{"id":221016,"date":"2022-12-13T10:38:10","date_gmt":"2022-12-13T17:38:10","guid":{"rendered":"https:\/\/barrazacarlos.com\/?p=221016"},"modified":"2022-12-13T10:41:09","modified_gmt":"2022-12-13T17:41:09","slug":"como-elegir-una-buena-empresa-de-seo","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/es\/como-elegir-una-buena-empresa-de-seo\/","title":{"rendered":"\u00bfC\u00f3mo elegir una buena empresa de SEO?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"221016\" class=\"elementor elementor-221016\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f280498 elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"f280498\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6d1b57bd\" data-id=\"6d1b57bd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-45151d88 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45151d88\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-353aa382\" data-id=\"353aa382\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-640c2743 elementor-widget elementor-widget-heading\" data-id=\"640c2743\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo elegir una buena empresa de SEO?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ffb2e4 elementor-widget elementor-widget-heading\" data-id=\"56ffb2e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae52d45 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"ae52d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tRedaction Team\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>diciembre 13, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/\" class=\"elementor-post-info__terms-list-item\">Marketing Digital<\/a>, <a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/seo-es\/\" class=\"elementor-post-info__terms-list-item\">SEO<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-663c8228 elementor-widget elementor-widget-text-editor\" data-id=\"663c8228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Las <b>estrategias de posicionamiento web<\/b>, mejor conocidas como SEO, est\u00e1n entre las principales prioridades de casi cualquier empresa, actualmente.&nbsp;<\/p>\n<p>Entonces, \u00bfQu\u00e9 criterios deber\u00edas considerar antes de contratar un servicio de SEO?<\/p>\n<p>La respuesta no es ni corta ni sencilla, pero podemos identificar <u>cuatro aspecto relevantes<\/u> que te servir\u00e1n de gu\u00eda: <i>Reputaci\u00f3n, Servicios, Soporte, Precios<\/i>.&nbsp;<\/p>\n<p>Te invito a dar un paseo por estas cuestiones fundamentales, aclar\u00e1ndolas una por una, y puedas contratar el mejor servicio SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ff27300\" data-id=\"3ff27300\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c292333 elementor-widget elementor-widget-image\" data-id=\"c292333\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/12\/Como-elegir-una-buena-empresa-de-SEO.webp\" class=\"attachment-full size-full wp-image-221017\" alt=\"Como elegir una buena empresa de SEO\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/12\/Como-elegir-una-buena-empresa-de-SEO.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/12\/Como-elegir-una-buena-empresa-de-SEO-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/12\/Como-elegir-una-buena-empresa-de-SEO-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/12\/Como-elegir-una-buena-empresa-de-SEO-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-66c76cae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66c76cae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7814fc2\" data-id=\"7814fc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2761860b elementor-widget elementor-widget-heading\" data-id=\"2761860b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La posici\u00f3n en la que se encuentre la empresa<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-59b7483b elementor-widget elementor-widget-text-editor\" data-id=\"59b7483b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta es una de las primeras cosas que hay que valorar en una <a href=\"https:\/\/seosevilla.net\/\" target=\"_blank\" rel=\"noopener\">agencia SEO Sevilla<\/a> antes de contratar sus servicios: <span style=\"text-decoration: underline;\">el prestigio y la reputaci\u00f3n<\/span>.<\/p><p>Algunas formas de verificar estos dos apartados, son:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7adbb7 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6b7adbb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><i>Leer rese\u00f1as de clientes<\/i>, usando portales especializados en recopilar este tipo de informaci\u00f3n. Aunque no siempre son 100% confiables, la mayor\u00eda de las veces aportan informaci\u00f3n valiosa.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><i>Verificar su actividad en redes sociales y foros<\/i> es una manera de medir su nivel de compromiso, adem\u00e1s de su pasi\u00f3n por el SEO. Nada de publicidad hueca o spam, valorar solo informaci\u00f3n importante y de calidad.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><i>Explorar su sitio web<\/i> (evidentemente, deber\u00edan tener uno). Ver su est\u00e9tica, si est\u00e1 ordenado, qu\u00e9 tipo de informaci\u00f3n ofrece, si disponen de un blog y otros detalles de ese tipo. No se trata de una auditor\u00eda, pero si de evaluar qu\u00e9 tan enserio se toman su negocio.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como muchas veces tendemos a ignorar lo m\u00e1s obvio, no te olvides de ver si ellos mismos <i>son capaces de posicionar su sitio para palabras clave relevantes relativas<\/i> al SEO. No necesariamente deben \u201caplastar\u201d a la competencia, pero por lo menos deben mostrar algo de capacidad dentro de su especialidad.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-df36b82 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df36b82\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-218ea167\" data-id=\"218ea167\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65ad34c1 elementor-widget elementor-widget-heading\" data-id=\"65ad34c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 servicios proporciona una empresa SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-53af70b7 elementor-widget elementor-widget-image\" data-id=\"53af70b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/12\/seo-search-engine-optimization-768x513.jpg\" class=\"attachment-medium_large size-medium_large wp-image-221032\" alt=\"SEO Search engine optimization\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/12\/seo-search-engine-optimization-768x513.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/12\/seo-search-engine-optimization-300x201.