{"id":347564,"date":"2025-05-14T08:23:57","date_gmt":"2025-05-14T15:23:57","guid":{"rendered":"https:\/\/barrazacarlos.com\/imagenes-seo-como-optimizar-cada-imagen-para-la-busqueda-en-google\/"},"modified":"2025-05-14T08:24:01","modified_gmt":"2025-05-14T15:24:01","slug":"imagenes-seo-como-optimizar-cada-imagen-para-la-busqueda-en-google","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/es\/imagenes-seo-como-optimizar-cada-imagen-para-la-busqueda-en-google\/","title":{"rendered":"Im\u00e1genes SEO: C\u00f3mo optimizar cada imagen para la b\u00fasqueda en Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"347564\" class=\"elementor elementor-347564 elementor-347482\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10c56e27 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"10c56e27\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f53dc4\" data-id=\"3f53dc4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-54bdd13d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"54bdd13d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1bad1ace\" data-id=\"1bad1ace\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bd685b2 elementor-widget elementor-widget-heading\" data-id=\"bd685b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Im\u00e1genes SEO: C\u00f3mo optimizar cada imagen para la b\u00fasqueda en Google<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44c7d72 elementor-widget elementor-widget-text-editor\" data-id=\"44c7d72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"61\" data-end=\"478\">Las im\u00e1genes son una parte esencial del contenido web moderno. Rompen largos bloques de texto, mejoran la participaci\u00f3n del usuario y hacen que tus p\u00e1ginas sean m\u00e1s atractivas visualmente. Pero cuando se trata de <strong data-start=\"239\" data-end=\"246\">SEO<\/strong>, las im\u00e1genes a menudo siguen siendo una oportunidad desaprovechada. Una optimizaci\u00f3n adecuada de las im\u00e1genes no s\u00f3lo aumenta la experiencia del usuario, sino que tambi\u00e9n mejora el rendimiento de tu sitio en <strong data-start=\"396\" data-end=\"419\">la b\u00fasqueda de im\u00e1genes de Google<\/strong>, en <strong data-start=\"421\" data-end=\"447\">las clasificaciones de los motores de b\u00fasqueda<\/strong> e incluso <strong data-start=\"458\" data-end=\"477\">en Google Discover<\/strong>.   <\/p><p class=\"\" data-start=\"480\" data-end=\"797\">Optimizar las im\u00e1genes para el SEO va mucho m\u00e1s all\u00e1 de simplemente subir una foto a tu sitio web. Implica una planificaci\u00f3n detallada del <strong data-start=\"601\" data-end=\"614\">tama\u00f1o del archivo<\/strong>, el <strong data-start=\"616\" data-end=\"628\">texto alternativo<\/strong>, <strong data-start=\"630\" data-end=\"648\">los pies de foto<\/strong> y los <strong data-start=\"654\" data-end=\"673\">datos estructurados<\/strong>. Con miles de millones de <strong data-start=\"692\" data-end=\"712\">im\u00e1genes disponibles<\/strong> e indexadas por <strong data-start=\"728\" data-end=\"738\">Google<\/strong> a diario, la competencia es alta, pero la recompensa merece la pena.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6c888413\" data-id=\"6c888413\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5be695e elementor-widget elementor-widget-image\" data-id=\"5be695e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/05\/SEO-Images-How-to-Optimize-Every-Image-for-Google-Search.webp\" class=\"attachment-full size-full wp-image-347517\" alt=\"SEO Images: How to Optimize Every Image for Google Search\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/05\/SEO-Images-How-to-Optimize-Every-Image-for-Google-Search.