidad de la<\/strong> informaci\u00f3n <strong data-start=\"4382\" data-end=\"4400\">ASG<\/strong> y garantiza la comparabilidad. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ca20745 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca20745\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1eaf739e\" data-id=\"1eaf739e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f7ec5b5 elementor-widget elementor-widget-heading\" data-id=\"7f7ec5b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Inversi\u00f3n ASG: Una nueva era de asignaci\u00f3n consciente del capital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-770ecd3c elementor-widget elementor-widget-text-editor\" data-id=\"770ecd3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"4510\" data-end=\"4794\"><strong data-start=\"4510\" data-end=\"4527\">La inversi\u00f3n ASG<\/strong> -tambi\u00e9n conocida como <strong data-start=\"4544\" data-end=\"4569\">inversi\u00f3n sostenible<\/strong> o <strong data-start=\"4573\" data-end=\"4593\">inversi\u00f3n de impacto-<\/strong> se refiere a la pr\u00e1ctica de incorporar <strong data-start=\"4636\" data-end=\"4651\">factores ASG<\/strong> al an\u00e1lisis de las inversiones y a la toma de decisiones. Refleja un cambio de las estrategias orientadas al beneficio puro hacia la inversi\u00f3n \u00e9tica y responsable. <\/p><p class=\"\" data-start=\"4796\" data-end=\"4844\">Los inversores tienen en cuenta <strong data-start=\"4811\" data-end=\"4827\">los criterios de la esg<\/strong> para:<\/p><ul data-start=\"4846\" data-end=\"5029\"><li class=\"\" data-start=\"4846\" data-end=\"4893\"><p class=\"\" data-start=\"4848\" data-end=\"4893\">Identificar <strong data-start=\"4857\" data-end=\"4884\">empresas con<\/strong> puntuaciones <strong data-start=\"4857\" data-end=\"4884\">ESG elevadas<\/strong> <\/p><\/li><li class=\"\" data-start=\"4894\" data-end=\"4941\"><p class=\"\" data-start=\"4896\" data-end=\"4941\">Evita las empresas con alta exposici\u00f3n <strong data-start=\"4918\" data-end=\"4930\">al riesgo de esg<\/strong> <\/p><\/li><li class=\"\" data-start=\"4942\" data-end=\"5029\"><p class=\"\" data-start=\"4944\" data-end=\"5029\">Apoyar a las empresas que promueven el <strong data-start=\"4973\" data-end=\"4990\">cambio social<\/strong> y la <strong data-start=\"4995\" data-end=\"5027\">sostenibilidad medioambiental<\/strong><\/p><\/li><\/ul><p class=\"\" data-start=\"5031\" data-end=\"5346\">Este enfoque alinea la rentabilidad financiera con el <strong data-start=\"5075\" data-end=\"5090\">bien social<\/strong>, ayudando a los inversores a contribuir a la <strong data-start=\"5124\" data-end=\"5156\">responsabilidad medioambiental<\/strong> y <strong data-start=\"5161\" data-end=\"5186\">la sostenibilidad social<\/strong> sin comprometer el rendimiento. El crecimiento de los <strong data-start=\"5238\" data-end=\"5251\">fondos<\/strong> <strong data-start=\"5306\" data-end=\"5320\">ASG<\/strong> y de <strong data-start=\"5256\" data-end=\"5270\">los activos ASG<\/strong> refleja la creciente demanda de oportunidades <strong data-start=\"5306\" data-end=\"5320\">s\u00f3lidas<\/strong> de inversi\u00f3n <strong data-start=\"5306\" data-end=\"5320\">ASG<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2ac33aaa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ac33aaa\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3f5e0257\" data-id=\"3f5e0257\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-686a7593 elementor-widget elementor-widget-heading\" data-id=\"686a7593\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. M\u00e9tricas ESG: Toma de decisiones basada en datos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-558efb9c elementor-widget elementor-widget-text-editor\" data-id=\"558efb9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"5401\" data-end=\"5633\"><strong data-start=\"5401\" data-end=\"5416\">Las m\u00e9tricas ESG<\/strong> son indicadores cuantificables utilizados para evaluar el rendimiento ESG de una empresa. Estos indicadores proporcionan <strong data-start=\"5524\" data-end=\"5536\">datos ESG<\/strong> cruciales que ayudan a las partes interesadas a evaluar la capacidad de una empresa para gestionar <strong data-start=\"5598\" data-end=\"5632\">los riesgos medioambientales y sociales<\/strong>. <\/p><p class=\"\" data-start=\"5635\" data-end=\"5671\">Algunos ejemplos de <strong data-start=\"5647\" data-end=\"5662\">m\u00e9tricas esg<\/strong> son<\/p><ul data-start=\"5673\" data-end=\"5805\"><li class=\"\" data-start=\"5673\" data-end=\"5701\"><p class=\"\" data-start=\"5675\" data-end=\"5701\">Emisiones de gases de efecto invernadero<\/p><\/li><li class=\"\" data-start=\"5702\" data-end=\"5732\"><p class=\"\" data-start=\"5704\" data-end=\"5732\">Ratios de diversidad en el lugar de trabajo<\/p><\/li><li class=\"\" data-start=\"5733\" data-end=\"5763\"><p