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/12\/seo-search-engine-optimization-1024x685.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/12\/seo-search-engine-optimization-1536x1027.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/12\/seo-search-engine-optimization.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7403c989 elementor-widget elementor-widget-text-editor\" data-id=\"7403c989\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aunque a priori no puedas evaluar la calidad de sus servicios, siempre puedes evaluar la cantidad de servicios ofrecidos por la empresa.<\/p><p>\u00bfQu\u00e9 tipo de servicios puedes esperar de una agencia SEO? Sin ser una lista exhaustiva, esto podr\u00eda orientarte un poco:<\/p><ul><li>An\u00e1lisis de autoridad web y m\u00e9tricas que te permitan conocer objetivamente la situaci\u00f3n en la que te encuentras respecto a la competencia.<\/li><li>Optimizaci\u00f3n del SEO \u201con page\u201d:<br \/>\u2981 Acondicionamiento de la estructura sem\u00e1ntica y metadatos HTML<br \/>\u2981 Gesti\u00f3n de los est\u00e1ndares internacionales de accesibilidad en el c\u00f3digo del sitio web<br \/>\u2981 Mejoras en la experiencia de usuario para aumentar la retenci\u00f3n (incluyendo la velocidad de carga)<br \/>\u2981 Investigaci\u00f3n de palabras clave relevantes para el nicho de mercado<br \/>\u2981 Manejo del contenido presentado por el sitio web<br \/>\u2981 Dise\u00f1o del enlazado interno, es decir, links que conectan p\u00e1ginas dentro del sitio web<\/li><li>Implementaci\u00f3n de estrategias SEM (tr\u00e1fico pagado) efectivas para apalancar al tr\u00e1fico org\u00e1nico.<\/li><li>Gesti\u00f3n del enlazado externo, es decir, links que traen visitantes org\u00e1nicos (y autoridad) desde otros sitios web, o que env\u00edan tr\u00e1fico y autoridad desde tu web hacia otras.<\/li><li>Protecci\u00f3n contra las t\u00e1cticas m\u00e1s comunes de SEO negativo. Importante si tu nicho es muy competido y la competencia es hostil.<\/li><li>Masajes en los pies (bueno esto no\u2026 Aunque hay qui\u00e9n casi los exige)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-73730772 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"73730772\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-447bf133\" data-id=\"447bf133\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-224ab777 elementor-widget elementor-widget-heading\" data-id=\"224ab777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El trabajo que har\u00e1n en nuestra web<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca52fc3 elementor-widget elementor-widget-text-editor\" data-id=\"ca52fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Est\u00e1 claro que aunque una agencia SEO tenga la capacidad log\u00edstica para ofrecerte todos estos servicio (incluso los masajes), <u>no necesariamente los requieras todos<\/u>. Es aqu\u00ed donde debe brillar <i>el profesionalismo y la \u00e9tica<\/i>.<\/p><p>Una <b>agencia SEO profesional<\/b>, har\u00e1 un levantamiento preliminar de los requerimientos del negocio. Luego, en base a los resultados, ofrecer\u00e1 el paquete de servicios m\u00e1s adecuado para lograr los resultados esperados por el cliente.<\/p><p>El <i>plan SEO<\/i> presentado debe ser claro, preciso y con un desglose del <i>presupuesto requerido<\/i> para cada fase del mismo. Nada de agendas ocultas o gastos colaterales. Como en toda relaci\u00f3n de negocios, <u>la transparencia y la honestidad deben reinar desde el primer minuto<\/u>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cebbc9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cebbc9e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cb279b0\" data-id=\"cb279b0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bcbaad elementor-widget elementor-widget-heading\" data-id=\"6bcbaad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfC\u00f3mo detectar a una empresa de SEO buena?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-a289bb4 elementor-widget elementor-widget-text-editor\" data-id=\"a289bb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El proceso de \u201cdetecci\u00f3n\u201d no se detiene aqu\u00ed, pues falta otro de los factores m\u00e1s importantes para muchos: <span style=\"text-decoration: underline;\">el precio<\/span>.<\/p><p>Contrario a lo que se suele pensar, <em>un precio alto no implica un servicio de alta calidad<\/em>, pero un precio excesivamente bajo si puede ser un <span style=\"text-decoration: underline;\">sin\u00f3nimo negligencia o mediocridad<\/span>. Es importante llegar a un compromiso, pues la cotizaci\u00f3n brindada por la agencia debe ajustarse al <em>presupuesto asignado para las labores de SEO<\/em> estipuladas por la empresa.<\/p><p>En este particular tambi\u00e9n se pone a prueba la <span style=\"text-decoration: underline;\">habilidad negociadora de los encargados de la agencia<\/span>. Los mismos, deben ser capaces de proponer ofertas y paquetes justos tanto para la agencia como para la empresa, de modo que sea una relaci\u00f3n de ganar-ganar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c22d0ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c22d0ab\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-71170258\" data-id=\"71170258\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d32be6 elementor-widget elementor-widget-heading\" data-id=\"5d32be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00e1s acerca de <b>SEO<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e39d928 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"4e39d928\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-417570 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital-es category-seo-es tag-blue\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-authority-websites\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Authority-Websites-1024x576.webp\" class=\"attachment-large size-large wp-image-415811\" alt=\"Advantages and Disadvantages of Authority Websites\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Authority-Websites-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Authority-Websites-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Authority-Websites-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Authority-Websites.