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/05\/SEO-Images-How-to-Optimize-Every-Image-for-Google-Search-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/05\/SEO-Images-How-to-Optimize-Every-Image-for-Google-Search-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/05\/SEO-Images-How-to-Optimize-Every-Image-for-Google-Search-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2025\/05\/SEO-Images-How-to-Optimize-Every-Image-for-Google-Search-150x84.webp 150w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2380e968 elementor-widget elementor-widget-heading\" data-id=\"2380e968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4559eeb9 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"4559eeb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>mayo 14, 2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/\" class=\"elementor-post-info__terms-list-item\">Marketing Digital<\/a>, <a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/seo-es\/\" class=\"elementor-post-info__terms-list-item\">SEO<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7f7409 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3c7f7409\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\t\u00cdndice\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3c7f7409\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3c7f7409\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3c7f7409\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c442bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c442bb8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-50731089\" data-id=\"50731089\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31358dd6 elementor-widget elementor-widget-heading\" data-id=\"31358dd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Por qu\u00e9 el SEO de im\u00e1genes es importante para la clasificaci\u00f3n en Google<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-65cfa2d8 elementor-widget elementor-widget-text-editor\" data-id=\"65cfa2d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"853\" data-end=\"1085\">Las im\u00e1genes tienen su propio camino en el ecosistema de <strong data-start=\"887\" data-end=\"917\">la optimizaci\u00f3n de motores de b\u00fasqueda<\/strong>. <strong data-start=\"929\" data-end=\"952\">La b\u00fasqueda de im\u00e1genes de Google<\/strong> es una de las propiedades de b\u00fasqueda m\u00e1s utilizadas, y si no <strong data-start=\"1013\" data-end=\"1037\">optimizas tus im\u00e1genes<\/strong>, est\u00e1s perdiendo valiosas oportunidades de tr\u00e1fico.<\/p><p class=\"\" data-start=\"1087\" data-end=\"1123\">Cuando se hacen bien, <strong data-start=\"1104\" data-end=\"1118\">las im\u00e1genes SEO<\/strong> pueden:<\/p><ul data-start=\"1125\" data-end=\"1395\"><li class=\"\" data-start=\"1125\" data-end=\"1174\"><p class=\"\" data-start=\"1127\" data-end=\"1174\">Aparecer en <strong data-start=\"1137\" data-end=\"1153\">la b\u00fasqueda de im\u00e1genes<\/strong> y en <strong data-start=\"1158\" data-end=\"1174\">los resultados enriquecidos<\/strong><\/p><\/li><li class=\"\" data-start=\"1175\" data-end=\"1232\"><p class=\"\" data-start=\"1177\" data-end=\"1232\">Aumenta el porcentaje de clics en los <strong data-start=\"1214\" data-end=\"1232\">resultados de b\u00fasqueda<\/strong><\/p><\/li><li class=\"\" data-start=\"1233\" data-end=\"1277\"><p class=\"\" data-start=\"1235\" data-end=\"1277\">Mejorar la <strong data-start=\"1251\" data-end=\"1277\">clasificaci\u00f3n<\/strong> general <strong data-start=\"1251\" data-end=\"1277\">en los motores de b\u00fasqueda<\/strong><\/p><\/li><li class=\"\" data-start=\"1278\" data-end=\"1336\"><p class=\"\" data-start=\"1280\" data-end=\"1336\">Ayuda a los usuarios a comprender mejor el contexto de tu contenido<\/p><\/li><li class=\"\" data-start=\"1337\" data-end=\"1395\"><p class=\"\" data-start=\"1339\" data-end=\"1395\">Aumenta la visibilidad en los listados <strong data-start=\"1359\" data-end=\"1372\">locales<\/strong> de <strong data-start=\"1359\" data-end=\"1372\">SEO<\/strong> y comercio electr\u00f3nico<\/p><\/li><\/ul><p class=\"\" data-start=\"1397\" data-end=\"1487\">Al aplicar <strong data-start=\"1413\" data-end=\"1441\">las mejores pr\u00e1cticas de SEO de im\u00e1genes<\/strong>, ayudas tanto a <strong data-start=\"1452\" data-end=\"1480\">los motores de b\u00fasqueda como a los usuarios<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a79ed04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a79ed04\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1af15e44\" data-id=\"1af15e44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ff89b74 elementor-widget elementor-widget-heading\" data-id=\"7ff89b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Optimiza el nombre y el formato del archivo de imagen antes de cargarlo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7e2718 