class=\"\" data-start=\"5735\" data-end=\"5763\">Frecuencia de las auditor\u00edas de gobernanza<\/p><\/li><li class=\"\" data-start=\"5764\" data-end=\"5805\"><p class=\"\" data-start=\"5766\" data-end=\"5805\">Eficiencia en la gesti\u00f3n del agua y los residuos<\/p><\/li><\/ul><p class=\"\" data-start=\"5807\" data-end=\"6095\">Unos <strong data-start=\"5827\" data-end=\"5839\">datos de ASG<\/strong> precisos y oportunos respaldan <strong data-start=\"5849\" data-end=\"5867\">las estrategias de ASG<\/strong>, permiten una evaluaci\u00f3n eficaz de los riesgos y facilitan las evaluaciones <strong data-start=\"5920\" data-end=\"5941\">integrales de ASG<\/strong>. Las empresas que adoptan <strong data-start=\"5976\" data-end=\"5998\">las mejores pr\u00e1cticas de ASG<\/strong> suelen utilizar an\u00e1lisis avanzados y <strong data-start=\"6032\" data-end=\"6050\">marcos de ASG<\/strong> para realizar un seguimiento de los progresos y comparar los resultados. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-494d45d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"494d45d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7865e37\" data-id=\"7865e37\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5aafd0d elementor-widget elementor-widget-heading\" data-id=\"5aafd0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Agencias de calificaci\u00f3n ESG: \u00bfQui\u00e9n eval\u00faa los ASG de las empresas?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e4f4bd elementor-widget elementor-widget-text-editor\" data-id=\"2e4f4bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"6159\" data-end=\"6405\">Un n\u00famero cada vez mayor de <strong data-start=\"6179\" data-end=\"6202\">agencias de calificaci\u00f3n ASG<\/strong> est\u00e1n desempe\u00f1ando un papel clave en la evaluaci\u00f3n y puntuaci\u00f3n de los resultados ASG de las empresas. Estas agencias llevan a cabo investigaciones en profundidad, recopilan datos ASG y generan <strong data-start=\"6351\" data-end=\"6367\">clasificaciones AS<\/strong> G para orientar las decisiones de <strong data-start=\"6377\" data-end=\"6394\">inversi\u00f3n ASG<\/strong>. <\/p><p class=\"\" data-start=\"6407\" data-end=\"6443\">Las principales <strong data-start=\"6411\" data-end=\"6434\">agencias de calificaci\u00f3n de esg<\/strong> son:<\/p><ul data-start=\"6445\" data-end=\"6514\"><li class=\"\" data-start=\"6445\" data-end=\"6466\"><p class=\"\" data-start=\"6447\" data-end=\"6466\">Investigaci\u00f3n MSCI ESG<\/p><\/li><li class=\"\" data-start=\"6467\" data-end=\"6485\"><p class=\"\" data-start=\"6469\" data-end=\"6485\">Sustainalytics<\/p><\/li><li class=\"\" data-start=\"6486\" data-end=\"6502\"><p class=\"\" data-start=\"6488\" data-end=\"6502\">FTSE Russell<\/p><\/li><li class=\"\" data-start=\"6503\" data-end=\"6514\"><p class=\"\" data-start=\"6505\" data-end=\"6514\">ISS ESG<\/p><\/li><\/ul><p class=\"\" data-start=\"6516\" data-end=\"6762\">Estas organizaciones ayudan a normalizar la medici\u00f3n de los ASG, permitiendo a las partes interesadas comparar empresas y exigirles responsabilidades. Su trabajo apoya a <strong data-start=\"6660\" data-end=\"6681\">los inversores y a los<\/strong> analistas ESG que tratan de alinear el capital con modelos empresariales sostenibles y \u00e9ticos. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7547a6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7547a6c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e81fec2\" data-id=\"e81fec2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ecc97a6 elementor-widget elementor-widget-heading\" data-id=\"2ecc97a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Por qu\u00e9 ESG es importante para las empresas y la sociedad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d19380d elementor-widget elementor-widget-text-editor\" data-id=\"7d19380d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"6819\" data-end=\"6942\">Entender por qu\u00e9 <strong data-start=\"6837\" data-end=\"6857\">es importante la ESG<\/strong> es esencial en el complejo entorno global actual. La ESG ofrece varias ventajas clave: <\/p><ul data-start=\"6944\" data-end=\"7220\"><li class=\"\" data-start=\"6944\" data-end=\"7006\"><p class=\"\" data-start=\"6946\" data-end=\"7006\">Mitiga <strong data-start=\"6956\" data-end=\"6979\">los riesgos medioambientales<\/strong> y las sanciones reglamentarias<\/p><\/li><li class=\"\" data-start=\"7007\" data-end=\"7044\"><p class=\"\" data-start=\"7009\" data-end=\"7044\">Crea reputaci\u00f3n de marca y confianza<\/p><\/li><li class=\"\" data-start=\"7045\" data-end=\"7086\"><p class=\"\" data-start=\"7047\" data-end=\"7086\">Atrae el talento y retiene a los empleados<\/p><\/li><li class=\"\" data-start=\"7087\" data-end=\"7133\"><p class=\"\" data-start=\"7089\" data-end=\"7133\">Abre el acceso al capital de <strong data-start=\"7105\" data-end=\"7123\">inversi\u00f3n de la esg<\/strong> <\/p><\/li><li