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-authority-websites\/\">\n\t\t\t\t14 Ventajas y desventajas clave de los sitios web de autoridad\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-authority-websites\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre 14 Ventajas y desventajas clave de los sitios web de autoridad\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-417567 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital-es category-seo-es tag-blue\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-topical-clusters-explained\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Topical-Clusters-1024x576.webp\" class=\"attachment-large size-large wp-image-415792\" alt=\"Advantages and Disadvantages of Topical Clusters\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Topical-Clusters-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Topical-Clusters-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Topical-Clusters-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Topical-Clusters.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-topical-clusters-explained\/\">\n\t\t\t\t14 Ventajas y desventajas clave de las agrupaciones tem\u00e1ticas explicadas\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-topical-clusters-explained\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre 14 Ventajas y desventajas clave de las agrupaciones tem\u00e1ticas explicadas\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-417566 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital-es category-seo-es\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-long-tail-keywords\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Long-Tail-Keywords-1024x576.webp\" class=\"attachment-large size-large wp-image-415982\" alt=\"Advantages and Disadvantages of Long-Tail Keywords\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Long-Tail-Keywords-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Long-Tail-Keywords-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Long-Tail-Keywords-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Long-Tail-Keywords.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-long-tail-keywords\/\">\n\t\t\t\t14 Ventajas y desventajas de las palabras clave long tail\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-long-tail-keywords\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre 14 Ventajas y desventajas de las palabras clave long tail\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-417562 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital-es category-seo-es tag-blue\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-high-volume-keywords\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-High-Volume-Keywords-1024x576.webp\" class=\"attachment-large size-large wp-image-415963\" alt=\"Advantages and Disadvantages of High-Volume Keywords\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-High-Volume-Keywords-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-High-Volume-Keywords-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-High-Volume-Keywords-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-High-Volume-Keywords.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-high-volume-keywords\/\">\n\t\t\t\t14 Principales ventajas y desventajas de las palabras clave de gran volumen\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-high-volume-keywords\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre 14 Principales ventajas y desventajas de las palabras clave de gran volumen\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-417563 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital-es category-seo-es tag-blue\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-evergreen-content\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Evergreen-Content-1024x576.webp\" class=\"attachment-large size-large wp-image-415773\" alt=\"Advantages and Disadvantages of Evergreen Content\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Evergreen-Content-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Evergreen-Content-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Evergreen-Content-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Evergreen-Content.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-evergreen-content\/\">\n\t\t\t\t14 Ventajas y desventajas clave del contenido perenne\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-evergreen-content\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre 14 Ventajas y desventajas clave del contenido perenne\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-417558 post type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital-es category-seo-es tag-blue\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-backlink-building\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Backlink-Building-1024x576.webp\" class=\"attachment-large size-large wp-image-415944\" alt=\"Advantages and Disadvantages of Backlink Building\" title=\"\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Backlink-Building-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Backlink-Building-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Backlink-Building-768x432.webp 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2026\/04\/Advantages-and-Disadvantages-of-Backlink-Building.webp 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<div class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-backlink-building\/\">\n\t\t\t\t14 Ventajas y desventajas clave de la creaci\u00f3n de backlinks\t\t\t<\/a>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/barrazacarlos.com\/es\/advantages-and-disadvantages-of-backlink-building\/\" aria-label=\"M\u00e1s informaci\u00f3n sobre 14 Ventajas y desventajas clave de la creaci\u00f3n de backlinks\" tabindex=\"-1\">\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Escrito por Las estrategias de posicionamiento web, mejor conocidas como SEO, est\u00e1n entre las principales prioridades de casi cualquier empresa, actualmente.&nbsp; Entonces, \u00bfQu\u00e9 criterios deber\u00edas<\/p>\n","protected":false},"author":2,"featured_media":221017,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[266,578],"tags":[],"class_list":["post-221016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-es","category-seo-es"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/221016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/comments?post=221016"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/221016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media\/221017"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media?parent=221016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/categories?post=221016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/tags?post=221016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}