elementor-widget elementor-widget-text-editor\" data-id=\"a7e2718\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"1555\" data-end=\"1730\">El <strong data-start=\"1559\" data-end=\"1572\">nombre del archivo<\/strong> es el primer lugar para indicar a <strong data-start=\"1600\" data-end=\"1618\">los motores de b\u00fasqueda<\/strong> de qu\u00e9 trata tu imagen. Utiliza nombres de archivo descriptivos y ricos en palabras clave, en lugar de nombres gen\u00e9ricos como <code data-start=\"1716\" data-end=\"1729\">IMG1234.png<\/code>. <\/p><p class=\"\" data-start=\"1732\" data-end=\"1923\">Utiliza guiones en lugar de guiones bajos en los nombres de archivo, ya que Google trata los guiones como separadores entre palabras. Por ejemplo <br data-start=\"1848\" data-end=\"1851\"><code data-start=\"1851\" data-end=\"1880\">white-running-shoes-men.png<\/code>  es mejor que <code data-start=\"1896\" data-end=\"1922\">whiterunningshoesmen.png<\/code>.<\/p><h3 class=\"\" data-start=\"1925\" data-end=\"1960\">Elige el formato de imagen adecuado<\/h3><p class=\"\" data-start=\"1961\" data-end=\"2028\">Utiliza <strong data-start=\"1977\" data-end=\"1994\">formatos de imagen<\/strong> adecuados seg\u00fan el tipo de contenido:<\/p><ul data-start=\"2030\" data-end=\"2298\"><li class=\"\" data-start=\"2030\" data-end=\"2093\"><p class=\"\" data-start=\"2032\" data-end=\"2093\"><strong data-start=\"2032\" data-end=\"2040\">JPEG<\/strong> o <strong data-start=\"2044\" data-end=\"2051\">JPG<\/strong>: Mejor para fotograf\u00edas y elementos visuales complejos<\/p><\/li><li class=\"\" data-start=\"2094\" data-end=\"2161\"><p class=\"\" data-start=\"2096\" data-end=\"2161\"><strong data-start=\"2096\" data-end=\"2103\">PNG<\/strong>: Ideal para im\u00e1genes que requieren transparencia y texto m\u00e1s n\u00edtido<\/p><\/li><li class=\"\" data-start=\"2162\" data-end=\"2243\"><p class=\"\" data-start=\"2164\" data-end=\"2243\"><strong data-start=\"2164\" data-end=\"2172\">WebP<\/strong>: formato recomendado por Google por su equilibrio entre calidad y compresi\u00f3n<\/p><\/li><li class=\"\" data-start=\"2244\" data-end=\"2298\"><p class=\"\" data-start=\"2246\" data-end=\"2298\"><strong data-start=\"2246\" data-end=\"2253\">SVG<\/strong>: Mejor para iconos y logotipos debido a su escalabilidad<\/p><\/li><\/ul><p class=\"\" data-start=\"2300\" data-end=\"2389\">Estos formatos garantizan que tus <strong data-start=\"2326\" data-end=\"2344\">im\u00e1genes se muestren<\/strong> correctamente y <strong data-start=\"2359\" data-end=\"2382\">optimizan el<\/strong> tama\u00f1o de <strong data-start=\"2359\" data-end=\"2382\">los archivos de imagen<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7f57d9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f57d9f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-23aeb781\" data-id=\"23aeb781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47df5084 elementor-widget elementor-widget-heading\" data-id=\"47df5084\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Redimensiona y comprime im\u00e1genes para tiempos de carga m\u00e1s r\u00e1pidos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a54ea5 elementor-widget elementor-widget-text-editor\" data-id=\"1a54ea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"2452\" data-end=\"2665\">Los <strong data-start=\"2458\" data-end=\"2478\">archivos de imagen de<\/strong> gran tama\u00f1o ralentizan la velocidad de <strong data-start=\"2494\" data-end=\"2507\">carga de<\/strong> tu <strong data-start=\"2494\" data-end=\"2507\">p\u00e1gina<\/strong>, que es un factor de clasificaci\u00f3n. Para mantener <strong data-start=\"2554\" data-end=\"2571\">la calidad de las<\/strong> <strong data-start=\"2632\" data-end=\"2659\">im\u00e1genes<\/strong> y mejorar al mismo tiempo la velocidad de carga, redimensi\u00f3nalas y compr\u00edmelas siempre <strong data-start=\"2632\" data-end=\"2659\">antes de subirlas<\/strong>. <\/p><h3 class=\"\" data-start=\"2667\" data-end=\"2699\">Consejos para optimizar las im\u00e1genes<\/h3><ul data-start=\"2700\" data-end=\"2966\"><li class=\"\" data-start=\"2700\" data-end=\"2771\"><p class=\"\" data-start=\"2702\" data-end=\"2771\">Utiliza herramientas como TinyPNG, ImageOptim o ShortPixel para