{"id":182675,"date":"2022-06-03T18:03:21","date_gmt":"2022-06-04T01:03:21","guid":{"rendered":"https:\/\/barrazacarlos.com\/como-hacer-marketing-en-radio-online\/"},"modified":"2022-10-07T15:05:25","modified_gmt":"2022-10-07T22:05:25","slug":"como-hacer-marketing-en-radio-online","status":"publish","type":"post","link":"https:\/\/barrazacarlos.com\/es\/como-hacer-marketing-en-radio-online\/","title":{"rendered":"C\u00f3mo hacer marketing en radio online correctamente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"182675\" class=\"elementor elementor-182675 elementor-182641\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e85461a elementor-section-height-min-height elementor-section-content-bottom elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1e85461a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-433a3de9\" data-id=\"433a3de9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f66dda6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f66dda6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4aba12ab\" data-id=\"4aba12ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e379425 elementor-widget elementor-widget-heading\" data-id=\"7e379425\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo hacer marketing en radio online correctamente<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11ab514d elementor-widget elementor-widget-text-editor\" data-id=\"11ab514d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El marketing por radio es una de las formas m\u00e1s populares de marketing online para las peque\u00f1as empresas. Al utilizar la radio, puede llegar a muchas m\u00e1s personas que si utilizara m\u00e9todos tradicionales como los anuncios impresos o televisivos. Sin embargo, hay algunas cosas que hay que tener en cuenta al hacer publicidad en la radio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La <a href=\"https:\/\/escuchar-radio.com\/\" target=\"_blank\" rel=\"noopener\">radio por internet gratis<\/a> es visitada en todo el mundo y tiene el potencial de crecer en audiencias internacionales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para obtener mejores resultados de su campa\u00f1a de marketing radiof\u00f3nico online, debe saber c\u00f3mo hacerlo. Este art\u00edculo le mostrar\u00e1 exactamente lo que debe hacer para que pueda aprovechar al m\u00e1ximo su tiempo en Internet y aumentar sus ventas de radio online.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7f2b74b2\" data-id=\"7f2b74b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fea6ca4 elementor-widget elementor-widget-image\" data-id=\"4fea6ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/06\/Como-hacer-marketing-en-radio-online-correctamente.webp\" class=\"attachment-full size-full wp-image-182654\" alt=\"C\u00f3mo hacer marketing de radio online\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/06\/Como-hacer-marketing-en-radio-online-correctamente.webp 1280w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/06\/Como-hacer-marketing-en-radio-online-correctamente-300x169.webp 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/06\/Como-hacer-marketing-en-radio-online-correctamente-1024x576.webp 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/06\/Como-hacer-marketing-en-radio-online-correctamente-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba5a58f elementor-widget elementor-widget-heading\" data-id=\"6ba5a58f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Escrito por<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed88ca6 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"3ed88ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-ef43aea elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tCarlos Barraza\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-476dca5 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>junio 3, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-6cd9597 elementor-inline-item\" itemprop=\"about\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-terms\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-post-info__terms-list\">\n\t\t\t\t<a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/\" class=\"elementor-post-info__terms-list-item\">Marketing Digital<\/a>, <a href=\"https:\/\/barrazacarlos.com\/es\/category\/marketing-digital-es\/redes-sociales\/\" class=\"elementor-post-info__terms-list-item\">Redes Sociales<\/a>\t\t\t\t<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17078e3f elementor-widget elementor-widget-wpml-language-switcher\" data-id=\"17078e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wpml-language-switcher.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpml-elementor-ls\"><p class=\"wpml-ls-statics-post_translations wpml-ls\">Este art\u00edculo tambi\u00e9n est\u00e1 disponible en: \n<span role=\"navigation\">\n\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-en wpml-ls-first-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/\" hreflang=\"en\" lang=\"en\" class=\"wpml-ls-link\" 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class=\"wpml-ls-native\">T\u00fcrk\u00e7e<\/span><\/a><\/span>\t<span class=\"wpml-ls-slot-post_translations wpml-ls-item wpml-ls-item-uk wpml-ls-last-item wpml-ls-item-legacy-post-translations\"><a href=\"https:\/\/barrazacarlos.com\/uk\/\" hreflang=\"uk\" lang=\"uk\" class=\"wpml-ls-link\" aria-label=\"Cambiar a \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\" title=\"Cambiar a \u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430\"><span