class=\"\" data-start=\"7134\" data-end=\"7220\"><p class=\"\" data-start=\"7136\" data-end=\"7220\">Impulsa la rentabilidad a largo plazo mediante pr\u00e1cticas <strong data-start=\"7175\" data-end=\"7208\">medioambientales y sostenibles<\/strong> <\/p><\/li><\/ul><p class=\"\" data-start=\"7222\" data-end=\"7527\">En resumen, <strong data-start=\"7232\" data-end=\"7249\">incluir los<\/strong> principios <strong data-start=\"7232\" data-end=\"7249\">ASG<\/strong> en la estrategia empresarial no es s\u00f3lo hacer lo correcto, sino tambi\u00e9n un movimiento empresarial inteligente. A medida que se endurecen <strong data-start=\"7358\" data-end=\"7387\">las normativas medioambientales<\/strong> y evolucionan las expectativas de la sociedad, las empresas deben adoptar medidas de <strong data-start=\"7451\" data-end=\"7495\">sostenibilidad y responsabilidad social<\/strong> para seguir siendo competitivas. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ecd1fe5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ecd1fe5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6d72758c\" data-id=\"6d72758c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-326d1d68 elementor-widget elementor-widget-heading\" data-id=\"326d1d68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-18784eaf elementor-widget elementor-widget-text-editor\" data-id=\"18784eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"7549\" data-end=\"7838\"><a href=\"https:\/\/barrazacarlos.com\/characteristics-of-environmental-social-and-corporate-governance-esg\/\"><strong data-start=\"7549\" data-end=\"7600\">Gobernanza Medioambiental, Social y Corporativa<\/strong><\/a> es m\u00e1s que una tendencia: representa un cambio fundamental en la forma en que las organizaciones definen el \u00e9xito. Al alinearse con los <strong data-start=\"7712\" data-end=\"7728\">criterios de la gsc<\/strong>, las empresas demuestran su compromiso con el comportamiento \u00e9tico, la justicia social y la preservaci\u00f3n del medio ambiente. <\/p><p class=\"\" data-start=\"7840\" data-end=\"8239\">A medida que aumente la demanda de transparencia, responsabilidad y <strong data-start=\"7892\" data-end=\"7924\">sostenibilidad medioambiental<\/strong>, la <strong data-start=\"7936\" data-end=\"7958\">integraci\u00f3n de los ASG<\/strong> en las estrategias empresariales ser\u00e1 cada vez m\u00e1s esencial. Ya sea mediante la mejora de las <strong data-start=\"8048\" data-end=\"8072\">pr\u00e1cticas de gobierno<\/strong>, una mejor gesti\u00f3n <strong data-start=\"8081\" data-end=\"8099\">del capital social<\/strong> o la reducci\u00f3n del <strong data-start=\"8123\" data-end=\"8147\">impacto medioambiental<\/strong>, las empresas que se toman en serio los ASG est\u00e1n mejor preparadas para prosperar en un mundo en constante evoluci\u00f3n. <\/p><p class=\"\" data-start=\"8241\" data-end=\"8476\">Inversores, consumidores y gobiernos por igual reconocen ahora los <strong data-start=\"8303\" data-end=\"8322\">beneficios de la ESG<\/strong>. Adoptar este <strong data-start=\"8339\" data-end=\"8355\">movimiento ESG<\/strong> no consiste s\u00f3lo en cumplir, sino en liderar con un prop\u00f3sito, crear resiliencia y crear valor duradero para todos. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-58a9bc57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"58a9bc57\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7a23efc0\" data-id=\"7a23efc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a93c01 elementor-widget elementor-widget-heading\" data-id=\"3a93c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00e1s sobre <b>Planificaci\u00f3n empresarial<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los aspectos medioambientales, sociales y de gobierno corporativo -com\u00fanmente denominados ESG- se han convertido en un pilar central de la forma en que las organizaciones abordan la sostenibilidad empresarial, la \u00e9tica y la gesti\u00f3n de riesgos. ESG representa un conjunto de normas que eval\u00faan el compromiso de una empresa con la gesti\u00f3n medioambiental, la responsabilidad [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":351131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[184,644],"tags":[],"class_list":["post-351317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendimiento-es","category-planeacion-de-negocios"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/351317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/comments?post=351317"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/351317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media\/351131"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media?parent=351317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/categories?post=351317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/tags?post=351317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}