reducir el tama\u00f1o del archivo<\/p><\/li><li class=\"\" data-start=\"2772\" data-end=\"2840\"><p class=\"\" data-start=\"2774\" data-end=\"2840\">Cambia el tama\u00f1o a las <strong data-start=\"2788\" data-end=\"2814\">dimensiones de una imagen<\/strong> seg\u00fan necesites para tu dise\u00f1o<\/p><\/li><li class=\"\" data-start=\"2841\" data-end=\"2903\"><p class=\"\" data-start=\"2843\" data-end=\"2903\">Mant\u00e9n un equilibrio entre <strong data-start=\"2870\" data-end=\"2887\">la claridad de los p\u00edxeles<\/strong> y el peso del archivo<\/p><\/li><li class=\"\" data-start=\"2904\" data-end=\"2966\"><p class=\"\" data-start=\"2906\" data-end=\"2966\">Realiza pruebas con <strong data-start=\"2921\" data-end=\"2943\">PageSpeed Insights<\/strong> para medir el rendimiento<\/p><\/li><\/ul><p class=\"\" data-start=\"2968\" data-end=\"3096\">Si tu <strong data-start=\"2976\" data-end=\"2999\">imagen est\u00e1 comprimida<\/strong> pero conserva su calidad, la has optimizado con \u00e9xito tanto para los usuarios como para <strong data-start=\"3077\" data-end=\"3095\">los motores de b\u00fasqueda<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3cd21118 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3cd21118\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7b32f611\" data-id=\"7b32f611\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23da5a9d elementor-widget elementor-widget-heading\" data-id=\"23da5a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. A\u00f1ade texto Alt y utiliza etiquetas Alt descriptivas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8e02e3 elementor-widget elementor-widget-text-editor\" data-id=\"5c8e02e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"3152\" data-end=\"3351\">El <strong data-start=\"3152\" data-end=\"3164\">texto Alt<\/strong> (texto alternativo) ayuda tanto a <strong data-start=\"3195\" data-end=\"3213\">los lectores de pantalla<\/strong> como a <strong data-start=\"3218\" data-end=\"3236\">los motores de b\u00fasqueda<\/strong> a entender el contenido de una imagen. Es una parte crucial del <strong data-start=\"3296\" data-end=\"3311\">SEO en la p\u00e1gina<\/strong> y es esencial para <strong data-start=\"3333\" data-end=\"3350\">la accesibilidad<\/strong>. <\/p><h3 class=\"\" data-start=\"3353\" data-end=\"3375\">Escribir texto alternativo<\/h3><ul data-start=\"3376\" data-end=\"3541\"><li class=\"\" data-start=\"3376\" data-end=\"3425\"><p class=\"\" data-start=\"3378\" data-end=\"3425\">Describe lo que hay en la imagen en lenguaje sencillo<\/p><\/li><li class=\"\" data-start=\"3426\" data-end=\"3483\"><p class=\"\" data-start=\"3428\" data-end=\"3483\">Incluye palabras clave de forma natural si <strong data-start=\"3458\" data-end=\"3483\">son relevantes para la imagen<\/strong><\/p><\/li><li class=\"\" data-start=\"3484\" data-end=\"3541\"><p class=\"\" data-start=\"3486\" data-end=\"3541\">Evita el relleno de palabras clave o frases vagas como \u00abimagen de\u00bb<\/p><\/li><\/ul><p class=\"\" data-start=\"3543\" data-end=\"3659\">Por ejemplo, en lugar de escribir:<br data-start=\"3575\" data-end=\"3578\"><code data-start=\"3578\" data-end=\"3586\">\"shoe\"<\/code><br data-start=\"3586\" data-end=\"3589\">Utiliza:<br data-start=\"3593\" data-end=\"3596\"><code data-start=\"3596\" data-end=\"3659\">\"white running shoes for men with mesh upper and rubber sole\"<\/code><\/p><p class=\"\" data-start=\"3661\" data-end=\"3771\">Esto mejora tus posibilidades de aparecer en <strong data-start=\"3704\" data-end=\"3729\">los resultados de b\u00fasqueda de Google<\/strong> y tambi\u00e9n te ayuda a <strong data-start=\"3749\" data-end=\"3770\">indexar tus im\u00e1genes<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-525cb755 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"525cb755\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-77a37831\" data-id=\"77a37831\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78e48171 elementor-widget elementor-widget-heading\" data-id=\"78e48171\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Utiliza pies de foto y t\u00edtulos de im\u00e1genes para aumentar la relevancia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca35631 elementor-widget