class=\"wpml-ls-native\">\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430<\/span><\/a><\/span><\/span>\n<\/p><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8272187 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"8272187\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de Contenidos\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__8272187\" aria-expanded=\"true\" aria-label=\"Abrir la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__8272187\" aria-expanded=\"true\" aria-label=\"Cerrar la tabla de contenidos\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__8272187\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b48e610 elementor-widget-divider--view-line_icon elementor-view-default elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"b48e610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon elementor-divider__element\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M215.03 71.05L126.06 160H24c-13.26 0-24 10.74-24 24v144c0 13.25 10.74 24 24 24h102.06l88.97 88.95c15.03 15.03 40.97 4.47 40.97-16.97V88.02c0-21.46-25.96-31.98-40.97-16.97zm233.32-51.08c-11.17-7.33-26.18-4.24-33.51 6.95-7.34 11.17-4.22 26.18 6.95 33.51 66.27 43.49 105.82 116.6 105.82 195.58 0 78.98-39.55 152.09-105.82 195.58-11.17 7.32-14.29 22.34-6.95 33.5 7.04 10.71 21.93 14.56 33.51 6.95C528.27 439.58 576 351.33 576 256S528.27 72.43 448.35 19.97zM480 256c0-63.53-32.06-121.94-85.77-156.24-11.19-7.14-26.03-3.82-33.12 7.46s-3.78 26.21 7.41 33.36C408.27 165.97 432 209.11 432 256s-23.73 90.03-63.48 115.42c-11.19 7.14-14.5 22.07-7.41 33.36 6.51 10.36 21.12 15.14 33.12 7.46C447.94 377.94 480 319.54 480 256zm-141.77-76.87c-11.58-6.33-26.19-2.16-32.61 9.45-6.39 11.61-2.16 26.2 9.45 32.61C327.98 228.28 336 241.63 336 256c0 14.38-8.02 27.72-20.92 34.81-11.61 6.41-15.84 21-9.45 32.61 6.43 11.66 21.05 15.8 32.61 9.45 28.23-15.55 45.77-45 45.77-76.88s-17.54-61.32-45.78-76.86z\"><\/path><\/svg><\/div>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51260dde elementor-widget elementor-widget-heading\" data-id=\"51260dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;,&quot;_animation_delay&quot;:&quot;800&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conozca primero a su p\u00fablico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d74aa elementor-widget elementor-widget-text-editor\" data-id=\"60d74aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Es importante que la radio online conozca a su audiencia porque la web se est\u00e1 convirtiendo en un lugar donde la gente puede escuchar de todo, desde m\u00fasica y emisiones tradicionales, hasta podcasts y transmisi\u00f3n de eventos en directo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuanto m\u00e1s te comprometas con tus oyentes, m\u00e1s querr\u00e1n volver a sintonizarte.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Centrarse en el tipo de contenido musical que transmite su radio online es clave para mantener la atenci\u00f3n de su tipo de usuarios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una radio bien organizada que tiene sus programas establecidos ayudar\u00e1 a la audiencia a poder sintonizar y escuchar lo que la emisora tiene planeado para ellos a continuaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los oyentes de radio pueden sintonizar sus emisoras favoritas, elegir lo que quieren escuchar y saltarse las canciones que no les gustan. That\u2019s all thanks to Internet radio services which allow users to create personalized playlists based on the music they love.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una radio online que est\u00e1 constantemente mezclando entre diferentes g\u00e9neros molestar\u00e1 a la audiencia, por eso es importante ser constante en el tipo de m\u00fasica que se reproduce.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ed3162b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ed3162b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-69b204a2\" data-id=\"69b204a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-20d1ebb3 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default\" data-id=\"20d1ebb3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6cf6763f\" data-id=\"6cf6763f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13874d02 elementor-widget elementor-widget-image\" data-id=\"13874d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/06\/girl-using-tablet-watching-online-webinar-listening-to-the-music-playlist-radio-e-book-podcast-1024x683.jpg\" class=\"attachment-large size-large wp-image-182669\" alt=\"Chica usando la tableta, viendo el seminario en l\u00ednea, escuchando la lista de reproducci\u00f3n de m\u00fasica de radio e-book podcast\" srcset=\"https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/06\/girl-using-tablet-watching-online-webinar-listening-to-the-music-playlist-radio-e-book-podcast-1024x683.jpg 1024w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/06\/girl-using-tablet-watching-online-webinar-listening-to-the-music-playlist-radio-e-book-podcast-300x200.jpg 300w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/06\/girl-using-tablet-watching-online-webinar-listening-to-the-music-playlist-radio-e-book-podcast-768x512.jpg 768w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/06\/girl-using-tablet-watching-online-webinar-listening-to-the-music-playlist-radio-e-book-podcast-1536x1025.jpg 1536w, https:\/\/barrazacarlos.com\/wp-content\/uploads\/2022\/06\/girl-using-tablet-watching-online-webinar-listening-to-the-music-playlist-radio-e-book-podcast.jpg 