elementor-widget-text-editor\" data-id=\"4ca35631\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"3834\" data-end=\"3985\">Aunque no es un factor directo de clasificaci\u00f3n, <strong data-start=\"3869\" data-end=\"3887\">los pies de foto<\/strong> son uno de los elementos m\u00e1s le\u00eddos de una p\u00e1gina. Proporcionan contexto tanto a los lectores como a <strong data-start=\"3974\" data-end=\"3984\">Google<\/strong>. <\/p><h3 class=\"\" data-start=\"3987\" data-end=\"4016\">T\u00edtulo y pie de foto<\/h3><ul data-start=\"4017\" data-end=\"4223\"><li class=\"\" data-start=\"4017\" data-end=\"4087\"><p class=\"\" data-start=\"4019\" data-end=\"4087\">Utiliza el <strong data-start=\"4027\" data-end=\"4042\">t\u00edtulo de la imagen<\/strong> como informaci\u00f3n sobre herramientas cuando los usuarios pasen el rat\u00f3n por encima de la imagen<\/p><\/li><li class=\"\" data-start=\"4088\" data-end=\"4175\"><p class=\"\" data-start=\"4090\" data-end=\"4175\">Incluye un <strong data-start=\"4100\" data-end=\"4111\">pie de foto<\/strong> cuando la imagen a\u00f1ada informaci\u00f3n cr\u00edtica o ilustre un punto<\/p><\/li><li class=\"\" data-start=\"4176\" data-end=\"4223\"><p class=\"\" data-start=\"4178\" data-end=\"4223\">Que sean breves y <strong data-start=\"4198\" data-end=\"4223\">relevantes para la imagen<\/strong><\/p><\/li><\/ul><p class=\"\" data-start=\"4225\" data-end=\"4340\">Combinar <strong data-start=\"4235\" data-end=\"4246\">la etiqueta alt<\/strong>, el <strong data-start=\"4248\" data-end=\"4263\">t\u00edtulo de la imagen<\/strong> y el <strong data-start=\"4269\" data-end=\"4280\">pie de foto<\/strong> ayuda a <strong data-start=\"4287\" data-end=\"4310\">contar a los motores de b\u00fasqueda<\/strong> la historia completa de tu imagen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-21a939b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21a939b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1ed72b9c\" data-id=\"1ed72b9c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c9dc60b elementor-widget elementor-widget-heading\" data-id=\"7c9dc60b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Utiliza im\u00e1genes \u00fanicas, no s\u00f3lo fotos de archivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a9223f elementor-widget elementor-widget-text-editor\" data-id=\"71a9223f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"4395\" data-end=\"4552\">Aunque <strong data-start=\"4401\" data-end=\"4417\">las fotos de archivo<\/strong> pueden ser convenientes, utilizar <strong data-start=\"4443\" data-end=\"4460\">im\u00e1genes \u00fanicas<\/strong> da a tu sitio una ventaja en <strong data-start=\"4488\" data-end=\"4501\">el SEO de im\u00e1genes<\/strong>. Google premia el contenido original, incluidas las im\u00e1genes. <\/p><p class=\"\" data-start=\"4554\" data-end=\"4608\">Si tienes que utilizar <strong data-start=\"4570\" data-end=\"4590\">fotos de archivo seo<\/strong>, aseg\u00farate de que lo son:<\/p><ul data-start=\"4610\" data-end=\"4703\"><li class=\"\" data-start=\"4610\" data-end=\"4635\"><p class=\"\" data-start=\"4612\" data-end=\"4635\"><strong data-start=\"4612\" data-end=\"4635\">Im\u00e1genes de alta calidad<\/strong><\/p><\/li><li class=\"\" data-start=\"4636\" data-end=\"4665\"><p class=\"\" data-start=\"4638\" data-end=\"4665\"><strong data-start=\"4638\" data-end=\"4665\">Gratis para uso comercial<\/strong><\/p><\/li><li class=\"\" data-start=\"4666\" data-end=\"4703\"><p class=\"\" data-start=\"4668\" data-end=\"4703\">Atribuidos correctamente (cuando sea necesario)<\/p><\/li><\/ul><p class=\"\" data-start=\"4705\" data-end=\"4855\">Fuentes como <strong data-start=\"4718\" data-end=\"4730\">Unsplash<\/strong>, Pexels y Pixabay ofrecen \u2713 <strong data-start=\"4758\" data-end=\"4783\">im\u00e1genes de alta calidad<\/strong> y son excelentes para encontrar <strong data-start=\"4814\" data-end=\"4829\">im\u00e1genes gratuitas<\/strong> sin problemas de licencias.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fccced7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fccced7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2f3cf5bf\" data-id=\"2f3cf5bf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f9e43e6 elementor-widget elementor-widget-heading\" data-id=\"1f9e43e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Estructura tus datos para mejorar la visibilidad en los resultados enriquecidos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f40b4b4 elementor-widget elementor-widget-text-editor\" data-id=\"4f40b4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"4927\" data-end=\"5127\"><strong data-start=\"4927\" data-end=\"4946\">Los datos estructurados<\/strong> ayudan a Google a entender <strong data-start=\"4976\" data-end=\"4996\">cada d\u00eda tus im\u00e1genes<\/strong> y c\u00f3mo se relacionan con tu contenido. Para el comercio electr\u00f3nico o las <strong data-start=\"5051\" data-end=\"5069\">im\u00e1genes de productos<\/strong>, utiliza <a class=\"\" href=\"https:\/\/schema.org\" target=\"_new\" rel=\"noopener\" data-start=\"5075\" data-end=\"5107\">schema.org<\/a> para marcar los elementos visuales. <\/p><h3 class=\"\" data-start=\"5129\" data-end=\"5167\">Resultados enriquecidos y datos estructurados<\/h3><ul data-start=\"5168\" data-end=\"5381\"><li class=\"\" data-start=\"5168\" data-end=\"5243\"><p class=\"\" data-start=\"5170\" data-end=\"5243\">A\u00f1ade un esquema de producto a los art\u00edculos que incluyan <strong data-start=\"5212\" data-end=\"5231\">im\u00e1genes para aumentar<\/strong> el porcentaje de clics<\/p><\/li><li class=\"\" data-start=\"5244\" data-end=\"5315\"><p class=\"\" data-start=\"5246\" data-end=\"5315\">Utiliza el esquema de organizaci\u00f3n para mostrar tu <strong data-start=\"5287\" data-end=\"5295\">logotipo<\/strong> e im\u00e1genes de marca<\/p><\/li><li class=\"\" data-start=\"5316\" data-end=\"5381\"><p class=\"\" data-start=\"5318\" data-end=\"5381\">Incluye datos de <strong data-start=\"5326\" data-end=\"5345\">atributos de imagen<\/strong> como altura, anchura y formato<\/p><\/li><\/ul><p class=\"\" data-start=\"5383\" data-end=\"5498\">Este contexto a\u00f1adido puede hacer que tus im\u00e1genes sean elegibles para <strong data-start=\"5436\" data-end=\"5452\">los resultados enriquecidos<\/strong>, aumentando tu <strong data-start=\"5470\" data-end=\"5489\">clasificaci\u00f3n en las b\u00fasquedas<\/strong> y el CTR.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f8b2ddc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f8b2ddc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-412bbeb\" data-id=\"412bbeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba73351 elementor-widget elementor-widget-heading\" data-id=\"1ba73351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Utiliza un sitemap de im\u00e1genes para ayudar a Google a indexar tus im\u00e1genes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c7b9eef elementor-widget elementor-widget-text-editor\" data-id=\"5c7b9eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"5566\" data-end=\"5716\">Un <strong data-start=\"5569\" data-end=\"5586\">mapa del sitio de im\u00e1genes<\/strong> indica expl\u00edcitamente a Google qu\u00e9 im\u00e1genes existen en tu sitio web. Esto aumenta la probabilidad de que <strong data-start=\"5682\" data-end=\"5698\">Google<\/strong> las <strong data-start=\"5682\" data-end=\"5698\">encuentre<\/strong> e indexe. <\/p><h3 class=\"\" data-start=\"5718\" data-end=\"5749\">Crear un mapa del sitio de im\u00e1genes<\/h3><ul data-start=\"5750\" data-end=\"5958\"><li class=\"\" data-start=\"5750\" data-end=\"5810\"><p class=\"\" data-start=\"5752\" data-end=\"5810\">Utiliza plugins como Yoast SEO o All in One SEO para WordPress<\/p><\/li><li class=\"\" data-start=\"5811\" data-end=\"5875\"><p class=\"\" data-start=\"5813\" data-end=\"5875\">A\u00f1ade manualmente etiquetas <code data-start=\"5826\" data-end=\"5841\">&lt;image:image&gt;<\/code> a tu mapa del sitio XML existente<\/p><\/li><li class=\"\" data-start=\"5876\" data-end=\"5958\"><p class=\"\" data-start=\"5878\" data-end=\"5958\">Incluye detalles relevantes: <strong data-start=\"5904\" data-end=\"5917\">nombre del archivo<\/strong>, ubicaci\u00f3n, <strong data-start=\"5929\" data-end=\"5940\">pie de foto<\/strong> e informaci\u00f3n sobre la licencia<\/p><\/li><\/ul><p class=\"\" data-start=\"5960\" data-end=\"6095\">Un <strong data-start=\"5963\" data-end=\"5980\">mapa web de im\u00e1genes<\/strong> mejora la descubribilidad y ayuda a <strong