2000w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69de988f\" data-id=\"69de988f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b0d4ef2 elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1b0d4ef2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e166a1 elementor-widget elementor-widget-heading\" data-id=\"20e166a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impulse su presencia en las redes sociales<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d816c9d elementor-widget elementor-widget-text-editor\" data-id=\"1d816c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La radio online existe desde hace m\u00e1s de una d\u00e9cada y es una de las formas m\u00e1s populares de escuchar m\u00fasica. Para tener \u00e9xito en la industria musical, es necesario tener una fuerte presencia en l\u00ednea. De hecho, cada vez son m\u00e1s los artistas que utilizan las redes sociales para promocionar su m\u00fasica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una de las partes m\u00e1s importantes de la comercializaci\u00f3n de su emisora de radio son las redes sociales y la publicidad en l\u00ednea. Cuando se hacen correctamente, pueden ayudar mucho a atraer oyentes a su emisora.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las radios online no tienen que pensar que sus contenidos s\u00f3lo deben aparecer en su plataforma, sino que tambi\u00e9n deben aprovechar los canales de las redes sociales para llegar a nuevas audiencias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las plataformas que son capaces de hacer una mezcla correcta de los canales de medios sociales existentes pueden ver sus n\u00fameros crecer exponencialmente.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cd46ed0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cd46ed0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21ffb75f\" data-id=\"21ffb75f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d2e0c1e elementor-widget__width-initial elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d2e0c1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6072dca3 elementor-widget elementor-widget-heading\" data-id=\"6072dca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Desarrolle todo el potencial de su radio online<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10caa259 elementor-widget elementor-widget-text-editor\" data-id=\"10caa259\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hacer crecer una radio online no es una tarea f\u00e1cil, requiere una buena estrategia que ayude a su plataforma a alcanzar todo su potencial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Algunas ideas que pueden ayudar a una radio online a crecer en presencia digital es tener tanto una aplicaci\u00f3n web como una aplicaci\u00f3n para dispositivos m\u00f3viles, de esta forma das la posibilidad a los usuarios de escuchar tus programas en cualquier dispositivo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, hacer una combinaci\u00f3n de contenidos con distribuidores de podcasts populares puede ayudar a llegar a otras audiencias.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los podcasts han vuelto a ganar popularidad en los \u00faltimos a\u00f1os, mezclar el contenido de la radio con los podcasts es una buena oportunidad para ofrecer programas interesantes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En general, el contenido de calidad ser\u00e1 el que determine c\u00f3mo se percibe la radio online.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1fcf942 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1fcf942\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-771bdf4e\" data-id=\"771bdf4e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fe6b64c elementor-widget elementor-widget-heading\" data-id=\"5fe6b64c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">M\u00e1s sobre las <b>redes sociales<\/b><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46de7974 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"46de7974\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f74ed46\" data-id=\"2f74ed46\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El marketing por radio es una de las formas m\u00e1s populares de marketing online para las peque\u00f1as empresas. Al utilizar la radio, puede llegar a muchas m\u00e1s personas que si utilizara m\u00e9todos tradicionales como los anuncios impresos o televisivos. Sin embargo, hay algunas cosas que hay que tener en cuenta al hacer publicidad en la [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":182654,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[266,589],"tags":[],"class_list":["post-182675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-es","category-redes-sociales"],"acf":[],"_links":{"self":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/182675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/comments?post=182675"}],"version-history":[{"count":0,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/posts\/182675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media\/182654"}],"wp:attachment":[{"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/media?parent=182675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/categories?post=182675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barrazacarlos.com\/es\/wp-json\/wp\/v2\/tags?post=182675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}