data-start=\"6016\" data-end=\"6034\">mejorar la<\/strong> visibilidad de <strong data-start=\"6016\" data-end=\"6034\">b\u00fasqueda<\/strong> tanto en <strong data-start=\"6054\" data-end=\"6070\">Google Im\u00e1genes<\/strong> como en <strong data-start=\"6075\" data-end=\"6094\">Google Discover<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-75e31b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75e31b0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c04003e\" data-id=\"c04003e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fd8ec7 elementor-widget elementor-widget-heading\" data-id=\"8fd8ec7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Optimizar las im\u00e1genes de producto para el comercio electr\u00f3nico y el SEO local<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b32c4f5 elementor-widget elementor-widget-text-editor\" data-id=\"b32c4f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"6161\" data-end=\"6267\">Para las tiendas online y los negocios locales, <strong data-start=\"6201\" data-end=\"6219\">las im\u00e1genes de los productos<\/strong> son algo m\u00e1s que elementos visuales: son herramientas de conversi\u00f3n.<\/p><ul data-start=\"6269\" data-end=\"6487\"><li class=\"\" data-start=\"6269\" data-end=\"6331\"><p class=\"\" data-start=\"6271\" data-end=\"6331\">A\u00f1ade <strong data-start=\"6275\" data-end=\"6294\">datos estructurados<\/strong> para el producto, el precio y la disponibilidad<\/p><\/li><li class=\"\" data-start=\"6332\" data-end=\"6407\"><p class=\"\" data-start=\"6334\" data-end=\"6407\">Incluye <strong data-start=\"6342\" data-end=\"6360\">texto en las im\u00e1genes<\/strong> para obtener vistas detalladas, pero nunca dependas \u00fanicamente de \u00e9l<\/p><\/li><li class=\"\" data-start=\"6408\" data-end=\"6487\"><p class=\"\" data-start=\"6410\" data-end=\"6487\">Muestra <strong data-start=\"6415\" data-end=\"6436\">la ubicaci\u00f3n del negocio<\/strong>, los servicios o el ambiente en las im\u00e1genes para <strong data-start=\"6474\" data-end=\"6487\">el SEO local<\/strong><\/p><\/li><\/ul><p class=\"\" data-start=\"6489\" data-end=\"6582\">Estas acciones mejoran la visibilidad en <strong data-start=\"6525\" data-end=\"6540\">los paquetes locales<\/strong>, los carruseles de productos y la <strong data-start=\"6565\" data-end=\"6581\">b\u00fasqueda de im\u00e1genes<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fc060cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc060cc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4d3caaf\" data-id=\"4d3caaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-660ed1a elementor-widget elementor-widget-heading\" data-id=\"660ed1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10. Controla el rendimiento con an\u00e1lisis y sigue probando<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-53076ba elementor-widget elementor-widget-text-editor\" data-id=\"53076ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"6649\" data-end=\"6785\">Una vez que hayas <strong data-start=\"6661\" data-end=\"6686\">optimizado tus im\u00e1genes<\/strong>, haz un seguimiento de su rendimiento mediante <strong data-start=\"6717\" data-end=\"6737\">Google Analytics<\/strong>, Search Console y herramientas como Screaming Frog.<\/p><ul data-start=\"6787\" data-end=\"6942\"><li class=\"\" data-start=\"6787\" data-end=\"6845\"><p class=\"\" data-start=\"6789\" data-end=\"6845\">Comprueba si tus im\u00e1genes aparecen en <strong data-start=\"6820\" data-end=\"6845\">los resultados de los motores de b\u00fasqueda<\/strong><\/p><\/li><li class=\"\" data-start=\"6846\" data-end=\"6881\"><p class=\"\" data-start=\"6848\" data-end=\"6881\">Monitorizar el CTR desde <strong data-start=\"6865\" data-end=\"6881\">Google Image<\/strong><\/p><\/li><li class=\"\" data-start=\"6882\" data-end=\"6942\"><p class=\"\" data-start=\"6884\" data-end=\"6942\">Identificar las p\u00e1ginas de bajo rendimiento y actualizar <strong data-start=\"6926\" data-end=\"6942\">las im\u00e1genes seo<\/strong><\/p><\/li><\/ul><p class=\"\" data-start=\"6944\" data-end=\"7078\">Las revisiones peri\u00f3dicas garantizan que tus <strong data-start=\"6977\" data-end=\"6992\">esfuerzos seo<\/strong> se mantengan alineados con <strong data-start=\"7011\" data-end=\"7025\">las mejores<\/strong> pr\u00e1cticas de <strong data-start=\"7011\" data-end=\"7025\">imagen<\/strong> y la evoluci\u00f3n de las directrices de <strong data-start=\"7049\" data-end=\"7066\">los motores de b\u00fasqueda<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-668bc33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"668bc33\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-be709d6\" data-id=\"be709d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a4691 elementor-widget elementor-widget-heading\" data-id=\"52a4691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusi\u00f3n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-966ced2 elementor-widget elementor-widget-text-editor\" data-id=\"966ced2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"7100\" data-end=\"7336\">Un <strong data-start=\"7110\" data-end=\"7123\">SEO de im\u00e1genes<\/strong> eficaz es algo m\u00e1s que subir im\u00e1genes: se trata de asegurarse de que cada <strong data-start=\"7189\" data-end=\"7203\">archivo de imagen<\/strong> a\u00f1ade valor a tu sitio web, favorece la accesibilidad y mejora tu visibilidad en <strong data-start=\"7288\" data-end=\"7304\">Google Im\u00e1genes<\/strong> y en los <strong data-start=\"7317\" data-end=\"7335\">resultados de b\u00fasqueda<\/strong> habituales.<\/p><p class=\"\" data-start=\"7338\" data-end=\"7665\">Desde <strong data-start=\"7343\" data-end=\"7356\">el nombre del archivo<\/strong> y <strong data-start=\"7361\" data-end=\"7372\">la etiqueta alt<\/strong> hasta <strong data-start=\"7376\" data-end=\"7393\">el mapa del sitio de la imagen<\/strong> y <strong data-start=\"7398\" data-end=\"7417\">los datos estructurados<\/strong>, cada elemento contribuye a mejorar el rendimiento. Tanto si eres bloguero, empresario o desarrollador, seguir estos <strong data-start=\"7539\" data-end=\"7569\">consejos para optimizar las im\u00e1genes<\/strong> ayudar\u00e1 a <strong data-start=\"7580\" data-end=\"7608\">los motores de b\u00fasqueda y a los usuarios<\/strong> a encontrar, comprender y disfrutar de las <strong data-start=\"7641\" data-end=\"7664\">im\u00e1genes de tu sitio<\/strong>. <\/p><p class=\"\" data-start=\"7667\" data-end=\"7894\">A medida que sigas publicando nuevos contenidos, aseg\u00farate de <strong data-start=\"7720\" data-end=\"7747\">optimizar las im\u00e1genes para el SEO<\/strong>, elegir la <strong data-start=\"7760\" data-end=\"7775\">imagen adecuada<\/strong> y asegurarte de que cada elemento visual respalda tu <strong data-start=\"7831\" data-end=\"7847\">estrategia de SEO<\/strong> m\u00e1s amplia. Tu sitio web -y tu tr\u00e1fico- te lo agradecer\u00e1n. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7246291e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7246291e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5cd902b\" data-id=\"5cd902b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f8e46d2 elementor-widget elementor-widget-heading\" data-id=\"7f8e46d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00e1s sobre <b>SEO<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Las im\u00e1genes son una parte esencial del contenido web moderno. Rompen largos bloques de texto, mejoran la participaci\u00f3n del usuario y hacen que tus p\u00e1ginas sean m\u00e1s atractivas visualmente. Pero cuando se trata de SEO, las im\u00e1genes a menudo siguen siendo una oportunidad desaprovechada. Una optimizaci\u00f3n adecuada de las im\u00e1genes no s\u00f3lo aumenta la experiencia [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":347517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[266,578],"tags":[],"class_list":["post-347564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-es","category-seo-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/347564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/comments?post=347564"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/347564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media\/347517"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media?parent=347564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/categories?post=347564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/tags?post=347564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}